The Center for Advancement in Cancer Education

What The Center for Advancement in Cancer Education does

The Center for Advancement in Cancer Education (DBA: BeatCancer.org) is a Pennsylvania-based 501(c)(3) nonprofit founded in 1977 that provides holistic cancer education, counseling, and coach training rather than medical treatment. Its core service portfolio comprises personalized one-on-one cancer counseling (342 sessions in the most recent 12-month period), a Holistic Cancer Coach Certification Program delivered via an online learning platform, a directory of 500+ certified coaches, and a weekly live show reaching up to 1,000 viewers. Supporting products include a content library (books, e-books, e-courses, podcasts, blog), an e-commerce storefront (shopbeatcancer.org), a four-tier 'Sponsor a Patient' donation program ($250–$2,500), and community channels such as a Facebook group and bi-weekly coaches' call.

The organization is led by Executive Director Susan Silberstein, PhD (founder, since 1977) and COO Zakariya Frank, with a small team (1-10 employees) operating from Richboro, PA. The underlying technology stack is a content-and-community platform built on a learning management/course platform (Kartra) plus an e-commerce storefront and standard nonprofit SaaS (Google for Nonprofits, Salesforce nonprofit cloud); no proprietary AI/ML or patents are disclosed.

Revenue is generated through charitable donations and patient sponsorships (primary), certification tuition and educational e-course sales, e-commerce (books, DVDs, digital materials), and affiliate commissions from nine trusted vendor partners spanning nutraceuticals, plant-based meals, water systems, and sunscreen. GTM is community-led: education and testimonials drive patient and donor acquisition, the certification program fuels a coach-network flywheel, and partnerships with peer nonprofits (Annie Appleseed Project, Beljanski.org, Healing Strong) extend reach. Since 1977 the organization claims to have served 30,000+ patients and family members and trained 50,000+ prevention-seekers.

Name

The Center for Advancement in Cancer Education

Legal name

The Center for Advancement in Cancer Education

Website

https://beatcancer.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

The Center for Advancement in Cancer Education (BeatCancer.org) is a 501(c)(3) nonprofit founded in 1977 that provides holistic cancer counseling, prevention education, and a certification program training holistic cancer coaches for patients, caregivers, and prevention seekers.

Ownership category

akta.pro rank

Product category

Holistic Cancer Education and Patient Support Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro industry

PRIMARYEDAAAHAG

Health Coaching & Lifestyle Coaching Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

Keywords

• Cancer education services
• Holistic cancer counseling
• Coach certification programs
• Cancer prevention resources
• Patient support nonprofit

Headquarters

HQ city

Richboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and Sponsorships: Charitable donations from individuals and corporate sponsors; patient sponsorship program with tiered levels ($250, $500, $1,000, $2,500)
2. Education and Certification Programs: Revenue from holistic cancer coach certification courses and educational e-courses
3. E-Commerce Sales: Sales of books, e-books, DVDs, and educational materials through the online store
4. Vendor Partnerships: Affiliate commissions from trusted vendor partners (health supplements, wellness products)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Center for Advancement in Cancer Education (BeatCancer.org) is a nonprofit that provides personalized one-on-one cancer counseling, trains and certifies holistic cancer coaches through an online certification program, and sells cancer prevention and support educational materials (books, e-books, e-courses, DVDs). It serves cancer patients, caregivers, prevention seekers, and health professionals seeking holistic, complementary education and support.

Product overview

The Center for Advancement in Cancer Education operates BeatCancer.org as a non-profit information, counseling, and referral agency offering a multi-layered service portfolio centered on cancer prevention, patient support, and holistic cancer coaching education. The core offerings include personalized one-on-one cancer counseling services, a directory of 500+ certified holistic cancer coaches, and a comprehensive Holistic Cancer Coach Certification Program for training professionals. Supporting services include a weekly live show/podcast reaching up to 1,000 viewers, DIY educational resources through an e-store offering e-books, e-courses, and videos, a patient sponsorship program, blog and podcast content, a Facebook community group, and cooking/food preparation resources. The organization has served nearly 30,000 patients since 1977 and trained over 500 certified coaches. The company is an educational center, not a medical center, providing information, counseling, and referrals rather than medical treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Cancer Counseling Services Personalized one-on-one telephone counseling from experienced cancer support professionals providing guidance, nutritional and lifestyle education, and ongoing accountability for cancer patients and their families.
• Holistic Cancer Coach Certification Program Online educational program that teaches health professionals and individuals how to become certified holistic cancer coaches, including coursework and ongoing support calls.
• Weekly Live Show Live weekly show featuring educational content, expert interviews, and community support for cancer patients, caregivers, and prevention seekers.
• Cancer Coach Directory Searchable directory of 500+ certified holistic cancer coaches that patients and families can use to find qualified coaching professionals.
• Cancer Prevention Education Educational programs focused on cancer prevention through lifestyle training, including diet, exercise, stress management, environmental exposures, and detoxification.
• DIY Education E-Store Online store selling books, e-books, DVDs, e-courses, and educational materials for self-directed learning about cancer prevention and support.
• Sponsor a Patient Program Program allowing donors to sponsor cancer patients who need financial assistance to receive counseling and support services, with tiered sponsorship levels of $250, $500, $1,000, and $2,500.
• Blog and Podcast Content Educational blog posts and podcast episodes covering cancer prevention, treatment options, survivor stories, and expert interviews on holistic cancer care.

Quantifiable outcome

• 30,000+ patients and family members served since 1977
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Annie Appleseed ProjectcoreStrategic or Co-development PartnerCollaboration with Annie Appleseed Project, an organization focused on evidence-based complementary and alternative medicine for cancer. Joint commitment to providing comprehensive cancer education resources.
• Beljanski.orgcoreStrategic or Co-development PartnerPartnership with Beljanski.org, an organization dedicated to providing information on natural approaches to cancer and health. Shared mission of holistic cancer education.
• Healing StrongcoreStrategic or Co-development PartnerCollaboration with Healing Strong, a cancer support organization providing resources and community for those affected by cancer. Joint focus on holistic healing and support.
• Dr. Lee's Tea for HealthminorGTM or Marketing PartnerTrusted vendor partnership offering green tea products with 20% of proceeds going to BeatCancer.Org. Provides exclusive discount codes for supporters (CACE21).
• ecoNugenicsminorGTM or Marketing PartnerTrusted vendor partner providing nutraceutical supplements with 15-20% discount for BeatCancer.Org clients using coupon codes (BCO15, BCO20).
• Life ExtensionminorGTM or Marketing PartnerTrusted vendor partner for curcumin and health supplements with 25-30% discount available for BeatCancer.Org supporters.
• PlantPure NationminorGTM or Marketing PartnerMeal delivery partner offering plant-based meals with discount code BC10 for $20 off 20-meal pack. Supports healthy eating initiatives.
• PlateJoyminorGTM or Marketing PartnerPersonalized meal planning partner offering 10 days free with code 'BEATCANCER' and $10 off membership. Supports healthy eating planning.
• SunumbraminorGTM or Marketing PartnerNatural sunscreen vendor partner with 20% discount for BeatCancer.Org subscribers using coupon code 'beatcancersunumbra'.
• VitevminorGTM or Marketing PartnerWater treatment systems partner offering alkaline water systems with 20% discount and free shipping using code 'beatcancer'.
• ThistleminorGTM or Marketing PartnerOrganic meal and juice delivery partner for California and Nevada with 30% discount using code 'BEATCANCER30'.
• Vegin' OutminorGTM or Marketing PartnerVegan meal delivery service partner offering $15 discount with code 'Beat15'. Supports plant-based nutrition.
• Google for NonprofitscoreOthersGoogle for Nonprofits program providing tools including Google Workspace, Google Ad Grants, and YouTube nonprofit features to support the organization's mission.
• SalesforceminorOthersTechnology partner providing nonprofit cloud solutions for donor and volunteer management.

Scale indicators7 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Annie Appleseed Project: Nonprofit advocating evidence-based complementary and alternative approaches to cancer. Direct peer and existing strategic partner of BeatCancer.org — same patient population, same holistic education mission, smaller scale.
• Commonweal Cancer Help Program: Nonprofit running retreats and support groups for cancer patients using integrative approaches. Direct peer — comparable cancer patient education, lifestyle coaching, and group support delivery model.
• Healing Strong: Nonprofit providing holistic cancer support resources and community. Direct peer and existing collaboration partner — comparable mission around lifestyle-based cancer support, online community engagement model.
• The Smith Center for Healing and the Arts: Nonprofit providing integrative cancer support programs including retreats, counseling, and arts-based healing. Direct peer — similar holistic, education-and-support mission targeting cancer patients and caregivers.
• Beljanski.org: Nonprofit providing information on natural approaches to cancer. Direct peer and existing collaboration partner — focused on the same holistic cancer education niche.

Emerging players

• The Center for Mind-Body Medicine: Nonprofit training healthcare professionals and communities in mind-body approaches to health, including cancer support. Comparable in offering professional certification/training for complementary health practices, broader scope than oncology.
• Integrative Oncology Experts (IOE): Online training and certification platform for healthcare professionals in integrative oncology. Comparable offering to BeatCancer's coach certification — emerging player with similar curriculum and target audience (health professionals seeking oncology coaching credentials).

Others

• National Center for Complementary and Integrative Health (NCCIH): U.S. federal agency providing consumer and clinician education on complementary and alternative medicine. Ecosystem reference point — establishes the evidence base and regulatory framing within which BeatCancer.org operates its holistic education programs.

Broad incumbents

• Block Center for Integrative Oncology: Clinical practice offering integrative oncology treatment combining nutrition, lifestyle, and conventional care. Comparable content domain (nutrition/lifestyle + cancer) but operates as a clinical provider rather than pure education nonprofit.
• Life Extension Foundation: Established organization producing consumer-facing content on supplements, longevity, and disease prevention including cancer. Existing affiliate vendor partner of BeatCancer.org — broad incumbent in the wellness-education space that overlaps on cancer prevention content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/askaholisticcancercoach
• LinkedInlinkedin.com/company/the-center-for-advancement-in-cancer-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center for Advancement in Cancer Education