Vegin' Out

What Vegin' Out does

Vegin' Out is a Los Angeles-based direct-to-consumer vegan meal delivery service operating since at least 2010 (firmographic year_founded 2008). The company prepares and ships weekly whole-food plant-based meals characterized as oil-free, low sodium, and low sugar, with options for gluten-free, soy-free, and low-carb customization. Its core product is a Weekly Vegan Meal Order containing 3 entrees, 4 side dishes, 1 soup, and 5 cookies, priced between $129.99 and $189.99 per week depending on delivery region (LA/San Diego, Southern California outside LA, Northern California and Arizona, or Nationwide). Vegin' Out also sells specialty programs including a 5-Day Soups & Juice Cleanse, a 21-Day Cleanse & Meal Plan, a Blood Sugar Control 6-Day Diabetic-Friendly Plan co-developed with an MD and nutritionist, and a 5:2 Intermittent Fasting Plan created with a certified wellness practitioner from Keck Hospital of USC.

The company operates exclusively through its own e-commerce storefront (Shopify-hosted at veginout.com), with no third-party retail distribution. Distribution is structured in three tiers: local fresh delivery to LA and San Diego every Monday, regional shipping to SoCal outside LA, Northern California, Arizona, Las Vegas, and Reno via FedEx/UPS, and nationwide shipping to 48 contiguous US states. Add-on products (cold-pressed juices, protein packs, breakfast items, cookies, dressings) are restricted to existing meal orders, driving basket expansion. Customer acquisition relies on content marketing through the company blog, email newsletter signups, Yelp presence, customer testimonials, and a $20 referral credit program. The company is privately held with no disclosed funding rounds, external investors, or M&A activity, and is led by President Shad Loh.

Name

Vegin' Out

Legal name

Vegin' Out

Website

https://veginout.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Vegin' Out is a Los Angeles-based direct-to-consumer vegan meal delivery service that prepares and ships weekly whole-food plant-based meals to homes and offices across Los Angeles, San Diego, California, Arizona, and 48 US states, with medically-supervised specialty programs for cleanses, diabetic, and intermittent fasting diets.

Ownership category

akta.pro rank

Product category

Prepared Vegan Meal Delivery

NAICS

Perishable Prepared Food Manufacturing (311991), Food Service Contractors (72231), Special Food Services (7223)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Delivery (Fresh, Ready-to-Heat) (CRAHAJAC)

akta.pro secondary industries

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Meal Kits & Prepared Meal Delivery (TLAAAHAE)

Keywords

• Vegan meal delivery
• Plant-based meal service
• Prepared meal subscription
• Healthy meal delivery
• Vegan cleanse programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Weekly Vegan Meal Delivery: Weekly recurring or one-time purchase of prepared vegan meals delivered fresh. Single orders include 3 vegan entrees, 4 side dishes, 1 soup, and 5 cookies. Double orders double the portions. Customers can subscribe for weekly recurring deliveries or purchase upfront bundles for multiple weeks.
2. Specialized Meal Plans: Specialty programs including 5-day vegan soups and juice cleanse, 21-day vegan cleanse and meal plan, blood sugar control (diabetic-friendly) 6-day plan, and 5:2 intermittent fasting plan. These are one-time purchase programs with specific duration and pricing.
3. Add-On Products: Additional items available for purchase including extra vegan entrees, side dishes, soups, cookies, cold-pressed juices, protein packs, breakfast items, and salad dressings. These items can only be added to existing meal orders.
4. Referral Program: Current clients receive $20 store credit for each referred client. Non-clients who refer receive $20 check per referral. This drives customer acquisition through word-of-mouth.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vegin' Out is a direct-to-consumer vegan meal delivery service that prepares and ships fresh, organic, oil-free, low-sodium, low-sugar whole-food plant-based meals weekly to customers' homes or offices. The company offers a standard weekly meal plan plus specialty programs including low-carb plans, 5-day and 21-day cleanses, a diabetic-friendly blood sugar control plan, and a 5:2 intermittent fasting plan, along with add-ons such as juices, protein packs, and breakfast items. Deliveries are made locally in Los Angeles and San Diego on Mondays and shipped via FedEx/UPS to 48 contiguous US states.

Product overview

Vegin' Out is a plant-based meal delivery service offering a portfolio of prepared vegan meals across multiple delivery tiers and specialty programs. The core offering consists of Weekly Vegan Meal Orders ($129.99-$189.99 depending on region) providing entrees, side dishes, soups, and cookies, alongside Low Carb Weekly Vegan Meal Delivery ($168-$179.99) with customized low-carb versions. Specialty programs include 5-Day Vegan Soups & Juice Cleanse ($168-$199.99), 21-Day Vegan Cleanse & Meal Plan ($469.99-$599.99), Blood Sugar Control Diabetic-Friendly 6-Day Plan ($199.99), and 5:2 Intermittent Fasting Plan ($268-$319). Additional products include protein packs, cold-pressed juices, breakfast items, and add-on extras. Meals are oil-free, low sodium, low sugar, and organic, with weekly delivery every Monday to Los Angeles, San Diego, Southern California, Northern California, Arizona, and nationwide to 48 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Vegan Meal Delivery A weekly subscription-based prepared vegan meal program delivering 3 vegan entrees, 4 side dishes, 1 large soup, and 5 cookies (with 3 servings per container, yielding 9-10 meal combinations) every Monday. Available with local delivery to Los Angeles and San Diego, regional shipping to SoCal/NorCal/AZ, and nationwide shipping to 48 contiguous US states. Targeted at health-conscious consumers and busy professionals/households seeking convenient plant-based meals.
• Low Carb Weekly Vegan Meal Delivery A weekly prepared vegan meal plan customized for low-carb eaters, providing 3 low carb vegan entrees, 4 healthy vegan side dishes, and 2 soups. Pasta dishes are replaced with shirataki noodles and rice/beans replaced with veggie dishes. Available across LA/SD, SoCal/NorCal/AZ, and nationwide.
• 5-Day Vegan Soups & Juice Cleanse A 5-day detox cleanse program delivering a rotating variety of low-calorie vegan soups and cold-pressed juices with 400-800 calories per day. The nutritional plan was reviewed, tasted, and approved by an internal medicine doctor and certified wellness practitioner from Keck Hospital of USC. Available across LA/SD, SoCal/NorCal/AZ, and nationwide shipping.
• 21-Day Vegan Cleanse & Meal Plan A 3-week structured program combining a 5-day detox cleanse (Week 1) with two weeks of fully prepared low-carb vegan meals using organic produce and oil-free preparation (Weeks 2-3). Designed for sustainable weight loss and healthy eating habit building, available across LA/SD, SoCal/NorCal/AZ, and nationwide shipping.
• Blood Sugar Control Vegan Meal Plan (Diabetic-Friendly) An MD and nutritionist-designed 6-day meal plan for blood sugar management featuring 6 entrees, 3 soups, and 6 juices. Each serving has less than 5g sugar, low to no carb, oil-free, and organic, with 700-900 calories per day. Available for LA/OC, SoCal/NorCal/AZ, and nationwide shipping.
• 5:2 Intermittent Fasting Plan An intermittent fasting starter plan based on fasting-mimicking-diet research, including 4 weeks' supply of low-carb vegan soups, cold-pressed juices, and instructions for eating regular meals 5 days a week and reducing consumption 2 days a week. Created by a certified wellness practitioner; available across LA/SD, SoCal/NorCal/AZ, and nationwide.
• Cold Pressed Juices (12-oz) Standalone cold-pressed juice add-ons available in three flavors: Green Juice (35 calories), Blackberry Lemonade, and Elderberry Vitamin C. Sold at $8.99 per 12-oz juice; free delivery with regular meal orders, ships frozen with nationwide orders.
• Braised Vegan Protein Pack A 24 oz pack of braised, lightly-seasoned tempeh and edamame intended as a protein supplement to add to vegan dishes; sold at $13.99 per pack.
• Wholesome Vegan Power Oats Breakfast A no-cook gluten-free oats breakfast featuring protein, omega-3, and fiber, made with gluten-free oats, plant-based milk, chia seeds/flax meal, tree nuts, seeds, and spices; 5 servings per container sold at $12.99.
• Healthy Vegan Breakfast/Snack Bars Gluten-free vegan snack bars with no sugar, no oil, and no flour, made with gluten-free oats, bananas, unsweetened applesauce, almond milk, cinnamon, and sunflower seeds. Sold as 4 bars per order at $6.00.
• Scrambled Tofu An oil-free savory scrambled-tofu breakfast item in a 16 oz container, made with tofu, tomato, peas, turmeric, scallion, salt, and pepper.
• Vegan Pupusas with Scrambled Tofu Filling Oil-free, gluten-free, sugar-free vegan pupusas made from non-GMO stone-ground corn with organic crumbled tofu filling seasoned with natural aromatics; dry-seared instead of oil-grilled.
• Extra Vegan Entrée An additional vegan entrée container sold at $14.99 as an add-on to existing single or double meal orders; only items on the current weekly menu are available.
• Extra Vegan Side Dish An additional vegan side dish container sold at $12.99 as an add-on to existing single or double meal orders.
• Extra Vegan Soup An additional vegan soup container sold at $11.99 as an add-on to existing single or double meal orders.
• Extra Vegan Cookies An extra bag of 5 vegan cookies sold at $6.00 per bag as an add-on to existing single or double meal orders.
• Extra Vegin' Out Salad Dressing An extra container of Vegin' Out's house salad dressing sold at $1.00 per container as an add-on to existing single or double meal orders.
• Vegin' Out Gift Certificates Gift certificates for Vegin' Out vegan meal subscriptions and programs, purchased through the company's e-commerce website to give the meal delivery service as a gift.

Quantifiable outcome

• Customer lost 5 pounds and 2% body fat in 3 months without additional effort
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Keck Hospital of USC (Internal Medicine Doctor)coreStrategic or Co-development PartnerCollaboration with an internal medicine doctor and certified wellness practitioner from Keck Hospital of USC to develop the 5-Day Vegan Soups & Juice Cleanse program. The doctor reviewed, tasted, and approved all nutritional information for the cleanse plan. This partnership provides medical credibility and professional oversight for the therapeutic cleanse offering.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fresh n Lean: Fresh n Lean is a prepared meal delivery service based in California offering organic, chef-prepared meals including a dedicated vegan meal plan, with nationwide shipping. It overlaps with Vegin' Out on fresh prepared vegan meals, low-carb options, and California-centric distribution.
• Sakara Life: Sakara Life is a premium plant-based meal delivery service offering chef-prepared, nutrition-programmed meals and cleanse programs nationwide. It mirrors Vegin' Out's specialty positioning in therapeutic/cleanse meal plans and DTC subscription model, though at significantly higher price points and with stronger branding.
• Thistle: Thistle delivers fresh plant-based meals on the West Coast (including LA and San Diego) with a weekly subscription model emphasizing organic, whole-food, plant-forward nutrition. It directly overlaps with Vegin' Out's LA-centric delivery footprint, fresh-not-frozen format, and health-conscious positioning.
• Daily Harvest: Daily Harvest is a direct plant-based prepared meal and smoothie delivery service operating nationwide with a subscription model. It competes head-to-head with Vegin' Out for health-conscious consumers seeking convenient plant-based meals, though with a broader frozen-format portfolio and significantly larger scale and venture funding.
• Mosaic Foods: Mosaic Foods delivers frozen plant-based prepared meals (oat bowls, soups, smoothies) nationwide via subscription, with backing from venture capital. It competes with Vegin' Out for plant-based meal customers but uses frozen (not fresh) delivery to reduce shipping costs and spoilage risk.
• Splendid Spoon: Splendid Spoon is a plant-based prepared meal delivery service offering weekly subscriptions of ready-to-eat grain bowls, noodles, soups, and wellness shots. It overlaps directly with Vegin' Out's fresh meal delivery, cleanse programs, and DTC health-focused customer base, with national shipping and similar price points.
• Purple Carrot: Purple Carrot is a plant-based meal service offering both meal kits and prepared meals nationwide via subscription. As a fully vegan-focused competitor, it shares Vegin' Out's plant-based positioning but operates at greater scale with venture backing and a kit-based primary offering.

Broad incumbents

• CookUnity: CookUnity is a chef-prepared meal delivery marketplace operating nationwide with rotating menus from professional chefs, including plant-based options. It overlaps with Vegin' Out's fresh-meal subscription model and weekly delivery cadence, though it is not exclusively vegan and operates at a much larger scale.
• Sunbasket: Sunbasket is a prepared meal and meal-kit delivery service offering multiple diet categories including vegan options nationwide. It competes with Vegin' Out on the prepared-meal side while also offering kits, serving as a broader incumbent in the healthy meal delivery category.
• Factor (formerly Factor 75): Factor delivers prepared, chef-made meals nationwide with calorie- and protein-controlled portions, including plant-based options. It shares Vegin' Out's subscription model and weekly delivery cadence but targets a broader (not vegan-exclusive) audience and operates at substantially larger scale with parent-company backing.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegin' Out