The Hotel & Lodging Association Of Greater Houston

Name

The Hotel & Lodging Association Of Greater Houston

Legal name

Hotel & Lodging Association of Greater Houston

Website

https://houstonhotels.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from hotel/property owners, allied members, corporate representatives, and student members. Revenue is recurring based on membership anniversary dates.
2. Event Fees: Fees charged for events including membership meetings, golf tournaments, awards celebrations, and networking mixers. Ticket prices range from free to $600 for premium events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HLAGH is a non-profit trade association that sells membership subscriptions to hotels, motels, B&Bs, allied suppliers, corporate offices, and students in the Greater Houston area, providing access to government affairs advocacy, networking events, training, member directories, and a jobs board. It also generates event-based revenue from luncheons, golf tournaments, awards celebrations, and networking mixers open primarily to members.

Product overview

The Hotel and Lodging Association of Greater Houston (HLAGH) is a non-profit trade association, not a technology product company. It offers a portfolio of membership services including five distinct membership tiers (Hotel/Lodging Facility, Allied, Corporate/Secondary, Hotels Under Construction, and Student) providing access to networking events, educational programs, industry advocacy, member directories (hotel directory, supplier buyer's guide, and jobs board), and training resources including human trafficking prevention training. The association organizes signature events including the annual HOP Awards celebration and Golf Tournament, and provides resources for COVID-19 information. No technology platform, software product, or API is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel and Lodging Facility Membership Annual membership for hotels, motels, and bed & breakfast properties at $5.25 per available guest room per year with a $150 minimum for properties with fewer than 29 rooms; provides advocacy, networking, training, directory listing, and event access.
• Allied Memberships Annual membership for companies and entities providing products or services to the hotel industry at $525/year base plus $100 per additional staff; provides access to networking events, directory listing in the Buyer's Guide, and trade show participation.
• Corporate or Secondary Member Membership Annual membership for hotel corporate or regional office representatives whose brand has at least one Houston hotel member, priced at $100 per person per year; provides industry networking and advocacy access.
• Hotels/Motels Under Construction Membership Quarterly membership for hotels/motels under construction, with rates based on planned room count: 1-100 rooms at $25/quarter, 101-500 rooms at $50/quarter, 501-1000 rooms at $75/quarter, and 1000+ rooms at $100/quarter.
• Student Membership Annual student membership for individuals currently enrolled at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston, priced at $45 per student per year; provides career preparation, networking, and professional development access.
• HLAGH Annual Golf Tournament Annual HLAGH Golf Tournament (30th edition in 2026) raising scholarship funds for the Conrad N. Hilton College of Restaurant and Hotel Management, open to members and allied suppliers.
• Hospitality on Parade (HOP) Awards Annual awards celebration (19th edition in 2025) recognizing outstanding employees in the Houston lodging industry through ticketed event participation and sponsorship.
• Monthly Membership Meetings and Networking Events Regular membership meetings featuring industry speakers and semi-annual meetings with Houston hoteliers, plus networking mixers throughout the year, priced per event including free-to-$600 ticketed luncheons.
• Complimentary Human Trafficking Prevention Training Free online human trafficking awareness training for HLAGH member hotel staff, delivered in partnership with BEST (Businesses Ending Slavery and Trafficking), available in English and Spanish with separate management-level modules to support compliance with the City of Houston Anti-Human Trafficking Ordinance.

Quantifiable outcome

• Market-wide hotel revenues up 16% through November 2024
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• BEST (Businesses Ending Slavery and Trafficking)coreStrategic or Co-development PartnerPartnership provides free online human trafficking awareness training for all HLAGH member hotel staff. BEST is the first organization in the country entirely dedicated to working with employers to prevent labor and sex trafficking. Training modules available in English and Spanish with separate management-level components.
• Houston First CorporationcoreStrategic or Co-development PartnerAssociation works closely with Houston First to promote Houston as a convention and tourism destination. Houston First is a key partner in driving hospitality industry growth and economic development for the region.
• Conrad N. Hilton College of Hotel & Restaurant ManagementmajorStrategic or Co-development PartnerAssociation funds scholarships through its annual golf tournament for students at the Conrad N. Hilton College at the University of Houston. The college was established in 1969 to meet demand for professional training in the hospitality industry.
• American Hotel & Lodging Association (AH&LA)majorGTM or Marketing PartnerNational trade association for the U.S. hotel and lodging industry. HLAGH provides links to AH&LA resources for member benefit. AH&LA is the largest national trade association for the U.S. hotel and lodging industry.
• Texas Hotel & Lodging AssociationmajorGTM or Marketing PartnerState-level association serving hotel members for over 90 years. Partnership provides complimentary human trafficking training access for THLA/HLAGH members. Represents all types of lodging facilities throughout Texas.
• Greater Houston Convention and Visitors BureaumajorStrategic or Co-development PartnerCollaborative partner in promoting Houston's hospitality offerings and driving tourism to the region.
• George R. Brown Convention CenterminorStrategic or Co-development PartnerConvention center partner with nearly 1 million square feet of leasable space. Co-sponsors events including the Annual Bike Building Competition.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asian American Hotel Owners Association (AAHOA): Large national trade association representing hotel owners and operators with significant advocacy, education, and convention programming. Overlaps with HLAGH on member value proposition but operates nationally and is owner-segment-focused.
• Greater Houston Partnership: Houston's primary chamber-of-commerce-style business organization covering multiple industries. Comparable as a regional, dues-funded membership body advocating for Houston business interests, though with a much broader industry scope than HLAGH's lodging-only focus.

Regional players

• Houston First Corporation: Houston's official destination marketing organization that promotes the city as a convention and tourism destination. Strategic partner of HLAGH; operates the George R. Brown Convention Center and drives the convention demand that fills HLAGH member hotels.

Direct peers

• Texas Hotel & Lodging Association: State-level hotel trade association serving Texas lodging properties for over 90 years. Direct comparable to HLAGH — both are dues-funded membership organizations providing advocacy, training, and networking for hotel operators; HLAGH already partners with THLA on complimentary human-trafficking training.
• Georgia Hotel & Lodging Association: State-level lodging association for Georgia hotels. Comparable as a dues-funded trade body delivering advocacy, training, and events to lodging operators; useful proxy for HLAGH if it were to scale to a state-level scope.
• Hotel Association of New York City: City-level hotel trade association serving NYC lodging operators with government affairs, training, and networking. Same operating model as HLAGH (city/metro-scoped membership association) but in a far larger and more complex lodging market.
• Dallas Hotel Association: Regional lodging trade association serving the Dallas-area hotel industry with similar advocacy, networking, and member-service offerings. Closest geographic/market-model analog to HLAGH in another major Texas metro.
• American Hotel & Lodging Association: National U.S. hotel and lodging trade association and the largest in the country. Mirrors HLAGH's advocacy, training, and member-service model at a national scale; HLAGH explicitly links to AHLA resources for member benefit.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Hlaghnews
• Facebookfacebook.com/HoustonHotelAssociation
• LinkedInlinkedin.com/company/10173363?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A10173363%2Cidx%3A2-4-5%2CtarId%3A1449762711819%2Ctas%3Ahouston%20hotel
• Instagraminstagram.com/hlaghouston

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hotel & Lodging Association Of Greater Houston