CANADIAN ASSOCIATION OF INDEPENDENT LIFE BROKERAGE AGENCIES

What CANADIAN ASSOCIATION OF INDEPENDENT LIFE BROKERAGE AGENCIES does

The Canadian Association of Independent Life Brokerage Agencies (CAILBA) is a national, non-profit industry association headquartered in Barrie, Ontario, that serves as the unified voice for the independent life insurance distribution channel in Canada. It is organized and governed by its member agencies through a Board of Directors elected from the membership, with no parent company, external investor, or institutional owner. CAILBA operates four recurring membership categories — Managing General Agent (MGA) at $3,000/year, Industry Supplier at $5,000/year, Industry Vendor at $3,500/year, and Industry Affiliate at $3,000/year — supplemented by annual National Conference registration fees ($900 member / $379 guest) and a multi-tier sponsorship program (Diamond, Platinum, Gold, Silver, Affiliate) underwritten by Canadian life insurers, banks, and technology vendors.

CAILBA's core product is the membership itself, which bundles advocacy, regulatory engagement, networking, and access to member-exclusive resources: the proprietary Compliance Toolbox (compliance guidelines and templates gated to MGA members), "CAILBA Responds" (letters submitted to legislative and regulatory consultations), a quarterly newsletter, a six-principle Code of Professional Conduct, and an FSRA-approved Financial Advisor title credential. Its service surface also includes the annual National Conference & AGM (with the 2027 edition pre-booked in Halifax after Quebec City in 2023) and, since 2023, annual Regional Meetings held in Vancouver, Toronto, and Montreal.

CAILBA is not a technology company. No proprietary software platform, API, SDK, or AI/ML capability is disclosed in the source material. Its underlying technology footprint is limited to a bilingual (English/French) website, an electronic membership application portal, a members-only document and content area, and Vimeo-hosted compliance tutorial videos. Revenue mechanics are straightforward subscription and event/sponsorship income; there is no disclosed headcount beyond a named Executive Director (Clementine Peacock) and President (Adrien Legault), and there are no funding rounds, acquisitions, or subsidiaries.

Name

CANADIAN ASSOCIATION OF INDEPENDENT LIFE BROKERAGE AGENCIES

Legal name

Canadian Association of Independent Life Brokerage Agencies

Website

https://cailba.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

CAILBA is a Canadian national non-profit industry association that represents independent life brokerage agencies through four membership tiers, providing regulatory advocacy, a proprietary Compliance Toolbox, an FSRA-approved advisor credential, and annual national and regional meetings for MGAs, carriers, vendors, and affiliates.

Ownership category

akta.pro rank

Product category

Insurance Industry Association Services

NAICS

Professional Organizations (81392), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAIAEAL

Individual Health Insurance Brokerage & Distribution

Financial & Insurance/Insurance — Life & Health/Individual Health Insurance

Keywords

• Life insurance association
• Industry trade group
• MGA membership services
• Insurance regulatory advocacy
• Brokerage compliance support

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. MGA Membership Fees: Annual membership fees from Managing General Agents (MGAs) that sell life and health insurance through licensed insurance agents or brokers. This category includes both Independent MGAs and Corporate MGAs. Fee: $3,000 per year.
2. Industry Supplier Membership Fees: Annual membership fees from Life Insurance Companies and industry suppliers. Fee: $5,000 per year.
3. Industry Vendor Membership Fees: Annual membership fees from industry stakeholders that provide services to the life insurance industry. Fee: $3,500 per year.
4. Industry Affiliate Membership Fees: Annual membership fees from industry non-profits, associations, regulatory bodies, or affiliate financial institutions. Fee: $3,000 per year.
5. Conference Registration Fees: Revenue from the annual National Conference & AGM. CAILBA Members Full Conference Rate: $900; Member Guest Rate (includes Welcome Evening Reception and Gala Reception/Dinner/Entertainment): $379.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CAILBA is a national Canadian industry association for independent life brokerage agencies, providing membership-based advocacy, regulatory compliance support, networking, and resources for Managing General Agents (MGAs), life insurance companies, industry vendors, and affiliates. Its core deliverables are tiered annual memberships (MGA, Industry Supplier, Industry Vendor, Industry Affiliate) bundled with access to a proprietary Compliance Toolbox, CAILBA Responds regulatory letters, quarterly newsletters, and an annual National Conference & AGM with regional meetings.

Product overview

CAILBA is a national industry association for independent life brokerage agencies in Canada, offering a membership-based platform with multiple service tiers (MGA, Industry Supplier, Industry Vendor, and Industry Affiliate). The core offering is membership that provides advocacy, regulatory compliance support, and networking opportunities. The portfolio includes the Compliance Toolbox (compliance guidelines and templates exclusive to MGA members), CAILBA Responds (regulatory response letters), Quarterly Newsletters, National Conference & AGM, Regional Meetings, Code of Professional Conduct, and FSRA-approved Financial Advisor credential. CAILBA is structured as a unified voice for independent distribution, not a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• CAILBA Membership
• Compliance Toolbox
• CAILBA Responds
• National Conference & AGM
• CAILBA Regional Meetings Annual regional meetings launched in 2023 in Vancouver, Toronto, and Montreal bringing together MGA leaders and carrier partners across Canada.
• FSRA-Approved Financial Advisor Credential FSRA-approved Financial Advisor title credential available to qualifying CAILBA members, with documentation provided in English and French.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, major and supporting.

• BMOcoreGTM or Marketing Partner · 1 January 2025Diamond sponsor of CAILBA National Conference 2025 and sponsor of regional meetings. Represents one of Canada's major banks with insurance operations.
• Canada LifecoreGTM or Marketing Partner · 1 January 2025Platinum/Carrier sponsor of CAILBA National Conference and regional meetings. Major Canadian life insurance company.
• DesjardinscoreGTM or Marketing Partner · 1 January 2025Diamond sponsor of CAILBA National Conference 2025. Major Quebec-based financial services cooperative with insurance operations.
• RBCcoreGTM or Marketing Partner · 1 January 2025Diamond sponsor of CAILBA National Conference 2025 and regional meeting sponsor. Royal Bank of Canada with insurance and wealth management divisions.
• iVarimajorGTM or Marketing Partner · 1 January 2025Carrier sponsor and supporter of regional meetings. Canadian life insurance company.
• Sun Life FinancialmajorGTM or Marketing Partner · 1 January 2025Platinum/Carrier sponsor and regional meeting supporter. Major international life insurance company.
• ManulifemajorGTM or Marketing Partner · 1 January 2025Carrier sponsor and regional meeting supporter. Major international life and health insurance provider.
• Empire LifemajorGTM or Marketing Partner · 1 January 2025Platinum/Carrier sponsor of CAILBA. Canadian life insurance company.
• BenevamajorGTM or Marketing Partner · 1 January 2025Platinum/Carrier sponsor and regional meeting supporter. Canadian insurance company formed from merger of two Quebec insurers.
• Equitable LifemajorGTM or Marketing Partner · 1 January 2025Platinum/Carrier sponsor. Canadian life insurance company.
• EquisoftsupportingTechnology or Integration · 1 January 2025Platinum/Supplier sponsor providing technology solutions to the insurance industry. Provider of enterprise software for insurance and wealth management.
• iPipelinesupportingTechnology or Integration · 1 January 2025Gold sponsor providing software solutions for the life insurance industry. Provider of digital platforms for insurance distribution.
• GreenShieldsupportingGTM or Marketing Partner · 1 January 2025Gold sponsor and provider of health and dental benefits.
• Industrial Alliance (iA Financial Group)majorGTM or Marketing Partner · 1 January 2025Carrier sponsor and regional meeting supporter. Major Canadian life and health insurance company.
• UV AssurancesupportingGTM or Marketing Partner · 1 January 2025Regional meeting sponsor. Canadian insurance company.
• CooperatorssupportingGTM or Marketing Partner · 1 January 2025Regional meeting sponsor. Canadian insurance and financial services cooperative.
• HumaniasupportingGTM or Marketing Partner · 1 January 2025Regional meeting sponsor. Canadian life insurance company.
• CPP / Foresters FinancialsupportingGTM or Marketing Partner · 1 January 2025Regional meeting sponsor. fraternal benefit society offering insurance and financial services.
• MDRTsupportingGTM or Marketing Partner · 1 January 2025Affiliate sponsor of CAILBA. Million Dollar Round Table - international association of financial professionals.
• CLIEDISsupportingTechnology or Integration · 1 January 2025Affiliate sponsor. Industry standards organization for life insurance data and electronic commerce.
• IFDS (International Financial Data Services)supportingTechnology or Integration · 1 January 2025Silver sponsor. Provider of data processing services for the financial services industry.
• Advocis Broker Services Inc.supportingGTM or Marketing Partner · 1 January 2025Silver sponsor. Provider of insurance products and services to advisors.
• Insurance Journal Publishing GroupsupportingGTM or Marketing Partner · 1 January 2025Affiliate sponsor. Industry publication serving the insurance sector.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Canadian Life and Health Insurance Association (CLHIA): The national trade association representing Canadian life and health insurance carriers. CAILBA represents the MGA distribution side of the same industry CLHIA covers from the carrier side; both engage in federal and provincial regulatory advocacy on overlapping issues.
• LIMRA (Life Insurance Marketing and Research Association): A major research and trade association serving the global life insurance and financial services industry. Comparable as a membership organization serving carriers and distributors, with overlapping conference, research, and benchmarking functions aimed at the same life insurance distribution chain.
• LOMA (Life Office Management Association): A US-based international trade association for the life insurance industry focused on operations, technology, and management education. Comparable in its association model serving life insurance industry participants, including carriers and distributors, through credentialing and education programs.
• Insurance Bureau of Canada (IBC): Canada's national trade association for property and casualty insurers. Operates as a peer industry association with comparable advocacy, regulatory engagement, and public-policy functions, though focused on P&C rather than the life and health distribution channel CAILBA represents.

Direct peers

• CLIEDIS: A Canadian industry standards organization for life insurance data and electronic commerce that is already a CAILBA Affiliate sponsor. Comparable as a Canadian life insurance industry association focused on operational standards and member services, with overlapping member organizations in the carrier-MGA ecosystem.
• Advocis (The Financial Advisors Association of Canada): Canada's largest voluntary association for financial advisors and the main parallel member organization to CAILBA. Both serve Canadian financial professionals and overlap heavily in regulatory advocacy and professional credentialing (Advocis is itself a CAILBA Industry Affiliate member).
• NAIFA (National Association of Insurance and Financial Advisors): The US counterpart professional association for insurance and financial advisors. Closely analogous operating model (membership tiers, advocacy, professional standards, conferences) and serves a comparable independent distribution channel across North America.

Emerging players

• MDRT (Million Dollar Round Table): An international association of top-producing financial professionals that is already an Affiliate sponsor of CAILBA. Comparable as a membership-based professional society for life insurance and financial services professionals, with overlapping networking, recognition, and continuing-education functions.
• Insurance Institute of Canada / Institute for Insurance Professionals: Canada's primary professional education and designation-granting body for the p&c and insurance industry (CIP designation). Comparable as a Canadian insurance-focused membership and credentialing organization serving overlapping industry stakeholders with continuing education and professional standards functions.

Regional players

• ACLI (American Council of Life Insurers): The principal US trade association for life insurance carriers. Comparable advocacy and regulatory-engagement model to CLHIA but US-focused; useful as a structural benchmark for the kind of carrier-side trade body whose counterpart CAILBA represents on the MGA distribution side.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/canadian-association-of-independent-life-brokerage-agencies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CANADIAN ASSOCIATION OF INDEPENDENT LIFE BROKERAGE AGENCIES