The Gym Society

What The Gym Society does

The Gym Society Nederland operates a boutique fitness chain with three owned studios in Arnhem, Amersfoort, and Nijmegen, Netherlands, registered at Apeldoornseweg 152, Arnhem (KVK: 67356451). The company delivers guided, 40-minute full-body strength training sessions built around EGYM electronic-motor strength equipment, which automatically calibrates resistance, seat position, and per-exercise strength profiles, and synchronizes all training data to a proprietary member app and coach dashboards. Members follow a structured 90-day onboarding program with three 1-on-1 intro workouts, monthly body composition analyses, and an optional nutrition consultation, with quarterly evaluation conversations thereafter.

The core offering is a recurring membership subscription priced at €75 per 4-week cycle, available under 2-year, 1-year, or flexible contract terms and granting unlimited access across all three studios, a lounge, unlimited coffee/tea, and discounts on Fit Packs. Layered on top are Personal Training (Fit Pack, €55 per 60-minute session) and Duo Training (€35 per person) packages of 20 sessions, currently anchored at the Arnhem studio in a dedicated training space. Additional services include a Run Club, Time Out Service (up to 12 weeks), and medical pause (up to 26 weeks).

The Gym Society serves Dutch consumers who are uncomfortable with traditional gym environments — including beginners, women seeking a non-intimidating space, and members with specific accessibility needs — via a direct-to-consumer model that converts prospects through an inspirational Dutch-language blog, organic social, and a free trial session. Marketing operations are supported by HubSpot, Google Analytics, Google Tag Manager, and Facebook/LinkedIn ad pixels. The company is privately held with no disclosed funding rounds, parent entity, or institutional investors.

Name

The Gym Society

Legal name

The Gym Society Nederland

Website

https://thegymsociety.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Gym Society Nederland operates three boutique fitness studios in Arnhem, Amersfoort, and Nijmegen (Netherlands), offering guided 40-minute strength training on EGYM smart equipment with app-tracked progress, a 90-day onboarding program, and add-on personal training for Dutch consumers uncomfortable with traditional gyms.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Boutique fitness studios
• Strength training memberships
• Personal training services
• Lifestyle coaching
• Guided strength workouts

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Recurring membership fees billed per 4-week cycle at €75 for the regular plan. Membership includes unlimited access to all studio locations, coaching at the highest level, a personal onboarding program, quarterly evaluation conversations, optional monthly nutrition conversations, lounge access, unlimited coffee and tea, exclusive Fit Pack discounts, and invitations to The Run Club.
2. Fit Packs (Personal Training): Personal training trajectory with 20 sessions of 60 minutes each, priced at €55 per session. Members receive €10 discount per training with an active membership. Includes intensive training sessions, different materials for extra depth, in-depth movement and body analyses, and weekly nutrition insights. Available with a coach or in duo format.
3. Fit Packs (Duo Training): Duo training trajectory of 20 sessions at €35 per session (€70 total for two participants), with sessions of 60 minutes each and shared coach attention. Includes the same deep-dive body analyses and weekly nutrition coaching.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Gym Society sells recurring boutique gym memberships (€75 per 4-week cycle) granting unlimited access to three studios in Amersfoort, Arnhem, and Nijmegen for guided 40-minute strength workouts on EGYM digital equipment. Each membership bundles a structured 90-day Onboarding Program, automated progress tracking via a proprietary app, Lifestyle Coaching, body analyses, quarterly evaluations, and lounge access. Members can additionally purchase Fit Packs for 1-on-1 Personal Training or Duo Training sessions delivered at the Arnhem studio.

Product overview

The Gym Society is a boutique fitness chain offering three boutique studio locations in Amersfoort, Arnhem, and Nijmegen. The core offering centers on Memberships with guided, structured 40-minute strength training using EGYM digital equipment, supported by a 90-day Onboarding Program and the companion Gym Society App for automated training data tracking. On top of the base membership, members can add Fit Packs for Personal Training (1-on-1) or Duo Training sessions in a dedicated training space. Additional services include a Time Out Service for membership pauses and a Run Club. All offerings are unified by the same coaching-led, low-threshold concept across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership (Regular) Recurring boutique gym membership priced at €75 per 4-week cycle, granting unlimited access to all three studios (Amersfoort, Arnhem, Nijmegen), Lifestyle Coaching, a 40-minute structured training program on EGYM equipment, the Gym Society app, body analyses, quarterly evaluation conversations, optional monthly nutrition consultations, lounge and Run Club access. Available as 2-year, 1-year, or flexible contracts.
• 90-Day Onboarding Program Structured first-90-days onboarding included with every membership, featuring a dedicated Onboarding Coach, three 1-on-1 introduction workouts, baseline body composition measurement with a follow-up analysis, 30-day evaluation meetings, and an optional introductory nutrition consultation.
• Fit Pack Personal Training A 20-session, 60-minute-each personal training trajectory delivered 1-on-1 with a fixed coach in a dedicated training space. Priced at €55 per session (€10 discount per session with active membership). Includes in-depth movement and body analyses and weekly nutrition insights. Available at the Arnhem studio.
• Fit Pack Duo Training A 20-session duo training package where two members train together with a fixed coach in 60-minute sessions, each at €35 per session (€70 total). Designed for participants at similar levels and goals with shared coaching attention. Available exclusively at the Arnhem studio.
• The Gym Society App Proprietary mobile app that automatically syncs all training data from EGYM equipment, displaying health metrics such as muscle strength, metabolism, and cardio performance. Lets members set goals, participate in challenges, and earn reward points; coaches access the same data for guided support.
• Free Trial Session (Proefsessie) Complimentary, no-obligation introduction session in which prospects experience The Gym Society's approach, meet a coach, and explore membership options without pressure. The primary conversion mechanism offered on the website.
• Time Out and Medical Pause Service Membership pause options allowing members to halt recurring fees for up to 12 weeks (Time Out) for situations such as long holidays or business trips, and up to 26 weeks for medical reasons.
• Run Club Regularly organized group outdoor running activities offered as an add-on community experience for members alongside studio training.

Quantifiable outcome

• Body fat reduction from 24% to 16% achieved by individual member
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Sportcity: Established Dutch fitness chain operating multi-location clubs across the Netherlands, providing broader competitive context for The Gym Society's boutique positioning within the same national market.
• Basic-Fit: Europe's largest low-cost fitness chain with a strong Dutch footprint. Not a direct competitor in boutique positioning but anchors the price floor and competes for the same Dutch consumer fitness budget.
• David Lloyd Leisure: European premium health, fitness, and racquets club operator with broad family and wellness amenities. Comparable on premium positioning though operates at much larger format than The Gym Society's boutique studios.

Others

• EGYM: Provider of the smart strength equipment that underpins The Gym Society's training format. An enabling technology partner rather than a competitor; relevant as a vendor and ecosystem signal for The Gym Society's positioning.

Direct peers

• Barry's Bootcamp: Global boutique fitness brand combining coached workouts in small group formats with premium positioning. Highly comparable on the boutique + coach-led + premium-pricing axis, though anchored in HIIT rather than strength.
• TrainMore: Dutch boutique fitness chain operating multiple small-format studios in the Netherlands with a similar 'no-judgment' positioning and guided training concept. Most directly comparable peer given shared geography, format, and target audience.
• F45 Training: Global boutique functional-training franchise built around 40-minute coached group sessions. Comparable on small-format boutique studios with technology-supported training and lifestyle coaching.
• Orangetheory Fitness: Boutique fitness franchise using heart-rate-monitored technology to deliver data-driven coached workouts. Closest peer on the technology-integrated, data-driven coaching positioning The Gym Society pursues with EGYM.

Regional players

• Fit For Free: Budget-oriented Dutch fitness chain with locations across the Netherlands. Represents the value-segment alternative that constrains The Gym Society's premium pricing leverage.
• JustFit24: Dutch fitness chain offering small-format, no-frills gyms primarily in Germany but with overlap in the Dutch market. Comparable on the minimalist studio concept though positioned more toward low-cost than premium boutique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gym Society