Tarraco Arena - Social Events
Tarraco Arena operates a multi-purpose event venue in Tarragona, Catalonia, hosting concerts, sports, MICE gatherings, and cultural performances. Revenue derives from ticket sales, corporate events, sponsorships led by CaixaBank naming rights, and an annual member loyalty program.
- Company typePrivate
- Founded1883
- HeadquartersTarragona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Tarraco Arena - Social Events does
Tarraco Arena - Social Events is a multi-purpose event venue operating in Tarragona, Catalonia, Spain under the commercial brand CaixaBank Tarraco Arena. The business is legally constituted as AGENCIA DE PUBLICITAT INTERNACIONAL CATALANA, S.L., a private limited company (S.L.) that holds the commercial operating rights, while the underlying venue real estate is owned by the Diputació de Tarragona (provincial government). The venue has been used for events since 1883 and today hosts a diversified program that includes concerts (rock, pop, classical, tribute), sporting competitions (X-Trial World Championship Final), circus productions (Cirque du Soleil OVO), family entertainment (Harlem Globetrotters), cultural performances (Castells, Sara Baras flamenco), and corporate MICE gatherings (EFQM International Gala, KIA EV Day). Listed upcoming bookings extend through 2027, indicating stable forward demand.
The core product is the physical venue itself, augmented by the OneBox TDS online ticketing platform for direct ticket distribution and a dedicated mobile application providing a 10% event discount, digital ticket wallet, and member benefits. Supplementary offerings include MICE services (tailor-made events, congresses, gala dinners), the annual Socis loyalty membership, the Imagina'T talent competition, and a Rock & Burg festival sub-brand pairing concerts with food/beverage programming. Distribution is direct-to-consumer via the website, mobile app, and authorized physical outlets, with no apparent third-party reseller channel.
Revenue is generated across four streams: transactional ticket sales (pay-as-you-go, starting from approximately €39.50 per ticket and €49.50 for festivals, with Pack4 family bundles), corporate MICE bookings priced on a professional-services basis, annual Socis subscription revenue, and sponsorship/naming-rights fees headlined by CaixaBank (title sponsor) alongside a tier of supporting sponsors (KIA, San Miguel, Pepsi, ASISA, Solargest, Diari de Tarragona). GTM is event-driven, leveraging the website, mobile app, email newsletter, social channels, and artist/event co-marketing. The customer base is predominantly a long tail of individual consumers in Tarragona and southern Catalonia, supplemented by a smaller cohort of corporate and institutional clients booking MICE events.
Tarraco Arena - Social Events firmographics
Firmographics- Name
- Tarraco Arena - Social Events
- Legal name
- AGENCIA DE PUBLICITAT INTERNACIONAL CATALANA, S.L.
- Website
- https://tarracoarena.com
- Company type
- Private
- Founded year
- 1883
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tarraco Arena operates a multi-purpose event venue in Tarragona, Catalonia, hosting concerts, sports, MICE gatherings, and cultural performances. Revenue derives from ticket sales, corporate events, sponsorships led by CaixaBank naming rights, and an annual member loyalty program.
- Ownership category
- akta.pro rank
Tarraco Arena - Social Events industry classification
Industry- Product category
- Live Event Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
- akta.pro secondary industries
- Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where Tarraco Arena - Social Events is headquartered
LocationHeadquarters
- HQ city
- Tarragona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Tarraco Arena - Social Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from direct ticket sales to concerts, sporting events, corporate events, and cultural performances through the OneBox TDS platform.
- Membership Program (Socis): Annual membership program offering 10% discounts on tickets and exclusive member-only events, creating recurring engagement and revenue.
- Corporate MICE Events: Revenue from hosting corporate meetings, incentive trips, congresses, and gala dinners for business clients.
- Sponsorship and Naming Rights: Naming rights sold to CaixaBank (CaixaBank Tarraco Arena) and other sponsors including KIA, DIARI DE TARRAGONA, SAN MIGUEL, PEPSI, ASISA, and SOLARGEST.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Concert Ticket |
| One time/ perpetual license | Pay-as-you-go | Festival Ticket |
| Unit Pricing | Pay-as-you-go | Family Pack (Pack4) |
| Subscription | Annual | Member Discount (Socis) |
| One time/ perpetual license | Pay-as-you-go | Flexible Ticket Option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tarraco Arena - Social Events product offering
Product offeringCore offering
Tarraco Arena is a multi-purpose event venue in Tarragona, Spain, hosting concerts, sports events, family shows, circus performances, and corporate MICE events. It operates an integrated ticketing platform (OneBox TDS), a mobile application with ticket wallet functionality, and an annual Socis membership program. The venue sells tickets directly to individual consumers for entertainment events and provides dedicated MICE services for corporate clients, with naming rights held by CaixaBank and the property owned by the Diputació de Tarragona.
Product overview
CaixaBank Tarraco Arena is a multipurpose event venue operated by AGENCIA DE PUBLICITAT INTERNACIONAL CATALANA, S.L. offering a unified venue experience centered around live events. The core offering comprises the event venue hosting concerts (rock, pop, classical), sports events (trial, basketball), circus shows (Cirque du Soleil), and cultural performances. Supporting services include an integrated Ticket Sales Platform, MICE corporate services (tailor-made events, congresses, gala dinners), and a Mobile App providing member discounts and flexible ticketing. Additional offerings include the Member/Socios loyalty program and the annual Rock & Burg festival sub-brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Venue Hosting
- MICE Corporate Services
- Socis Membership Program
- Rock & Burg Festival
Companies that use Tarraco Arena - Social Events
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Tarraco Arena - Social Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tarraco Arena - Social Events partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CaixaBankcoreNaming rights partnership - the venue operates as CaixaBank Tarraco Arena. CaixaBank is the primary sponsor providing financial support and brand association. This is a flagship sponsorship relationship with the bank's logo prominently displayed on the venue branding.
- KIAcoreAutomotive sponsor of the venue. KIA brand logos appear on the venue website and promotional materials. Hosted the 2025 KIA EV Day corporate event at the venue, demonstrating a strong sponsor-client relationship.
- DIARI DE TARRAGONAminorLocal newspaper sponsor providing media coverage and promotional support for venue events. Logo appears on sponsor section of the website.
- SAN MIGUELminorBeverage sponsor with logo displayed on venue website. Partnership provides beverage brand visibility at events.
- PEPSIminorBeverage sponsor with logo displayed on venue website. Partnership provides beverage brand visibility at events.
- ASISAminorHealth insurance sponsor with logo displayed on venue website. Partnership provides health brand visibility at events.
- SOLARGESTminorSolar energy sponsor with logo displayed on venue website. Demonstrates venue's commitment to sustainability through renewable energy partnerships.
- Diputació de TarragonacoreThe venue is property of the Provincial Government of Tarragona (Diputació de Tarragona). The property ownership provides institutional backing and public sector support for the venue operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tarraco Arena - Social Events competitors and assessment
Company assessmentDirect peers
- Sala Apolo: Barcelona live-music venue and nightclub with a long operating history; comparable programming of touring and tribute acts, ticketing model and regional Spanish audience base.
- Palau de la Música Catalana: Iconic Barcelona concert hall focused on live music programming with strong branding and event-driven revenues; comparable concert venue operations in the same Catalan market.
- Pabellón Fuente de San Luis (Roig Arena adjacent): Valencia-based multi-purpose arena hosting concerts, sports and corporate events in the broader Mediterranean Spanish corridor; similar arena-scale operations and competing tour-stop catchment.
- Razzmatazz: Barcelona multi-room concert venue hosting live music tours, festivals and corporate-adjacent events; same event-driven Spanish concert market with overlapping artist roster and ticketing approach.
Others
- Live Nation España: Spain arm of global live entertainment promoter; acts as a programming counterpart and competitor for headline tours, and is a potential partnership channel for routing acts to regional arenas like Tarraco Arena.
Broad incumbents
- Palau Sant Jordi: Large-capacity Barcelona arena operated by Anella Olímpica; comparable multipurpose arena in the same Catalan live-entertainment market and the primary competitor for headline tour routing decisions that bypass Tarragona.
- IFEMA Madrid: Madrid exhibition and convention center hosting trade shows, corporate events and concerts; comparable MICE/arena positioning and Spain-wide event programming reach.
- Fira Barcelona: Catalan convention and exhibition complex hosting large trade shows, congresses and corporate events; direct MICE competitor serving the same Catalan business events market.
- BEC (Bilbao Exhibition Centre): Bilbao arena and convention complex hosting concerts, trade fairs and sporting events; comparable multi-use venue model operating as both arena and MICE facility in Spain.
- WiZink Center: Madrid's flagship multi-purpose arena (formerly Palacio de Deportes); directly comparable arena operations, concert programming and naming-rights sponsorship model at a larger national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tarraco Arena - Social Events social profiles
Digital presenceTarraco Arena - Social Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tarraco Arena - Social Events leadership team
Management profileNumber of profiles
Tarraco Arena - Social Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tarraco Arena - Social Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tarraco Arena - Social Events
What does Tarraco Arena - Social Events do?
Tarraco Arena is a multi-purpose event venue in Tarragona, Spain, hosting concerts, sports events, family shows, circus performances, and corporate MICE events. It operates an integrated ticketing platform (OneBox TDS), a mobile application with ticket wallet functionality, and an annual Socis membership program. The venue sells tickets directly to individual consumers for entertainment events and provides dedicated MICE services for corporate clients, with naming rights held by CaixaBank and the property owned by the Diputació de Tarragona.
Is Tarraco Arena - Social Events a public or private company?
Tarraco Arena - Social Events is a private company. It is classified as unknown and is currently operating.
When was Tarraco Arena - Social Events founded?
Tarraco Arena - Social Events was founded in 1883. It employs 11 to 50 people.
Where is Tarraco Arena - Social Events based?
Tarraco Arena - Social Events is headquartered in Tarragona, Spain, in the Europe region.
How does Tarraco Arena - Social Events make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are membership Program (Socis), corporate MICE Events and sponsorship and Naming Rights.
Who are Tarraco Arena - Social Events's main competitors?
Direct peers on record are Sala Apolo, Palau de la Música Catalana, Pabellón Fuente de San Luis (Roig Arena adjacent) and Razzmatazz. Live Nation España is listed as an others. Broad incumbents are Palau Sant Jordi, IFEMA Madrid, Fira Barcelona, BEC (Bilbao Exhibition Centre) and WiZink Center.
Does Tarraco Arena - Social Events have an API?
No public API is recorded for Tarraco Arena - Social Events.
What industry is Tarraco Arena - Social Events in?
Tarraco Arena - Social Events's product category is Live Event Venue. Its primary akta.pro industry code is MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues), with a secondary code of MPAGALAK, Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility). Its NAICS code is 71131 and its SIC code is 7900.