Tarraco Arena - Social Events

What Tarraco Arena - Social Events does

Tarraco Arena - Social Events is a multi-purpose event venue operating in Tarragona, Catalonia, Spain under the commercial brand CaixaBank Tarraco Arena. The business is legally constituted as AGENCIA DE PUBLICITAT INTERNACIONAL CATALANA, S.L., a private limited company (S.L.) that holds the commercial operating rights, while the underlying venue real estate is owned by the Diputació de Tarragona (provincial government). The venue has been used for events since 1883 and today hosts a diversified program that includes concerts (rock, pop, classical, tribute), sporting competitions (X-Trial World Championship Final), circus productions (Cirque du Soleil OVO), family entertainment (Harlem Globetrotters), cultural performances (Castells, Sara Baras flamenco), and corporate MICE gatherings (EFQM International Gala, KIA EV Day). Listed upcoming bookings extend through 2027, indicating stable forward demand.

The core product is the physical venue itself, augmented by the OneBox TDS online ticketing platform for direct ticket distribution and a dedicated mobile application providing a 10% event discount, digital ticket wallet, and member benefits. Supplementary offerings include MICE services (tailor-made events, congresses, gala dinners), the annual Socis loyalty membership, the Imagina'T talent competition, and a Rock & Burg festival sub-brand pairing concerts with food/beverage programming. Distribution is direct-to-consumer via the website, mobile app, and authorized physical outlets, with no apparent third-party reseller channel.

Revenue is generated across four streams: transactional ticket sales (pay-as-you-go, starting from approximately €39.50 per ticket and €49.50 for festivals, with Pack4 family bundles), corporate MICE bookings priced on a professional-services basis, annual Socis subscription revenue, and sponsorship/naming-rights fees headlined by CaixaBank (title sponsor) alongside a tier of supporting sponsors (KIA, San Miguel, Pepsi, ASISA, Solargest, Diari de Tarragona). GTM is event-driven, leveraging the website, mobile app, email newsletter, social channels, and artist/event co-marketing. The customer base is predominantly a long tail of individual consumers in Tarragona and southern Catalonia, supplemented by a smaller cohort of corporate and institutional clients booking MICE events.

Name

Tarraco Arena - Social Events

Legal name

AGENCIA DE PUBLICITAT INTERNACIONAL CATALANA, S.L.

Website

https://tarracoarena.com

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Tarraco Arena operates a multi-purpose event venue in Tarragona, Catalonia, hosting concerts, sports, MICE gatherings, and cultural performances. Revenue derives from ticket sales, corporate events, sponsorships led by CaixaBank naming rights, and an annual member loyalty program.

Ownership category

akta.pro rank

Product category

Live Event Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Live event venue
• Corporate event hosting
• Concert ticketing
• MICE event services
• Membership program

Headquarters

HQ city

Tarragona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from direct ticket sales to concerts, sporting events, corporate events, and cultural performances through the OneBox TDS platform.
2. Membership Program (Socis): Annual membership program offering 10% discounts on tickets and exclusive member-only events, creating recurring engagement and revenue.
3. Corporate MICE Events: Revenue from hosting corporate meetings, incentive trips, congresses, and gala dinners for business clients.
4. Sponsorship and Naming Rights: Naming rights sold to CaixaBank (CaixaBank Tarraco Arena) and other sponsors including KIA, DIARI DE TARRAGONA, SAN MIGUEL, PEPSI, ASISA, and SOLARGEST.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tarraco Arena is a multi-purpose event venue in Tarragona, Spain, hosting concerts, sports events, family shows, circus performances, and corporate MICE events. It operates an integrated ticketing platform (OneBox TDS), a mobile application with ticket wallet functionality, and an annual Socis membership program. The venue sells tickets directly to individual consumers for entertainment events and provides dedicated MICE services for corporate clients, with naming rights held by CaixaBank and the property owned by the Diputació de Tarragona.

Product overview

CaixaBank Tarraco Arena is a multipurpose event venue operated by AGENCIA DE PUBLICITAT INTERNACIONAL CATALANA, S.L. offering a unified venue experience centered around live events. The core offering comprises the event venue hosting concerts (rock, pop, classical), sports events (trial, basketball), circus shows (Cirque du Soleil), and cultural performances. Supporting services include an integrated Ticket Sales Platform, MICE corporate services (tailor-made events, congresses, gala dinners), and a Mobile App providing member discounts and flexible ticketing. Additional offerings include the Member/Socios loyalty program and the annual Rock & Burg festival sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Venue Hosting
• MICE Corporate Services
• Socis Membership Program
• Rock & Burg Festival

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CaixaBankcoreGTM or Marketing PartnerNaming rights partnership - the venue operates as CaixaBank Tarraco Arena. CaixaBank is the primary sponsor providing financial support and brand association. This is a flagship sponsorship relationship with the bank's logo prominently displayed on the venue branding.
• KIAcoreGTM or Marketing PartnerAutomotive sponsor of the venue. KIA brand logos appear on the venue website and promotional materials. Hosted the 2025 KIA EV Day corporate event at the venue, demonstrating a strong sponsor-client relationship.
• DIARI DE TARRAGONAminorGTM or Marketing PartnerLocal newspaper sponsor providing media coverage and promotional support for venue events. Logo appears on sponsor section of the website.
• SAN MIGUELminorGTM or Marketing PartnerBeverage sponsor with logo displayed on venue website. Partnership provides beverage brand visibility at events.
• PEPSIminorGTM or Marketing PartnerBeverage sponsor with logo displayed on venue website. Partnership provides beverage brand visibility at events.
• ASISAminorGTM or Marketing PartnerHealth insurance sponsor with logo displayed on venue website. Partnership provides health brand visibility at events.
• SOLARGESTminorGTM or Marketing PartnerSolar energy sponsor with logo displayed on venue website. Demonstrates venue's commitment to sustainability through renewable energy partnerships.
• Diputació de TarragonacoreOthersThe venue is property of the Provincial Government of Tarragona (Diputació de Tarragona). The property ownership provides institutional backing and public sector support for the venue operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sala Apolo: Barcelona live-music venue and nightclub with a long operating history; comparable programming of touring and tribute acts, ticketing model and regional Spanish audience base.
• Palau de la Música Catalana: Iconic Barcelona concert hall focused on live music programming with strong branding and event-driven revenues; comparable concert venue operations in the same Catalan market.
• Pabellón Fuente de San Luis (Roig Arena adjacent): Valencia-based multi-purpose arena hosting concerts, sports and corporate events in the broader Mediterranean Spanish corridor; similar arena-scale operations and competing tour-stop catchment.
• Razzmatazz: Barcelona multi-room concert venue hosting live music tours, festivals and corporate-adjacent events; same event-driven Spanish concert market with overlapping artist roster and ticketing approach.

Others

• Live Nation España: Spain arm of global live entertainment promoter; acts as a programming counterpart and competitor for headline tours, and is a potential partnership channel for routing acts to regional arenas like Tarraco Arena.

Broad incumbents

• Palau Sant Jordi: Large-capacity Barcelona arena operated by Anella Olímpica; comparable multipurpose arena in the same Catalan live-entertainment market and the primary competitor for headline tour routing decisions that bypass Tarragona.
• IFEMA Madrid: Madrid exhibition and convention center hosting trade shows, corporate events and concerts; comparable MICE/arena positioning and Spain-wide event programming reach.
• Fira Barcelona: Catalan convention and exhibition complex hosting large trade shows, congresses and corporate events; direct MICE competitor serving the same Catalan business events market.
• BEC (Bilbao Exhibition Centre): Bilbao arena and convention complex hosting concerts, trade fairs and sporting events; comparable multi-use venue model operating as both arena and MICE facility in Spain.
• WiZink Center: Madrid's flagship multi-purpose arena (formerly Palacio de Deportes); directly comparable arena operations, concert programming and naming-rights sponsorship model at a larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/san-miguel-tarraco-arena

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarraco Arena - Social Events