What Texas Mortgage Lending, Llc does

Texas Mortgage Lending, LLC is a privately held Credit Union Service Organization (CUSO) founded in 2017 and headquartered in Allen, Texas. The company originates residential mortgage loans exclusively on behalf of its credit union partners, whose members access the company's lending services through their existing credit union relationships. Two named channel partners are disclosed: Credit Union of Texas (NMLS #576560) and United Heritage Credit Union (NMLS #630601). The company holds Texas Regulated Lender License and NMLS registration #1641703, and operates as a licensed Residential Mortgage Loan Originizer regulated by the Texas Department of Savings and Mortgage Lending.

The company's product surface consists of a core digital borrower application, branded Loan App Elite, that enables credit union members to apply for mortgage loans online, supported by a suite of eight rule-based mortgage calculators covering payment/amortization, rent vs. own, APR, debt consolidation, prepayment savings, early payoff, refinance break-even, and tax savings. Technology is described as industry-standard mortgage lending platforms with no disclosed proprietary components, APIs, or integrations. The technology stack is built around web-based content tools for borrower education and a portal-based loan application funnel; no AI/ML capabilities, mobile applications, or third-party integrations are disclosed.

The business model is transaction-fee based: the company earns origination fees, interest income on loans held, and closing costs collected from borrowers in connection with mortgage transactions. Pricing is not publicly disclosed; rates and fees are determined per-borrower based on eligibility, loan characteristics, and prevailing market conditions. The go-to-market motion is entirely channel-partner driven, with no direct-to-consumer marketing or retail origination disclosed. Geographic operations are restricted to Texas, and revenue is concentrated through the two named credit union partnerships.

Name

Texas Mortgage Lending, Llc

Legal name

Texas Mortgage Lending, LLC

Website

https://tmloan.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Mortgage Lending, LLC is a Credit Union Service Organization (CUSO) that originates residential mortgage loans exclusively for members of partner credit unions in Texas, currently Credit Union of Texas and United Heritage Credit Union, generating fee-based revenue on loan origination transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Mortgage Origination and Lending: The company generates revenue through mortgage loan origination, including origination fees, interest income on loans held, and closing costs collected from borrowers in the mortgage transaction process.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Texas Mortgage Lending, LLC operates as a Credit Union Service Organization (CUSO) that originates residential mortgage loans for members of its credit union partners. The company assists members with home purchases, mortgage refinancing, and debt consolidation, leveraging seasoned mortgage professionals and a digital borrower application platform.

Product overview

Texas Mortgage Lending, LLC is a Credit Union Service Organization (CUSO) that provides mortgage lending services to members of credit union partners. The company operates a digital mortgage platform centered around the Loan App Elite borrower application, which enables members to initiate and manage mortgage applications online. Supporting the core lending platform is a suite of eight mortgage calculator tools (Payment/Amortization, Rent vs. Own, Annual Percentage Rate, Debt Consolidation, Prepayment Savings, Early Payoff, Refinance Break-Even Point, and Tax Savings calculators) that assist users throughout the mortgage decision-making process.

Differentiator

Problem solved

Functional benefit

Products and services

• Loan App Elite Borrower-facing digital application platform that enables credit union members to apply for mortgage loans online through a digital portal.
• Residential Mortgage Origination

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Credit Union of TexascoreChannel Partner/ Reseller/ DistributorCredit Union of Texas (NMLS #576560) is a partner credit union whose members have access to Texas Mortgage Lending's mortgage products and services through the CUSO relationship.
• United Heritage Credit UnioncoreChannel Partner/ Reseller/ DistributorUnited Heritage Credit Union (NMLS #630601) is a partner credit union whose members access mortgage lending services through the Texas Mortgage Lending CUSO arrangement.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• PenFed Credit Union: Large national credit union offering a full suite of mortgage products (purchase, refinance, VA, HELOC) to its members. Operates the same member-only mortgage channel that Texas Mortgage Lending serves for smaller credit unions.
• Alliant Credit Union: Member-owned credit union with a national digital mortgage platform offering purchase, refinance, and HELOC products. Closely mirrors the credit-union-member-focused mortgage value proposition Texas Mortgage Lending delivers to its two partner CUs.
• Rocket Mortgage: Largest US mortgage originator with a digital-first application and rate-shopping platform. Competes for the same mortgage demand as Texas Mortgage Lending, though at vastly broader geographic scale and through consumer-direct rather than credit-union-channel distribution.
• SchoolsFirst Federal Credit Union: California-based credit union with a sizeable in-house mortgage lending operation serving members. Represents a scaled, member-only mortgage distribution model — comparable to the CUSO concept where Texas Mortgage Lending provides origination capacity on behalf of credit unions.
• Navy Federal Credit Union: Largest US credit union with extensive mortgage origination arm serving members only. Comparable member-only distribution model at vastly greater scale, with in-house mortgage processing and digital application capabilities analogous to what Texas Mortgage Lending provides to its partner CUs.
• loanDepot: National retail and wholesale mortgage lender with significant origination volume and a digital application platform. Comparable core business (mortgage origination and refinance) but at much larger scale and through broader distribution.
• United Wholesale Mortgage: Leading wholesale mortgage lender funding independent mortgage brokers and correspondent channels. Operates at a much larger scale in adjacent mortgage distribution models where brokers/affiliates bring borrowers.
• Connexus Credit Union: Member-focused credit union offering in-house mortgage products to members nationwide with digital application capabilities. Similar member-channel mortgage model and digital member experience to what Texas Mortgage Lending provides to its partner credit unions.

Emerging players

• Better.com: Digital-first mortgage lender with a streamlined online application and competitive rate positioning. Targets the same digital-savvy mortgage consumer that Texas Mortgage Lending reaches through its Loan App Elite platform.
• Open Lending: Public CUSO-style company providing lending-as-a-service to credit unions and banks (focused on auto rather than mortgage). Closest analog to Texas Mortgage Lending's structural CUSO business model — credit-union-affiliated third-party originator serving member demand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/texas-mortgage-lending

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Mortgage Lending, Llc