Texas Paint & Wallpaper Co

What Texas Paint & Wallpaper Co does

Texas Paint & Wallpaper Co is a privately held, independent specialty retailer founded in 1947 (previously known as Helm Paint & Decorating), operating 13 retail showrooms across the Dallas-Fort Worth metro area and Tyler, Texas. The company is an authorized independent dealer of Benjamin Moore paints, stains, primers, and specialty coatings, including products leveraging Benjamin Moore's proprietary Gennex colorant technology, and complements this core paint franchise with wall coverings and wallpaper, window treatments (blinds, shades, curtains, draperies, shutters from Hunter-Douglas, Graber, and Skandia including motorized options), and Meoded decorative plaster and metallic finishes. Services include expert color matching and free in-store color consultations by trained staff, paid on-site residential design consultations starting at $60, professional measurement and installation of window coverings by Certified Window Covering Experts, and a free 2-hour Pro Delivery service within the DFW metro for orders placed weekdays.

The business operates a sales-led, omnichannel go-to-market anchored by physical retail, supplemented by an Azure-hosted e-commerce storefront and direct contractor delivery. Customer segments are split across residential homeowners (walk-in and consultation-driven), commercial painting contractors (served via credit accounts, volume pricing, free delivery, and the Benjamin Moore Contractor Rewards loyalty program), and interior designers (with a dedicated Design Professionals support line). Revenue streams are predominantly one-time transactional retail sales of paint, wall coverings, and window treatments, with a recurring commercial-contractor component via credit-account replenishment and a small professional-services layer from paid on-site design consultations. No parent company, institutional investors, funding rounds, M&A, or external headcount disclosures are present in the available data; the company appears to be an owner-operated regional specialty retailer.

Name

Texas Paint & Wallpaper Co

Legal name

Texas Paint & Wallpaper Co

Website

https://texaspaint.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Paint & Wallpaper Co is a privately held, independent Benjamin Moore paint dealer operating 13 retail showrooms across the Dallas-Fort Worth metro area and Tyler, TX. It sells paint, wall coverings, window treatments, and decorative finishes to residential homeowners, commercial contractors, and interior designers, supported by design consultation and pro delivery services.

Ownership category

akta.pro rank

Product category

Paint and Decorating Retail

NAICS

Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMADAKAA)

akta.pro secondary industries

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG), Architectural & Decorative Paints (IMAEAHAA)

Keywords

• Paint retail stores
• Wallpaper and wall coverings
• Window treatment installation
• Color consultation services
• Commercial contractor supplies

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Paint and Supplies Sales: Retail sales of Benjamin Moore paint, stains, primers, and painting equipment and supplies to residential and commercial customers at 13 DFW-area store locations and online
2. Window Treatments and Coverings: Sales and installation of custom window blinds, shades, curtains, draperies, and shutters from manufacturers including Hunter-Douglas, Graber, and Skandia
3. Wall Coverings and Wallpaper: Retail sales of wallpaper and wall coverings including textured wallpaper, grasscloth, accent walls, and modern/traditional/transitional styles
4. Commercial Contractor Accounts: B2B sales to commercial painting contractors with credit accounts, volume pricing, and free delivery in the metro area. Includes access to Benjamin Moore industrial and specialty products
5. Design Consultation Services: Color consultation services provided free in-store, with paid on-site consultations starting at $60 for residential design projects
6. Decorative Paint Finishes: Sales of Meoded decorative paint and plaster finishes including Venetian plaster, lime plasters, metallic paints, and textured finishes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Texas Paint & Wallpaper Co is an authorized Benjamin Moore paint retailer operating 13 retail locations across the Dallas-Fort Worth metro area and Tyler, Texas. The company sells premium paint, wallpaper, wall coverings, window treatments (blinds, shades), and decorative finishes, complemented by color consultation, design services, and Pro Delivery.

Product overview

Texas Paint & Wallpaper Co operates as a physical retail chain offering a comprehensive range of paint, wall coverings, and window treatment products and services. The core offerings center on Benjamin Moore paints and supplies (featuring proprietary Gennex colorants), complemented by wall coverings (wallpaper, textured options, grasscloth), window treatments (blinds, shades, shutters, draperies from Hunter-Douglas, Graber, and Skandia), and specialty decorative finishes from Meoded. Services include expert color consultation, professional installation for window treatments, 2-hour pro delivery in the Dallas-Fort Worth metro area, and commercial contractor programs with rewards. The company serves both residential and commercial customers through 13+ retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Benjamin Moore Paint and Supplies

Quantifiable outcome

• Free 2-hour Pro Delivery to job sites across Dallas-Fort Worth metro area
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Benjamin MoorecoreChannel Partner/ Reseller/ DistributorTexas Paint is an authorized independent dealer of Benjamin Moore paints, stains, and specialty coatings. The partnership provides access to Benjamin Moore's full product line including proprietary Gennex color technology, exclusive color collections like Color of the Year 2025 (Cinnamon Slate), industrial products, and manufacturer programs including Contractor Rewards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Miller Paint: Pacific Northwest independent paint retailer with company-owned stores. Comparable multi-store regional paint retail model with design services and contractor focus.
• Hirshfield's: Family-owned, multi-store independent paint retailer operating across the Upper Midwest. Closest direct comparator to Texas Paint: independent authorized dealer of premium paints with design consultations, commercial contractor accounts, and a regional multi-store footprint.
• Budget Blinds: Largest U.S. window coverings franchise network offering in-home consultation, measurement, and professional installation. Directly competes with Texas Paint's window coverings category and Certified Window Covering Experts service.
• Kelly-Moore Paints: West Coast independent paint manufacturer-retailer with company-owned stores. Comparable premium paint retail and contractor service model anchored in multi-store regional operations.
• McCormick Paints: Mid-Atlantic independent paint manufacturer-retailer with company-owned stores. Structurally comparable — multi-store regional paint retailer offering design services and contractor relationships.

Broad incumbents

• Sherwin-Williams: Largest U.S. paint manufacturer and direct retailer via company-owned stores. Operates Sherwin-Williams-branded stores across DFW and directly competes with Texas Paint on the premium paint retail segment while also manufacturing.
• Lowe's: National home improvement chain operating stores across the DFW metro. Competes with Texas Paint on paint price, convenience, and pro services for DIY and small-contractor segments.
• Home Depot: Mass-market home improvement retailer with extensive paint assortments and pro paint desks across DFW. Primary big-box competitor for DIY customers and small contractors.
• PPG Paints (PPG Industries): Global paint manufacturer with company stores and an independent dealer network in the U.S. Competes with Texas Paint via PPG Paints-branded independent dealers and factory stores across DFW.

Emerging players

• Clare: D2C premium paint brand selling curated colors directly to consumers online. Targets the same residential repaint decision as Texas Paint but lacks the showroom and consultation model, threatening the middle-market independent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Texas_Paint
• YouTubeyoutube.com/c/TexasPaint
• Facebookfacebook.com/TexasPaintAndWallpaper
• Instagraminstagram.com/texas_paint
• LinkedInlinkedin.com/company/texas-paint-wallpaper

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Paint & Wallpaper Co