What TEROVA does

Terova Inc. is a privately held B2B ingredient supplier and the newest venture of Griffith Foods, a family-owned food industry enterprise with over a century of operating history. Headquartered in Alsip, Illinois, the company delivers sustainably sourced, traceable spices, herbs, botanicals, and specialty ingredients to food manufacturers and nutraceutical brands. Its product portfolio spans the NuBana green banana powder line (N100 native starch and RS65 resistant starch variants), a multi-origin Spices & Herbs range (Red Chillies, White Pepper, Turmeric, Sage, Black Pepper, Oregano, Paprika, Cumin), a 95% Curcumin Extract derived from Salem Madras Finger Turmeric, and Botanicals such as Rosemary and Cornflower. The company has also piloted Pluviam 6 OL, a proprietary 100% botanical fungicide targeting Black Sigatoka in banana plantations, developed with partner IAG and currently piloted in Costa Rica.

Terova's core technology is an integrated, certification-backed supply chain providing full traceability from farm to fork. Direct programs cover more than 10,000 farmers across four continents, supported by Rainforest Alliance, UEBT, and FSA certifications, with sourcing concentrated in India, Vietnam, Indonesia, Albania, and Costa Rica. Quality assurance relies on C-14 authentication for curcumin source verification, HPTLC and HPLC analytical methods for full-spectrum curcuminoid testing, and a BRC-certified processing facility in Karnataka, India, built in 2022. The company has converted over 85% of parent Griffith Foods' plant-based raw material consumption to sustainable sources, with a stated goal of 100% conversion by 2025.

The business model is a quote-based, direct-sales B2B motion targeting food manufacturers and nutraceutical brands seeking verified sustainable sourcing, supply chain transparency, and clean-label ingredients. Pricing is not publicly disclosed and is negotiated individually with enterprise buyers. Long-term partnerships with farmers are supported through technology transfer, manufacturing optimization, and food safety program improvements. Revenue mechanics are anchored by an internal captive relationship with Griffith Foods — evidenced by the 85%+ sustainable conversion milestone — supplemented by external enterprise sales across the NuBana, spices, curcumin, and botanicals product lines.

Name

TEROVA

Legal name

Terova Inc.

Website

https://terova.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Terova is a B2B ingredient supplier and subsidiary of Griffith Foods that delivers sustainably sourced, fully traceable spices, herbs, botanicals, and specialty ingredients — including NuBana green banana powder and 95% curcumin extract — to food manufacturers and nutraceutical brands worldwide.

Ownership category

akta.pro rank

Product category

Specialty Food Ingredients

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Medicinal and Botanical Manufacturing (325411), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Dried & Dehydrated Foods Manufacturing (AFAKACAK)

akta.pro secondary industries

Dried Herbs & Herb Blends (AFAJANAC), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Sustainable ingredients
• Spice sourcing
• Botanical extracts
• Turmeric curcumin
• Green banana fiber

Headquarters

HQ city

Alsip

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Ingredient Sales: Terova generates revenue through the sale of sustainably-sourced spices, herbs, botanicals, and specialty ingredients to food and nutraceutical manufacturers. The company operates as a B2B ingredient supplier with long-term partnerships with food brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Terova is a B2B supplier of sustainably-sourced, traceable spices, herbs, botanicals, and specialty ingredients to food and nutraceutical manufacturers. The company operates an integrated supply chain spanning 4 continents with over 10,000 farmers, processing capability in a BRC-certified facility in Karnataka, India, and a portfolio spanning turmeric-derived curcumin, green banana powder, and certified spices and botanicals.

Product overview

Terova operates as a product portfolio company under Griffith Foods, specializing in sustainable, ethically-sourced, traceable ingredients for food and nutraceutical brands. The product suite centers on three main pillars: NuBana (green banana powder ingredients in N100 and RS65 variants for food applications), a comprehensive Spices & Herbs lineup (Red Chillies, White Pepper, Turmeric, Sage, Black Pepper, Oregano, Paprika, Cumin), and a 95% Curcumin Extract product derived from Salem Madras Finger Turmeric. Additionally, Terova offers innovative agricultural solutions including Pluviam 6 OL (botanical fungicide) and maintains a Botanicals category featuring herbs like Rosemary and Cornflower. All products emphasize full traceability, sustainability certification, and food safety through their integrated supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• NuBana™: Green Banana Powder - a clean-label, sustainable whole fruit fiber product line including NuBana N100 and NuBana RS65 variants.
• Terova Curcumin
• Pluviam 6 OL

Products and services

• NuBana Green Banana Powder

Quantifiable outcome

• 3.2%+ average curcumin content in Salem Madras turmeric, one of the highest among major turmeric varieties

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Griffith FoodscoreOthersTerova is the newest venture of Griffith Foods, a family-owned enterprise with over a century of experience innovating in the food industry. Terova leverages Griffith Foods' global reach, century of product development expertise, and culture of innovation to create value-added solutions for customers.
• Local Farming CommunitiescoreStrategic or Co-development PartnerTerova collaborates with local farming communities to establish environmental, social, and economic sustainability. They enhance partner capabilities through technology, manufacturing optimization, and food safety program improvements. Direct programs cover over 10,000 farmers across 4 continents.
• Rainforest Alliance Certified FarmscoreStrategic or Co-development PartnerTerova sources spices from Rainforest Alliance (RA) and UEBT certified farms, including red chilies from India, white pepper from Vietnam, and sage from Albania.
• UEBT Certified FarmscoreStrategic or Co-development PartnerTerova partners with farms certified by the Union for Ethical BioTrade (UEBT), particularly for red chilies from India and sage from Albania.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Synthite Industries: India-based global manufacturer of spice extracts, oleoresins, and natural ingredients for food and nutraceutical applications. Directly comparable to Terova in curcumin extraction, spice processing, and B2B ingredient supply, including a manufacturing footprint in India's spice belt.
• ofi (Olam Food Ingredients): Spin-off of Olam International focused on cocoa, coffee, dairy, nuts, and spices. Operates a directly comparable global sustainable-sourcing and spice/herb ingredient platform with similar traceability programs and farmer networks, including in India and Vietnam where Terova also sources.
• Kalsec: US-based producer of natural spice extracts, colors, hop extracts and antioxidants serving the food and beverage industry. Comparable to Terova in extracted/botanical ingredients, traceability emphasis, and B2B motion targeting CPG and nutraceutical brands.
• Sensient Technologies: Global manufacturer of natural ingredients including flavors, colors and botanical extracts. Comparable to Terova in the botanical/extract ingredient space serving food, beverage and nutraceutical manufacturers with documented sourcing and authentication.
• Döhler: German-based global supplier of natural ingredients, flavors, and ingredient systems for food and beverages. Comparable to Terova in integrated supply chain, traceability emphasis, and ingredient categories (botanicals, extracts, fruit preparations).
• Indo World Trading: India-based spice processor and exporter supplying turmeric, curcumin extracts, and other spices to global food and nutraceutical customers. Directly comparable to Terova's turmeric/curcumin processing capabilities at the Karnataka facility and to its B2B food-ingredient business model.
• Sabinsa (Sami-Sabinsa Group): India-headquartered manufacturer of standardized herbal extracts and nutraceutical ingredients including branded curcumin products (e.g., Curcumin C3 Complex). Directly comparable to Terova's curcumin extract product line in target customer (nutraceutical brands), authentication standards, and ingredient category.

Broad incumbents

• Cargill: Global food and agricultural products company with an ingredients and bio-industrial platform sourcing spices and specialty crops from farmer networks worldwide. Comparable to Terova in origin-level sourcing and integrated supply chain, though Cargill's ingredient scope is far broader.
• McCormick & Company: Global flavor and spice leader with broad portfolio of herbs, spices and seasonings serving food manufacturers and retailers. Comparable to Terova in spice sourcing and B2B ingredient supply, but at vastly greater scale and with a strong consumer-branded business Terova does not have.
• Archer Daniels Midland (ADM): Global agribusiness and major food/beverage ingredient supplier with extensive origination infrastructure and a flavors/specialty ingredients business. Comparable to Terova as a broad incumbent in food ingredient manufacturing, though ADM operates at a much larger scale and across many more categories than Terova.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/terova

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEROVA