Thai Wok Sp Z O O

What Thai Wok Sp Z O O does

Thai Wok sp. z o.o. is a privately held Polish quick-service restaurant (QSR) chain specializing in wok-prepared Thai cuisine, founded in 2016 by the Brusikiewicz family together with Master Zun, who developed the original recipe library. The company operates 22-24 mall-based and high-traffic commercial locations across major Polish cities, including Warsaw (13+ sites), Poznań, Łódź, Gdańsk, Gdynia, Wrocław, Kraków, and Janki. Its core offering is fresh, made-to-order Asian cuisine prepared in open kitchens where chefs cook on woks in front of guests, with a no-MSG, no-GMO ingredient policy and a daily fresh-supply chain.

The company's technology stack is digital-first for a QSR operator. The Thai Wok Club mobile application handles loyalty, ordering, and in-restaurant QR-code pickup; the ChoiceQR platform powers self-serve menu browsing and payment; and integrations with Wolt, Bolt, Glovo, UberEats, and Pyszne.pl extend last-mile delivery reach. A retail ready-to-eat meal line (Dania Gotowe), produced under IFS and BRC international food safety certifications, extends the brand into Polish supermarket chains. Menu pricing in Polish Zloty ranges from 6.90 PLN (shrimp chips) to 41.90 PLN (Pad Thai with shrimp), with no subscription or membership fees.

Revenue is generated transactionally across four streams: dine-in and takeout sales at owned locations, commission-based third-party delivery, retail ready-meal sales, and app-driven ordering with promotional coupons and seasonal campaigns (Black Weekend, Pink October CSR). The customer base is segmented across urban working professionals, students, and families, health-conscious and active consumers targeted through the Protein Focus campaign, vegetarians and plant-based eaters via Vegetarian Butcher-supplied menu items, families through a dedicated kids menu, and retail grocery shoppers of frozen ready meals. Marketing is conducted through Instagram, Facebook, LinkedIn, TikTok, YouTube, the loyalty app, seasonal campaigns, and partnerships including a 2025 Coca-Cola Combo Sets campaign.

Name

Thai Wok Sp Z O O

Legal name

Thai Wok sp. z o.o.

Website

https://thaiwok.pl

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Thai Wok sp. z o.o. is a privately held Polish quick-service restaurant chain specializing in wok-prepared Thai cuisine. It operates 22-24 mall-based locations across major Polish cities with a mobile app, ChoiceQR digital ordering, third-party delivery, and retail ready-meal distribution.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant (Thai cuisine)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

Keywords

• Thai quick-service restaurant
• Asian cuisine chain
• Wok-prepared meals
• Ready-to-eat Thai meals
• Restaurant loyalty program

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dine-in and Takeout Sales: Direct food sales from 22+ restaurant locations across Poland. Customers order at counters or via QR code system, with dishes prepared to order in open kitchens where chefs cook on woks in front of guests.
2. Third-Party Food Delivery: Commission-based revenue through food delivery platforms including Wolt, Bolt, Glovo, UberEats, and Pyszne.pl, which deliver Thai Wok dishes to customers.
3. Ready-to-Eat Retail Products: Bestselling Thai dishes packaged for retail sale in supermarket chains, including Pad Thai variants, curry dishes, and teriyaki chicken with jasmine rice, available in both meat and plant-based versions.
4. Mobile App Ordering and Loyalty: Thai Wok Club mobile application drives customer loyalty through promotional coupons, Black Weekend discounts, and welcome offers for new customers. Orders placed through the app scan QR codes in restaurants.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Thai Wok Sp Z O O operates a chain of Thai cuisine quick-service restaurants (QSR) across Poland, serving wok-prepared dishes such as Pad Thai, Pad Udon, curries, soups, and appetizers for dine-in, takeout, and delivery. The company supplements its restaurant operations with a branded mobile loyalty app, an in-restaurant QR-code ordering system, and a retail line of ready-to-eat frozen meals sold through supermarket chains.

Product overview

Thai Wok is a Polish Thai cuisine restaurant chain operating over 22 restaurants in major Polish cities. The company offers dine-in and takeaway services with a digital-first ordering approach through its proprietary mobile application and ChoiceQR scanning system. The product portfolio centers on the restaurant chain as the core offering, complemented by the Thai Wok mobile application for loyalty and ordering, the ChoiceQR QR-code-based in-restaurant ordering system, and the Thai Wok Club loyalty program integrated into the app. A ready-made meals line (Dania Gotowe) extends the brand into retail grocery channels. Menu offerings include wok dishes (Pad Thai, Pad Udon, Soya Noodles), rice dishes (Sweet and Sour, Curry, Teriyaki, Thai Chicken), soups (Pho, Tom Yum, Tom Kha), appetizers (sajgonki, gyoza, baozi, shrimp chips), and Asian salads.

Differentiator

Problem solved

Functional benefit

Products and services

• Thai Wok Restaurant Chain Chain of Thai cuisine quick-service restaurants operating 22+ dine-in and takeaway locations across major Polish cities (Warsaw, Poznań, Łódź, Gdańsk, Gdynia, Wrocław, Kraków, Janki), primarily in shopping centers, with open kitchens where chefs prepare wok dishes in front of guests.
• Thai Wok Club Mobile Application Mobile application for iOS and Android that lets Thai Wok customers browse the menu, place orders, scan in-restaurant QR codes, and access promotional coupons, Black Weekend discounts, and welcome offers for new users.
• Thai Wok Ready-Made Meals (Dania Gotowe) Pre-packaged Thai dishes sold in retail supermarket chains, including Pad Thai variants with rice or wheat noodles, Sweet and Sour Chicken, Thai Chicken, Curry Chicken, and Teriyaki Chicken with jasmine rice, available in meat and plant-based versions, manufactured under IFS and BRC food safety standards.

Quantifiable outcome

• Pad Thai Proteinowy features higher protein content and less fat compared to traditional Pad Thai, designed for active consumers, gym-goers, runners, and athletes.
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Coca-ColacoreGTM or Marketing Partner · 3 March 2025Partnership for Combo Sets campaign (March-May 2025). Coca-Cola provides beverages (330ml zero sugar, zero calorie, zero caffeine) included with 4 snack combo sets. Each combo features multiple appetizers in one bowl plus Coca-Cola, targeting sharing occasions and new flavor discovery experiences.
• IFS and BRC Certification BodiescoreOthersThai Wok's ready-to-eat meal production follows IFS (International Featured Standards) and BRC (Brand Reputation through Compliance) food safety standards, ensuring quality and safety for retail supermarket distribution.
• Federacja Stowarzyszeń "Amazonki"minorOthersBreast cancer awareness charity partnership. Thai Wok participates in annual Pink October campaign, donating portion of pink box sales to support breast cancer prevention and awareness initiatives.
• WoltminorChannel Partner/ Reseller/ DistributorFood delivery platform partnership for order fulfillment and last-mile delivery to customers in Warsaw and other cities where service is available.
• Bolt FoodminorChannel Partner/ Reseller/ DistributorFood delivery platform partnership (bolt.eu) for order fulfillment and delivery services to customers.
• GlovominorChannel Partner/ Reseller/ DistributorOn-demand delivery platform partnership for food delivery services to customers in Warsaw and other cities.
• Pyszne.plminorChannel Partner/ Reseller/ DistributorPolish food delivery platform partnership for order delivery services.
• UberEatsminorChannel Partner/ Reseller/ DistributorGlobal food delivery platform partnership (Uber Eats) for order fulfillment and delivery to customers, available at locations such as Thai Wok Złote Tarasy.
• ChoiceQRcoreTechnology or IntegrationQR code-based ordering and payment platform enabling customers to scan codes in restaurants, browse menu, place orders, select pickup time, and pay through the platform. Powers Thai Wok's online ordering with personal pickup or delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pho: Vietnamese-inspired QSR/casual chain operating across the UK and Europe with a noodle-heavy menu. Comparable to Thai Wok as a pan-European Asian chain positioned between fast-casual and QSR.
• Wok to Walk: European Asian QSR chain specialized in customizable wok noodles and rice bowls, with strong mall and high-street presence. Closely mirrors Thai Wok's made-to-order wok concept and quick-service format.
• Yo! Sushi: Pan-European Japanese QSR/casual chain with conveyor-belt and grab-and-go formats. Comparable to Thai Wok on Asian QSR category leadership, multi-channel distribution, and retail-ready product extensions.
• Itsu: UK/EU Asian QSR brand focused on sushi, noodles, and healthy Asian bowls with a strong retail grocery line. Highly comparable to Thai Wok on brand-led Asian QSR plus packaged retail extension.
• Chopstix: UK Asian QSR chain operating primarily in shopping centers and food courts. Directly comparable to Thai Wok's mall-centric footprint and value-positioned Asian noodle and rice menu.
• Wagamama: Pan-European Asian-inspired QSR/casual dining chain best known for noodles, ramen, and wok dishes. Directly comparable to Thai Wok on Asian QSR positioning, dine-in plus delivery model, and mall/high-street footprint.
• Wasabi: UK-based Asian QSR chain offering sushi, hot bento, and noodle dishes for dine-in and takeaway. Comparable to Thai Wok on quick-service Asian food, urban high-street/mall footprint, and value-oriented pricing.

Broad incumbents

• Subway: Global QSR chain with widespread Polish shopping-center and high-street presence. Overlaps with Thai Wok on the customizable, fast-service value meal occasion in mall locations.
• McDonald's Poland: Global QSR incumbent with deep Polish presence and mall/restaurant locations. Competes with Thai Wok for share of urban lunch and quick-service occasions, though its core menu is non-Asian.
• KFC Poland: Global QSR incumbent with extensive Polish footprint and dominant share of chicken-based QSR. Competes directly with Thai Wok in malls and food courts for quick-service traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@thai_wok_polska
• YouTubeyoutube.com/channel/UCBMOW2Kfu48s_cPEHhyyblA
• Facebookfacebook.com/restauracjaThaiWok
• LinkedInlinkedin.com/company/thai-wok-polska
• Instagraminstagram.com/thai_wok_polska

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thai Wok Sp Z O O