Choice
Choice is a Prague-based B2B SaaS platform that consolidates QR ordering, in-table payments, reservations, delivery marketplace aggregation, CRM, loyalty, and marketing into a single subscription-based operating system for restaurants and hotel F&B operators.
- Company typePrivate
- Founded2020
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Choice does
Choice (legal entity: Choice QR s.r.o.) is a Prague-headquartered B2B SaaS company founded in 2020 that provides an all-in-one restaurant operating platform, consolidating QR-based digital menus, QR ordering and payment at the table, table reservations, direct delivery and takeaway, and a unified tablet ("Collection Point") that aggregates orders from major third-party delivery marketplaces (Wolt, Glovo, Bolt, Foodora, Uber Eats) into a single workflow. The platform serves independent restaurants, multi-location chains (600+), and hotel F&B operations across 13+ European and Central Asian markets, with 30,000+ registered restaurants and 7,000+ paying customers processing roughly 1.5 million orders per month. Technology is delivered through a web-based admin panel and iOS/Android apps, with integrations to POS systems (Storyous, Dotykacka, Poster, Syrve, R-keeper, Biteberry, Compucash) and payments via Adyen, hosted on Google Cloud.
Choice firmographics
Firmographics- Name
- Choice
- Legal name
- Choice QR s.r.o.
- Website
- https://choiceqr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Choice is a Prague-based B2B SaaS platform that consolidates QR ordering, in-table payments, reservations, delivery marketplace aggregation, CRM, loyalty, and marketing into a single subscription-based operating system for restaurants and hotel F&B operators.
- Ownership category
- akta.pro rank
Choice industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Choice is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Choice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription: Choice generates primary revenue through subscription fees (Fixed or Flexible Subscription model) paid by restaurant partners for access to the all-in-one platform. The subscription is charged monthly or annually and includes access to core features like QR ordering, payments, reservations, and delivery management.
- Transaction/Payment Processing Fees: Choice processes payments through Adyen payment gateway and charges partners fees for delivery services, SMS notifications, and payment processing. Fees are deducted from partner transactions processed through the platform.
- Setup/Onboarding Fee: One-time setup and commissioning fee for initial platform configuration, profile creation, integrations, and staff onboarding.
- Adyen Integration Fee: Monthly fee for Adyen technical integration services including payment gateway maintenance, technical support, and operational continuity of the integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible Subscription - Monthly billing with cancel-anytime option |
| Subscription | Multi-year contract | Fixed Subscription - Term-based with locked-in pricing |
| Transaction based/ take rate | Pay-as-you-go | One-time Setup Fee for onboarding |
| Usage-based | Monthly | Usage-based fees for delivery, SMS, and payment integration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Choice product offering
Product offeringCore offering
Choice is an all-in-one B2B SaaS platform that helps restaurants digitalize operations through QR-based ordering, contactless payments, table reservations, delivery and takeaway management, and marketplace order aggregation. It consolidates ordering, payments, reservations, CRM, loyalty, and marketing automation into a single admin panel for 25,000+ registered restaurants across Central and Eastern Europe.
Product overview
Choice is an all-in-one restaurant SaaS platform providing a unified ecosystem of modules for restaurant digitalization. The core offering centers on QR-based solutions including QR online menus, QR ordering to table, and QR code payments at table, complemented by delivery and takeaway management, reservation systems, and website creation. Add-on modules include CRM, loyalty programs, marketing automation tools, and review management. All modules integrate into a single admin panel, allowing restaurants to manage online orders, table reservations, delivery marketplace integrations, and customer relationships from one centralized platform serving 25,000+ registered restaurants across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- QR Online Menu Digital contactless menu accessible via QR code, customizable with photos, descriptions, allergens, and calories, available in 99 languages. Designed for restaurants to enable paperless menu access and increase average check.
- QR Orders to Table QR-based ordering system allowing guests to order directly from their table via smartphone with automatic upselling and increased table turnover (up to 30%).
- QR Code Pay at Table Contactless payment solution allowing customers to pay bills via QR code with bill splitting, POS integration, and increased tips (up to 20%).
- Delivery & Takeaway Direct delivery and takeaway ordering system with zero commission fees, real-time order tracking, SMS/email notifications, and POS integration.
- Collection Point Centralized order management system receiving orders from all delivery marketplaces (Wolt, Bolt, Glovo, Foodora, Uber Eats) on a single tablet with menu sync and sales analytics.
- Reservation System Table reservation management with real-time availability, email reminders, no overbookings, and booking via social media, Google, QR code, or widget.
- Restaurant Website Builder Restaurant website builder with integrated ordering system, online menu, reservations, and reviews, featuring SEO tools and brand customization.
- Mobile App for iOS iOS mobile application for restaurants to manage orders, reservations, and delivery operations from mobile devices.
- Mobile App for Android Android mobile application for restaurants to manage orders, reservations, and delivery operations from mobile devices.
Quantifiable outcome
- 30% increase in table turnover
- +8 more outcomes
Companies that use Choice
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Choice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature11 records
Choice partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- WoltcoreMarketplace integration for restaurant listings and orders. Also integrated with Wolt Drive for delivery fulfillment. Restaurants can aggregate Wolt orders with other marketplaces on single tablet.
- GlovocoreMarketplace integration allowing restaurants to receive Glovo orders through the Choice platform's unified tablet.
- BoltcoreMarketplace integration for order aggregation. Restaurants manage Bolt, Wolt, and Foodora orders on a single Choice tablet.
- FoodoracoreMarketplace integration part of the unified order management system. Orders aggregated with other delivery platforms.
- Uber EatscoreMarketplace integration for restaurants to receive Uber Eats orders through the Choice platform.
- AdyencorePayment processor for QR payments at table and online transactions. Choice integrates Adyen's payment gateway, charging partners a technical integration services fee. Payments processed include credit cards, Apple Pay, Google Pay.
- Google Cloud EMEA LimitedcoreCloud infrastructure provider for the Choice Application. Partner confirms acceptance of Google Cloud Platform terms of service.
Scale indicators15 records
Recent moves10 records
Expansion highlights7 records
Choice competitors and assessment
Company assessmentDirect peers
- Sunday: Sunday is a restaurant QR-payment and digitalization platform operating across multiple European markets. It was explicitly named by Choice as a competitor in its seed round disclosure, making it the most directly comparable peer in terms of product, geography, and customer segment.
- Deliverect: Deliverect is a Belgian-founded SaaS that aggregates online orders from delivery marketplaces (Uber Eats, Glovo, Deliveroo, etc.) into a single restaurant back-office system. Its Collection Point functionality overlaps directly with Choice's core differentiator, and its European origin makes it a highly comparable peer.
- CoverManager: CoverManager is a Spanish restaurant management platform offering reservations, online ordering, CRM, and marketing tools for restaurants and chains. It targets the same Southern European restaurant segments Choice is expanding into, with overlapping product breadth.
Emerging players
- GloriaFood: GloriaFood provides free online ordering, table reservations, and restaurant websites primarily to SMB restaurants globally. It targets the same independent restaurant segment as Choice's lower tiers and competes on price-sensitive SMB adoption.
Broad incumbents
- TheFork (Tripadvisor): TheFork, owned by Tripadvisor, is a leading European restaurant reservation and discovery platform. While broader in scope, it competes directly with Choice's reservation system module across the same European geographies.
- OpenTable: OpenTable is the global leader in restaurant reservation and guest management software. Choice's reservation module directly overlaps with OpenTable's core offering, and OpenTable's broad portfolio (reservations, guest profiles, marketing) competes with several Choice modules simultaneously.
- Toast: Toast is a leading US-based restaurant technology platform offering POS, online ordering, payroll, and marketing. As a publicly-traded, well-capitalized full-stack restaurant SaaS, it represents the scale benchmark Choice is targeting in the broader restaurant software category.
- Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS and commerce platform for restaurants globally. Its breadth of front- and back-of-house functionality makes it a broad incumbent competing for the same chain and enterprise restaurant customers as Choice.
- Square for Restaurants: Square for Restaurants is Block's POS and integrated payments product targeting SMB and mid-market restaurants. With strong brand recognition and integrated payments, it competes for the same independent restaurant base Choice serves in lower tiers.
- Resy (American Express): Resy, owned by American Express, is a restaurant reservation platform with strong US presence and growing European footprint. It competes directly with Choice's reservation module and brings substantial brand and payment ecosystem advantages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Choice social profiles
Digital presenceChoice compliance and trust
Trust signalCompliance1 record
Choice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choice leadership team
Management profileNumber of profiles
Profiles2 records
Choice funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choice
What does Choice do?
Choice is an all-in-one B2B SaaS platform that helps restaurants digitalize operations through QR-based ordering, contactless payments, table reservations, delivery and takeaway management, and marketplace order aggregation. It consolidates ordering, payments, reservations, CRM, loyalty, and marketing automation into a single admin panel for 25,000+ registered restaurants across Central and Eastern Europe.
Is Choice a public or private company?
Choice is a private company. It is classified as venture growth investor backed and is currently operating.
When was Choice founded?
Choice was founded in 2020. It employs 11 to 50 people.
Where is Choice based?
Choice is headquartered in Prague, Czechia, in the Europe region.
How does Choice make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are transaction/Payment Processing Fees, setup/Onboarding Fee and adyen Integration Fee.
Who are Choice's main competitors?
Direct peers on record are Sunday, Deliverect and CoverManager. GloriaFood is listed as an emerging player. Broad incumbents are TheFork (Tripadvisor), OpenTable, Toast, Lightspeed Restaurant, Square for Restaurants and Resy (American Express).
Does Choice have an API?
Yes. Choice exposes a public API. Developer documentation is at open-api.choiceqr.com/docs#.
What industry is Choice in?
Choice's product category is Restaurant Management Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms. Its NAICS code is 7225 and its SIC code is 5812.