Sweedeedee

What Sweedeedee does

Sweedeedee is a privately-held neighborhood restaurant founded in 2012 in Portland, Oregon, operating from a single location at 5202 N. Albina Ave. The company serves an ever-changing menu of seasonal, farm-sourced comfort food on a walk-in, first-come-first-served basis (Mon–Thu 10–3, Fri–Sun 9–3), alongside a curated natural wine list with bottles ranging from $36 to $150 and a small pantry selection. Beyond the dine-in core, the business operates four adjacent revenue streams: full offsite catering with custom menus, special order cakes and baked goods with two-day minimum notice, physical gift cards from $25–$500 fulfilled by mail, and the Six Cups loose herbal tea line — a co-developed product with Ula Botanic sold online at $22 per bag or $100 for the five-blend collection.

The business model is direct-to-consumer with no reservations, no proprietary technology platform, and no app or delivery integration; commerce is conducted in-person, through a Squarespace online store, and via website contact forms for catering. Sweedeedee maintains deep ties to a network of more than eight local farm suppliers (Flying Coyote, Groundwork Organics, Oshala, Our Table, Pablo Munoz, Vibrant Valley, Gathering Together, Mountain Rose Herbs) and adjacent collaborators including Mississippi Records, Extracto Coffee, and Hilary Horvath Flowers, framing the operation as a community-embedded hospitality brand rather than a scalable restaurant concept. The company is independently owned with no parent, no subsidiaries, no external funding rounds, and no disclosed management team beyond its founder context.

Name

Sweedeedee

Legal name

Sweedeedee

Website

https://sweedeedee.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Sweedeedee is a privately-held neighborhood restaurant in Portland, Oregon, founded in 2012, serving seasonal comfort food, natural wines, and pantry goods via walk-in dine-in, takeout, catering, and an online herbal tea line.

Ownership category

akta.pro rank

Product category

Neighborhood Restaurant

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• Neighborhood restaurant dining
• Seasonal comfort food
• Natural wine selection
• Offsite catering services
• Special order baked goods

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant food and beverage sales: Dine-in and takeout service serving an ever-changing selection of fresh and seasonal wholesome comfort food, natural wines, and other beverages.
2. Catering services: Full offsite catering service and private events with custom menus using local ingredients. Accommodates events of all sizes from casual to elegant.
3. Gift cards: Physical gift cards available for snail mail delivery in various denominations ranging from $25 to $500.
4. Herbal teas (Six Cups): Loose leaf herbal teas sold in bags ($22 each) or as a collection of 5 bags ($100). Collaboration product with Ula Botanic. Ships on Mondays and Fridays.
5. Special order baked goods: Custom cakes, pies, and cookies made to order with at least 2 days notice. Pickup scheduled at restaurant.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Sweedeedee is a neighborhood restaurant in Portland, Oregon, founded in 2012, that serves an ever-changing selection of fresh and seasonal wholesome comfort food alongside a curated natural wine list. In addition to dine-in and takeout, the restaurant offers full-service offsite catering for events of all sizes, special order cakes/pies/cookies, physical gift cards, and the Six Cups loose herbal tea line (a collaboration with Ula Botanic) shipped via its own online store. A small pantry selection of favorite wines and goods from around the globe rounds out the retail offering.

Product overview

Sweedeedee is a neighborhood restaurant established in 2012 in Portland, Oregon, serving an ever-changing selection of fresh and seasonal wholesome comfort food. The offering consists of dine-in restaurant service with a rotating menu and natural wine selection, complemented by catering services, special order cakes and baked goods, and the Six Cups Loose Herbal Tea line (a collaboration with Ula Botanic featuring five blends: Green Road, Mountain House, Earth Piece, Rose Way, and River Herbs, available individually or as a complete collection). The restaurant also maintains a small pantry selection of wines and goods. Gift cards are available for purchase. All services operate on a first-come, first-served basis with no reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Walk-in neighborhood restaurant service serving an ever-changing selection of fresh and seasonal wholesome comfort food and a curated natural wine list, open Mon-Thu 10-3 and Fri-Sun 9-3 on a first-come, first-served basis at 5202 N. Albina Ave, Portland.
• Catering Services Full-service offsite catering for events of all sizes with custom menus featuring fresh, seasonal, and local ingredients, ranging from casual canape and cocktail parties to elegant intimate dinners, with delivery and setup handled by the restaurant.
• Gift Cards Physical gift cards available in denominations of $25, $50, $75, $100, $150, $175, $200, $250, $300, and $500, delivered via snail mail and redeemable at the restaurant.
• Special Order Cakes and Baked Goods Custom baked cakes, pies, and cookies (including honey cake, carrot cake, olive oil cake, chocolate cake, and chocolate chunk cookies) made to order with at least 2 days notice and picked up at the restaurant.
• Six Cups Loose Herbal Teas Loose-leaf herbal tea line co-created with Ula Botanic featuring five blends — Green Road, Mountain House, Earth Piece, Rose Way, and River Herbs — sold individually ($22 per bag, approximately 10 servings each) or as a complete collection of 5 bags ($100, shipping included), shipped from the Sweedeedee online store on Mondays and Fridays.
• Natural Wines Selection of natural wines including bubbles, ciders, white, orange, rose, and red wines from multiple regions, available for dine-in consumption or to-go at $15 less than the listed dine-in bottle price.
• Small Pantry Selection Curated small pantry retail assortment featuring favorite wines and goods from around the globe, complementing the restaurant's in-house food and beverage service.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Flying Coyote FarmcoreStrategic or Co-development PartnerLocal farm supplier providing fresh produce for the restaurant's seasonal menu. Listed as a core farm partner on the about page.
• Groundwork OrganicscoreStrategic or Co-development PartnerOrganic farm supplying ingredients for the restaurant's farm-to-table menu. Core farm partnership.
• Oshala FarmcoreStrategic or Co-development PartnerFarm partner supplying herbs for the Six Cups herbal tea collaboration as well as restaurant ingredients. Core sourcing partner for both food and tea products.
• Our TablecoreStrategic or Co-development PartnerFarm partner providing local, sustainable produce. Listed as core farm partnership.
• Pablo Munoz FarmcoreStrategic or Co-development PartnerFarm supplier for seasonal ingredients. Core farm partnership.
• Vibrant Valley FarmcoreStrategic or Co-development PartnerLocal farm supplying fresh produce. Core farm partnership.
• Ula Botanic (Elie)coreStrategic or Co-development PartnerCo-creator of Six Cups loose herbal teas product line. Collaboration between two old friends, Eloise (Sweedeedee) and Elie (Ula Botanic), honoring their love for tea.
• Mississippi RecordsminorStrategic or Co-development PartnerNeighboring business located next door to Sweedeedee. Listed as collaborator. Independent Portland record store.
• Extracto CoffeeminorStrategic or Co-development PartnerLocal Portland coffee roaster and collaborator. Listed on about page.
• Gathering Together FarmcoreStrategic or Co-development PartnerHerb supplier for Six Cups herbal teas, in addition to Oshala Farm and Mountain Rose Herbs.
• Mountain Rose HerbscoreStrategic or Co-development PartnerHerb supplier for Six Cups herbal teas product, sourcing organic and sustainable herbs.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Coava Coffee Roasters: Portland specialty coffee roaster with retail shops and direct-to-consumer online sales. Comparable Portland-based specialty beverage CPG and café format.
• Tartine Bakery: Bay Area bakery/restaurant known for seasonal, locally-sourced pastries and a cookbook/wholesale brand. Comparable adjacency on bakery product line and CPG expansion from a chef-driven restaurant base.
• New Seasons Market: Portland-based specialty grocery chain emphasizing local producers and natural foods. Relevant comp for the Portland local-sourcing community Sweedeedee participates in as a pantry retailer.

Direct peers

• Salt & Straw: Portland-based small-batch ice cream maker that scaled to multi-state scoop shops plus grocery CPG. Comparable Portland origin story with national specialty food brand extension.
• Olympia Oyster Bar: Portland seafood-focused neighborhood restaurant with natural wine list and seasonal sourcing. Closest same-neighborhood format comp with sit-down, walk-in model.
• Pok Pok (original): Portland-born Thai restaurant (Andy Ricker) that scaled into a multi-city brand and packaged sauce CPG line. Useful comp for how a Portland independent restaurant can extend into wholesale/CPG.
• Ava Gene's: Portland Roman-Italian restaurant by the same Eater-favorite team as Le Pigeon, focused on seasonal pasta and natural wine. Direct comp on farm-sourcing and wine curation.
• Le Pigeon: Portland staple French-influenced bistro by Gabriel Rucker with rotating seasonal menu and natural wine. Comparable small-footprint neighborhood restaurant with national recognition.
• Tusk: Portland farm-to-table restaurant serving seasonal, locally-sourced Middle Eastern-influenced cuisine with natural wine program. Closest direct comp in city, ethos, and product approach.

Broad incumbents

• Sweetgreen: National farm-to-counter salad chain with seasonal sourcing, fast-casual format, and digital ordering at scale. Broader incumbent demonstrating the farm-source brand positioning Sweedeedee uses at neighborhood scale.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sweedeedee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweedeedee