THE BOWERY
The Bowery is a bar and live music venue in Myrtle Beach, South Carolina, founded in 1944. It serves tourists and local patrons with food, drinks, ticketed live music events, and branded merchandise, operating from a single location with 1-10 employees.
- Company typePrivate
- Founded1944
- HeadquartersMyrtle Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What THE BOWERY does
The Bowery is a privately held bar and live music venue located in Myrtle Beach, South Carolina, United States. Founded in 1944, the business operates as a single-location hospitality establishment offering food, alcoholic and non-alcoholic beverages, ticketed live music events, and branded merchandise. The company is small-scale, with 1-10 employees reported, and functions as an independent operator rather than a multi-unit chain. Its revenue model is a hybrid of on-premise food and beverage sales, ticketed event admission, and merchandise sales, all generated through a single Myrtle Beach venue that depends on local resident and tourist foot traffic.
From a business model perspective, The Bowery monetizes through walk-in and repeat customer transactions at its physical venue, supplemented by ticketed live entertainment programming that introduces event-driven revenue variability. Merchandise sales (branded apparel and goods) provide a secondary, lower-velocity revenue stream that also functions as brand marketing. The company has no disclosed technology stack, no proprietary software, no e-commerce platform information, and no app or digital distribution channels documented in the available data. The Bowery's website was inaccessible at the time of data collection (displaying only a verification/loading page), and no headcount, ownership, or financial details could be confirmed from third-party sources. With 1-10 employees and a single physical location, the company fits the profile of a micro-enterprise in the hospitality sector, and its 80-year operating history is the most notable fact available — indicating durable but unscaled local operations.
THE BOWERY firmographics
Firmographics- Name
- THE BOWERY
- Website
- https://thebowery.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Bowery is a bar and live music venue in Myrtle Beach, South Carolina, founded in 1944. It serves tourists and local patrons with food, drinks, ticketed live music events, and branded merchandise, operating from a single location with 1-10 employees.
- Ownership category
- akta.pro rank
THE BOWERY industry classification
Industry- Product category
- Live Music Venue / Bar & Nightlife Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Karaoke Bars & Entertainment Bars (THAFAEAH)
- akta.pro secondary industry
- Wedding & Social Event Catering (THAHAKAE)
Keywords
Where THE BOWERY is headquartered
LocationHeadquarters
- HQ city
- Myrtle Beach
- HQ country
- United States
- HQ region
- North America
Markets served
THE BOWERY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
THE BOWERY product offering
Product offeringCore offering
The Bowery operates a bar and live music venue in Myrtle Beach that sells food, drinks, hosts ticketed live-music events, and sells branded merchandise. Its core revenue-generating activities are on-premises food and beverage service, ticketed entertainment, and venue-based merchandise sales.
Differentiator
Problem solved
Functional benefit
Companies that use THE BOWERY
Customer profileIdeal customer profiles1 record
THE BOWERY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THE BOWERY partnerships and signals
Strategic signalRecent moves1 record
THE BOWERY competitors and assessment
Company assessmentDirect peers
- Tin Roof: Multi-location live-music bar chain offering food, drinks, and ticketed entertainment. Closest direct competitor concept in the live-music bar segment, though at greater scale and broader footprint than The Bowery.
- Tootsie's Orchid Lounge: Iconic Nashville honky-tonk bar with live country music, food, and merchandise — directly comparable to The Bowery's bar + live music + merch+ food model in a tourism-driven downtown setting.
- Coyote Ugly Saloon: Branded bar with entertainment programming and merchandise. Comparable to The Bowery through its bar + entertainment + branded merchandise model, with a chain structure that The Bowery could aspire to.
Regional players
- RipTydz Oceanfront Bar: Large oceanfront bar in Myrtle Beach combining food, drinks, and live entertainment. Directly comparable to The Bowery within the same geographic market and similar boardwalk/Strip positioning.
- 8th Avenue Tiki Bar & Grill: Myrtle Beach beachfront bar with food, drinks, and live music. Local competitor to The Bowery for tourist foot traffic and weekend entertainment spend.
- Whiskey Fish Bar & Grill: Myrtle Beach bar and grill with live entertainment programming. Comparable as a regional bar+food+live music venue competing for the same tourist demographic.
- Schmitt's Saloon: Longstanding Myrtle Beach dive bar with food and live music. Comparable local competitor to The Bowery on bar+food+music mix and tourism market positioning.
Broad incumbents
- Hard Rock Cafe: Global branded bar/restaurant combining memorabilia merchandise, food, and live music. Comparable to The Bowery on merchandise and themed bar/entertainment, with far larger scale and brand recognition.
- House of Blues: National chain of live-music venues combining dinner, bar service, and ticketed concerts. Comparable to The Bowery in the bar + live music + food combination, but operates at scale across multiple markets.
Emerging players
- Fat Tuesday: Chain of daiquiri bars and beachfront nightlife venues; overlaps with The Bowery on casual tourism-driven drink sales and branded merchandise, though with a narrower non-live-music focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
THE BOWERY social profiles
Digital presenceTHE BOWERY financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE BOWERY leadership team
Management profileNumber of profiles
THE BOWERY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE BOWERY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE BOWERY
What does THE BOWERY do?
The Bowery operates a bar and live music venue in Myrtle Beach that sells food, drinks, hosts ticketed live-music events, and sells branded merchandise. Its core revenue-generating activities are on-premises food and beverage service, ticketed entertainment, and venue-based merchandise sales.
When was THE BOWERY founded?
THE BOWERY was founded in 1944. It employs 1 to 10 people.
Where is THE BOWERY based?
THE BOWERY is headquartered in Myrtle Beach, United States, in the North America region.
Who are THE BOWERY's main competitors?
Direct peers on record are Tin Roof, Tootsie's Orchid Lounge and Coyote Ugly Saloon. Regional players are RipTydz Oceanfront Bar, 8th Avenue Tiki Bar & Grill, Whiskey Fish Bar & Grill and Schmitt's Saloon. Broad incumbents are Hard Rock Cafe and House of Blues. Fat Tuesday is listed as an emerging player.
Does THE BOWERY have an API?
No public API is recorded for THE BOWERY.
What industry is THE BOWERY in?
THE BOWERY's product category is Live Music Venue / Bar & Nightlife Hospitality. Its primary akta.pro industry code is THAFAEAH, Karaoke Bars & Entertainment Bars, with a secondary code of THAHAKAE, Wedding & Social Event Catering. Its NAICS code is 7224 and its SIC code is 5810.