What Riptydz does

RipTydz Oceanfront Grille & Rooftop Bar is a privately-held, single-location oceanfront restaurant and beach bar operating at 1210 North Ocean Boulevard on the Myrtle Beach Boardwalk in Myrtle Beach, South Carolina. The venue spans over 17,000 square feet with 500-700 seats across indoor dining, rooftop bar, and outdoor patio areas, and is described as the largest dining attraction on the Myrtle Beach Boardwalk. The menu spans seafood, prime steaks, burgers, sandwiches, tacos, and a full bar program including craft cocktails, an extensive beer selection (including three branded house beers produced with Grand Strand Brewing), and wines. The business operates a daily 7-day live entertainment calendar featuring rotating local musicians, DJs, fire breathers, stilt walkers, table-side magic, and cornhole tournaments.

The core product is the physical dine-in experience, supplemented by several ancillary revenue streams: online ordering and gift card sales through the GimmeGrub platform, off-site catering for events, semi-private and private event hosting for birthdays, showers, and corporate functions, a Monday-Friday happy hour program at bar seating, a dedicated kids menu, and table reservations (not accepted same-day, with seasonal booking windows). GTM motion is direct-to-consumer at the physical venue, with digital marketing, social media, email newsletter, and Google Business Profile channels managed through the SpotHopper platform. Pricing is publicly listed on the menu, with mid-ticket items such as appetizers around $9-$10, burgers $13-$18, tacos $14-$16, ribeye steaks $35+, and Surf & Turf combinations $40+; both cash and card prices are displayed. The customer base is a hybrid of tourists and beach visitors, large group celebrations, off-site catering customers, and a secondary local nightlife and social segment, with all activity concentrated in the Myrtle Beach market. The business has no proprietary technology, no funding rounds, no acquisitions, and no parent company; it is independently owned and operated.

Name

Riptydz

Legal name

RipTydz Oceanfront Grille & Rooftop Bar

Website

https://riptydz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RipTydz is a privately-held oceanfront restaurant and rooftop bar on the Myrtle Beach Boardwalk, serving tourists, beach visitors, local nightlife patrons, and large group celebrations with seafood, steaks, daily live entertainment, catering, and private events.

Ownership category

akta.pro rank

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Dine-In Food and Beverage Sales: The primary revenue stream is from food and beverage sales through table service at the oceanfront restaurant and rooftop bar. The menu features seafood, steaks, burgers, sandwiches, tacos, and full bar with craft cocktails, extensive beer selection, and wines.
2. Online Ordering / Takeout: Revenue from online ordering for takeout, allowing customers to order coastal classics like Rip'n Shrimp Tacos, Surf N Turf Burger, and Cheesy Mac for pickup.
3. Catering Services: Catering revenue for events, offering fresh salads, starters, seafood, tacos, sliders, and more for gatherings of various sizes.
4. Private Event Hosting: Revenue from semi-private and private event bookings including birthday parties, baby showers, office functions, and special celebrations.
5. Happy Hour Program: Happy hour generates revenue through discounted bar seating with reduced pricing on appetizers, domestic bottles, draft beer, house wines, and signature cocktails from 4pm-7pm Monday-Friday.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

RipTydz is a full-service oceanfront restaurant and rooftop bar located on the Myrtle Beach Boardwalk in South Carolina. The venue spans over 17,000 square feet with 500-700 seats across indoor dining, rooftop deck, and outdoor patio areas, serving fresh seafood, prime steaks, burgers, tacos, and craft cocktails. Revenue is generated across dine-in service, online takeout ordering, off-site catering, and private/semi-private event hosting for groups.

Product overview

RipTydz operates as a single oceanfront restaurant venue offering a unified hospitality experience. The core product is the RipTydz Oceanfront Grille & Rooftop Bar, a full-service restaurant with over 17,000 square feet and 500-700 seats featuring fresh seafood, prime steaks, and American coastal cuisine. Supporting modules include Online Ordering via GimmeGrub for takeout/delivery, Catering for off-site events, Private Event Booking for group celebrations, Table Reservations, Live Entertainment with DJs and musicians, Happy Hour drink specials, Gift Cards, and a Kids Menu for families. The venue combines dining, bar, entertainment, and event services into a single beachside destination on the Myrtle Beach Boardwalk.

Differentiator

Problem solved

Functional benefit

Products and services

• RipTydz Oceanfront Grille & Rooftop Bar Full-service oceanfront restaurant and bar offering dine-in seating for 500-700 guests across indoor dining, rooftop bar, and outdoor patio areas. Features fresh seafood, prime steaks, burgers, tacos, and an extensive cocktail and beer menu, supported by daily live entertainment.
• Online Ordering Takeout service that allows customers to order coastal classics such as Rip'n Shrimp Tacos, Surf N Turf Burger, and Cheesy Mac for pickup through the GimmeGrub online ordering platform.
• Catering Services Off-site catering service for events and gatherings, providing fresh salads, starters, seafood, tacos, sliders, and other coastal cuisine items delivered to event locations across the Myrtle Beach area.
• Private Event Booking Semi-private and private event hosting service for birthday parties, baby showers, office functions, corporate events, and special celebrations, offering customizable setups, ocean views, live entertainment, and dedicated service for groups.
• Live Entertainment & Events Daily live entertainment program featuring rotating local musicians (5pm-9pm) and DJs (9pm-1am), plus special acts such as fire breathers, stilt walkers, table-side magic, and cornhole tournaments across indoor and outdoor areas.
• Gift Cards Digital and physical gift cards available for purchase through the GimmeGrub platform, redeemable for food, beverages, and services at the restaurant.

Quantifiable outcome

• Successfully hosts parties of 50+ with organized service and dedicated seating areas

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SpotHoppercoreTechnology or IntegrationRipTydz uses SpotHopper as its website platform and digital marketing provider. SpotHopper handles website design, social media marketing, email marketing, reservations management, and event management for the venue. The platform is described as powering the restaurant's digital presence and customer engagement tools.
• Grand Strand BrewingminorOthersLocal Myrtle Beach brewery providing house beers including Riptydz Golden Ale (Golden Ale, 4.2% ABV), Riptydz IPA (West Coast IPA, 7.2% ABV), and Airbrush (Hazy IPA, 6.5% ABV). Also provides Salty Golfer (American Blonde, 4.2% ABV) on draft.
• New South BrewingminorOthersLocal Myrtle Beach brewery supplying Dirty Myrtle (Double IPA, 8.9% ABV) and Drink A Peach (Peach Wheat Ale, 4.5% ABV) featured on draft.
• Tidal Creek BrewingminorOthersLocal Myrtle Beach brewery supplying Breezy (Blonde Ale, 5.0% ABV) on the draft menu.
• GimmeGrubcoreTechnology or IntegrationThird-party online ordering and delivery platform used by RipTydz for takeout orders. Customers access the ordering portal through the restaurant's website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Pat O'Malley's Jetty View Room: Independently operated Murrells Inlet (Grand Strand) waterfront restaurant with seafood focus and live music. Comparable on coastal South Carolina casual seafood dining with entertainment, but serving a slightly different submarket within the Grand Strand.

Emerging players

• Senor Frog's: Beachfront party-bar-and-restaurant chain with heavy emphasis on live DJs, drink specials, and a high-energy nightlife vibe. Comparable to RipTydz's entertainment-and-bar positioning in destination markets like Myrtle-adjacent spring-break corridors.

Direct peers

• Sea Captain's House: Long-established oceanfront restaurant on the Myrtle Beach shoreline serving seafood-centric menus with ocean views. Closely comparable on location (direct beachfront), cuisine (fresh seafood, casual coastal), and customer mix (tourists and repeat visitors).
• The Hangout: Gulf Shores, Alabama beachfront restaurant featuring a large outdoor yard, live music stage, and family-friendly coastal menu. Highly comparable as a beach boardwalk-style venue combining dining, bar, and live entertainment in a single footprint.
• Pier 14 Restaurant & Lounge: Myrtle Beach pier-top restaurant and lounge offering oceanfront dining with bar service. Comparable as a destination seafood restaurant on a waterfront landmark with a similar tourist-driven revenue model and casual upscale positioning.
• The Bowery: Iconic Myrtle Beach oceanfront restaurant and live music bar operating since the 1940s, located on the same boardwalk corridor. Directly comparable as a high-volume beachfront venue combining full-service dining with nightly live entertainment and a strong tourist customer base.

Broad incumbents

• Jimmy Buffett's Margaritaville: National beach-themed restaurant chain with tropical bars, live music, and large event spaces. Comparable in concept (vacation/leisure dining with entertainment-led bar) though operating at much greater scale and geographic footprint.
• Bubba Gump Shrimp Co. National seafood-focused chain with themed dining rooms, often located in tourist destinations. Comparable on the seafood-led casual dining format and tourist-area real estate strategy, but a broader incumbent.
• Landry's Seafood House: Multi-concept seafood and entertainment dining operator (Landry's, Rainforest Cafe, etc.) with strong tourist-area presence. Comparable on seafood-heavy menus and destination real estate, though owned by a larger hospitality parent.
• Hard Rock Cafe: Global themed restaurant chain combining American casual dining with memorabilia-driven entertainment and bar service. Overlaps with RipTydz on the entertainment-led, casual full-service model, though at much larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/riptydz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riptydz