Sensoreta, Inc.
- Company typePrivate
- Founded2023
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Sensoreta, Inc. firmographics
Firmographics- Name
- Sensoreta, Inc.
- Legal name
- SensorETA, Inc.
- Website
- https://sensoreta.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sensoreta, Inc. industry classification
Industry- Product category
- Enterprise IoT Platform
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Measuring & Controlling Devices, Nec (3829), Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), IoT/Connected Risk Prevention & Parametric Triggers Platforms (FSAGAGAG)
Keywords
Where Sensoreta, Inc. is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Sensoreta, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- IoT Platform Software (ETA Rules Engine): Subscription or license-based access to the proprietary ETA Rules Engine software, IoT Dashboard, and Event Model and Engine. Solutions can be provided out-of-the-box (tailored) or as custom-built implementations for unique customer requirements.
- Sensor Device Management and Implementation Services: IoT device deployment, management, and implementation services including off-grid hotspot setup, sensor installation, and ongoing monitoring services. Provided in combination with the software platform for enterprise clients.
- Cellular Traffic Offload: Monetization of excess business bandwidth by providing enhanced cellular coverage to mobile users. Businesses with poor indoor/outdoor cellular coverage can host hotspots and earn from participating carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom enterprise pricing — no public tiers disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sensoreta, Inc. product offering
Product offeringCore offering
SensorETA provides an end-to-end enterprise IoT platform that automates and optimizes sensor devices across any industry. The platform centers on a proprietary ETA (Events, Triggers, Actions) Rules Engine that automates sensor data collection, processing, and action-taking, and includes an IoT Dashboard, Event Model and Engine, Sensor Device Management, and Security (Authentication and Authorization) Services. Vertical solutions cover recycling chain-of-custody, regenerative agriculture, weather monitoring, and cellular traffic offload, leveraging LoRaWAN/Helium connectivity and blockchain-based proof ledgers.
Product overview
SensorETA operates a platform-plus-modules architecture. The core End-to-End IoT Platform provides foundational infrastructure including the proprietary ETA Rules Engine, Event Model and Engine, IoT Dashboard, Security Services, and Sensor Device Management. The ETA Rules Engine is the central automation component, operating on an Events-Triggers-Actions framework that continuously collects and analyzes sensor readings using AI and ML algorithms while adapting to real-time changes. Vertical-specific solutions built on this platform include Cellular Traffic Offload for improved mobile coverage, Recycling IoT Solutions for wind blade and solar panel tracking, Regenerative Agriculture IoT Solutions for farm monitoring, and Weather Monitoring Solutions via WeatherXM integration. All solutions leverage blockchain ledgers for traceability and support both out-of-the-box deployment and tailored customization for unique customer requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Proof of Authenticity: Blockchain-based solution for proving authenticity, quality, origin, supply chain and recycling verification of assets, developed by parent company Media Sourcery and utilized in SensorETA's recycling case studies.
Products and services
- Enterprise IoT Platform End-to-end enterprise IoT platform that automates sensor devices, processes readings, and triggers actions across any industry. Includes the proprietary ETA Rules Engine, Event Model and Engine, IoT Dashboard, Sensor Device Management, and Security (Authentication and Authorization) Services, and is sold to enterprise customers as configurable software that can be deployed out-of-the-box or tailored to unique requirements.
- Sensor Device Management and Implementation Services Implementation and ongoing management services for sensor hardware across enterprise IoT deployments, including device provisioning, off-grid LoRaWAN/Helium hotspot installation, sensor configuration, and field deployment. Sold alongside the platform to enterprise customers that require hands-on deployment.
- Cellular Traffic Offload Cellular traffic offload solution that uses business internet connections to provide indoor or outdoor cellular coverage for participating carrier customers, allowing host businesses to monetize excess bandwidth.
- Recycling IoT Solutions IoT solution for tracking and monitoring wind turbine blade and solar panel recycling from wind farms and solar sites to recycling facilities, providing off-grid LoRaWAN coverage, asset trackers, and blockchain-based Proof of Recycling for circular economy documentation. Sold to wind farm operators, solar array operators, recycling companies, and ESG-focused enterprises.
- Regenerative Agriculture IoT Solutions IoT solution for regenerative agriculture that deploys soil, CO2, air quality, and solar radiation sensors with off-grid LoRaWAN coverage in remote farms, supporting DMRV for carbon credits, water usage automation, and bio-amendment traceability via Proof of Authenticity. Sold to agricultural operations, particularly regenerative and organic farms.
- Weather Monitoring Solutions Weather station deployment and monitoring solution integrated with the WeatherXM network, providing real-time weather data collection for underserved areas and combining weather, soil, and air quality data inside the ETA Rules Engine for alerting and automation.
Quantifiable outcome
- Enabled long-term client retention — first client continues benefiting from solutions for 8+ years
- +4 more outcomes
Companies that use Sensoreta, Inc.
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Sensoreta, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability6 records
Feature7 records
Sensoreta, Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Media Sourcery, Inc.coreParent company and primary strategic partner. SensorETA was initially designed within Media Sourcery to capture readings from healthcare devices. The ETA Rules Engine and related software are powered by Media Sourcery technology. SensorETA leverages Media Sourcery's Proof of Authenticity and XChain blockchain products for IoT-based evidence tracking, NFT minting (Avalanche blockchain), and IPFS storage (via Pinata). This is a deep, co-developed, multi-product partnership spanning multiple years and verticals.
- Regenera MéxicoflagshipRegenera México is SensorETA's primary agricultural partner for regenerative farming deployments in Mexico. SensorETA has established the first LoRa coverage and Helium hotspots in the Mexican states of Guerrero and Michoacan through Regenera México's farm and network of local farmers. Together they deploy soil, CO2, air quality, and solar radiation sensors. SensorETA also serves as lead partner of WeatherXM in the WeatherXM/SwissBorg project deployed via Regenera México in Xochimilco, Mexico.
- WeatherXMflagshipWeatherXM is a key technology partner providing weather station devices integrated into SensorETA's ETA Rules Engine. SensorETA is the lead partner of WeatherXM for deploying weather stations in underserved areas, including the first deployments in Xochimilco, Mexico (UNESCO World Heritage site). Weather data from deployed stations is automatically integrated into the ETA Rules Engine and combined with soil, air quality, and other data for alerting and automation.
- Seeed StudiocoreSeeed Studio provides a range of IoT sensor devices integrated with the ETA Rules Engine, including VisionAI edge AI sensors, reComputer edge AI devices, soil sensors, CO2 sensors, and methane sensors. Seeed Helium IoT hotspots are also deployed by SensorETA in LoRaWAN coverage installations.
- DecentlabcoreDecentlab provides air quality and solar radiation sensors that are integrated into SensorETA's IoT deployments for agricultural, environmental, and industrial monitoring use cases, including wind farm Job Hazard Analysis documentation.
- RAKwirelesscoreRAKwireless supplies LoRa sticker trackers used by SensorETA for asset tracking in recycling supply chains (wind turbine blades, solar panels). These sticker trackers are affixed to assets and report location at programmed intervals via the Helium LoRaWAN network, with SensorETA's Rules Engine monitoring active/inactive status and battery life.
- DraginocoreDragino provides soil sensors (temperature, moisture, pH, EC) deployed by SensorETA in regenerative agriculture settings, including the first LoRa coverage installations in Guerrero and Michoacan, Mexico.
- Everpoint ServicesflagshipEverpoint Services is a service-disabled veteran-owned small business specializing in battery, wind, and solar infrastructure servicing, remediation, demolition, and recycling. SensorETA partners with Everpoint to provide enterprise-class IoT solutions for monitoring and tracking recycling processes. Together they track assets from wind farms and solar arrays to recycling facilities, producing blockchain-based Proof of Recycling NFTs. Everpoint and Media Sourcery co-own 'Proof of Recycling, LLC'.
- Helium Network (Nova Labs)coreThe Helium decentralized wireless network (operated by Nova Labs) provides the LoRaWAN infrastructure for SensorETA's IoT deployments. SensorETA installs off-grid Helium LoRaWAN hotspots with solar panels and battery backup at wind farms, solar sites, and remote agricultural locations. The Helium network enables sensor data transmission in areas without existing connectivity.
- Arva IntelligenceminorArva Intelligence is an expert in GHG emissions science, working with SensorETA and partners to extend the life cycle analysis (LCA) for renewables recycling to include circular material outflows, supporting the circular economy and carbon credit disbursements.
- SwissBorgminorSwissBorg partnered with WeatherXM on a project to provide weather stations and weather data to underserved areas globally. SensorETA, as WeatherXM's lead partner, deployed the first weather stations under this project in Xochimilco, Mexico.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sensoreta, Inc. competitors and assessment
Company assessmentEmerging players
- OriginTrail: OriginTrail provides blockchain-anchored supply chain traceability for ESG and circular economy applications, similar to SensorETA's Proof of Recycling integration. It competes for the same ESG-verification wallet share among enterprise customers.
- Circulor: Circulor provides blockchain-based supply chain traceability for batteries, mining, and renewables, focusing on ESG and circular economy proof – a highly adjacent offering to SensorETA's Proof of Recycling NFTs for wind turbine and solar panel recycling.
- Helium (Nova Labs): Helium operates the decentralized LoRaWAN wireless network that SensorETA uses for off-grid IoT deployments. While not a direct software competitor, it is a key infrastructure peer whose network economics directly shape SensorETA's go-to-market and unit economics.
Broad incumbents
- Samsara: Samsara is a broad IoT and digital operations platform with connected sensors, GPS tracking, and rule-based workflows for asset-heavy industries. It overlaps with SensorETA's asset tracking, environmental monitoring, and rules-engine functionality, though at much larger scale.
- PTC (ThingWorx): PTC ThingWorx is a leading industrial IoT platform with rule engines, asset monitoring, and analytics. As a broad incumbent, it covers many of SensorETA's enterprise IoT use cases at much larger scale, with deeper integrations into CAD/PLM and manufacturing.
- AWS IoT Core: AWS IoT Core provides managed cloud services for connecting, managing, and ingesting data from IoT devices at hyperscale. It is a broad incumbent offering overlapping capabilities to SensorETA's platform, with much larger resources and partner ecosystem.
Direct peers
- Losant: Losant offers an enterprise IoT platform with a workflow engine, real-time dashboards, edge computing, and multi-tenant device management. Its workflow-driven automation and emphasis on multiple verticals (including agriculture and energy) directly overlap SensorETA's model.
- Ubidots: Ubidots is a low-code IoT platform with an event-rules engine, dashboards, and device management targeted at industrial and agricultural use cases. It is a direct competitor to SensorETA's rules-engine plus dashboard architecture for SMB and mid-market enterprise IoT.
- Particle Industries: Particle is an enterprise IoT platform that provides cellular-connected hardware, a rules/workflow engine, and a device management cloud for industrial IoT deployments. It competes directly with SensorETA's ETA Rules Engine and IoT device management value proposition for enterprise customers.
- WeatherXM: WeatherXM is a crowdsourced weather station network that SensorETA already partners with and deploys as lead partner. Their overlapping weather-data and IoT infrastructure focus makes them a direct comparable in the environmental monitoring niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sensoreta, Inc. social profiles
Digital presenceSensoreta, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensoreta, Inc. leadership team
Management profileNumber of profiles
Profiles6 records
Sensoreta, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensoreta, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensoreta, Inc.
What does Sensoreta, Inc. do?
SensorETA provides an end-to-end enterprise IoT platform that automates and optimizes sensor devices across any industry. The platform centers on a proprietary ETA (Events, Triggers, Actions) Rules Engine that automates sensor data collection, processing, and action-taking, and includes an IoT Dashboard, Event Model and Engine, Sensor Device Management, and Security (Authentication and Authorization) Services. Vertical solutions cover recycling chain-of-custody, regenerative agriculture, weather monitoring, and cellular traffic offload, leveraging LoRaWAN/Helium connectivity and blockchain-based proof ledgers.
Is Sensoreta, Inc. a public or private company?
Sensoreta, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Sensoreta, Inc. founded?
Sensoreta, Inc. was founded in 2023. It employs 1 to 10 people.
Where is Sensoreta, Inc. based?
Sensoreta, Inc. is headquartered in Austin, United States, in the North America region.
How does Sensoreta, Inc. make money?
Three revenue lines are on record. IoT Platform Software (ETA Rules Engine) is the primary driver. The others are sensor Device Management and Implementation Services and cellular Traffic Offload.
Who are Sensoreta, Inc.'s main competitors?
Emerging players on record are OriginTrail, Circulor and Helium (Nova Labs). Broad incumbents are Samsara, PTC (ThingWorx) and AWS IoT Core. Direct peers are Losant, Ubidots, Particle Industries and WeatherXM.
Does Sensoreta, Inc. have an API?
No public API is recorded for Sensoreta, Inc..
What industry is Sensoreta, Inc. in?
Sensoreta, Inc.'s product category is Enterprise IoT Platform. Its primary akta.pro industry code is EUADAJAD, Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices), with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 541512 and its SIC code is 3829.