SuDSPlanter Ltd

What SuDSPlanter Ltd does

SuDSPlanter Ltd is a privately-held UK manufacturer of modular Sustainable Drainage System (SuDS) planters, headquartered in Bradford on Avon, Wiltshire, with a fabrication facility in Wales. Founded by landscape architect Lorna Davis and surface water management veteran Alex Stephenson, the company designs and builds the SuDSPlanter® product range — engineered rain garden units that capture, filter, store, and slowly release rainwater runoff from roofs, with capacities ranging from 150L to 900L. The units incorporate a multi-layer system of growing media and an integrated reservoir, are constructed from 100% recycled/recyclable materials with plastic-coated metal frames, and carry an expected 15+ year service life. Bespoke add-on modules (seating, cloud disconnects, rain chains, engagement features, and educational signage) plus a Key Stage 1-4 education package support premium and school deployments.

The company generates revenue through three streams: (1) one-time product sales of SuDSPlanter units sized and configured to customer requirements, (2) optional professional installation services delivered by its specialist engineering team, and (3) water company partnership projects where utilities such as Southern Water, Yorkshire Water, and Scottish Water fund installations as part of storm overflow reduction and flood prevention programmes. Go-to-market is sales-led enterprise field sales targeting UK water utilities, local authorities, housing associations, schools, and select commercial customers, supported by digital marketing, a case-study library, and social channels. Notable customers include Costa Coffee, Surrey County Council, Southern Housing, and dozens of UK primary schools, with flagship deployments of 250+ units to nearly 100 schools via the Southern Water IOW Pathfinder, 49 units across 15 Yorkshire Water partner schools, and ongoing Scottish Water / Dundee City Council deployments.

SuDSPlanter holds the Made in Britain certification, a registered SuDSPlanter® trademark, and won the 2023 Water Industry Awards Alliance/Partnership of the Year. The company has no disclosed external funding, remains founder-controlled, and operates exclusively within the United Kingdom across England, Wales, and Scotland.

Name

SuDSPlanter Ltd

Legal name

Sudsplanter Ltd

Website

https://sudsplanter.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SuDSPlanter Ltd is a UK-based manufacturer of modular Sustainable Drainage System (SuDS) rain garden planters — engineered units that capture, filter, store, and slowly release roof rainwater — serving UK water utilities, local authorities, schools, housing associations, and select commercial customers with sizes from 150L to 900L.

Ownership category

akta.pro rank

Product category

Sustainable Drainage Systems

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro industry

PRIMARYIMADALAI

Irrigation & Outdoor Plumbing Products

Industrials, Manufacturing & Construction/Building Materials & Products/Plumbing Fixtures & Piping Products

Keywords

• Sustainable drainage systems
• Surface water management
• Rain garden planters
• Stormwater management products
• Modular SuDS solutions

Headquarters

HQ city

Abergavenny

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (SuDSPlanter Units): One-time sale of SuDSPlanter units to homeowners, businesses, schools, and community organisations. Units are made to order with various sizes, colours, and material options. Revenue varies by size and customisation level.
2. Professional Installation Services: Specialist engineering team provides installation services. Optional add-on for customers, typically included in water company and local authority projects.
3. Water Company Partnership Projects: Large-scale deployments through partnerships with water companies (Southern Water, Yorkshire Water, Scottish Water) who fund installations as part of flood prevention and storm overflow reduction programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SuDSPlanter Ltd manufactures and sells the SuDSPlanter®, a modular Sustainable Drainage System (SuDS) designed to capture, filter, store and slowly release rainwater runoff from domestic, commercial and industrial roofs. Units are offered in five sizes (150L to 900L capacity) with recycled lumber or timber infills and are supplied fully assembled with optional professional installation. The company also offers an Education Package aligned to the UK Key Stage 1-3 STEM curriculum for schools receiving its products.

Product overview

SuDSPlanter Ltd offers the SuDSPlanter®, a modular Sustainable Drainage System available in two core variants: Recycled Lumber Infills (manufactured from 100% recycled plastic lumber in Grey, Brown, or Black) and Timber Infills (using natural hardwood or FSC-accredited timber). The product range spans five sizes (Extra Small 150L to Extra Large 900L) with storage capacities matching roof drainage areas from 30m² to 150m². The portfolio includes customizable add-on modules for seating, cloud disconnects, engagement features, and educational signage. The company also provides an Education Package aligned to Key Stage 1-3 curriculum, supporting STEM objectives with teaching materials on water management. All units are delivered fully assembled with professional installation available through the company's specialist engineering team.

Differentiator

Problem solved

Functional benefit

Products and services

• SuDSPlanter® Rain Garden Planter Modular Sustainable Drainage System rain garden planter manufactured in Britain using 100% recycled/recyclable materials with a plastic-coated metal frame. Available in five sizes (150L to 900L capacity) covering roof drainage areas from 30m² to 150m², with recycled lumber or natural timber infills. Captures, filters, stores and slowly releases rainwater runoff from roofs. Sold to water companies, local authorities, schools, commercial properties and homeowners across the UK with optional professional installation.
• SuDSPlanter® Education Package Education package aligned to the UK Key Stage 1-3 STEM curriculum covering the water cycle, sustainable drainage and environmental benefits. Includes online and face-to-face teaching support, planting guidance and teaching aids for school staff. Provided alongside SuDSPlanter installations to schools to maximise educational engagement.
• SuDSPlanter® Professional Installation Service Specialist installation service delivered by the company's in-house engineering team. Provided alongside SuDSPlanter unit sales to ensure correct hydraulic performance and is typically included in water company and local authority projects, with optional add-on for commercial and residential customers.

Quantifiable outcome

• Reduces peak discharge to sewer by 81-95% per downpipe
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Scottish Water / Dundee City CouncilcoreStrategic or Co-development Partner · 1 July 2026Water Resilient Dundee partnership led by Scottish Water and Dundee City Council. SuDSPlanters installed at St Mary's Community Centre as part of nature-based flood partnership. Project designed to manage Dundee's rainwater more naturally, reduce flood/pollution risk, and build climate resilience.
• Yorkshire WatercoreStrategic or Co-development Partner · 1 March 2025Storm Spill Reduction Programme partnership delivering 49 SuDSPlanter units to 15 primary schools and one city farm across Yorkshire (Leeds, Rotherham, Doncaster) to reduce flood risk and CSO spills.
• Southern WatercoreStrategic or Co-development Partner · 1 July 2023Major water utility partnership delivering over 250 SuDSPlanter units to nearly 100 schools and residential sites across Southeast England as part of IOW Pathfinder Project. Partnership won Water Industry Awards Alliance/Partnership of the Year 2023. Supports Southern Water's Clean Rivers and Seas Task Force and storm overflow reduction targets.
• Scottish Water (Wellhouse)coreStrategic or Co-development Partner · 1 March 2021Phased SuDS implementation at Wellhouse Housing Estate in Scotland to manage stormwater runoff and reduce flooding. Community engagement sessions held with residents to gain buy-in for retrofitted solutions.
• Keep Wales TidyminorStrategic or Co-development Partner · 1 August 2020Environmental charity partnership delivering SuDSPlanters at Abergavenny Community Centre as part of Sustainable Drainage Systems for Nature programme (April 2020 - February 2021) to create green spaces in urban/peri-urban Wales.
• Frank WaterminorStrategic or Co-development PartnerCharitable organisation working on safe water and sanitation projects. Logo displayed as partner on SuDSPlanter website footer alongside Susdrain.
• SusdrainminorStrategic or Co-development PartnerCIRIA-sponsored community for sustainable drainage. Logo displayed as partner on SuDSPlanter website footer.
• Department for EducationcoreStrategic or Co-development PartnerFunding partner for SuDS in Schools programme enabling Southern Water partnership. Part of wider government initiative to address flood risk at schools (15,000 UK schools at risk by 2050). Department for Education contributed to Oxford Flood Alleviation Scheme including New Hinksey CE Primary School installation.
• Royal Botanic Garden Edinburgh (RBGE)coreStrategic or Co-development PartnerThree-project collaboration including: (1) Craigleith residential pilot with Scottish Water - 27 properties capturing rainwater from 1,363m2 of roof space; (2) PhD research with RBGE/Heriot Watt exploring soil and plant performance under varying climate conditions; (3) SuDS demonstration 'living lab' using RBGE's own felled timber from Benmore site.
• Heriot Watt UniversityminorStrategic or Co-development PartnerPhD student collaboration with RBGE exploring soil and plant performance within SuDSPlanter systems, focusing on water retention and climate resilience.
• Abertay UniversityminorStrategic or Co-development PartnerCommunity engagement support for Water Resilient Dundee project at St Mary's Community Centre.
• Hull UniversityminorStrategic or Co-development PartnerResearch partnership quantifying performance characteristics of SuDS features at Castle Hills Primary Academy in Doncaster. Data collection on peak discharge rates demonstrating significant reduction.
• Wessex Rivers TrustminorStrategic or Co-development PartnerCollaboration on Abbotts Ann CE Primary School project, providing educational workshops and supporting Watercress and Winterbournes Landscape Partnership Scheme's Slowing the Flow initiative.
• Hampshire and Isle of Wight Wildlife TrustminorStrategic or Co-development PartnerPartner in Watercress and Winterbournes Landscape Partnership Scheme supporting community initiatives to protect chalk stream headwaters of Rivers Test and Itchen.
• S.M.I.L.E Horticulture Learning CentreminorStrategic or Co-development PartnerDoncaster-based charity nursery growing plants from seed for Castle Hills Primary Academy planting scheme. Collaboration on seasonal planting arrangement working within licensing restrictions.
• Doncaster City CouncilcoreStrategic or Co-development PartnerPartnership with Yorkshire Water and S.M.I.L.E. on Castle Hills Primary Academy project as part of wider scheme to deliver SuDS features in local streetscape.
• London Borough of MertoncoreStrategic or Co-development PartnerMulti-site sustainable drainage project across seven schools in Merton. Partnership secured SuDS in Schools funding supported by Department for Education. Council officers involved in site selection alongside Sudsplanter specialists.
• Southern HousingcoreStrategic or Co-development PartnerSocial housing provider managing Bucklers View supported housing complex on Isle of Wight where 12 bespoke planters installed. Partnership with Southern Water delivering biodiversity enhancements and community wellbeing benefits.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hydro International: UK-headquartered stormwater management specialist offering treatment, attenuation, and SuDS solutions to utilities and developers. Directly competes on the same stormwater attenuation/source-control specification that SuDSPlanter addresses.
• GreenBlue Urban: UK specialist in sustainable urban drainage and tree-pit systems; sells engineered tree pits, root cells, and rain-garden products into the same municipal, developer, and water-utility specification chain as SuDSPlanter.
• Green-tech: UK landscaping and environmental-products supplier covering SuDS, erosion control, and rain-garden inputs. Comparable as a competing route to market for specifiers seeking packaged green-infrastructure materials.

Broad incumbents

• Marshalls: UK-listed hard-landscaping and water-management specialist with permeable paving, linear drainage, and SuDS-aligned product ranges competing for the same commercial and public-realm specification budgets.
• ACO Drainage Systems: Global building-products group with extensive stormwater channel, attenuation, and SuDS-compatible drainage ranges. Larger portfolio incumbent whose channels, attenuation, and source-control products compete broadly with SuDSPlanter in specification and procurement.
• Wavin (Orbia): Multinational plastic-piping and water-management manufacturer with stormwater management, infiltration, and SuDS-adjacent product lines. Competes in the same utility/civil engineering specification channels with much broader portfolios.
• Brett Martin: UK/Ireland drainage and rainwater products manufacturer with storm attenuation and roof-drainage systems. Larger incumbent that overlaps with SuDSPlanter on roof-runoff management and developer specifications.
• Polypipe (Genuit Group): UK-listed building-products group with stormwater management, attenuation, and SuDS product families including Permavoid and rainwater attenuation. Broad incumbent positioned across water-management specification.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SuDSPlanter
• Facebookfacebook.com/sudsplanter
• LinkedInlinkedin.com/company/sudsplanter-ltd
• Instagraminstagram.com/sudsplanter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuDSPlanter Ltd