Roaring Fork Mountain Bike Association

What Roaring Fork Mountain Bike Association does

The Roaring Fork Mountain Bike Association (RFMBA) is a 501(c)(3) nonprofit organization founded in 2008 and headquartered in Aspen, Colorado, that develops, maintains, and advocates for mountain bike trail infrastructure across the Roaring Fork Valley. The organization operates as a subordinate entity under the International Mountain Bicycling Association's (IMBA) IRS Group Exemption, with a regional footprint spanning from Aspen to New Castle and from McClure Pass to Hagerman Pass, encompassing more than 400 miles of maintained singletrack. RFMBA delivers value through five interlocking programs: a Trail Advocacy and Planning function that coordinates with federal and municipal land managers (BLM, White River National Forest, Pitkin County, City of Aspen, Town of New Castle); a paid Seasonal Trail Crew Program that has logged over 30,000 hours of professional trail work since 2018; a Trail Agent Program that trains independent volunteer stewards; a Membership Program with annual dues starting at $39; and a tiered Business Partnership Program ranging from $500 to $5,000+ annually.

RFMBA's products are not software or commercial goods but rather maintained trail access, advocacy outcomes, organized events (notably the Audi Snowmass 50 Mountain Bike Race, Downvalley Dirty Dozen MTB Race, and trail running races), and curated trail information delivered via its website at rfmba.org. Revenue is generated across five primary streams: individual memberships, business partnerships, individual donations (accepted via credit card, PayPal, Apple Pay, Google Pay, Venmo, crypto, stocks, and donor-advised funds), foundation grants (Aspen Community Foundation, Aspen Skiing Company Environment Foundation, Colorado Parks & Wildlife, BLM), and event registration fees. The customer base comprises local and visiting mountain bikers, trail volunteers, and approximately 40+ local business partners (including Alpine Bank, GWS Ford, Revel Bikes, and Aspen Skiing Company at the flagship $5,000+ tier).

The organization's competitive positioning rests on its IMBA Gold Level Ride Center designation (awarded January 2020), the 2026 IMBA Trail Town recognition for New Castle, and its founding membership in the Colorado Mountain Bike Coalition. Staffing is lean with a small core team (Executive Director Mike Pritchard, Trail Programs Manager Quinton Gonzalez, Outreach Coordinator Butch Peterson, Trail Crew Lead Devin Podbevsek) plus seasonal crew, governed by an 11-member Board of Directors chaired by Jim Neu. A subsidiary committee, New Castle Trails, was established in 2015 to extend RFMBA's work into the New Castle segment of the valley.

Name

Roaring Fork Mountain Bike Association

Legal name

International Mountain Bicycling Association – Colorado – Roaring Fork Mountain Bike Association

Website

https://rfmba.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Roaring Fork Mountain Bike Association is a 501(c)(3) nonprofit that develops, maintains, and advocates for over 400 miles of mountain bike trails across Colorado's Roaring Fork Valley, serving local riders, visitors, volunteers, and business sponsors through memberships, events, and land-manager partnerships.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Trail Stewardship Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Tour Operators (56152)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Mountain bike trails
• Trail stewardship
• Nonprofit advocacy
• Outdoor recreation
• Trail maintenance

Headquarters

HQ city

Aspen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual memberships starting at $39 for individuals, with premium tiers at $50 (includes IMBA socks), $10/month, or $100/year and above. Membership provides access to benefits including BikeInsure coverage discounts, Mountain Bike Action magazine subscription, and ExpertVoice shopping discounts.
2. Business Partnerships: Annual business partnerships at multiple levels: $500+, $1000+, $2000+, $5000+, and custom tiers. Partners receive recognition on website and materials, with higher tiers receiving greater visibility and benefits.
3. Donations: Direct donations from individuals, families, and foundations supporting mission-based programs. Multiple giving options including online (credit card, PayPal, Apple Pay, Google Pay), checks, Venmo, donor advised funds, stocks, crypto, and Colorado Gives Foundation.
4. Event Revenue: Race registration fees including Audi Snowmass 50 ($110-$260), Downvalley Dirty Dozen MTB Race ($75-$95), and other events. Sponsorships from businesses supporting specific events.
5. Foundation Grants: Grant funding from foundations including Aspen Community Foundation, Aspen Skiing Company Environment Foundation, Colorado Parks & Wildlife, BLM, and various family foundations supporting trail projects and maintenance programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RFMBA advocates for, plans, and maintains mountain bike trails across the Roaring Fork Valley in Colorado, delivering its mission through a Seasonal Trail Crew Program, a Trail Agent volunteer program, public advocacy with land managers (BLM, USFS, counties, municipalities), and organized races and trail work days. The organization is funded by individual memberships, business partnerships, donations, grants, and event proceeds, with membership benefits including insurance discounts, magazine subscriptions, and partner discounts.

Product overview

RFMBA is a nonprofit organization dedicated to creating and sustaining mountain bike trails in the Roaring Fork Valley. Rather than a traditional product company, RFMBA offers a portfolio of trail-related programs including trail advocacy and planning services, a Seasonal Trail Crew Program for professional trail maintenance, a Trail Agent Program for independent volunteer stewardship, membership and business partnership programs, trail condition information services, eMTB access advocacy, and coordination of the IMBA Gold Level Ride Center designation. The New Castle Trails committee operates as a regional sub-program focused on the New Castle area.

Differentiator

Problem solved

Functional benefit

Brands

• New Castle Trails (NCT): A committee of RFMBA focused on creating and sustaining trails in the New Castle, Colorado area, including advocacy, planning, development, and maintenance.

Products and services

• Trail Advocacy and Planning Ongoing advocacy and planning service that works with public land managers (BLM, USFS, counties, municipalities) on trail access, planning, and new trail development across the Roaring Fork Valley. Audience: mountain bikers, land managers, and local communities.
• Seasonal Trail Crew Program Paid professional trail maintenance program operating May through October that maintains and improves the trail network, working on both high-use front country trails and remote backcountry trails. Audience: the public trail user community in the Roaring Fork Valley.
• Trail Agent Program Volunteer stewardship program that trains mountain bikers to perform trail maintenance on their own schedule and report conditions and accomplishments to RFMBA. Audience: trained volunteers and trail users.
• Individual Membership Program Annual membership offering starting at $39 (with $50, $10/month, and $100+ tiers) that funds the mission and provides benefits including BikeInsure coverage discounts, Mountain Bike Action magazine subscription, and ExpertVoice shopping discounts. Audience: individual mountain bikers and supporters.
• Business Partnership Program Annual business partnership offering at $500+, $1,000+, $2,000+, $5,000+, and Custom tiers that funds RFMBA's mission-based work and provides logo placement, partner recognition, and event visibility. Audience: local and regional businesses.
• Donation Program Direct donation program accepting credit card, PayPal, Apple Pay, Google Pay, US Bank, Venmo, donor advised funds, stocks, crypto, and Colorado Gives Foundation contributions. Audience: individuals, families, and foundations supporting trail programs.
• Mountain Bike and Trail Running Race Events Organized events including the Audi Snowmass 50 Mountain Bike Race ($110–$260) and the Downvalley Dirty Dozen MTB Race ($75–$95), plus trail running races and trail work days. Audience: competitive riders, recreational participants, and community supporters.
• Trail Conditions and Information Service Public information service providing conditions, reports, seasonal closures, and trail etiquette guidelines for over 400 miles of maintained singletrack in the Roaring Fork Valley. Audience: mountain bikers and trail users.
• eMTB Access Advocacy Advocacy and route information service for electric mountain bike access on designated trails, including active engagement with the BLM environmental assessment process for Class 1 e-bike access. Audience: eMTB riders and land managers.
• New Castle Trails Committee Sub-program of RFMBA focused on trail planning, advocacy, development, and maintenance in the New Castle, Colorado area. Designated a 2026 IMBA Trail Town. Audience: New Castle residents and visitors.

Quantifiable outcome

• 400+ miles of singletrack maintained across the Roaring Fork Valley
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship, minor and major.

• White River National ForestcoreStrategic or Co-development PartnerPrimary federal land management partner overseeing significant trail networks. RFMBA collaborates on trail planning, maintenance, and new trail construction on Forest Service lands including Smuggler Mountain, Government Trail, and backcountry routes.
• Bureau of Land Management (BLM)coreStrategic or Co-development PartnerKey federal partner managing Crown SRMA, New Castle ERMA, and other trail areas. BLM approvals have enabled major trail expansions including Stairway to Heaven, Sallee Key Flow, and other trails. Active collaboration on eMTB access evaluations.
• Pitkin County Open Space & TrailscoreStrategic or Co-development PartnerCounty-level partner managing Sky Mountain Park, Glassier Open Space, and other trail systems. Collaboration on trail planning, wildlife closures, and connector trails like Redstone to McClure Pass.
• Roaring Fork Outdoor Volunteers (RFOV)coreStrategic or Co-development PartnerPrimary volunteer coordination partner for trail stewardship projects. RFMBA partners with RFOV for scheduled group trail work events and training sessions, increasing volunteer participation in trail creation and improvement.
• Alpine BankflagshipGTM or Marketing Partner$5,000+ level business partner. Alpine Bank provides premium sponsorship supporting RFMBA's mission and receiving top-tier recognition on website and materials.
• GWS FordflagshipGTM or Marketing Partner$5,000+ level business partner providing sponsorship support for trail programs and receiving premium partner recognition.
• Revel BikesflagshipGTM or Marketing Partner$5,000+ level business partner and demo bike supporter. Revel offers demo rides from their Carbondale headquarters with proceeds supporting RFMBA.
• Aspen Skiing CompanyflagshipGTM or Marketing PartnerKey community partner providing event sponsorship (Audi Snowmass 50), Environment Foundation grants, and support for trail improvements. Proceeds from Snowmass 50 donated to RFMBA.
• Colorado Mountain Bike Coalition (COMTB)coreStrategic or Co-development PartnerRFMBA is a founding member of COMTB, a coalition of Colorado nonprofit mountain bike and trail organizations working to strengthen collective impact, protect and expand mountain biking access statewide.
• Town of New CastlecoreStrategic or Co-development PartnerMunicipal partner for New Castle Trails committee. BLM approvals coordinated through Town partnership have enabled major trail expansions. Town provides discretionary funding and supports trail planning.
• City of AspencoreStrategic or Co-development PartnerMunicipal partner managing Aspen Parks, Open Space & Trails. Collaboration on trail planning including Marolt Open Space, Smuggler Mountain, and Government Trail improvements.
• Colorado Gives FoundationminorGTM or Marketing PartnerFacilitates Colorado Gives Day donations with matching opportunities during November-December giving season.
• FriasmajorGTM or Marketing Partner$2,000+ level business partner supporting RFMBA mission with increased visibility and recognition.
• KNHmajorGTM or Marketing Partner$2,000+ level business partner providing sponsorship support for trail programs.
• Teahen ConstructionmajorGTM or Marketing Partner$2,000+ level business partner with trail work day participation supporting RFMBA mission.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Backcountry Hunters & Anglers: BHA is a grassroots nonprofit that advocates for public-lands access and habitat conservation, using a membership- and chapter-based structure similar to RFMBA. It represents the same model of user-group-driven advocacy for recreation on federal lands.
• Roaring Fork Outdoor Volunteers (RFOV): RFOV coordinates volunteer-driven stewardship projects across the Roaring Fork Valley, including trail work with RFMBA. It is an adjacent nonprofit using the same volunteer-coordination and public-lands stewardship model, and it is a literal operational partner of RFMBA.
• Colorado Mountain Bike Coalition (COMTB): COMTB is a statewide coalition of Colorado mountain bike and trail organizations, of which RFMBA is a founding member. It pursues collective advocacy and policy work on public lands access, making it a peer in mission and organizational structure at a larger geographic scale.
• Boulder Mountainbike Alliance (BMA): BMA is another IMBA chapter that develops and maintains mountain bike trails in the Boulder, Colorado area. It mirrors RFMBA's model of professional trail crews, volunteer stewardship, partnerships with local land managers, and member-driven fundraising, making it a directly comparable regional peer.
• Volunteers for Outdoor Colorado (VOC): VOC is a Colorado-based nonprofit that engages volunteers in outdoor stewardship projects across the state. It uses a similar volunteer-driven model to build and maintain trails and is directly comparable in operating approach.
• Summit County Mountain Bike Alliance: Summit County Mountain Bike Alliance is a Colorado-based IMBA chapter focused on trail advocacy and maintenance in the Summit County region. It operates the same combination of trail crew, volunteer work days, and membership/partnership programs that RFMBA uses.

Broad incumbents

• Access Fund: Access Fund is the national advocacy organization for climbing and conservation of climbing areas, using a comparable nonprofit structure of membership, partnerships, and land-manager engagement to protect public-land recreation access.
• Trust for Public Land: Trust for Public Land is a national nonprofit that works with public agencies to conserve land for recreation, including trail access. It shares RFMBA's mission of public-lands stewardship and partnership with government land managers, though it operates at far greater scale.
• International Mountain Bicycling Association (IMBA): IMBA is the national trade association for mountain biking and the parent organization of RFMBA. IMBA sets ride center designations, advocates for trail access nationally, and provides the chapter structure under which RFMBA operates, making it the most directly comparable stewardship and advocacy body.

Regional players

• Eagle County Outdoor Movement (ECOM): ECOM is a Colorado-based nonprofit that advocates for outdoor recreation access and trail stewardship in Eagle County, a neighboring mountain region to the Roaring Fork Valley. It mirrors RFMBA's regional, nonprofit, member-supported approach to public-lands advocacy and trail development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RFMBA
• LinkedInlinkedin.com/company/roaring-fork-mountain-bike-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roaring Fork Mountain Bike Association