South Georgia Coatings, LLC

What South Georgia Coatings, LLC does

South Georgia Coatings, LLC is a family-owned commercial and residential roofing contractor founded in 2001 by Kelvin Wilcox and headquartered at 841 Pat Dixon Road, Hazlehurst, Georgia. The company specializes in roof restoration and coating services across Metal, EPDM, TPO, Foam, Gravel, and Concrete substrate systems, with a core product portfolio spanning acrylic coatings, silicone coatings (low and high solid formulations), TPO membrane systems, and commercial sidewall coatings. Following Hurricane Helene in 2024, the firm expanded into full roofing solutions including residential shingles and additional TPO installations. GAF-certified contractor status and partnerships with manufacturers including Henry (Carlisle Company) underpin the warranty-backed installation model.

The company has installed more than 15 million square feet of roofing systems over its 24-year operating history, serving commercial property owners, facility managers, warehouses, retail buildings, offices, industrial facilities, and homeowners across the Southeast United States (with documented projects in Georgia and Louisiana). Revenue is generated on a project basis priced per square foot — $3 to $7 for standard coating restoration, $4 to $9 for premium UV-reflective options, and $8 to $18 for full replacement — with no disclosed recurring-contract revenue stream. The customer acquisition model combines direct field sales, phone-based sales (with Kelvin and Casey Wilcox directly answering), JotForm-driven online lead capture, and customer referrals.

Operations are led by founder/owner Kelvin Wilcox and his son Casey Wilcox, supported by long-tenured supervisors Raciel 'Roscoe' Rubio (since 2015) and Euler Rubio (since 2018). The company is privately held with no external investors, no disclosed funding, no parent company, and no M&A activity. Geographic scope is regional (Southeast US), the technology stack is rooted in physical coating chemistry rather than digital platforms, and there are no AI/ML capabilities disclosed in the source material.

Name

South Georgia Coatings, LLC

Legal name

South Ga Coatings, LLC

Website

https://georgia.roofcoatings.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

South Georgia Coatings, LLC is a family-owned commercial and residential roof restoration contractor in Hazlehurst, Georgia, applying acrylic, silicone, and TPO coating systems across multiple roof substrates for property owners in the Southeast US.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (23816), Painting and Wall Covering Contractors (23832)

SIC

Coating, Engraving & Allied Services (3470), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Coating, Sealing & Waterproofing (HSAGAKAG)

akta.pro secondary industries

Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Commercial roof coatings
• Roof restoration services
• Silicone roof coatings
• TPO roofing systems
• Commercial roofing contractor

Headquarters

HQ city

Hazlehurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Roof Coating Services: Professional installation of roof coating systems including acrylic and silicone coatings applied over existing roof substrates. Revenue is project-based, calculated per square foot of roof coverage. Restoration costs average $3 to $7 per square foot with premium UV-reflective options adding $1-2 per square foot including professional installation. This is the primary revenue stream for the company.
2. TPO Roof Installation: Installation of TPO (Thermoplastic Polyolefin) roofing systems for new or replacement applications. The company is GAF-certified for TPO installations and serves both commercial and residential applications including shingles and TPO systems.
3. Roof Replacement Services: Full roof replacement services for cases where restoration is not viable, serving as an expanded capability following 2024 Hurricane Helene recovery efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

South Georgia Coatings provides commercial and residential roof coating, restoration, and roofing services across the Southeast United States. The company applies acrylic, silicone (low and high solid), and UV-reflective coatings over existing roof substrates including Metal, EPDM, TPO, Foam, Gravel, and Concrete, and also installs GAF-certified TPO membrane systems, residential shingles, and commercial sidewall coatings. Services are priced per square foot and positioned as a cost-effective alternative to full roof replacement.

Product overview

South Georgia Coatings offers a unified suite of commercial and residential roofing solutions centered on roof coating and restoration technology. The core portfolio includes Acrylic Roof Coatings, Silicone Roof Coatings (available in Low Solid and High Solid formulations), Commercial GAF TPO membrane systems, and Commercial Sidewall Coatings. These coating products are applied across multiple roof substrate types including Metal, EPDM, TPO, Foam, Gravel, and Concrete systems. Residential Shingle Roofing was added in 2024 following Hurricane Helene. The company positions roof restoration as a cost-effective alternative to replacement, with coating services typically ranging from $3 to $7 per square foot versus $8 to $18 per square foot for full replacement. All commercial offerings are backed by GAF certification and manufacturer certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Acrylic Roof Coatings Water-based acrylic coating system applied to commercial roofs to extend roof life, improve energy efficiency, and protect against UV damage and weather exposure.
• Silicone Roof Coatings Premium silicone-based coating system offering superior weather resistance and durability for commercial roofing applications, including low solid and high solid formulations.
• Commercial GAF TPO Thermoplastic Polyolefin (TPO) single-ply roofing membrane installation for commercial buildings, offered as a GAF-certified contractor service.
• Commercial Sidewall Coatings Protective coating solutions for commercial building sidewalls to enhance durability and weather resistance.
• Residential Shingle Roofing GAF-certified residential roofing services including shingle installation for homes, added to the company's offerings in 2024.
• Roof Restoration Services Cost-effective alternative to full roof replacement using professional coating applications over existing roof surfaces, typically priced at $3 to $7 per square foot.

Quantifiable outcome

• Roof coating restoration costs $3 to $7 per square foot vs $8 to $18 for full replacement, representing potential savings of hundreds of thousands on large facilities
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GAFcoreChannel Partner/ Reseller/ DistributorSouth Georgia Coatings is a GAF-certified contractor for both commercial and residential roofing applications including shingles and TPO systems. GAF is one of the largest roofing manufacturers in North America. This certification enables the company to offer manufacturer-backed warranties and access to proven roofing materials and systems.
• Henry (Carlisle Company)coreTechnology or IntegrationPartner manufacturer of roof coating products. Henry is a leading brand in building envelope solutions. The company features Henry/Carlisle products as part of their certified coating systems portfolio.
• Leading Roof Coating ManufacturerscoreTechnology or IntegrationSouth Georgia Coatings holds certifications with multiple leading roof coating manufacturers beyond GAF, ensuring access to proven materials and professional installation methods. Certifications ensure projects use proven materials and professional methods.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Nations Roof: Nations Roof is one of the largest commercial roofing contractors in the US, operating across multiple regions with services including roof coatings, TPO single-ply, and full replacement. Its commercial-coating and Southeast presence make it a close comparable to South Georgia Coatings' core offering.
• Bone Dry Roofing: Bone Dry Roofing is a multi-state regional roofing contractor offering both residential and commercial roofing services including roof coatings and replacements. Its regional-services franchise model and dual residential/commercial mix are structurally analogous to South Georgia Coatings' expanded post-Helene service portfolio.
• CentiMark Corporation: CentiMark is one of the largest commercial roofing and floor-coating contractors in North America, with a national service footprint. It competes head-on with South Georgia Coatings in commercial roof restoration, silicone/acrylic coating application, and TPO membrane installation for warehouses, retail, and industrial facilities.

Regional players

• Baker Roofing Company: Baker Roofing is a Raleigh-based Southeast regional roofing contractor serving commercial and residential customers. Its Southeast geographic concentration, mixed coating/replacement service mix, and similar mid-size positioning make it a strong regional analogue to South Georgia Coatings.

Broad incumbents

• Tecta America: Tecta America is a national commercial roofing services platform offering installation, repair, and roof coatings across the US. As a scaled commercial roofing services peer with national reach, it represents the type of competitor that could expand into South Georgia Coatings' Southeast territory.
• Tremco Roofing & Building Maintenance: Tremco is a major building envelope manufacturer and commercial roofing service provider offering roof coatings, restoration systems, and full replacement services as part of a broader product portfolio. It competes with South Georgia Coatings in commercial roof restoration but at much greater scale and as a manufacturer-direct channel rather than a regional applicator.
• Carlisle Construction Materials: Carlisle is a major manufacturer of TPO membranes and commercial roofing systems (partner of South Georgia Coatings via the Henry/Carlisle relationship). It shapes the same commercial roofing channel through certified-contractor networks and is a key product-level incumbent in the same market.
• Polyglass USA: Polyglass is a commercial roofing and waterproofing manufacturer producing acrylic and silicone elastomeric coatings, modified bitumen, and TPO accessories. As a manufacturer-side incumbent in the coatings applied by South Georgia Coatings, it shapes the competitive supply and specification environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RoofCoatings

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Georgia Coatings, LLC