Stift Glada Hudik-teatern

What Stift Glada Hudik-teatern does

Stift Glada Hudik-teatern is a Swedish nonprofit foundation (stiftelse) registered in Hudiksvall, Sweden, established as an independent foundation in spring 2024 after operating as a municipal activity within Hudiksvalls kommun since 1996. The organization produces theater performances, documentary films, school educational programs, and photo exhibitions centered on the inclusion of people with intellectual disabilities. Its primary beneficiaries are people with intellectual disabilities who participate in productions as performers, alongside secondary beneficiaries including Swedish schools (students and teachers reached by educational projects) and general cinema and exhibition audiences.

The product portfolio comprises large-scale theatrical productions (Elvis, Trollkarlen från Oz), documentary and feature films (Catwalk, Det kunde varit vi, Hur många lingon finns det i världen, Livet efter Catwalk), educational school projects (Catwalk i skolan, Det kunde varit vi i skolan), and photo exhibitions (Ikoner, Det kunde varit vi). The underlying "technology" is a creative and pedagogical methodology integrating performers with intellectual disabilities alongside non-disabled performers in professional productions, supported by a recurring content library and a national distribution infrastructure including major venues (Cirkus, Globen, Avicii Arena), Swedish cinemas, and 42 Sparbank foundations co-financing school screenings. The foundation operates with approximately 8 employees, a board of 6 directors, and a network of corporate partners.

Revenue is generated through a hybrid nonprofit model combining corporate sponsorships and foundation grants (ICA Stiftelsen, Erling Perssons Stiftelse, Hälsinglands Sparbank, Holmen, Backahill, SJ, HKC Hotels), ticket sales from theater and film, and partner in-kind contributions. Most end-user offerings are free or heavily subsidized: school projects are free for participating schools (underwritten by ICA Stiftelsen), the summer camp and Glada Hudik-festen are free for participants, and only the Portugal training trip and non-resident Showskola participants pay fees. Go-to-market is project-driven (productions, films, school projects, exhibitions) combined with a community-led model where actors are recruited for specific projects from a national network of people with intellectual disabilities.

Name

Stift Glada Hudik-teatern

Legal name

Stiftelsen Glada Hudik-teatern

Website

https://gladahudikteatern.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Stift Glada Hudik-teatern is a Swedish nonprofit foundation (operating since 1996, independent foundation since 2024) that produces theater, documentary films, and school programs promoting inclusion of people with intellectual disabilities. It serves performers with disabilities, Swedish schools, and general audiences through free or subsidized programming.

Ownership category

akta.pro rank

Product category

Performing Arts & Social Impact Theater

NAICS

Social Advocacy Organizations (8133), Arts, Entertainment, and Recreation (71), Performing Arts Companies (7111), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGACAG), Disability Rights & Accessibility Advocacy (BPAGAFAF)

Keywords

• Inclusive theater productions
• Disability advocacy performances
• Social impact films
• Educational school programs
• Community arts foundation

Headquarters

HQ city

Hudiksvall

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Partner and sponsor contributions: Corporate partners and sponsors provide financial and operational support. Examples include ICA Stiftelsen funding school projects, HKC Hotels providing accommodation support, and other partners contributing resources for events and projects.
2. Ticket sales and performance revenue: Revenue from theater performances, film screenings, and event tickets. Historic productions like Elvis sold 15,000+ tickets in Hudiksvall (city of 15,000 residents).
3. Travel services (Portugal trips): Training trips to Portugal organized in partnership with Springtime Travel, where participants pay for travel and accommodation while activities are included.
4. Foundation funding: Since becoming a foundation in 2024, funding comes from the foundation structure with support from partners and various grant-making organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stift Glada Hudik-teatern is a Swedish nonprofit foundation that produces and stages inclusive theater performances, films, school programs, photo exhibitions, and community activities aimed at promoting equal value and inclusion of people with disabilities. Its core commercial offering is live and media-based performances combined with educational and outreach programs for schools, corporate partners, and the general public.

Product overview

Stift Glada Hudik-teatern is a foundation (established 2024, previously municipal operation since 1996) that promotes inclusion and equal value through theater performances, films, school projects, photo exhibitions, and community activities. The core offering consists of theater productions featuring performers with and without intellectual disabilities, supported by documentary and feature films (Catwalk, Hur många lingon finns det i världen, Det kunde varit vi), educational school projects (Catwalk i skolan), and photo exhibitions (Ikoner). Local activities include the summer camp, show school, leisure center (Sjöboden), and annual Glada Hudik-festen. The organization operates from Hudiksvall, Sweden, and has expanded from a local daily activity to an international movement for changing attitudes about people with disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Catwalk i skolan: A values-based school project using the documentary Catwalk to teach students about diversity, differences, and inclusion. Funded by ICA Stiftelsen.
• Barn föds inte med fördomar
• Vi kan mer
• Showskolan
• Sjöboden (Fritidsgården)
• Portugalresan
• Hederskramen

Products and services

• Live theater performances Inclusive stage productions performed live and on tour, with casts that include performers with disabilities, aimed at general audiences seeking entertainment with a social-impact message.
• Films Films produced and distributed by the foundation carrying its inclusion and equal-value themes for screening to public, school, and partner audiences.
• School programs and inclusion projects Structured educational programs and inclusion projects for schools and municipalities covering themes of equal value, inclusion, and anti-bullying.
• Photo exhibitions Photo exhibitions showcasing inclusive themes and participants, displayed in galleries and venues for the general public and partners.
• Community activities Community-facing events and activities engaging local audiences in the foundation's inclusion and equal-value mission.

Quantifiable outcome

• 130,000+ students and teachers have participated in Catwalk i skolan educational project
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• ICA (Swedish grocery retail chain)flagshipStrategic or Co-development Partner · 1 January 2009Created ICA-Jerry character played by Mats Melin from Glada Hudik-teatern. The 'Vi kan mer' project has led to over 1800 people with disabilities being employed in ICA stores. ICA-Jerry has appeared in 500+ commercials.
• ICA StiftelsenflagshipStrategic or Co-development Partner · 1 January 2008ICA Stiftelsen has supported Glada Hudik-teatern since 2008. They fund the 'Catwalk i skolan' project making it free for all schools, and support projects like 'Vi kan mer' which has created 1800+ jobs for people with disabilities. Also involved in promoting 'Vi kan mer' through ICA stores.
• SJ (Swedish railway)coreStrategic or Co-development PartnerSJ is partner in inclusion work and jobs project 'Vi kan mer'. People with disabilities like Thea Pernäng Thormodsen work at SJ. SJ also enables travel through donated points.
• HKC HotelscoreStrategic or Co-development PartnerHKC Hotels supports Glada Hudik-teatern because they want to contribute to a society where everyone has a place and can contribute with their specific skills. Supporting Glada Hudik lowers barriers for people with disabilities to shine in the workplace.
• BackahillcoreStrategic or Co-development PartnerBackahill supports returning to society and supporting voluntary forces as part of their sustainability work. Focus on children's and youth health, equality, integration and good leadership. Share values with Glada Hudik-teatern.
• MonitorminorOthersMonitor has followed Glada Hudik-teatern since their first production in 1996. They see the work as changing views on people with intellectual disabilities with impact in Hudiksvall, Sweden and internationally.
• Björn LundénminorOthersBjörn Lundén has supported Glada Hudik-teatern since their first performance in 1996. They felt it was something new and exciting from the start, supporting the 'Barn föds inte med fördomar' project.
• Hälsinglands SparbankcoreStrategic or Co-development PartnerHälsinglands Sparbank has been involved since Glada Hudik-teatern's start. They believe all people should be able to develop and enjoy their lives. Happy to spread knowledge about equal value and inclusion.
• HolmencoreStrategic or Co-development PartnerHolmen's collaboration with Glada Hudik-teatern is part of their diversity work. They find the 'Barn föds inte med fördomar' project makes real difference. Partnership provides inspiration through lectures, performances and films.
• OilQuickminorOthersOilQuick supports local initiatives that make a difference. They find Glada Hudik-teatern inspiring by lifting people's strengths instead of limitations. Their view on development mirrors their philosophy of optimizing potential.
• Sparc GroupcoreStrategic or Co-development PartnerSparc Group is a proud partner with shared values working together on projects to promote diversity and people's equal value. They believe in seeing all individuals equally without making differences in treatment.
• Springtime TravelcoreChannel Partner/ Reseller/ DistributorSpringtime Travel is proud of their 10-year collaboration with Glada Hudik-teatern. They share values about inclusion, equality and changing attitudes. Together they promote movement, community, joy and personal development on trips.
• HexatronicminorOthersHexatronic believes in a society where everyone can participate not despite but thanks to their differences. Glada Hudik-teatern shows that when people can be fully themselves, something deeply human and beautiful emerges.
• RamuddenminorOthersRamudden's partnership with Glada Hudik-teatern reminds them why inclusion, respect and people's equal value must never become empty words but something we actually do together.
• Hudiksvalls kommuncoreStrategic or Co-development PartnerGlada Hudik-teatern was originally part of Hudiksvalls kommun's operations from 1996 until becoming a foundation in 2024. The municipality continues to support and collaborate with the theater on various projects including school visits.
• Fotografiska MuseetflagshipStrategic or Co-development PartnerCollaboration on 'Ikoner' photo exhibition with 21 models with Down syndrome. Premiered at Fotografiska in Stockholm on World Down Syndrome Day 2016. Since then exhibited internationally.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Ersta Diakoni: Large Swedish nonprofit providing social services, healthcare, and education with values-driven programs. Comparable as a Swedish foundation combining direct services, training, and advocacy, though broader in mission scope.
• Bräcke Diakoni: Swedish nonprofit foundation delivering disability services, elderly care and education. Comparable scale and foundation structure, providing direct disability support services that overlap with the human services side of Glada Hudik's mission.
• Save the Children Sweden: Major Swedish nonprofit foundation of similar scale and structure, with comparable school-program reach and corporate partnership model. Useful scale and structural comparable even though focused on children's rights rather than disability.

Direct peers

• Moomsteatern: Swedish theater company working with social themes and underrepresented groups. Comparable as a Swedish theater using performance for social impact, though without the specific intellectual-disability focus.
• Unga Klara: Stockholm-based children's and youth theater producing values-based performances and educational programming. Comparable as a Swedish theater producing content with explicit educational and social-development outcomes for young audiences.
• Mind the Gap (UK): One of Europe's leading theater companies working with performers with learning disabilities. Most direct international functional comparable - producing professional theater and touring productions featuring learning-disabled performers.
• Special Olympics Sweden: Swedish affiliate of Special Olympics providing sports programming for people with intellectual disabilities. Comparable mission of inclusion and changing perceptions of people with intellectual disabilities, though delivered through sport rather than the arts.
• FUB (Förbundet för barn, unga och vuxna med utvecklingsstörning): Swedish national advocacy organization for people with intellectual disabilities. Closest mission-aligned peer in Sweden, operating with similar values of equal value and inclusion, though focused on rights advocacy rather than performing arts.

Broad incumbents

• Riksteatern: Sweden's national touring theater, reaching all Swedish counties. Comparable as a large-scale Swedish theater with national touring capability and educational programming, though not specialized in disability inclusion.
• Kulturhuset Stadsteatern: Stockholm's largest municipal theater producing mainstream and socially-engaged programming. Comparable as a major Swedish theater institution with broad programming including educational and inclusion themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gladahudik-teatern

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stift Glada Hudik-teatern