Stichting Rotterdamse Oogst

What Stichting Rotterdamse Oogst does

Stichting Rotterdamse Oogst is a Dutch non-profit foundation (stichting) founded in 2009 by Gerda Zijlstra that operates weekly farmers' markets and food events in Rotterdam, with the stated mission of minimizing distance between farmer and consumer. Its core offering is the Rotterdamse Oogst Markt, a free-to-attend Saturday market held from 10:00 to 17:00 at Noordplein, featuring 35-45 vendors of vegetables, cheese, bread, meat, fish, specialty foods, and craft goods, all sourced from producers within a 50km radius of Rotterdam. The organization runs additional programming including the annual 'Hoe Maakt U Het?' food-craft workshop festival, seasonal Christmas markets, and ZAAIT!, a free seed and seedling exchange market for urban gardeners.

The business model is a community marketplace funded primarily through vendor participation fees for stalls (4-meter and 2-meter options with electricity, parking, and on-site amenities included), supplemented by in-kind and advisory support from partners including POPUNIE (music programming), Kookpunt (kitchen/cooking support), and GreenWish (advisory). Consumer access is free. The organization participated from October 2024 through 2026 in the EU CERV-funded CICERO project alongside partners from Italy, Croatia, Poland, and Denmark under the World Farmers Markets Coalition. Operationally, the foundation runs with a lean core team of approximately 7 crew members supervised by a 3-person board chaired by Robert-Jan Piek, and has no disclosed funding rounds, parent company, or technology platform beyond its website and social channels.

Name

Stichting Rotterdamse Oogst

Legal name

Stichting Rotterdamse Oogst

Website

https://rotterdamseoogst.nl

Company type

Private

Operating status

Operating

Short description

Stichting Rotterdamse Oogst is a Rotterdam-based non-profit foundation founded in 2009 that runs a weekly Saturday farmers' market at Noordplein, connecting 35-45 local producers within a 50km radius with urban consumers, alongside seasonal food events and the ZAAIT! seed exchange.

Ownership category

akta.pro rank

Product category

Farmers Market Organization

NAICS

Specialty Food Retailers (4452), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE)

Keywords

• Farmers market operations
• Local food events
• Community food markets
• Regional food systems
• Sustainable food markets

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Market Participation Fees: Vendors and makers pay to participate in the weekly markets. The organization recruits farmers, producers, and vintage sellers through an online registration process to fill market stalls.
2. Sponsorships and Support: Activities are made possible through support from partners like POPUNIE (music support), Kookpunt, and GreenWish (advisory and network support). These appear to be in-kind or non-monetary support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stichting Rotterdamse Oogst organizes a weekly Saturday farmers market at Noordplein in Rotterdam, featuring 35-45 local vendors selling fresh produce, baked goods, meats, cheeses, and artisanal products directly to urban consumers. The foundation also runs seasonal events (Christmas markets), seed/plant exchange markets (ZAAIT!), and food craft festivals (Hoe Maakt U Het?). Vendor participation requires registration, with all products required to be grown, caught, milked, or made within a 50km radius of Rotterdam.

Product overview

Stichting Rotterdamse Oogst operates as a community-driven farmers market organization offering a portfolio of food marketplace and educational programs. The core offering is the Rotterdamse Oogst Markt, a weekly Saturday market at Noordplein connecting local farmers and food producers with urban consumers. Supporting programs include ZAAIT!, a free seed and plant exchange market, and the CICERO European partnership initiative for sustainable food systems. Seasonal events include Christmas markets and the annual 'Hoe Maakt U Het?' festival featuring food craft workshops.

Differentiator

Problem solved

Functional benefit

Brands

• ZAAIT!: A seed and seedling free market event for urban gardeners, balcony gardeners, and community gardeners to exchange seeds, herbs, plants, and edible flowers.

Products and services

• Rotterdamse Oogst Markt A weekly farmers market held every Saturday from 10:00-17:00 at Noordplein in Rotterdam, featuring 35-45 local vendors offering fresh produce, baked goods, meats, cheeses, and artisanal products directly from regional farmers and makers. Free for visitors; vendors register through online application.
• ZAAIT! Seed and Plant Market A free seed and plant market held at Noordplein, where balcony gardeners, allotment holders, and urban growers can exchange seeds, herbs, edible flowers, vegetable plants, and seedlings. Participation is free for hobbyists.
• Kerstmarkten (Christmas Markets) Annual Christmas market events held on December dates, featuring local farmers, bakers, chefs, and makers selling seasonal produce, festive food, and handcrafted gifts.
• Hoe Maakt U Het? Market Festival An annual market festival featuring hands-on workshops where visitors learn traditional food crafts such as beer brewing, sausage making, butter churning, fermentation, and outdoor cooking, culminating in pop-up dinner experiences.

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• Fondazione Campagna AmicacoreStrategic or Co-development Partner · 1 October 2024Italian partner leading the CICERO project (Citizens & Communities for European Right to Quality and Local Food), part of the EU CERV program. Organizes the European Sustainability Tour promoting local food markets across 5 countries.
• Association of Croatian MarketscoreStrategic or Co-development Partner · 1 October 2024Part of the World Farmers Markets Coalition, hosted the first CICERO event in Osijek, Kroatië (October 2024) focused on food markets' contribution to public health and local food production development.
• Fundacja Targ Pietruszkowy (Poland)coreStrategic or Co-development Partner · 1 October 2024Polish partner and member of World Farmers Markets Coalition. Organized the third CICERO event in Krakau focused on 'Local dishes at a green table: farmers markets as places where Farm-to-Fork strategy comes to life.'
• Grønt Marked (Denmark)coreStrategic or Co-development Partner · 1 October 2024Danish partner hosting the fourth CICERO event in Copenhagen, focusing on agro-biodiversity. The event included a biodiversity festival showcasing products from each country's delegations.
• World Farmers Markets CoalitioncoreStrategic or Co-development Partner · 1 October 2024International coalition of farmers markets that the CICERO project partners are part of. During the Rotterdam event, partners signed a long-term cooperation agreement to strengthen the European branch of this coalition.
• POPUNIEsupportingGTM or Marketing PartnerMusic support partner for Rotterdamse Oogst markets. Provides musical programming and support for market events.
• GreenWishsupportingOthersSocial enterprise providing advice, contacts, and support for sustainable initiatives and social entrepreneurship. Rotterdamse Oogst is 'Powered by GreenWish', connected to their network of sustainable organizations.
• KookpuntsupportingGTM or Marketing PartnerKitchen/cooking support partner collaborating with Rotterdamse Oogst markets. Part of the network of friends and partners who contribute to market activities.
• Rotterdam ByCycleminorGTM or Marketing PartnerTour guide partner organizing the 'Nieuwe Noorden Tour' - guided tours through the Oude Noorden neighborhood discovering local food and drink spots.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fundacja Targ Pietruszkowy: Polish foundation running farmers' markets in Kraków and a CICERO project partner. Directly comparable as a non-profit curating weekly producer markets in a Central European city.
• Tržnice Osijek / Association of Croatian Markets: Croatian markets association and CICERO partner that hosted the first CICERO event. Comparable as a national-level organizer of local food markets focused on public health and producer development.
• Grønt Marked: Danish farmers' market organizer and CICERO partner. Comparable as a Copenhagen-based weekly market promoting local, sustainable food with the same producer-direct model.
• Pure Markt: Operates curated weekend food markets in Dutch cities with artisanal food makers and live music. Closely comparable format (weekly/monthly curated food market, free entry, vendor participation fees) and is also active in the Randstad.
• Noordermarkt: Iconic Amsterdam weekly market combining an organic farmers' market with a broader flea and food market. Comparable as a long-running Dutch weekly producer-to-consumer market with strong community identity.
• Fondazione Campagna Amica: Italian foundation organizing a national network of farmers' markets (Mercati di Campagna Amica). Direct CICERO partner with Rotterdamse Oogst; comparable as a non-profit running a network of producer-to-consumer markets.
• Boerenmarkt Amsterdam: Runs multiple weekly organic farmers' markets in Amsterdam. Directly comparable as a Dutch city-based farmers' market organization with similar vendor curation, weekly cadence, and local-producer focus.

Others

• World Farmers Markets Coalition: International coalition of farmers' market organizations of which Rotterdamse Oogst is a member via CICERO. Comparable as a peer/ecosystem organization rather than a direct operator, useful for benchmarking reach and partnerships.

Regional players

• Markthal Rotterdam: Indoor food market hall in central Rotterdam. Comparable as a Rotterdam-based curated food retail destination, but operates as a permanent for-profit real estate concept rather than a weekly producer market.

Broad incumbents

• Eataly: Multi-location Italian-origin specialty food retail and restaurant concept. Comparable only at a high level as a curated local/artisan food retail experience, but operates at much larger scale and as a for-profit business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RdamseOogst
• Facebookfacebook.com/rdam.oogst

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Rotterdamse Oogst