Grønt Marked

What Grønt Marked does

Grønt Marked is a volunteer-run, non-profit farmers market organization headquartered in Copenhagen, Denmark, founded in 2021. Its core operation is a weekly Sunday farmers market (10:00–15:00) running May through December across four Copenhagen neighborhood locations: Indre By (Havnegade 54), Vesterbro (Litauens Plads), Nørrebro (Skjolds Plads), and Frederiksberg (John Winthers Plads, added for the 2026 season). It connects small-scale local farmers, growers, foragers, and artisan food producers directly with Copenhagen consumers, aiming to make local, fresh, and seasonal food more accessible while strengthening ties between farmers and eaters.

The organization's product surface extends well beyond a conventional market: it operates the Grønt Marked Kitchen (on-site seasonal food service plus catering, private dining, and workshops), hosts Biodiversity Dinners with Lille Bakery (~250–300 DKK/person), organizes farm visits to partner farms such as Klarskov Frugt and Hyldemarken, runs producer education workshops, and convenes an annual Harvest Festival. Grønt Marked co-founded the World Farmers Market Coalition in Rome in June 2022 (active member since summer 2021) and is the Danish partner in the EU CERV-funded CICERO project (2023) alongside organizations in Italy, Croatia, Poland, and the Netherlands, culminating in a Copenhagen Biodiversity Festival in September 2025.

The business model is non-commercial: revenue derives from vendor stall fees, membership and supporter programs, kitchen/catering/private dining services, and small per-person dinner contributions. Technology is limited to a Squarespace website, Google Calendar integration, and Instagram/Facebook channels. The organization is explicitly volunteer-staffed, has no parent company, no institutional investment, and no disclosed financial figures.

Name

Grønt Marked

Legal name

Grønt Marked

Website

https://groentmarked.dk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Grønt Marked is a volunteer-run, non-profit farmers market organization in Copenhagen operating weekly Sunday markets at four city locations (May–December), connecting local farmers and small-scale producers directly with Copenhagen consumers through events, dinners, workshops, and farm visits.

Ownership category

akta.pro rank

Product category

Farmers Market Services

NAICS

Other Specialty Food Retailers (44529), Special Food Services (7223), Caterers (722320)

SIC

Retail-Grocery Stores (5411), Retail-Eating Places (5812)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industry

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

Keywords

• Farmers market operations
• Local seasonal food
• Community supported agriculture
• Sustainable food distribution
• Producer direct sales

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Vendor/Market Stall Fees: Grønt Marked operates weekly Sunday markets where local farmers and producers sell fresh, seasonal food. Vendors pay fees to participate in the markets. As a non-profit organization, revenue supports the operation and mission of making local food more accessible.
2. Membership and Supporter Programs: Grønt Marked offers membership and supporter programs for community members who wish to support the organization's mission of connecting farmers and eaters.
3. Kitchen and Catering Services: The Grønt Marked Kitchen serves dishes at markets using ingredients from farmers and producers, highlights seasonality, and offers catering, private dining, and workshop services.
4. Community Dinners: Non-profit dinners focused on single Danish vegetables/ingredients, costing approximately 250-300 DKK per person to cover costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Grønt Marked is a non-profit farmers market organization that operates weekly Sunday markets at four Copenhagen locations (10:00-15:00, May to December), connecting local farmers, growers, and artisan food producers directly with consumers seeking fresh, seasonal food. Beyond the core markets, it runs the Grønt Marked Kitchen (on-site meals, catering, private dining, workshops), farm visits to partner farms, biodiversity-themed community dinners in collaboration with Lille Bakery, and the annual Harvest Festival.

Product overview

Grønt Marked operates as a non-profit farmers market organization offering a core weekly Sunday market across four Copenhagen locations (Indre By, Vesterbro, Nørrebro, Frederiksberg) from May to December. The organization supplements the market with several community programs: Grønt Marked Kitchen provides on-site food service and catering; Farm Visits organize trips to producer farms; Workshops teach food preservation and craft skills with producers; Dinners for Biodiversity host collaborative single-ingredient dinners; and the Market Kitchen program repurposes unsold produce into meals.

Differentiator

Problem solved

Functional benefit

Brands

• Grønt Marked Kitchen: At the Grønt Marked Kitchen they serve delicious dishes at the markets with ingredients from their farmers and producers to show how to cook in season and using local ingredients. The kitchen also offers catering, private dining and workshop services.

Products and services

• Grønt Marked Farmers Market Weekly Sunday farmers market operating 10:00-15:00 from May to December across four Copenhagen locations (Indre By, Vesterbro, Nørrebro, Frederiksberg), connecting local farmers, growers, and artisan food producers directly with consumers.
• Grønt Marked Kitchen - Catering and Private Dining On-site kitchen service at markets plus catering, private dining, and workshop services, using ingredients sourced from Grønt Marked farmers and producers to showcase seasonal local cooking.
• Farm Visits Organized trips to Grønt Marked partner farms (e.g., Klarskov Frugt, Hyldemarken) featuring field walks, farm tours, lunch, and Q&A sessions with farmers, promoted via public calendar.
• Workshops Educational workshops covering food skills such as kombucha brewing, winemaking, beer brewing, cider making, yoghurt making, jam and chutney making, and cheesemaking.
• Dinners for Biodiversity Non-profit collaborative community dinners hosted with Lille Bakery, focused on one Danish vegetable or ingredient per event, including a talk from a grower, farmer, or expert followed by communal dining. Priced at approximately 250-300 DKK per person.
• Harvest Festival Annual community festival celebrating the growing season, combining a farmers market with speakers, panel talks, live music, food tents, workshops, and children's activities. Free and open to the public.
• Membership and Supporter Programs Membership and supporter programs for community members who wish to support Grønt Marked's mission of connecting farmers and eaters with local, fresh, and seasonal food.

Quantifiable outcome

• Four market locations across Copenhagen (Indre By, Vesterbro, Nørrebro, Frederiksberg)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Klarskov Frugt (Denmark)coreStrategic or Co-development Partner · 1 January 2025Danish farm partner hosting farm visits as part of the CICERO project Copenhagen program (September 2025). Farm visit included apple harvesting, farm tours, networking lunch by Grønt Marked Kitchen, and discussions on future collaborations between CICERO partners.
• Hyldemarken (Denmark)coreStrategic or Co-development Partner · 1 January 2025Danish farm partner run by Leon and Ninna at Bildsøvej 116, Slagelse. Contributed to the CICERO project by submitting the 'Egg Yolk' potato (a Danish heritage variety from Langeland being saved from extinction) to the international biodiversity exhibition. Hosted a farm visit as part of the CICERO Copenhagen program.
• Fondazione Campagna Amica (Italy)coreStrategic or Co-development Partner · 1 January 2023Italian partner in the CICERO project (Citizens & Communities for European Right to quality and local Food), funded by the European Commission CERV programme. Campagna Amica organized the CICERO General Assembly at Campagna Amica Mercato del Circo Massimo in Rome, bringing together farmers market organizers from over 40 countries. Also hosted the 2024 World Farmers Market Coalition General Assembly.
• Udruga Hrvatskih Tržnica (Association of Croatian Markets)coreStrategic or Co-development Partner · 1 January 2023Croatian partner in the CICERO project. Hosted the first CICERO project visit in Osijek, Croatia, focusing on the contribution of food markets to public health and local food production development. Contributed to the European network of farmers markets promoting food democracy and biodiversity.
• Targ Pietruszkowy (Poland)coreStrategic or Co-development Partner · 1 January 2023Polish partner in the CICERO project. Hosted a CICERO project meeting in Krakow, Poland on local food and the Farm-to-Fork strategy at farmers markets, contributing to discussions on biodiversity and sustainable food consumption across Europe.
• Rotterdamse Oogstmarkt (Netherlands)coreStrategic or Co-development Partner · 1 January 2023Dutch partner in the CICERO project. Hosted the final CICERO project event in Rotterdam on farmers markets as a driver of social change. Representatives (Gerda Zijlstra and Robert Jan Piek) participated in the Copenhagen Biodiversity Festival panel on edible biodiversity.
• World Farmers Market Coalition (WFMC)flagshipStrategic or Co-development Partner · 1 June 2022Grønt Marked has been an active member of the World Farmers Market Coalition since summer 2021 and officially co-founded it in Rome in June 2022. The coalition connects and engages farmers market associations from over 40 countries (Kenya, Bangladesh, Australia, Peru, Norway, etc.) to share knowledge, build networks, and positively impact local food systems. Grønt Marked participates in the Coalition's General Assemblies, international projects, and knowledge exchange initiatives.
• Lille BakeryminorStrategic or Co-development Partner · 1 January 2021Collaborates with Grønt Marked on Biodiversity Dinners — non-profit community dinners focused on single Danish vegetables/ingredients. Lille Bakery provides the venue and baking for dinners that start with a talk from a grower/farmer/expert followed by communal dining. Costs (~250-300 DKK/person) are non-profit.
• KysøkominorStrategic or Co-development PartnerFellow Grønt Marked producer with whom Bruuns Baghaver (another Grønt Marked vendor) grows 240 blackberry, blackcurrant, and gooseberry bushes. Example of intra-market producer collaboration enabled by the Grønt Marked community ecosystem.
• Local Bee School (Denmark)minorOthersLocal Danish bee school provides honey used by Bruuns Baghaver (Grønt Marked producer) as a natural sweetener in place of sugar, supporting responsible and natural ingredient sourcing.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fondazione Campagna Amica: Italy's largest farmers market association and CICERO project lead partner. Directly comparable as a national-scale nonprofit farmers market network operating physical markets, doing policy advocacy, and hosting WFMC General Assemblies — closely aligned mission, structure, and international coalition role to Grønt Marked.
• Udruga Hrvatskih Tržnica (Association of Croatian Markets): Croatian national association of farmers markets and CICERO project partner. Closely comparable as an umbrella organization supporting local markets and connecting them to European policy/international networks through WFMC and CICERO.
• Targ Pietruszkowy: Polish farmers market and CICERO project partner. Comparable urban/local farmers market with similar nonprofit ethos, focus on local producers, and active role in the European farmers market coalition.
• Rotterdamse Oogstmarkt: Rotterdam's weekly farmers market and CICERO project partner. Directly comparable multi-vendor urban market model with similar community-building mission, local-producer focus, and small-scale nonprofit operating model in a Northern European city.
• GrowNYC Greenmarkets: Operator of New York City's Union Square Greenmarket and a network of regional farmers markets. Closely comparable as a nonprofit multi-market operator with strong producer support programs, farmer education, and seasonal weekly markets in an urban context.
• Borough Market: London's flagship wholesale/retail food market. Comparable as an iconic urban food market operating as a charitable trust, supporting small producers and offering a curated mix of fresh and prepared foods — though at significantly larger scale.

Broad incumbents

• Slow Food International: Global movement and nonprofit advocating for local, sustainable food. Comparable mission and community-driven nonprofit structure; overlapping values around biodiversity, seasonality, and producer-eater connections, but operating at much larger scale and with broader advocacy focus.
• Farmers Market Coalition: US-based national nonprofit supporting farmers markets across North America. Comparable as the larger-scale US counterpart and graying organizational kin to Grønt Marked within the global farmers market association ecosystem.

Others

• Økologisk Landsforening (Organic Denmark): Danish national association promoting organic food and farming. Adjacent peer sharing mission alignment with Grønt Marked on local/sustainable food; relevant as a potential distribution or policy partner rather than a direct market competitor.

Regional players

• Copenhagen Food Collective / Meyers Madhus: Copenhagen-rooted food community operator (Claus Meyer-affiliated) running kitchens, food halls and educational programs. Comparable regional player in the same city with overlapping local-food mission and event-style programming, though operating at larger scale and more commercially.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/groentmarked
• Instagraminstagram.com/groentmarked

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grønt Marked