What Stimulans Counselling does

Stimulans Counselling is a sole proprietorship founded in 2004 by Irene Vestjens and based in Helmond, North Brabant, Netherlands. The practice provides workplace psychosocial support exclusively on commission from employers, supplemented by individual coaching services for working professionals. The core offering spans six service streams: company counselling (bedrijfscounselling), individual coaching, stress and burn-out recovery counselling and training, professional supervision, peer intervisie, and specialized IEMT (Integral Eye Movement Technique) sessions. Delivery occurs in-person at Het Coachhuis in Helmond, on-site at client organizations for customized workshops, and via email-based e-coaching for remote clients.

The service model is built on Irene Vestjens' individual credentials — BSc, certified counsellor, applied psychologist, supervisor, and certified IEMT advanced practitioner — supported by registrations with Dutch professional bodies (NFG, BPSW Registerplein, NAP, RBCZ) and Kiwa certification. These registrations enable partial reimbursement under supplementary Dutch health insurance. Proprietary product elements include the self-developed 'Samen Sterk Spel' team workshop and a proprietary stress and burn-out training program, both of which productize the practitioner's expertise into scalable group formats.

Commercially, the firm operates a direct sales motion targeting Dutch employers and HR departments, augmented by referral and content marketing through its website knowledge bank, Facebook, and LinkedIn. Pricing is quote-based and not publicly disclosed; billing is pay-as-you-go per service. Distribution is single-country (Netherlands, with operational concentration in North Brabant) via direct counselling, on-site workshops, and email coaching. The practice has no app, no API surface, and no disclosed external funding, with revenue generated entirely through professional-services fees.

Name

Stimulans Counselling

Legal name

Stimulans Counselling

Website

https://stimulanscounselling.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Stimulans Counselling is a Dutch sole proprietorship founded in 2004 by Irene Vestjens, providing workplace psychosocial counselling, coaching, supervision, IEMT, and stress/burn-out support exclusively to Dutch employers and individual professionals in the North Brabant region.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industry

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

Keywords

• Workplace counselling
• Stress burnout support
• Professional coaching
• Occupational mental health
• IEMT therapy

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Counselling Sessions: One-on-one counselling sessions for employees experiencing work-related psychosocial problems including stress, burnout, bore-out, work-life balance issues. Sessions are personalized and goal-oriented.
2. Coaching Sessions: Career and personal development coaching to help individuals realize personal goals and improve performance. Typically 4-6 consultations per trajectory.
3. Corporate Workshops: Customized workshops for teams including 'Samen Sterk Spel' (Together Strong Game). Workshops rated 8.8 on average with 22% improvement potential seen by participants.
4. E-Coaching: Email-based coaching providing flexible, low-threshold assistance. Allows clients to write about experiences and receive reflective responses within 48 hours.
5. Supervision: Professional supervision for employees and employers to increase professionalism and self-reflection on work performance.
6. Intervisie (Peer Supervision): Self-help method where colleagues help each other improve in their work through voluntary, equal basis meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Stimulans Counselling is a Dutch private practice that provides workplace psychosocial counselling, coaching, supervision, intervisie, workshops, and IEMT (Integral Eye Movement Technique) therapy focused on stress, burnout, bore-out, and work-related mental health issues for employees referred by their employers.

Product overview

Stimulans Counselling offers a comprehensive portfolio of workplace psychosocial support services centered around coaching, bedrijfscounselling (company counselling), and stress/burn-out recovery. The core offering includes individual coaching and company counselling sessions, supplemented by specialized techniques such as IEMT (Integral Eye Movement Technique) for trauma and stress intervention. Additional services include supervision, intervisie, e-coaching via email, and custom workshops including 'Het Samen Sterk Spel'. The company provides a stress and burn-out training program as an add-on to counselling, alongside educational content through its knowledge bank and blog. Services are positioned as low-threshold, solution-oriented, and focused on the here-and-now without delving deeply into the past.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching
• Bedrijfscounselling (Company Counselling)
• Stress and Burn-out Counselling
• Stress and Burn-out Training
• Supervisie (Supervision)
• Intervisie (Peer Supervision)
• IEMT (Integral Eye Movement Technique)
• E-Coaching
• Workshops
• Het Samen Sterk Spel (Together Strong Game)

Quantifiable outcome

• Preventive trajectories save 25% time and money compared to curative approaches
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NFG (Nederlandse Federatie voor Complementaire Gezondheidszorg)coreOthersProfessional registration with NFG. The practice meets all prescriptions of this professional association. Clients can check reimbursement overview through de-nfg.nl. Supervised by quality standards of the federation.
• BPSW RegisterpleincoreOthersProfessional registration ensuring compliance with professional standards for social workers and professionals in related fields.
• Koepel NAP (Nederlandse Associatie voor Psychosociale hulpverleners)coreOthersUmbrella organization registration ensuring quality standards in psychosocial counselling.
• RBCZ (Regionale Beroepsvereniging voor Complementaire Zorg)coreOthersRegional professional association registration for complementary healthcare. Practice is registered with healthcare insurers meeting strict requirements for psychosocial assistance.
• KiwaminorOthersCertification body providing quality certification for the practice.
• International Association for IEMT PractitionerscoreOthersProfessional association for IEMT practitioners. Irene Vestjens is a certified IEMT (advanced) practitioner affiliated with this international association.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• iPractice: Dutch network of registered psychologists offering online and in-person therapy, including workplace-related complaints, to individuals and corporate clients. Comparable in target customer (Dutch working professionals) and therapeutic offering, with overlapping positioning on accessibility and short waiting times.
• OpenUp: Amsterdam-headquartered digital mental health platform offering on-demand counselling, coaching, and wellbeing content to Dutch and European employers and employees. Directly comparable because it targets the same Dutch employer-and-employee segment with workplace mental health services, but at much larger scale and via a digital delivery model.
• 1nP: Dutch psychology practice specifically focused on workplace and occupational mental health, serving employees referred by employers. Directly comparable in mission, employer-funded model, and focus on work-related psychosocial problems, though operating at significantly larger scale than Stimulans.

Emerging players

• Mindler: Nordic-origin digital mental health platform expanding across Europe with employer and public-sector contracts. Comparable in providing employer-funded mental health access via digital channels, with partial overlap on stress, burn-out, and coaching use cases.

Broad incumbents

• PsyQ: Large Dutch mental health treatment provider (part of Parnassia Groep) operating multiple outpatient clinics across the Netherlands offering psychological and psychiatric care. Overlaps with Stimulans in mental health service delivery but operates at institutional scale with broader clinical scope.
• HumanTotalCare: Major Dutch occupational health and absenteeism services provider offering employer-sponsored reintegration, counselling, and prevention programs. Comparable because it serves the same Dutch employer-buyer segment with workplace psychosocial and absenteeism support, though as part of a broader occupational health portfolio.
• Bedrijfsartsengroep: Dutch occupational health group offering corporate medical and psychosocial support to employers for absenteeism and reintegration. Comparable in addressing Dutch employers' needs around work-related stress and reintegration, though anchored in occupational physicians rather than counsellors.
• Coopers EAP: International Employee Assistance Programme provider with Dutch operations, offering employer-funded counselling, coaching, and wellbeing services. Comparable in delivering employer-sponsored workplace mental health support, but at multi-country scale with broader service catalogue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stimulanscounselling/?fref=ts
• LinkedInlinkedin.com/company/stimulans-counsellingbureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stimulans Counselling