What Stevns Klint Experience does

Stevns Klint Experience operates a single-site exhibition and visitor center at the UNESCO World Heritage Site of Stevns Klint on the Danish island of Zealand, opened in October 2022 and housed in an 80 million DKK building adjacent to Boesdal Kalkbrud limestone quarry, approximately one hour from Copenhagen. The core product is an interactive exhibition telling the geological story of the Chicxulub asteroid impact 66 million years ago and the K-Pg mass extinction, anchored by a real exposed Fish Clay (Fiskeler) boundary layer, a 360° Genesis VR film, and Klintesalen cinema in which content is projected onto a raw stone block. On-site amenities include Café Lag på Lag (local-producer café), a retail shop (with a Shopify-based webshop), guided tours, audio walks, a BMX activity in the quarry, and the Ekspedition Fiskeler outdoor expedition.

The business is operated as a municipally-backed visitor center with no external equity or venture funding; capital expenditure was financed by A.P. Møller and Hustru Chastine Mc-Kinney Møllers Fond til almene Formaal, Aage and Johanne Louis-Hansens Fond, and Augustinus Fonden, with Stevns Kommune investing an additional 10 million DKK in area development and co-funding the ongoing 50 million DKK Pyramid restoration alongside Realdania and Nordea-fonden. Revenue is generated through seven streams: individual day tickets (140 DKK online / 155 DKK at the door, children under 18 free, discounted seniors/students), annual passes (225–375 DKK across four tiers), café sales, retail sales, school programs at 65 DKK/student booked via Geckobooking, corporate meeting and conference packages (225–1,995 DKK per person) handled by a dedicated sales coordinator, and ancillary outdoor activities.

The go-to-market operates across three motions: direct-to-consumer ticketing for tourists and families, a school-focused educational program (Skoletjenesten) covering Danish grundskole grades 0–10, and a B2B corporate events channel. Distribution combines the on-site center, an online ticketing storefront, the Geckobooking booking platform, and a 100+ partner Verdensarvspartnere network including Hotel Klinten, Visit Sydsjælland & Møn, and Stevns Erhverv. The organization is small (1–10 employees) and over half of named roles (Nadine Maman, Eva Waldorff, Natasja Thorsøe Teglers) are coordination, sales, and communication functions rather than engineering or research.

Name

Stevns Klint Experience

Legal name

Stevns Klint Experience

Website

https://stevnsklint.dk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Stevns Klint Experience is a municipally-backed visitor center at Denmark's UNESCO-listed Stevns Klint, operating an exhibition, VR and cinema experience, café, shop, and outdoor activities centered on the 66-million-year-old asteroid impact layer.

Ownership category

akta.pro rank

Product category

Cultural Heritage Visitor Center

NAICS

Nature Parks and Other Similar Institutions (712190), Historical Sites (71212)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cave, Geology & Volcanic Experiences (THAJAIAI)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), History, Heritage & Museum-Focused Study Tours (THAKAGAN), VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

Keywords

• Interactive exhibition experiences
• UNESCO heritage visitor center
• Geological science education
• Corporate event venues
• School field trip programs

Headquarters

HQ city

Store Heddinge

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Ticket sales: Individual day tickets sold online (discounted) and at the door at full price. Free admission for children under 18. Reduced rates for seniors 65+ and students.
2. Annual passes: Annual memberships offering free unlimited access, discounts on café and shop, and discounts on events and guided tours. Three tiers: Standard, +1 (with companion), and Local (for Stevns Kommune residents).
3. Café (Café Lag på Lag): On-site café serving coffee, cold drinks, sandwiches, salads, pastries, and seasonal picnics. Focus on local ingredients from Karise Bageri, Klippingegård, and local producers.
4. Retail (shop and webshop): Sale of locally crafted design, ceramics, clothing, toys, and branded merchandise including the Lucky mascot. Products sourced from local artisans and artists.
5. Venue hire and corporate events: Rental of meeting and conference facilities, including full-day meeting packages, half-day packages, and 2-day course/overnight packages. Catering and AV equipment included. Venues accommodate up to 1,500 guests.
6. School programmes: Educational programmes for school classes (grades 0–10) priced at 65 DKK per student including admission. Also includes school-guided tours (30 min, 65 DKK/student) and 60-min general guided tours (1,000 DKK weekday / 1,500 DKK weekend + admission).
7. Outdoor activities: Revenue from outdoor activities including BMX bike rental (50 DKK) at Boesdal Kalkbrud, and Ekspedition Fiskeler guided wilderness expeditions (included in admission ticket but requires registration).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stevns Klint Experience operates a multimedia visitor center at the UNESCO World Heritage Site of Stevns Klint, telling the story of the asteroid impact 66 million years ago that caused the mass extinction of dinosaurs. The core offering is an interactive exhibition featuring the Fiskeler (Fish Clay) boundary layer, supplemented by Genesis VR cinema, Impact Lab workshops, guided tours, Ekspedition Fiskeler outdoor expeditions, an on-site café and shop, school programs, and corporate meeting venues. The facility is located approximately one hour from Copenhagen.

Product overview

Stevns Klint Experience is a visitor center at the UNESCO World Heritage Site of Stevns Klint, offering a unified experience combining an interactive exhibition about the asteroid impact 66 million years ago with outdoor activities and visitor amenities. The core product is the Udstillingen (Exhibition) featuring the story of the Chicxulub asteroid and mass extinction, enhanced by Genesis VR 360-degree film and Klintebio cinema. Additional modules include Impact Lab workshop for creative activities, Ekspedition Fiskeler guided outdoor expeditions, Omvisning guided tours, and Lydvandring audio walks at Boesdal Kalkbrud. Visitor amenities include Café Lag på Lag, Butik retail shop, and Meeting/Conference Facilities for business events. School programs (Skoletjenesten) provide educational courses across three levels, while the Stevns Klint Erhvervsklub business club offers membership tiers. Outdoor activities include BMX cycling, 21km Trampesti hiking trail, and access to nearby destinations (Rødvig, Fort, Stevns Fyrcenter, Højerup, Mandehoved, Holtug Kridtbrud, Bøgeskov Havn). The Årskort (Annual Pass) provides ongoing access with various membership tiers. DonkeyRepublic integration enables bicycle rental for getting between destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Café Lag på Lag: The café at Stevns Klint Experience, inspired by the geological layers of Stevns Klint, focusing on good local ingredients.
• Impact Lab
• Klintesalen
• Genesis VR
• Ekspedition Fiskeler

Products and services

• Udstillingen (The Exhibition) Interactive exhibition telling the story of the asteroid impact 66 million years ago that caused the mass extinction of dinosaurs. Features three main elements: the world before the impact, during, and after the catastrophic event. Includes the visible Fish Clay layer and embedded geological block.
• Omvisning (Guided Tours) Guided exhibition tours with private guide covering the full history of Stevns Klint and UNESCO World Heritage. Available as regular 60-minute tours (weekday 1,000 DKK, weekend 1,500 DKK plus entrance) or school tours 30 minutes (65 DKK per student including entrance).
• Ekspedition Fiskeler Guided outdoor expedition through wild terrain along the raw stone beach to the hidden Fish Clay layer that marks the asteroid impact. Exclusive guided tour requiring registration, included in entrance ticket. Available in Danish and English.
• Café Lag på Lag Café inspired by the geological layers of Stevns Klint, featuring locally sourced ingredients from Karise Bakery, Klippingegård vegetables, and seasonal local producers. Offers sandwiches, salads, pastries, coffee, refreshments, and picnic packages for outdoor consumption.
• Butik (Shop) Retail store featuring locally crafted design, art, and lifestyle products inspired by Stevns Klint including ceramics, handmade toys, wood products, clothing, and the Lucky mascot merchandise. Online webshop available via Shopify platform.
• Meeting and Conference Facilities Business venues for meetings, conferences, and team events with modern facilities combined with wild natural surroundings of Boesdal Kalkbrud. Offers meeting packages (morning from 225 DKK/person, full day from 635 DKK/person, overnight course from 1,995 DKK/person), venues up to 1,500 guests, and catering services.
• Skoletjenesten (School Programs) Educational programs for schools with courses tailored to three levels: early years (grades 0-3), middle school (grades 4-6), and upper primary (grades 7-10). Course 'Værd i Verden' covers evolution and World Heritage, integrating natural sciences, social studies, and art. 2-hour duration at 65 DKK per student.
• BMX Activity at Boesdal Kalkbrud BMX cycling activity at Boesdal Kalkbrud allowing visitors to ride through the limestone quarry. Bikes rented from shop with helmets provided free. No booking required, 50 DKK per ride, recommended for ages 6+.
• Stevns Klint Erhvervsklub (Business Club) Business club partnership program offering three membership tiers (Kridt, Kalk, Fiskeler) with benefits including exclusive exposure, employee and customer discounts, and visibility as a supporter of UNESCO World Heritage. Members commit to supporting UN Global Goals and sustainable development.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Østsjællands MuseumminorStrategic or Co-development Partner · 1 October 2022The local museum authority providing geological expertise and managing the FORT Museum (Cold War museum at Stevnsfort). Jesper Milàn, geologist and museum inspector, serves as the contact for geological research permits at Stevns Klint.
• Stevns Klint Verdensarvspartnere (World Heritage Partners)coreStrategic or Co-development Partner · 1 January 2014A network of over 100 partner organizations including businesses, associations, artists, and organizations that collaborate on sustainable tourism development, local economic strengthening, and World Heritage preservation. Partners receive cross-promotion, training, networking events, and the right to use the partner logo. Three membership tiers: Kridt, Kalk, and Fiskeler. Free to join with participation requirements.
• Zoologisk Have København (Copenhagen Zoo)minorStrategic or Co-development PartnerCreated the 8.5-meter-high rhino sculpture 'Naturen Vakler' (Nature Wavers) installed at Boesdalsvej 14 at the entrance to the World Heritage Site. The installation, built like a giant game of Jenga, stands alongside traces of the ancient mass extinction to remind visitors of nature's vulnerability. On display free of charge until October 2026.
• Stevns ErhvervminorGTM or Marketing PartnerLocal business development organization providing tourism network coordination, workshops, and training for Stevns tourism businesses. Organizes networks for accommodation, restaurants, experiences, and biodiversity initiatives. Tourism consultant Cathleen Diana Pedersen serves as the contact.
• Hotel KlintenminorChannel Partner/ Reseller/ DistributorPartner hotel located 3 km from Stevns Klint Experience, recommended for overnight stays and used as the overnight partner in the 12-12 Kursusdøgn (2-day course) package. Provides preferential rates and coordinated transport for conference guests.
• Visit Sydsjælland & MønminorGTM or Marketing PartnerRegional tourism organization providing marketing support, workshops, and event coordination for tourism businesses in the region. Co-organizes events and provides listing on regional tourism portal sydsjaellandmoen.dk.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ribe Viking Center: Danish experience center delivering themed historical/cultural interpretation with educational programming and ticketed visitor operations. Comparable on the small-scale, immersive-experience, curriculum-tied school-program model in regional Denmark.
• Moesgaard Museum: Danish cultural heritage and natural history museum near Aarhus with strong prehistoric/geology exhibitions, school programmes, and immersive exhibition design. Closest peer in terms of science-based storytelling, school group pricing model, and integrated museum/café/shop format.
• LEGO House: Billund-based experience center combining immersive themed exhibitions, café, shop, and family programming with annual pass models. Comparable in scale, single-site visitor-center economics, and diversified ticketing/retail/F&B revenue mix.
• Jelling Stone Site / Kongernes Jelling: Visitor experience at a Danish UNESCO heritage site combining interactive exhibition, outdoor monuments, and educational programming. Closest structural analog: a museum-grade visitor portal interpreting a single UNESCO-listed site with school and tourist audiences.
• Experimentarium: Copenhagen-based science center combining hands-on experimentation, VR/interactive installations, school programmes, café, and shop. Comparable operating model targeting Danish school groups, families, and tourists with a similar tech-forward exhibition format.
• Geocenter Møns Klint: Visitor center at the Møns Klint chalk cliffs in Denmark offering interactive geology exhibitions, fossil hunting, and outdoor experiences on a comparable coastal cliff. Direct competitor for Danish geo-tourism, school field trips, and family day-trip visitors in the same Sydsjælland region.

Broad incumbents

• Kronborg Castle (Helsingør): UNESCO-listed Danish heritage site with visitor center operations, school programmes, and integrated ticketing. Shares the UNESCO regulatory and brand framework and competes for the same inbound cultural-tourist segment.
• Louisiana Museum of Modern Art: Leading Danish art museum north of Copenhagen with integrated café, shop, and scenic coastal setting. Competes for the same inbound tourist day-trip from Copenhagen and provides benchmark pricing for combined culture-and-nature day visits.
• National Museum of Denmark (Nationalmuseet): Denmark's primary national cultural-history museum with broad collections, exhibitions, and educational programming. Wider scope than Stevns Klint Experience but competes for the same Danish school-group budgets and tourist visit share.

Others

• Østsjællands Museum: Local Danish museum authority already partnering with Stevns Klint Experience (managing FORT Museum and providing geological expertise). Functions as both a regional peer and an ecosystem partner on scientific content and Cold War heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stevns-klint

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stevns Klint Experience