Tequila Centinela

What Tequila Centinela does

Tequila Centinela is a premium tequila brand with production heritage tracing to 1890 at Hacienda El Centinela in the Highlands of Jalisco, Mexico. The company is operated by Ship Kindred Spirits LLC, an Illinois-domiciled LLC that runs the brand's U.S. direct-to-consumer e-commerce storefront (tequilacentinela.shop). Its production footprint includes nearly six million agave plants cultivated over seven-plus years, 48 traditional masonry ovens lined with volcanic stone, and more than 60,000 American white oak aging barrels, with master distillers overseeing a double-distillation process in stainless steel stills fitted with copper coils. The portfolio comprises two core SKUs: the Centinela Eterno Cristalino Añejo at $70 per 750ml bottle and the Centinela Tres Años 1904 Añejo (a three-year aged expression commemorating the 1904 founding of the Arandas distillery) at $150 per 750ml, with a legacy sub-brand called Cabrito launched in 1998.

The company sells exclusively through its own e-commerce storefront, with no disclosed wholesale, distributor, or retail relationships in the data despite a wholesale inquiry email address. Marketing is content-driven, anchored on a cocktail recipe blog (nine signature serves) and Instagram presence, targeting discerning premium and super-premium tequila consumers in North America. Operations span three Mexican cities (Mexico City, Guadalajara, Monterrey) and the U.S. entity is registered in Illinois; the website enforces a 21+ age gate. No public revenue, headcount, funding, or institutional ownership signals are disclosed, and the management team is not publicly identified in the available data.

Name

Tequila Centinela

Legal name

Ship Kindred Spirits LLC

Website

https://tequilacentinela.shop

Company type

Private

Founded year

1890

Operating status

Operating

Short description

Tequila Centinela is a heritage Jalisco tequila brand (roots to 1890) that produces 100% agave azul añejo and cristalino expressions, selling exclusively direct-to-consumer via its U.S. e-commerce storefront operated by Ship Kindred Spirits LLC.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Tequila Sales: Revenue generated from selling premium tequila products directly to consumers through the company's e-commerce website. Products include premium añejo expressions and cristalino varieties sold at $70-$150 price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tequila Centinela produces and sells premium 100% Agave Azul tequila, primarily aged añejo expressions, through a direct-to-consumer e-commerce storefront. The brand's two flagship SKUs are Centinela Eterno Cristalino Añejo ($70) and Centinela Tres Años 1904 Añejo ($150), manufactured in the Highlands of Jalisco using traditional volcanic-stone-oven cooking, lab-cultivated yeasts, and copper-coil double distillation, with aging in 60,000+ American white oak barrels.

Product overview

Tequila Centinela is a premium tequila brand offering a curated portfolio of two core products: the Centinela Eterno Cristalino Añejo (a crystal-clear aged tequila with notes of oak, vanilla, and dried fruits, priced at $70) and the Centinela Tres Años 1904 Añejo (a three-year aged expression commemorating the 1904 founding of the Arandas distillery, priced at $150). Both products are 100% agave azul tequilas crafted using traditional methods including hydrolysis in volcanic stone ovens, milling, fermentation with exclusive yeasts, and double distillation in stainless steel stills with copper coils. The brand also features a collection of cocktail recipes developed around their Eterno Cristalino product.

Differentiator

Problem solved

Functional benefit

Brands

• Centinela Eterno Cristalino Añejo: Premium Cristalino Añejo tequila with 100% agave azul, 38% alcohol volume, priced at $70.00 USD. Tasting notes include oak, vanilla, fruity notes, cooked agave, with a finish of dried fruits and jasmine.
• Centinela Tres Años 1904 Añejo
• Cabrito

Products and services

• Centinela Eterno Cristalino Añejo A premium cristalino añejo tequila made from 100% Agave Azul at 38% alcohol volume, featuring tasting notes of oak and vanilla with fruity notes and cooked agave, finishing with dried fruits and jasmine. Recommended served neat in a flute glass as an aperitif or digestif. Targeted at premium tequila consumers seeking clarity and elegance in an aged expression.
• Centinela Tres Años 1904 Añejo An ultra-premium añejo tequila aged for three years, commemorating the 1904 founding of the first tequila distillery in Arandas. Sold at $150.00 USD per 750ml with limited availability, targeted at premium tequila consumers seeking exceptional aged expressions for special occasions and gifting.

Quantifiable outcome

• 100% Agave Azul certification ensures authentic premium tequila

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Renowned DistilleriescoreOthersTequila Centinela partners with renowned distilleries and agave growers who uphold generations of tradition, ensuring every bottle reflects authenticity, quality, and craftsmanship. These partnerships enable the company to leverage established production capabilities while maintaining traditional methods.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fortaleza Tequila: Small-batch, traditionally produced premium tequila from the Jalisco Highlands emphasizing tahona stone-crushing and old-world methods; directly comparable to Centinela's traditional volcanic-oven, double-distilled, Highland production narrative.
• Clase Azul: Premium and super-premium tequila brand sold through DTC and select distribution, with handcrafted ceramic-bottle positioning and aged expressions in the same price tier as Tequila Centinela's $70-$150 añejo offerings.
• Casa Dragones: Ultra-premium sipping tequila (including joven and añejo expressions) sold at high DTC price points with strong heritage and craft positioning, directly comparable to Centinela's premium añejo and cristalino lineup.

Broad incumbents

• Cazadores Tequila: Mexican Highland tequila brand (now owned by Beam Suntory) with broad retail presence and aged expression lineup; comparable in Highland agave origin and añejo portfolio depth, but at much larger commercial scale.
• Jose Cuervo: World's largest tequila producer with broad range from mixto to Reserva de la Familia extra añejo; the dominant incumbent against which any premium DTC tequila brand must differentiate, with overlap in Highland origin and aged expressions.
• Don Julio: Premium tequila portfolio owned by Diageo spanning blanco, reposado, añejo, and the prestige 1942 expression; competes with Tequila Centinela for premium positioning and consumer occasions but at significantly greater distribution and marketing scale.
• Patrón Spirits: One of the most recognized premium tequila brands globally (owned by Bacardi), offering a full range from silver to extra añejo with broad retail and on-premise distribution; competes in the same premium consumer segment as Tequila Centinela but at vastly greater scale.
• Casamigos: Premium tequila brand co-founded by George Clooney (now owned by Diageo) with strong DTC origins and celebrity-driven demand; highly comparable as a premium tequila that scaled from small beginnings into a global premium brand.

Emerging players

• 818 Tequila: Celebrity-backed (Kendall Jenner) premium tequila launched with strong DTC focus and rapid retail expansion; comparable as a newer premium brand pursuing similar consumer demographics and premium price points as Centinela.
• Teremana Tequila: Dwayne Johnson's premium tequila brand built around small-batch, 100% agave production and DTC/community-driven marketing; comparable as a craft-anchored premium brand pursuing consumer-direct growth in the same category as Centinela.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tequila Centinela