Stagelight Performing Arts Llc

What Stagelight Performing Arts Llc does

Stagelight Performing Arts LLC is a privately held, single-location performing arts studio based in Brea, California, founded in 2013. The studio delivers acting, dance, musical theatre, and vocal music training programs for children and teens ages 2.5 through 18, with a secondary adult class segment. Curriculum is segmented by age band (2.5-3, 3-5, 4-6, 7-9, 10-15, 13-18) and covers Ballet, Jazz, Tap, HipHop, Contemporary/Modern, Pointe, Acro, Acting, Acting for Camera, Improv, Make Believe Acting, Sketch Comedy, Group Vocal, Private Piano/Vocal Lessons, and Musical Theatre. An audition-only competitive tier, the Stagelight Dance Company, serves ages 10-18 and competes in regional dance competitions and conventions, while a sister company, Stagelight Family Productions, provides additional performance opportunities separate from regular classes.

The studio's core technology is the third-party iClassPro customer management and enrollment platform, accessed via a web portal and a dedicated iOS/Android mobile app (organization code 'stagelightarts'). It supports self-serve enrollment, attendance logging, makeup class reservation, and automated billing. A proprietary in-house tool, the Evaluation Stars progress-tracking system, lets parents track student skill progression and determines class approvals for the subsequent season. Curriculum gating is instructor-led, and skill progression is non-linear across an 11-month operating season (August 3, 2025 – June 13, 2026), with two bi-annual Showcase performances plus seasonal summer programs.

The business model is direct-to-consumer with a self-serve product-led enrollment motion. Recurring class tuition is collected monthly on the first of each month (August-June), supplemented by $47/half-hour private lessons, a $30 annual per-student registration fee, drop-in classes at $17-$22, summer programs at $225-$260, costume rental fees, and $50 non-return fees. The studio accepts charter school funds (POs) as a payment source. Marketing relies on Facebook and Instagram organic social, email newsletters, in-studio digital signage, and the customer portal/app, with a marginal Amazon Associates affiliate program. Pricing is publicly disclosed, credit card is required on file, late fees are $20 after the 10th, and registration/tuition are non-refundable.

Name

Stagelight Performing Arts Llc

Legal name

Stagelight Performing Arts, LLC

Website

https://stagelightarts.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Stagelight Performing Arts LLC is a Brea, California-based performing arts studio providing acting, dance, musical theatre, and vocal music training for children ages 2.5 through adult, operating from a single studio with self-serve enrollment via iClassPro.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161), Theater Companies and Dinner Theaters (71111), Dance Companies (711120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts (Acting, Improv, Theater) (EDAAAGAE)

Keywords

• Performing arts education
• Children dance classes
• Acting instruction
• Musical theatre training
• Vocal music lessons

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Class Tuition: 11-month season tuition payments collected on the first of each month, August-June. Based on number of classes enrolled.
2. Private Lessons: Charged at time of booking at $47 per half hour. Weekly recurring lessons.
3. Season Registration: $30 per student paid at enrollment every season
4. Drop-in Classes: $22 for non-registered students, $17 for registered students
5. Summer Programs: Musical Theatre Camp at $225 and Summer Intensive at $260 per participant
6. Showcase Fees: Costume rental fees automatically charged one month before Showcase; $50 fee for costumes not returned
7. Charter School Funds: Families can use charter school funds (POs) to pay for tuition

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Stagelight Performing Arts is a physical performing arts studio in Brea, California that sells group classes, private lessons, and seasonal programs in acting, dance, musical theatre, and vocal music for children ages 2.5 through 18 and adults. The studio runs an 11-month season (August through June) with monthly tuition billing, registration fees, drop-in classes, summer camps, and bi-annual showcase performances, all enrolled through an iClassPro-powered customer portal and mobile app.

Product overview

Stagelight Performing Arts LLC is a performing arts studio located in Brea, California, offering comprehensive training programs in Acting, Dance, Musical Theatre, and Vocal Music for children ages 2.5 through adults. The studio provides dance instruction (Ballet, Jazz, Tap, HipHop, Contemporary/Modern, Pointe, Acro, and various combo classes), acting programs (Acting, Acting for Camera, Improv, Make Believe Acting, Sketch Comedy), vocal training (Group Vocal, Private Piano/Vocal Lessons), and Musical Theatre classes. The core offerings include a Customer Portal and mobile app powered by iClassPro for enrollment and account management, the Stagelight Dance Company (an audition-only competitive team), summer programs (Musical Theatre Camp and Summer Intensive), Teacher's Assistant program, Student Evaluations system, and bi-annual Showcase performances. The studio operates from August through June on an 11-month season basis.

Differentiator

Problem solved

Functional benefit

Brands

• Stagelight Dance Company: An audition-only team of dedicated and advanced dancers ages 10-18 who participate in competitions, dance conventions, and various performance opportunities throughout the season.

Products and services

• Dance Classes Comprehensive dance instruction for students ages 2.5 through adult including Ballet, Jazz, Tap, HipHop, Contemporary/Modern, Pointe, Acro Skills, Dance Lab, Dance Tricks & Turns, and combo classes (Tap/Ballet, Jazz/HipHop, Tap/Jazz), offered by level and age group.
• Acting Classes Acting instruction across various age groups including Acting, Acting for Camera, Improv Acting, Make Believe Acting, and Sketch Comedy.
• Vocal Music Classes Vocal music instruction including Group Vocal and Private Piano/Vocal Lessons for students across various age groups.
• Musical Theatre Classes Combined musical theatre training in singing, acting, and dance including Musical Theatre Song & Dance and Musical Theatre Combo classes.
• Private Lessons One-on-one personalized instruction in vocals and piano, charged at $47 per half hour with weekly recurring bookings and required 24-hour cancellation notice for credit.
• Stagelight Dance Company Audition-only competitive dance team for ages 10-18 that participates in competitions, dance conventions, and various performance opportunities throughout the season, requiring concurrent enrollment in Contemporary/Modern, Jazz, and Ballet classes.
• Summer Programs Seasonal programs including Musical Theatre Camp (Ages 7-15) and Summer Intensive (Intermediate/Advanced dancers, Ages 10-18), held annually during the summer break.
• Showcase Performances Bi-annual showcase events (Winter and Summer) where students perform on stage, including costume rental program with costume rental fees automatically charged one month before Showcase and a $50 fee for costumes not returned.
• Teacher's Assistant Program Leadership program for advanced students to assist instructors in classrooms, building teaching and mentorship skills while supporting younger students.

Quantifiable outcome

• Students develop pre-professional skills leading to positions at Disney Cruise Line, Disneyland Resort, Knott's Berry Farm, and admission to BFA programs

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Stagelight Family ProductionsminorOthersSister company handling shows and performance opportunities separate from regular classes. Students and families may be referred for additional performance experiences.
• The Pointe ShopminorOthersPointe shoe fitting service in Santa Ana. Dancers approved for Pointe class are referred to The Pointe Shop for professional shoe fittings.
• Curtis TheatreminorOthersPerformance venue for Sketch Comedy student shows and Stagelight Sings (Private Lesson showcase) during the Spring season.
• Amazon AssociatesminorGTM or Marketing PartnerAffiliate marketing partnership earning commissions on recommended dance supplies and gear through the Amazon Services LLC Associates Program

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Broadway Dance Center: Established NYC drop-in and class-based dance studio serving children through adults with multi-genre curriculum. Comparable model of broad multi-style class programming sold on a recurring/usage basis.
• Steps on Broadway: NYC-based multi-discipline dance and performing arts studio offering group classes and workshops across ages and levels. Directly comparable as a private studio delivering structured performing arts training to students outside a traditional K-12 institution.
• Millennium Dance Complex: LA-anchored dance studio chain with multi-location operations and competitive/performance programs for serious dancers. Comparable operating model with progression paths and competitive teams targeting committed students.
• Debbie Allen Dance Academy: LA-area performing arts academy offering multi-discipline training (dance, theatre) with performance-driven programming for youth. Comparable as a private studio combining rigorous training with showcase/performance pathways.
• Peridance Capezio Center: NYC dance school offering multi-genre classes, intensives, and youth programming. Comparable as a multi-style training studio with summer intensive programs akin to Stagelight's Summer Intensive.

Broad incumbents

• The Ailey School: Reputational dance training institution under the Alvin Ailey umbrella, offering multi-level technique classes for children through adults. Comparable as a structured dance education provider with progression systems and performance opportunities.
• American Musical and Dramatic Academy (AMDA): Established conservatory-style performing arts college offering acting, musical theatre, and dance programs. Comparable as an institutional provider of multi-discipline performing arts training with a pre-professional orientation, though at the post-secondary level.
• School of Rock: Large national franchise delivering group music instruction with performance ensembles to children and teens. Comparable as a private-sector performing arts education provider operating on recurring tuition with showcase events, though at much greater scale and music-only focus.

Others

• iClassPro: Third-party SaaS platform for class-based children's activity businesses, providing enrollment, billing, and progress tracking. Comparable as the technology infrastructure Stagelight uses to operate its enrollment, billing, and Evaluation Stars progress workflows.

Regional players

• Orange County School of the Arts (OCSA): Public charter conservatory in Santa Ana, CA offering pre-professional arts training in acting, dance, music, and musical theatre to grades 7-12. Comparable as a regional pre-professional training pathway serving the same Orange County student demographic, though delivered through a charter school model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stagelightarts
• Instagraminstagram.com/stagelightarts
• LinkedInlinkedin.com/company/stagelightarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stagelight Performing Arts Llc