Spread The Positive
Spread The Positive is a full-service podcast production company in Murfreesboro, Tennessee, operating a network of 60+ shows with 284,000+ downloads, offering tiered production subscriptions ($499-$1,499/mo), sponsorship packages, the 1200 Club community membership, and nonprofit Impact packages for creators, local businesses, and mission-driven organizations.
- Company typePrivate
- Founded2020
- HeadquartersMurfreesboro, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Spread The Positive does
Spread The Positive (STP) is a full-service podcast production company headquartered in Murfreesboro, Tennessee, founded in 2020 by Trent Denson. The company operates a network of 60+ podcast shows spanning real estate, faith, business, food/restaurants, community stories, and entertainment, with content distributed across 30+ platforms plus radio broadcast (94.9 The Fan) and YouTube. Production infrastructure includes an in-house studio in Murfreesboro, a mobile studio deployable across Middle Tennessee, and a virtual studio for remote recording, supporting end-to-end services from ideation and recording through editing and multi-platform distribution.
The business monetizes through four streams: (1) tiered podcast production subscriptions (Essential $499/mo, Pro $999/mo, Elite $1,499/mo) plus a one-time $950 setup fee; (2) sponsorship packages for advertisers (Engage $250/mo, Inspire $500/mo, Elevate $1,000/mo) and annual NFM partnership tiers (Silver $10k, Gold $25k, Platinum $50k); (3) the 1200 Club membership at $100/month for 12 months; and (4) subsidized nonprofit Impact packages ($250-$750/mo) with setup fees waived. The 3C Method (Community, Connection, Content) is the proprietary operational framework, and 10% of business spending is structurally allocated to support nonprofit show production.
STP serves three primary customer segments: podcasters/content creators seeking production support, local businesses/advertisers in Middle Tennessee seeking community-aligned advertising reach, and nonprofit organizations needing affordable production. The company is bootstrapped and founder-owned, with a 1-10 person team. Strategic partners include Nashville Fit Magazine (core), 94.9 The Fan, Game Day Men's Health, Cedar Glade Brews, and the Tennessee Digital Marketing Association. Aggregate network metrics include 284,000+ unique downloads, 1,800+ episodes produced, and reported millions of monthly social impressions.
Spread The Positive firmographics
Firmographics- Name
- Spread The Positive
- Legal name
- Spread the Positive
- Website
- https://spreadthepositive.net
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spread The Positive is a full-service podcast production company in Murfreesboro, Tennessee, operating a network of 60+ shows with 284,000+ downloads, offering tiered production subscriptions ($499-$1,499/mo), sponsorship packages, the 1200 Club community membership, and nonprofit Impact packages for creators, local businesses, and mission-driven organizations.
- Ownership category
- akta.pro rank
Spread The Positive industry classification
Industry- Product category
- Podcast Production Services
- NAICS
- Sound Recording Industries (5122), Other Sound Recording Industries (51229)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Podcast Production, Editing & Post-Production Services (MPACADAE)
- akta.pro secondary industries
- Podcast Networks & Multi-Show Publishers (MPACADAB), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Spread The Positive is headquartered
LocationHeadquarters
- HQ city
- Murfreesboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spread The Positive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Podcast Production Subscription Services: Monthly subscription tiers (Essential $499/mo, Pro $999/mo, Elite $1,499/mo) providing podcast production, studio access, episode publishing, and social media promotional clips. One-time setup fee of $950 for new podcasters.
- Sponsorship and Advertising: Sponsorship packages ranging from $250/month (Engage) to $1,000/month (Elevate), plus platinum ($50,000/year), gold ($25,000/year), and silver ($10,000/year) tiers with advertising placements across the STP podcast network.
- 1200 Club Membership: $100/month membership for 12 months providing advertising partner benefits, studio access, custom ad reads, podcast features, and STP merchandise discounts for community supporters.
- Nonprofit Podcasting Packages: Subsidized podcast production packages for nonprofit organizations at $250/month (Foundational), $500/month (Progressive), and $750/month (Ultimate Impact) with setup fee waived.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Creator - $499/month |
| Subscription | Monthly | Pro Creator - $999/month |
| Subscription | Monthly | Elite Creator - $1,499/month |
| One time/ perpetual license | Pay-as-you-go | One-Time Setup Fee - $950 |
| Subscription | Monthly | Engage Sponsor - $250/month |
| Subscription | Monthly | Inspire Sponsor - $500/month |
| Subscription | Monthly | Elevate Sponsor - $1,000/month |
| Subscription | Monthly | 1200 Club - $100/month |
| Subscription | Annual | Platinum Sponsorship - $50,000/year |
| Subscription | Annual | Gold Sponsorship - $25,000/year |
| Subscription | Annual | Silver Sponsorship - $10,000/year |
| Subscription | Monthly | Foundational Impact (Nonprofit) - $250/month |
| Subscription | Monthly | Progressive Impact (Nonprofit) - $500/month |
| Subscription | Monthly | Ultimate Impact (Nonprofit) - $750/month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Spread The Positive product offering
Product offeringCore offering
Spread The Positive is a full-service podcast production company that produces, records, edits, and distributes podcasts through its in-house studio in Murfreesboro, TN, plus mobile and virtual studio options. The company sells tiered podcast production packages to creators, advertising/sponsorship packages to local businesses, and subsidized podcast production packages to nonprofit organizations. It also operates a network of original podcast shows distributed across 30+ platforms including Spotify, Apple Podcasts, YouTube, and radio broadcast on 94.9 The Fan.
Product overview
Spread The Positive is a full-service podcast production company offering a comprehensive suite of services through its in-house studio in Murfreesboro, TN, plus mobile and virtual studio options. The company provides tiered podcasting packages (Essential Creator, Pro Creator, Elite Creator) differentiated by recording session frequency, episode volume, and promotional content output. Specialized nonprofit packages (Foundational Impact, Progressive Impact, Ultimate Impact) offer subsidized rates for mission-driven organizations. Sponsorship tiers (Engage, Inspire, Elevate) provide advertising opportunities across the STP Network for businesses. The company operates the 1200 Club membership program for recurring advertising partners and maintains a portfolio of 25+ original podcast shows spanning real estate, faith, business, food/restaurant, community, and lifestyle content.
Differentiator
Problem solved
Functional benefit
Products and services
- Creator Podcast Production Packages Tiered monthly podcast production packages (Essential $499/mo, Pro $999/mo, Elite $1,499/mo) providing end-to-end podcast production including studio sessions, audio and video recording, episode publishing, and short-form promotional clips with social media promotion on STP Network channels. Includes a one-time $950 setup fee covering show consultation, intro/outro/bumper creation, distribution channel buildout, and hosting.
- Nonprofit Podcasting Packages Subsidized podcast production packages for nonprofit organizations at $250/month (Foundational Impact), $500/month (Progressive Impact), and $750/month (Ultimate Impact) with the one-time setup fee waived. Includes donor spotlights, mission/brand awareness support, and access to STP network expertise in fundraising and grant writing.
- Sponsorship and Advertising Packages Advertising and sponsorship packages providing audio/video commercial placements, social media shoutouts, custom ad reads, studio access, logo placement, and newsletter features across the STP podcast network. Monthly tiers include Engage ($250/mo), Inspire ($500/mo), and Elevate ($1,000/mo); annual tiers in partnership with Nashville Fit Magazine include Platinum ($50,000/year), Gold ($25,000/year), and Silver ($10,000/year).
- 1200 Club Membership Exclusive monthly membership community at $100/month for a 12-month commitment, providing advertising partner benefits including monthly studio access, custom ad reads, year-long video commercial placement, STP merchandise discount, podcast features, and optional special podcast feature for community supporters and changemaker businesses.
- Mobile Studio Recording Services On-location podcast recording service deploying mobile studio equipment to client locations across Middle Tennessee for podcast production outside the Murfreesboro studio, with an additional $200 set-up fee per recording session.
- Virtual Studio Recording Services Remote podcast recording and production capabilities allowing clients to participate in podcast recordings from any location using virtual studio technology, expanding STP production service reach beyond Middle Tennessee.
- STP Podcast Network Shows Portfolio of original podcast shows produced by Spread The Positive spanning topics including real estate, faith, business, BBQ/restaurants, community stories, fitness, and entertainment. The network includes 60+ shows with 1,800+ episodes produced and 284,000+ unique downloads, distributed across 30+ podcast platforms plus radio (94.9 The Fan) and YouTube.
Quantifiable outcome
- 284,000+ unique downloads across network
- +3 more outcomes
Companies that use Spread The Positive
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Spread The Positive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spread The Positive partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Nashville Fit MagazinecoreStrategic partnership between STP and Nashville Fit Magazine for cross-promotional content, combined podcast network reach, and joint sponsorship packages (Platinum $50,000/year, Gold $25,000/year, Silver $10,000/year) spanning podcasts, social media, digital platforms, and print magazine.
- 94.9 The FanminorRadio broadcast partnership for Single Tree Nation podcast airing on 94.9 The Fan every Saturday morning in Middle Tennessee, extending podcast reach to radio audience.
- Cedar Glade BrewsminorHost venue for Fourth Fridays networking events, combining business networking with live music at Cedar Glade Brews location.
- Tennessee Digital Marketing Association (TDMA)minorTDMA sponsors The TDMA Download podcast hosted by Carrie Morgan on the STP Network, showcasing digital marketing topics with expert insights from local professionals.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Spread The Positive competitors and assessment
Company assessmentDirect peers
- Resonate Recordings: Resonate Recordings is a podcast production company specializing in full-service production for organizations and brands. Comparable service stack — concept, recording, editing, distribution — targeting similar B2B podcast clients.
- Pacific Content: Pacific Content is a full-service podcast production agency that produces branded and original podcasts for brands and organizations. Highly comparable to STP's end-to-end podcast production business model, though it operates at a larger national scale.
- Earfluence: Earfluence is a podcast production agency that produces, edits, and distributes podcasts for businesses and thought leaders. Directly comparable to STP's tiered production service offering and white-glove client model.
- Gotham Podcast Studio: Gotham Podcast Studio is a podcast production agency offering in-studio recording, editing, and distribution for clients. Closely mirrors STP's combination of studio-based production, editing, and multi-platform publishing.
- The Podcast Factory: The Podcast Factory is a podcast production agency offering full-service production and strategy for businesses and brands. Directly comparable service offering to STP's creator tiers and white-glove production model.
Broad incumbents
- Libsyn: Libsyn is one of the largest podcast hosting and distribution platforms, serving creators and networks with hosting infrastructure. Comparable to STP's hosting and 30+ platform distribution layer, but does not produce content itself.
- Spotify for Podcasters (Anchor): Spotify for Podcasters (formerly Anchor) is a free hosting and distribution platform owned by Spotify. Represents a broader incumbent alternative to STP's hosting and distribution services, with no production component.
- Audacy: Audacy is a major audio and podcast network combining radio broadcast and podcast distribution. Comparable through STP's 94.9 The Fan radio partnership and multi-show distribution model, but operates as a national incumbent.
- iHeartPodcasts: iHeartPodcasts is a major podcast network and production group operating as part of iHeartMedia. Comparable as a multi-show podcast network with advertising sales, but at vastly greater national scale than STP's regional network.
- Castos: Castos is a podcast hosting and production platform providing hosting, distribution, and monetization tools. Overlaps with STP's hosting and distribution functions, but operates as a SaaS platform rather than a hands-on production agency.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Spread The Positive social profiles
Digital presenceSpread The Positive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spread The Positive leadership team
Management profileNumber of profiles
Profiles1 record
Spread The Positive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spread The Positive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spread The Positive
What does Spread The Positive do?
Spread The Positive is a full-service podcast production company that produces, records, edits, and distributes podcasts through its in-house studio in Murfreesboro, TN, plus mobile and virtual studio options. The company sells tiered podcast production packages to creators, advertising/sponsorship packages to local businesses, and subsidized podcast production packages to nonprofit organizations. It also operates a network of original podcast shows distributed across 30+ platforms including Spotify, Apple Podcasts, YouTube, and radio broadcast on 94.9 The Fan.
Is Spread The Positive a public or private company?
Spread The Positive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spread The Positive founded?
Spread The Positive was founded in 2020. It employs 1 to 10 people.
Where is Spread The Positive based?
Spread The Positive is headquartered in Murfreesboro, United States, in the North America region.
How does Spread The Positive make money?
Four revenue lines are on record. Podcast Production Subscription Services are the primary driver. The others are sponsorship and Advertising, 1200 Club Membership and nonprofit Podcasting Packages.
Who are Spread The Positive's main competitors?
Direct peers on record are Resonate Recordings, Pacific Content, Earfluence, Gotham Podcast Studio and The Podcast Factory. Broad incumbents are Libsyn, Spotify for Podcasters (Anchor), Audacy, iHeartPodcasts and Castos.
Does Spread The Positive have an API?
No public API is recorded for Spread The Positive.
What industry is Spread The Positive in?
Spread The Positive's product category is Podcast Production Services. Its primary akta.pro industry code is MPACADAE, Podcast Production, Editing & Post-Production Services, with a secondary code of MPACADAB, Podcast Networks & Multi-Show Publishers. Its NAICS code is 5122 and its SIC code is 7812.