solucionesecologicas

What solucionesecologicas does

Soluciones Ecológicas is a Paraguayan social enterprise founded in 2017 (originally as Competencia Ecológica, rebranded in 2019) that manages recyclable solid waste through an inclusive recycling and circular economy platform. The company builds, sponsors, and operates a physical network of 30+ recycling collection points (EcoPuntos) managed by base recyclers, complemented by a consumer-facing mobile application (iOS and Android) with barcode-based recyclability scanning, geo-referenced EcoPunto mapping, and a product catalog with brand-partner recyclability information.

Its core offerings include EcoPunto corporate sponsorships (planning, container installation, weekly collection, monthly environmental impact reporting), EcoRetiro scheduled pickup subscriptions for companies and homes, EcoDesafío multi-month awareness and competition campaigns, EcoEvento on-site waste management for concerts, marathons, and corporate events, EcoProductos hardware sales (EcoCajas, EcoPress), and the EcoGestor free SaaS platform for collection centers. Underlying technology includes the mobile app, geo-mapping infrastructure, and EcoGestor; an Industrial Machinery category has been added to the app through integrations with partners such as Sierra International Machinery and 7B Compactadoras.

The business model combines recurring subscription revenue (EcoPunto sponsorships, EcoRetiro, app-based brand partnerships), professional services revenue (EcoEvento, EcoDesafío), and hardware sales (EcoProductos), sold through direct enterprise field sales, government and institutional partnerships, event-driven channels, and consumer self-serve. The company serves corporate clients (notably banks including ueno, Banco Basa, Itaú Paraguay, GNB, Banco Familiar, Interfisa; beverage brands such as Coca-Cola Paraguay, CERVEPAR, Heineken; telcos Tigo and Personal; Syngenta; Los Jardines Supermercados; IMPLENIA), government institutions (Congreso Nacional, Palacio de Justicia, Universidad Nacional de Asunción), event organizers, and individual consumers across Paraguay, with expansion into Mexico initiated in 2025 through a partnership with Estrategia Circular.

Name

solucionesecologicas

Legal name

Soluciones Ecológicas

Website

https://solucionesecologicas.com.py

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Soluciones Ecológicas is a Paraguayan B Corp social enterprise that operates an inclusive recycling platform spanning 30+ EcoPuntos, a consumer mobile app with barcode-based recyclability scanning, and recurring enterprise waste management services for corporate, government, and event clients across Paraguay.

Ownership category

akta.pro rank

Product category

Recyclable Waste Management Services

NAICS

Waste Collection (56211), Materials Recovery Facilities (562920)

SIC

Refuse Systems (4953)

akta.pro primary industry

On-site Recycling Programs (Single-Stream, Source-Separated) (BPABALAB)

akta.pro secondary industries

Recycling Transfer & Consolidation (Single-Stream, Dual-Stream, Source-Separated) (EUAIABAC), Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ)

Keywords

• Recyclable waste management
• Corporate recycling programs
• Circular economy services
• Inclusive recycling operations
• Event waste management

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. EcoPunto Sponsorship: Companies sponsor EcoPuntos (recycling containers) managed by base recyclers. Includes planning, container installation, weekly waste collection, and monthly environmental impact reports.
2. EcoEvento Services: Event waste management services including container installation, on-site trainers, and waste collection during events (concerts, marathons, corporate events).
3. EcoDesafío Campaigns: Recycling awareness and competition campaigns for companies or municipalities lasting 3 months, including training, periodic weighing, and award ceremonies.
4. EcoRetiro Services: Recyclable waste pickup services for companies and homes with flexible plans (monthly, quarterly, semi-annual, annual). Includes training and monthly impact reports.
5. EcoProductos Sales: Sale of ecological products including EcoCajas, EcoPress (can crusher), and sponsorship options for base recyclers.
6. App Services for Brands: Companies can list products in the app with recyclability information and optional packaging logo. Revenue from brand partnerships and product cataloging fees.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels9 records

Core offering

Soluciones Ecológicas installs and operates branded recycling points (EcoPuntos) managed by base recyclers and sponsored by corporate clients, runs waste collection and event cleanup services (EcoRetiro, EcoEvento), delivers recycling awareness campaigns (EcoDesafío), and sells eco-products (EcoProductos). The company supports these services with a mobile app for locating recycling points and identifying recyclability, plus the EcoGestor back-office platform for collection centers. Its customers are primarily corporations, banks, telcos, beverage companies, and government institutions in Paraguay.

Differentiator

Problem solved

Functional benefit

Brands

• EcoPunto: Installation of recycling points managed by base recyclers and sponsored by private companies in Gran Asunción
• EcoEvento
• EcoDesafío
• EcoRetiro
• EcoProducto
• EcoGestor
• EcoAPP
• EcoCapacitacion

Products and services

• EcoPunto Installation of branded recycling points (EcoPuntos) managed by base recyclers and sponsored by private companies. Each installation includes planning, container installation, training, weekly waste collection, and a monthly environmental impact report. Targeted at environmentally conscious enterprises and government institutions in Paraguay.
• EcoRetiro Scheduled pickup of recyclable waste from companies and homes, with flexible monthly, quarterly, semi-annual, or annual plans. Includes training and monthly environmental impact reports. Targets companies and institutions that want to internalize recyclable waste recovery.
• EcoEvento Event-based waste management service for concerts, marathons, corporate events, and community gatherings. Includes container installation, on-site trainers, and waste collection during the event. Targets event organizers and corporate event planners in Paraguay.
• EcoDesafío Three-month recycling awareness and competition campaigns for companies or municipalities. Includes training, periodic weighing, and award ceremonies. Targets corporate ESG and municipal engagement programs.
• EcoProductos Sale of ecological products including EcoCajas (recycling boxes) and EcoPress (can crusher), plus sponsorship options for base recyclers. Available to both companies and households for source separation.
• Soluciones Ecológicas Mobile App (EcoAPP) Mobile application for iOS and Android that connects citizens with EcoPuntos, displays a geo-referenced map of recycling points, and provides barcode scanning for recyclability information. Available across Latin America for individual consumers and brands.
• EcoGestor Platform Free information management platform for recycling collection centers, allowing registration of purchase and sale of recyclable materials, pricing, inventory control, and supplier management. Premium features available for enhanced management. Targets collection centers and base recyclers.
• EcoCentro La Esperanza Inclusive recycling center aimed at processing 1,000 tonnes of recyclable materials per year and formalizing the work of at least 25 base recyclers through the formation of an Association. Targets base recyclers and surrounding communities in Luque.
• EcoCapacitación (Training Services) Training and education services on waste separation and recycling, delivered to corporate clients, government institutions, and community groups as part of EcoPunto, EcoDesafío, and EcoRetiro engagements.

Quantifiable outcome

• 100% of recyclers digitally banked as of 2026
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• PNUD (UNDP)coreStrategic or Co-development Partner · 1 January 2018Long-standing partnership with the United Nations Development Programme for ODS (Sustainable Development Goals) campaigns, 'Asunción Recicla' programs, and the 'Gira ODS' educational initiative reaching schools and universities across Paraguay.
• Coca-Cola ParaguaycoreStrategic or Co-development PartnerKey partner in 'Mi Barrio Sin Residuos' pilot program and multiple EcoEvento services. Supporting recycling infrastructure and awareness campaigns.
• MADES (Ministerio de Ambiente y Desarrollo Sostenible)coreStrategic or Co-development PartnerGovernment ministry partnership for national recycling initiatives, 'Revive' campaign, and policy development for circular economy.
• Municipalidad de AsuncióncoreStrategic or Co-development PartnerCity government partnership for urban recycling programs, EcoPunto installations, and 'Asunción Ciudad Verde' project.
• Circulate CapitalcoreStrategic or Co-development PartnerInvestment firm that selected Soluciones Ecológicas for the Plastic Solver acceleration program, supporting entrepreneurs solving plastic problems in Latin America.
• SaganacoreStrategic or Co-development PartnerAcceleration program partner alongside Circulate Capital for the Plastic Solver program, providing 9-module training over 16 weeks.
• Ellen MacArthur FoundationcoreStrategic or Co-development PartnerConducted Circulytics circularity evaluation resulting in A and A- ratings, demonstrating high standards of circularity.
• B Lab (Sistema B)coreStrategic or Co-development PartnerB Corporation certification body that recognized Soluciones Ecológicas as Best for the World 2021 and 2022 in the Environment category.
• Fundación ParaguayaminorStrategic or Co-development PartnerPartnership to support recycling families and implement EcoPunto at Fundación Paraguaya headquarters.
• Swiss Embassy in ParaguayminorGTM or Marketing PartnerEcoPunto installation at Swiss Embassy in Villa Morra area, promoting recycling among embassy staff and visitors.
• Estrategia Circular (Mexico)minorStrategic or Co-development PartnerPartnership to promote circular economy and sustainability projects in Mexico, including EcoPunto, EcoRetiro, and app services.
• Recycl3rminorStrategic or Co-development PartnerPartnership to offer joint service rewarding recycling and improving perception of sustainable consumption brands.
• RevasominorStrategic or Co-development PartnerPartnership for reusable cup system replacing single-use cups at events, contributing to circular economy and triple impact.
• GreentecherminorGTM or Marketing PartnerMarketing partner offering 10% discount on Environmental Courses for Soluciones Ecológicas clients.
• GHP (Bufete de Abogados)minorOthersLegal advisory firm ally supporting company operations and structure.
• TramaminorOthersBusiness consulting firm ally supporting company operations.
• CopipuntominorOthersLocal recycling partner in the ecosystem.
• Comisión ODS ParaguaycoreStrategic or Co-development PartnerNational ODS Commission partnership for Sustainable Development Goals promotion and recycling programs across public institutions.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Veolia Environnement: Global environmental services and waste management incumbent with significant Latin American operations and corporate sustainability programs. Comparable on recycling collection, B2B contracts, and municipal/government relationships at much larger scale.
• Waste Management Inc. Largest North American waste hauler with growing recycling and corporate sustainability offerings (e.g., Recycle Often. Recycle Right.). Comparable on corporate ESG/zero-waste services even though operating in a much larger market.
• Republic Services: Major US-based waste and recycling company with national corporate recycling and organics programs. Comparable on B2B/government recycling contracts and ESG-driven service offerings.
• Ecoembes: Spanish packaging extended-producer-responsibility consortium managing curbside and corporate recycling across Spain. Directly comparable as a scaled, multi-revenue recycling operator with EPR backing.
• Stericycle: US-listed regulated waste and sustainability services provider with growing ESG/compliance offerings across the Americas. Comparable on B2B/government compliance-driven recycling and circular services.
• Saica Group: Spanish/European paper and recycling group active in LatAm with collection and circular economy services. Comparable on recycled fiber supply chain and corporate recycling partnerships in adjacent geographies.

Direct peers

• TriCiclos: Chilean B Corporation focused on circular economy and inclusive recycling, operating reusable packaging systems and corporate recycling programs across LatAm. Closely comparable mission-driven, on-site/corporate recycling model in the same region.
• Estrategia Circular: Mexico-based circular economy partner that Soluciones Ecológicas teamed with for its 2025 Mexico expansion. Operates comparable EcoPunto/EcoRetiro-style corporate sustainability and recycling infrastructure in Mexico.

Emerging players

• Recycl3r: LatAm tech-enabled recycler referenced as a partner in Soluciones' distribution data. Operates in adjacent emerging recycling-tech space targeting brand rewards and consumer-facing sustainability programs comparable to EcoAPP.

Regional players

• PASA (Promotora Ambiental): One of the largest waste management operators in Mexico, serving municipalities and industrial clients across solid waste, recycling, and hazardous waste. Comparable on the B2B/government waste collection footprint and regional presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SolucionesEcologicasPy
• LinkedInlinkedin.com/company/soluciones-ecologicas-paraguay
• Instagraminstagram.com/solucionesecologicaspy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about solucionesecologicas