Sensorem | Smartwatch for seniors with personal alarm and GPS tracker

What Sensorem | Smartwatch for seniors with personal alarm and GPS tracker does

Sensorem AB is a Stockholm-based private company that sells a smartwatch-based personal alarm service aimed primarily at seniors and other vulnerable users (people with dementia or epilepsy, lone workers, and parents of young children in adjacent use cases). The hardware is a wearable watch with an integrated SIM card, GPS positioning, automatic fall detection, geofencing, built-in speakerphone, IP67 water resistance, and approximately five-day battery life, offered in two size variants. The device communicates over mobile networks and is supported by a companion app for relatives that delivers GPS-tagged alarm notifications, and by a 24/7 in-house alarm center that escalates unacknowledged alarms to Sweden's SOS Alarm.

The business model is a single subscription priced at 249 SEK per month with no binding period, bundling the watch, SIM card, all features, and alarm-center access; customers can pay monthly via autogiro or credit card, or prepay for 12 or 24 months. Go-to-market combines direct-to-consumer e-commerce and phone sales with retail distribution through 50+ retailers (notably Kjell & Company since May 2025) and direct sales to 40+ Swedish municipalities for elderly care, supplemented by partnerships with the Demensförbundet (Swedish Dementia Association) and Avarn Security for category and lone-worker reach. The company reports 9,000+ paying users across the Nordic region, France, Spain, and the United Kingdom, with stated coverage extending to Switzerland, Australia, the United States, and Israel; it holds a 4.6 Trustpilot rating and operates from Engelbrektsgatan 9-11 in Stockholm. The entity is private, founder-owned, with no disclosed external funding or institutional investment in the available data.

Name

Sensorem | Smartwatch for seniors with personal alarm and GPS tracker

Legal name

Sensorem AB

Website

https://sensorem.se

Company type

Private

Operating status

Operating

Short description

Sensorem AB is a Stockholm-based private company that sells a subscription smartwatch-based personal alarm service with GPS tracking, automatic fall detection, and a 24/7 alarm center, serving seniors, vulnerable individuals, Swedish municipalities, and lone workers.

Ownership category

akta.pro rank

Product category

Personal Emergency Response Wearables

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Security Systems Services (except Locksmiths) (561621)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)

akta.pro secondary industries

Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ), Smartwatches & Connected Wearables (CRAKADAC)

Keywords

• Personal alarm smartwatch
• GPS safety tracker
• Elderly care device
• Wearable medical alert
• Mobile safety alarm

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription Service: Sensorem operates on a subscription model at 249 SEK/month without binding period. The subscription includes the watch hardware, SIM card, all features, and 24/7 alarm center access. Users can pay monthly via autogiro or credit card, or prepay for 12 or 24 months via invoice or credit card.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Sensorem sells a 4G smartwatch for seniors that combines a personal alarm, automatic fall detection, GPS positioning, and a built-in speakerphone. It is offered as a monthly subscription of 249 SEK that includes the watch, SIM card, all features, Swedish-language customer service, and access to a 24/7 staffed alarm center that handles alerts and coordinates help.

Product overview

Sensorem offers a unified smartwatch-based safety system for seniors consisting of two watch variants (Standard and larger version), the Sensorem app for relatives, and 24/7 alarm monitoring service. The watches feature automatic fall detection, GPS positioning, geofencing, built-in SIM card, speakerphone, and mobile network connectivity. All functions are included in the service without additional module costs. Pricing starts from 249 SEK/month without commitment. The product serves seniors, municipalities, and businesses through specialized sub-brands. The company reports 9,000+ users across Nordic countries, France, Spain, and UK, with 40+ municipalities and 50+ retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensorem Trygghetsklocka (Standardversion) A 4G smartwatch for seniors with a single alarm button, automatic fall detection, GPS positioning with geofencing, and built-in two-way speakerphone; sold on a monthly subscription with access to a 24/7 Swedish alarm center and a companion mobile app for relatives.
• Sensorem Trygghetsklocka (Kraftigare version) A larger version of the Sensorem smartwatch with a bigger display (1.7"), larger text and longer battery life, targeting elderly users who need a more readable face; delivered on the same 249 SEK/month subscription terms and feature set as the standard model.
• GPS-larm för kommuner A dedicated municipal offering of the Sensorem GPS personal-alarm service for Swedish municipalities to equip elderly residents with mobile personal alarms tied to the 24/7 alarm chain.
• Personlarm för företag A dedicated business offering of the Sensorem personal-alarm smartwatch for Swedish employers needing a lone-worker safety solution with fall detection, GPS positioning and 24/7 alarm-chain escalation.

Quantifiable outcome

• 9000+ users across Nordic countries, France, Spain, and UK
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Avarn SecurityminorStrategic or Co-development Partner · 1 September 2025Sensorem announced partnership with Avarn Security in September 2025. The nature of the collaboration involves combining security services with personal safety monitoring.
• Kjell & CompanycoreChannel Partner/ Reseller/ Distributor · 20 May 2025Sensorem entered into retail partnership with Kjell & Company for physical store distribution of the safety watch. Products are now available for pickup in Kjell & Company's physical stores, expanding Sensorem's retail presence beyond their existing 50+ retailer network.
• Demensförbundet (Swedish Dementia Association)coreGTM or Marketing Partner · 28 March 2025Sensorem announced partnership with Demensförbundet (Swedish Dementia Association) in March 2025. The partnership involves Sensorem's participation in Demensförening activities including dementia days and congresses, raising awareness for the product's geofencing capabilities for dementia patients.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Garmin: Global wearables brand with safety features (incident detection, live tracking, assistance alerts) on selected smartwatches. Broader incumbent with much larger distribution that can encroach on Sensorem's outdoor-safety positioning.
• Legrand Care (formerly Legrand assisted living): European provider of assisted living and telecare solutions including mobile PERS for elderly and vulnerable users. Broader incumbent with established municipal and care-home channels across multiple European countries.
• Tunstall Healthcare: UK-headquartered global leader in telecare and telehealth with established municipal and healthcare partnerships across Europe. Competes broadly in PERS and connected care, including mobile alarm offerings, but at much larger scale and broader portfolio.
• Apple (Apple Watch): Mainstream consumer smartwatch with fall detection, emergency SOS, and cellular calling. Threatens Sensorem's specialized positioning by offering similar safety features as part of a much broader consumer device, particularly for tech-comfortable seniors.
• Philips Lifeline: Established North American PERS provider offering home and mobile medical alert systems with 24/7 monitoring. Comparable service model (wearable device + monitoring center), though primarily serving US/Canada rather than Nordic markets.

Direct peers

• Careium: Nordic social alarm and telecare services provider (formerly part of Doro) operating across Sweden, Norway, and the UK with 24/7 alarm centers and municipality contracts. Direct competitor in mobile PERS for seniors and a benchmark for Sensorem's institutional channel strategy.
• Doro: Swedish-headquartered senior-focused mobile devices company offering easy-to-use phones and smartwatches with safety features (fall detection, GPS, emergency button). Closest direct peer given shared Swedish origin, senior focus, and overlapping hardware-plus-subscription model.
• Limmex: Swiss manufacturer of emergency wristwatches with built-in SIM, GPS, and automatic alarm calling. Closely comparable product concept — wearable watch form factor with mobile-network personal alarm — competing in overlapping DACH/Nordic markets.

Regional players

• Bay Alarm Medical: US-based PERS provider offering in-home and mobile GPS medical alert devices with subscription monitoring. Comparable wearable-plus-subscription offering but operates primarily in North America.

Emerging players

• Essence SmartCare: Israel-based provider of telecare and remote patient monitoring including wearable PERS devices and AI-driven fall detection. Comparable technology stack and overlap in elderly-care use cases across European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sensorem
• Facebookfacebook.com/sensoremsverige
• LinkedInlinkedin.com/company/sensorem
• Instagraminstagram.com/sensoremsverige
• TikToktiktok.com/@sensorem
• Pinterestse.pinterest.com/sensorempersonalalarm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensorem | Smartwatch for seniors with personal alarm and GPS tracker