CANADA ARTISTIC SWIMMING

What CANADA ARTISTIC SWIMMING does

Canada Artistic Swimming (CAS) is the national governing body for the sport of artistic swimming in Canada, headquartered in Ottawa. The organization, founded in 1924 and rebranded from Synchro Canada in 2018 to align with the sport's international name change, governs the full athlete pathway from grassroots to elite. Its core programs include the AquaGO! entry-level program for children aged 5–9, tiered national teams at the 13–15, Junior, and Senior levels, and flagship competitions such as the Canadian Championships, Canada Cup Age Group Championships, and Canada Cup Summer Camp. Supporting infrastructure includes the Long-Term Athlete Development (LTAD) Framework 2.1, a Safe Sport program covering anti-doping, concussion, and mental health, judging and officials education, and a 2024–2028 Strategic Plan titled 'Empowering the Canadian Style of Winning.'

CAS operates a federated distribution model through 10 provincial partner organizations and 140+ local clubs that deliver programming locally, while the national office manages team selection, governance, international relations, and athlete carding through the Sport Canada-funded Athlete Assistance Program (AAP). Revenue derives from three streams: government funding (Sport Canada grants and AAP carding), club and provincial affiliation fees, and event registration/competition fees (e.g., $750 per athlete for the Canada Cup Summer Camp). The organization coordinates Canada's participation in World Aquatics events, the Olympic Games, Pan American Games, and Commonwealth Games, and has secured notable international results including 5th in Duet and 6th in Team at Tokyo 2020 and gold medals at the 2019 Pan American Games. Recent strategic activity includes a multi-year partnership with Audite in Aqua for bone-conduction underwater communication technology (announced February 2026), the launch of a 2026–2030 Environmental Sustainability Strategy developed with the COC and IOC, and an out-of-court settlement in February 2026 of a 2021 class action brought by seven former national team athletes.

Name

CANADA ARTISTIC SWIMMING

Legal name

Canada Artistic Swimming

Website

https://artisticswimming.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Canada Artistic Swimming (CAS) is the national governing body for artistic swimming in Canada, headquartered in Ottawa. Founded in 1924 and rebranded from Synchro Canada in 2018, CAS operates the full athlete pathway from the AquaGO! entry-level program through Senior, Junior, and 13–15 national teams, coordinating international competition participation and athlete carding through Sport Canada funding across a federated network of 140+ clubs.

Ownership category

akta.pro rank

Product category

National Aquatic Sports Federation

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Artistic swimming federation
• Athlete development programs
• National team training
• Aquatic sport governance
• Coach certification education

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Registration and Competition Fees: Revenue generated from athlete registration fees for national championships, qualifiers, and competitive events including the Canada Cup Age Group Championships and Summer Camp programs.
2. Athlete Assistance Program (Government Funding): Sport Canada funding through the Athlete Assistance Program (AAP) provides carding support to elite athletes. CAS manages the distribution of government athlete support funding.
3. Club Membership and Affiliation: Provincial partner organizations and local clubs pay affiliation/membership fees to be part of the Canada Artistic Swimming network, enabling them to participate in national programming and competitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Canada Artistic Swimming is the national governing body for artistic (synchronized) swimming in Canada, recognized by World Aquatics and the Canadian Olympic Committee. The federation administers the sport end-to-end, delivering grassroots learn-to-swim programs (AquaGO!), long-term athlete development frameworks, national team programs for Senior, Junior, and 13-15 age categories, national championships, coach and official certification pathways, Athlete Assistance Program (carding) funding administration, and Safe Sport policy oversight in coordination with provincial sections across Canada.

Product overview

Canada Artistic Swimming is the national governing body for the sport of artistic swimming in Canada. The organization operates a portfolio of programs including: the AquaGO! entry-level program for children ages 5-9 focused on aquatic literacy; competitive National Teams at Senior, Junior, and 13-15 age levels; national championships and competitions (Canada Cup, Canadian Championships); athlete development pathways guided by the LTAD Framework 2.1; and athlete carding through the Athlete Assistance Program. Supporting programs include Safe Sport initiatives, judging and officials education, coach development, and a 2026-2030 Environmental Sustainability Strategy. The organization coordinates with provincial partners across Canada and facilitates participation in international competitions including World Championships, Olympic Games, and World Cup events.

Differentiator

Problem solved

Functional benefit

Brands

• AquaGO!: National entry-level program designed specifically to meet the aquatic literacy needs of 5-9 year old girls and boys, encouraging youngsters to enjoy movement in the water.
• We All Swim Together

Products and services

• AquaGO! Learn-to-Swim Program

Quantifiable outcome

• 5th place Duet finish at Tokyo 2020 Olympic Games
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Racing to ZerocoreStrategic or Co-development Partner · 28 April 2026Sustainability consultancy co-founded by Canadian Olympian Oliver Scholfield, helping sport organizations understand and reduce environmental impact. Racing to Zero developed CAS's 2025 emissions baseline, annual emissions reporting, and provides strategic consultancy for the Environmental Sustainability Strategy 2026-2030.
• Karbon-XsupportingStrategic or Co-development Partner · 28 April 2026Partner for carbon management efforts across hosted events. Events hosted in provincial locations will be supported by verified regional climate projects in those provinces.
• Canadian Olympic Committee & IOC Olympic Solidarity ProgrammecoreStrategic or Co-development Partner · 28 April 2026The Environmental Sustainability Strategy was developed through the COC's NSO Sustainability Pilot Project, supported by the International Olympic Committee's Olympic Solidarity Programme. The COC's Climate Action Plan sets targets of reducing carbon emissions by 50% by 2030 and reaching net-zero by 2040. CAS is advancing these shared goals alongside the national Olympic movement.
• Audite in AquacoreTechnology or Integration · 6 February 2026Multi-year partnership with Audite in Aqua, the global leader in advanced bone conduction technology for aquatic training. This collaboration introduces a revolutionary underwater communication system that is transforming how coaches connect with athletes during training. The technology enables real-time underwater communication between coaches and swimmers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Swimming: UK national federation overseeing aquatic sports including artistic swimming. Comparable as a national governing body managing elite teams, club affiliations, coach/judge education, and international representation at World Aquatics events.
• USA Artistic Swimming: National governing body for artistic swimming in the United States, with the same mandate of athlete development from grassroots to Olympic level. Most directly comparable peer given parallel North American federation structure, similar club ecosystem, and shared World Aquatics competition calendar.
• Fédération Française de Natation: French national swimming federation that governs artistic swimming (natation artistique) within France. Comparable structure managing elite teams, club ecosystem, and Olympic preparation with similar funding model.
• Real Federación Española de Natación: Spanish national swimming federation overseeing artistic swimming (natación artística). Peer given recent strong international results (Canada struck gold in Acrobatic routine at the World Cup in Pontevedra, Spain).
• Japan Swimming Federation: National federation governing aquatic sports in Japan including artistic swimming (AS). Comparable international peer regularly competing at Olympics and World Championships in artistic swimming.
• Artistic Swimming Australia: National federation for artistic swimming in Australia (formerly Synchro Australia). Direct peer with the same athlete pathway model, provincial/state club network, and Olympic/World Championship program ambitions.

Broad incumbents

• World Aquatics: International federation governing all aquatic sports including artistic swimming globally. Oversees CAS's international competition eligibility, rules, and event hosting approvals (e.g., the 2026 World Cup Super Final in Toronto).
• Swimming Canada: Canadian national governing body for swimming, diving, water polo, and open water. Peer Canadian NSO sharing Sport Canada funding pathways, Canadian Olympic Committee alignment, and parallel federated club ecosystem in Canada.
• Canadian Olympic Committee: National Olympic Committee overseeing Canada's participation in the Olympic Games. CAS partners with the COC for Olympic team selection, sustainability initiatives, and high-performance funding alignment.

Regional players

• Canada Artistic Swimming Ontario Provincial Partners (e.g., Ontario Artistic Swimming): Provincial governing bodies that sit beneath CAS as part of the federated model (10 provincial partners plus Yukon). Operate at a regional level with parallel club management, athlete registration, and local competition organization functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CanadaArtSwim
• YouTubeyoutube.com/user/SynchroCanada
• Facebookfacebook.com/CanadaArtisticSwimming
• Instagraminstagram.com/CanadaArtisticSwimming
• LinkedInlinkedin.com/company/canartswim

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CANADA ARTISTIC SWIMMING