The Litas

What The Litas does

The Litas is a global women's motorcycle collective founded in 2015 by Jessica Wise, operating as a community-driven platform rather than a traditional technology or hospitality company. The organization serves women, trans women, and non-binary riders aged 18+ across all riding levels and motorcycle types, addressing isolation in male-dominated motorcycle culture through an inclusive community model that explicitly rejects traditional club hierarchies, patches, and dues. It maintains an international footprint across the United States, Canada, Costa Rica, and the Philippines through a volunteer-staffed branch network, with active chapters in cities including Los Angeles, Twin Cities (Minneapolis–St. Paul), Vancouver, Salt Lake City, Bremerton, San Jose (Costa Rica), Humboldt, and Seattle.

The core technology product is the 'Collective by The Litas' mobile application, which enables members to locate their nearest city branch via an interactive map, join local collectives, discover upcoming rides and events, and post pickup rides for other riders to join. The organization also operates thelitas.co as its central web hub—hosting the Highway Diaries editorial platform, the Rider Justice advocacy program, and member onboarding—and thelitas.shop for branded merchandise. Underlying technology is conventional: a Squarespace-hosted website, a native mobile app, and standard email marketing infrastructure, rather than proprietary enterprise software. The core team is small (1–10 employees) led by Jessica Wise (Creator & Founder), Kim Okabe (Managing Director), Amanda Bolton (Operations Manager), and Jasmine Rose (Marketing Manager), with the organization headquartered in Bountiful, Utah.

The business model is freemium at the membership layer with no dues, monetizing through three streams: merchandise sales (one-time purchases through thelitas.shop, with a 10% newsletter-subscriber first-purchase incentive), event fees ranging from $20 to $325 (campouts, retreats, ride-outs, and the Women's Moto & Wellness Summit), and brand sponsorships (with a dedicated sponsorship inquiry channel at [email protected]). Go-to-market is community-led and event-driven, leveraging Instagram (@thelitas) as the primary acquisition surface, earned media in The Guardian, Forbes, Bloomberg, BuzzFeed, Girlboss, and Esquire Philippines, and organized in-person events—including an annual Global Meetup with Mexico City 2026 confirmed—as both engagement and retention mechanisms.

Name

The Litas

Legal name

The Litas

Website

https://thelitas.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Litas is a global women's motorcycle collective founded in 2015, offering free community membership, local branch chapters, group rides, campouts, branded merchandise, and a mobile app connecting women, trans women, and non-binary riders across the US, Canada, Costa Rica, and the Philippines.

Ownership category

akta.pro rank

Product category

Motorcycle community and lifestyle

NAICS

Business Associations (813910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Women's motorcycle community
• Motorcycle riding collective
• Moto campouts retreats
• Motorcycle merchandise apparel
• Women riders events

Headquarters

HQ city

Bountiful

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Merchandise Sales: The Litas operates an e-commerce shop (thelitas.shop) selling branded merchandise. Newsletter subscribers receive a 10% discount on their first purchase, serving as both a marketing channel and revenue driver.
2. Event Fees: Some organized events and campouts charge participation fees. Examples include Mid-Atlantic Moto Camp ($125-140 USD), The Driftless Run ($35-95 USD), Women's Moto & Wellness Summit ($325 CAD early bird), and She Rides North ($20-160 USD). These fees cover event costs and sometimes support charitable causes.
3. Sponsorships: The organization accepts sponsorships from motorcycle-related brands. A sponsorship inquiry email is provided ([email protected]), indicating a sponsorship revenue stream from companies seeking access to the female rider demographic.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Litas is a global women's motorcycle collective that organizes and connects riders through a mobile app, local city branches, group rides, multi-day campouts and retreats, and an annual global meetup. It sells branded merchandise through its own online shop and accepts sponsorships from motorcycle-related brands seeking access to the female rider community. Community membership is free; monetization comes from merchandise sales, paid event tickets, and brand sponsorships.

Product overview

The Litas is a women's motorcycle collective founded in 2015 that operates primarily through its 'Collective by The Litas' mobile application, which serves as the core platform connecting members to local branches and rides. The company also maintains a main website (thelitas.co) that hosts the Highway Diaries content platform featuring rider interviews and event guides, along with the Rider Justice advocacy program and an e-commerce Shop for merchandise. The product portfolio centers on community building through in-person events including moto campouts and retreats across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Collective by The Litas: Mobile application for members to find local branches, join rides, and connect with the community.

Products and services

• Collective by The Litas mobile app Mobile application for members to find local branches, join rides, post pickup rides, and connect with the broader women's motorcycle community.
• Local branch membership and rides Free local branch membership connecting members to nearby chapters and organized group rides in cities across the USA, Canada, and Costa Rica.
• Moto campouts, retreats, and global meetup events Paid ticketed motorcycle camping events, wellness summits, and an annual global meetup hosted by Litas branches, with proceeds sometimes donated to charitable causes such as First Step.
• The Litas Shop (branded merchandise) Online merchandise store offering branded apparel and accessories for members and supporters.

Quantifiable outcome

• Global community presence with chapters in multiple countries
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• The GuardianminorOthersMajor media outlet featuring coverage of The Litas as part of women's motorcycle culture reporting. Coverage positions The Litas as a leading example of inclusive riding communities.
• ForbesminorOthersFeatured in Forbes coverage of women's motorcycle adventures, lending credibility and brand visibility to a high-authority business publication audience.
• BloombergminorOthersFeatured in Bloomberg coverage examining how motorcycle makers are targeting women riders. Positions The Litas as a key player in the growing women's motorcycling segment.
• BuzzFeedminorOthersFeatured in BuzzFeed coverage of The Litas Manila chapter, expanding international awareness and demonstrating global community reach.
• GirlbossminorOthersFeatured in Girlboss coverage of founder Jessica Haggett as a disruptor of motorcycle culture, reaching a female entrepreneurial audience.
• First Step (Nonprofit)minorOthersMid-Atlantic Moto Camp donates a portion of proceeds to First Step, a nonprofit serving survivors of domestic and intimate partner violence in the Virginia community. This represents a charitable partnership where The Litas events support a local cause.
• Mid-Atlantic Moto CampminorStrategic or Co-development PartnerA women's-only motorcycle camping event hosted in partnership with The Litas at Natural Chimneys Park, Virginia. The Litas Monroe and other branches participate, with a portion of proceeds supporting First Step nonprofit.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Moto Girl UK: Moto Girl is a UK-based women-rider community and content platform. It mirrors The Litas's women-focused, inclusive positioning but operates primarily in the UK rather than North America.

Broad incumbents

• Indian Motorcycle Women Riders: Indian Motorcycle runs branded women-rider initiatives, content, and event activations. As a major OEM with women-targeted programs, it overlaps with The Litas on audience and sponsorship potential, but from an incumbent-brand perspective.
• American Motorcyclist Association (AMA): The AMA is the largest U.S. motorcyclist membership organization, advocating for riders and sanctioning events. It is comparable to The Litas as a membership-based motorcycling organization, but serves all riders rather than specializing in the women's niche.
• Harley-Davidson Women Riders: Harley-Davidson operates a brand-led women's riding community, apparel lines, and rider-skills programming. As a major OEM, it competes indirectly with The Litas for women-rider mindshare and sponsorship relevance, but with vastly larger resources.

Direct peers

• Women's International Motorcycle Association (WIMA): WIMA is the longest-running international women's motorcycle association, with chapters worldwide. It is the most established legacy peer in the women-rider community space, comparable to The Litas on mission and chapter-based structure.
• Women Riders Now: Women Riders Now is a long-running women-rider media and community platform. It competes with The Litas for audience attention, sponsorship dollars, and editorial authority in the women's motorcycling niche.
• Moto Lady: Moto Lady is a women-focused motorcycle media brand covering women riders, gear, and events. It shares The Litas's content-plus-community positioning and targets the same women-rider audience.
• Babes in the Dirt: Babes in the Dirt is a women-focused moto event brand producing dirtbike-focused campouts and gatherings. It overlaps with The Litas in target demographic (women riders) and business model (ticketed moto events plus community).
• Babes Ride Out: Babes Ride Out is a women's-only motorcycle event series and community in the U.S. built around campouts, rides, and gatherings. It directly competes for the same women-rider audience, sponsorships, and event mindshare as The Litas.

Others

• Discover The Ride: Discover The Ride is an industry-supported initiative (led by the Motorcycle Industry Council) to grow motorcycling participation, including women riders. It is an adjacent, ecosystem-level player addressing a similar market-development opportunity as The Litas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Instagraminstagram.com/thelitas
• Facebookfacebook.com/thelitasofficial
• LinkedInlinkedin.com/company/the-litas

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Litas