Women Riders Now

What Women Riders Now does

Women Riders Now (WRN) is a private digital media company founded in 1999 and headquartered in San Francisco, California, that publishes editorial content targeted at women motorcyclists. The company's core product is the womenridersnow.com website — a WordPress-based content platform offering motorcycle reviews (420+), gear and apparel reviews (304+), beginner's guides, event coverage, reader-submitted stories, a women's gear survey, and a podcast/audio series ("WRN Presents"). The site organizes content into clear verticals covering motorcycles by lifestyle and manufacturer, gear by category and brand, and lifestyle products, supported by an email newsletter and active social media presence. The editorial team is small (8 employees) and led by founder Genevieve Schmitt, Co-Chairwoman Sarah Schilke, and Editor Tricia Szulewski (a former MSF RiderCoach).

WRN monetizes through three revenue streams: (1) advertising and sponsored content sold to motorcycle OEMs and gear brands such as Yamaha, Triumph, Royal Enfield, Wind & Throttle, and Nelson Rigg; (2) affiliate commerce via "The Mall – Shop Now!" section, which earns commissions on referred purchases of motorcycle gear and accessories; and (3) merchandise sales, including WRN-branded items and partner-branded products like official Ride4Mary merchandise. Distribution is entirely digital — centered on the website and email newsletter with global reach evidenced by the Women Riders World Relay's 78-country footprint and coverage of international events like the WIMA 75th Anniversary rally.

WRN's strategic positioning rests on category leadership in the women-motorcyclist niche, maintained through 25+ years of accumulated content, brand partnerships with WIMA, Yamaha, Sturgis/Biker Belles, and the Women Riders World Relay, and editorial coverage of major events. The company operates without disclosed venture or institutional funding and does not publicly disclose revenue.

Name

Women Riders Now

Legal name

Women Riders Now

Website

https://womenridersnow.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Women Riders Now is a private digital media platform founded in 1999 that publishes motorcycle and gear reviews, beginner's guides, event coverage, and community content for women motorcyclists, monetizing through advertising, affiliate commerce, and merchandise sales.

Ownership category

akta.pro rank

Product category

Women's Motorcycling Media

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Women motorcycling media
• Motorcycle gear reviews
• Motorcycle product reviews
• Rider community content
• Motorcycling event coverage

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: WRN generates revenue through advertising placements, sponsored content, and potential brand partnerships with motorcycle manufacturers, gear companies, and related brands. The platform attracts advertisers seeking access to the women motorcycling demographic.
2. Affiliate Commerce: WRN operates 'The Mall – Shop Now!' section featuring curated products with affiliate links to retailers. Commission is earned when readers purchase through referral links. Products include motorcycle gear, accessories, books, and lifestyle items.
3. Merchandise Sales: WRN sells merchandise including branded apparel and accessories. The site features items like Ride4Mary merchandise and WRN-branded products through their shopping sections.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Women Riders Now is a digital content publishing platform that delivers editorial content focused exclusively on women motorcyclists. The platform publishes motorcycle and gear reviews, beginner guides, event coverage, podcasts, and feature articles via its website. It also operates an affiliate commerce section called 'The Mall' and sells branded merchandise including Ride4Mary tribute items, with revenue generated through advertising, sponsorships, and affiliate commissions.

Product overview

Women Riders Now operates as a content publishing and media platform focused on motorcycling for women. The core offering is the womenridersnow.com website, which provides comprehensive editorial content including motorcycle and gear reviews, feature articles, event coverage, a beginner's guide, and a podcast series. The platform also publishes a monthly newsletter, maintains an events calendar, conducts a women's gear survey, and curates product recommendations. Content is organized into distinct review verticals covering motorcycles by type and manufacturer, motorcycle gear by brand and category, and lifestyle products. The site serves as both an educational resource and community hub for women riders.

Differentiator

Problem solved

Functional benefit

Products and services

• Women Riders Now Website and Content Platform

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Ride4MarycoreGTM or Marketing Partner · 1 September 2025WRN published extensive coverage of the Ride4Mary tribute ride honoring Mary McGee. WRN Co-Chairwoman Sarah Schilke was part of the Ride4Mary team at the WIMA rally. WRN also sells official Ride4Mary merchandise through their shop.
• Women Riders World Relay (WRWR)coreGTM or Marketing PartnerWRN serves as the official media partner for Women Riders World Relay. This partnership involves coverage and promotion of the international initiative that connects women motorcyclists globally through a digital baton, skill-building challenges, and social community. WRN supports WRWR's relaunch in 2026 as a digital platform and app designed to unite and empower women riders worldwide.
• Women's International Motorcycle Association (WIMA)coreGTM or Marketing PartnerWRN provides coverage for WIMA events including the 75th Anniversary rally in Poland, Maine which hosted 160 women from 18 countries. The partnership involves event coverage, speaker promotion, and community building for women motorcyclists internationally.
• Yamaha MotorcyclescoreGTM or Marketing PartnerWRN conducts exclusive first ride reviews and editorial coverage for Yamaha motorcycles including the YZF-R7, R9, and other models. Yamaha has partnered with WRN for exclusive ladies rides at events like the Progressive International Motorcycle Show, providing fleet motorcycles for WRN-led group rides.
• Sturgis Buffalo Chip / Biker BellescoreGTM or Marketing PartnerWRN has been covering the Biker Belles women's event at Sturgis since its inception in 2009. Founder Genevieve Schmitt has participated in rides since 2012. WRN Co-Chairwoman Sarah Schilke has participated in industry panels at the event. The partnership involves editorial coverage and event promotion.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hot Bike Magazine: Long-running motorcycle lifestyle publication covering bikes, gear, and culture across digital and print. Overlaps with WRN's content categories but addresses a broader cruiser/enthusiast audience.
• Motorcycle.com: Established digital motorcycle news and reviews platform serving enthusiasts. Competes with WRN for motorcycle media audiences and brand advertising, though at significantly broader scale and with a wider editorial scope.
• RevZilla: Major online motorcycle gear retailer with a substantial editorial arm (Common Tread) producing reviews and educational content. Overlaps with WRN's gear-review and affiliate-commerce categories, but RevZilla's primary business is retail rather than media.
• Rider Magazine: General-audience motorcycle touring and adventure publication with digital presence. Overlaps with WRN's ADV/touring coverage and competes for similar advertiser dollars, but at broader audience scale.
• Cycle World: Long-established motorcycle publication with a digital presence covering motorcycle reviews, gear, and industry news. Comparable to WRN as a content-led motorcycle media outlet, but targets a broad general-rider audience rather than a women-specific niche.

Direct peers

• RideApart: Digital motorcycle media site covering reviews, news, and how-tos for everyday riders. Shares WRN's content-led, ad-and-affiliate-supported business model targeting motorcycle enthusiasts online.
• Ultimate Motorcycling: Digital-first motorcycle media platform producing reviews, news, and feature articles for enthusiasts. Closest direct peer to WRN as a competing content-and-review site monetized through ads and affiliate commerce.
• ADVMoto: Niche digital magazine dedicated to adventure and touring motorcycling. Mirrors WRN's content-led model but targets a riding-lifestyle segment rather than a demographic segment.
• webBikeWorld: Independent digital publication focused on motorcycle product and gear reviews. Closely comparable to WRN's gear-reviews vertical in scope, monetization model, and target reader.
• Bike EXIF: Digital-first motorcycle culture publication covering custom builds, reviews, and design. Comparable as an SEO-driven, content-led motorcycle media brand monetized through advertising and brand partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/women-riders-now

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women Riders Now