Head To Pro Inc.

What Head To Pro Inc. does

Head To Pro Inc., doing business as Prov, is a Sandy, Utah-based private company founded in 2004 that delivers examination development, administration, online proctoring, and candidate data management services primarily to U.S. state licensing boards and professional certification sponsors. Prov operates a multi-component platform anchored by ExamRoom.AI, a proprietary AI-augmented online proctoring system that provides webcam-based identity verification, live proctor chat, and technical support bundled at no incremental fee with every online exam. The platform also includes the Valhalla Scheduler for appointment booking, a Candidate Registry for test-taker data and reporting, the Prov Consoles suite (Proctor, Reviewer, Test Design, Reports, CRM) for back-office administration, a Bookstore selling study guides and digital practice exams, and the Examroom 360 mobile application used for NARM midwife examinations.

Prov's commercial model combines B2B contracts with state licensing boards and certification sponsors (test sponsors) on the enterprise side with a long tail of individual test-takers on the consumer side who self-schedule, pay per-exam fees, and purchase bookstore materials. Distribution is hybrid: self-serve web portals, a network of hundreds of physical test centers across the United States (including specialized cosmetology facilities), and direct licensing-board partnerships. The company serves verticals including construction (electrical, HVAC, plumbing), cosmetology, government, life science, workforce development, and education, and supports test-takers in English, French, Spanish, Vietnamese, Korean, and Russian.

The company is privately held, founder-led under President Henry Sorensen, Ph.D., and bootstrapped with no disclosed venture capital, private equity, or institutional ownership. Revenue, headcount, and funding history are not publicly disclosed, limiting quantitative assessment. Operational signals indicate ongoing but moderate organic growth, with recent emphasis on multi-language localization, mobile proctoring extensions, and ADA compliance formalization rather than large-scale expansion, M&A, or capital raises.

Name

Head To Pro Inc.

Legal name

Prov, Inc.

Website

https://provexam.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Prov (Head To Pro Inc.) is a Utah-based examination services provider founded in 2004 that delivers test development, scheduling, online AI-augmented proctoring via ExamRoom.AI, and candidate data management to U.S. state licensing boards, certification sponsors, and individual test-takers across construction, cosmetology, government, life science, and workforce development verticals.

Ownership category

akta.pro rank

Product category

Professional Licensing Examination Services

NAICS

Professional and Management Development Training (611430), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Testing Laboratories (8734)

akta.pro primary industry

Certification & Licensing Exam Management Platforms (EDAFADAG)

akta.pro secondary industry

Construction, Engineering & Skilled Trades Licensure Prep (EDAAANAL)

Keywords

• Exam development services
• Online proctoring platform
• Test administration services
• Licensing exam delivery
• Certification testing solutions

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Test Administration Fees: Prov charges fees for test scheduling, administration, and proctoring services delivered on behalf of licensing and certification boards (test sponsors). Revenue is generated through per-exam fees paid by test-takers or sponsoring organizations.
2. Bookstore Sales: Sale of study guides, reference materials, and practice exams through the Prov Bookstore. Products include books ($10-$314) and digital practice exams ($25-$39). Free ground shipping on practice exam orders.
3. Practice Exams: Digital and printed practice exams available for purchase, covering various licensing categories including electrical, HVAC, cosmetology, and contractor examinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Head To Pro Inc. (d/b/a Prov) develops, schedules, delivers, and proctors professional licensing and certification examinations on behalf of state licensing boards, certification bodies, and other test sponsors. Its offering combines the ExamRoom.AI online proctoring system and Prov Scheduler with end-to-end test administration services, a Candidate Registry for demographic and scoring data, physical test center operations across the US, and a Prov Bookstore selling study guides and digital practice exams to test-takers.

Product overview

Prov (Head To Pro Inc.) offers a unified testing ecosystem consisting of its core Test Delivery System integrated with ExamRoom.AI proctoring, combined with supporting services including the Prov Scheduler for appointment management, a Bookstore for study materials and practice exams, and a Candidate Registry for data management. The platform is designed for licensing and certification bodies across multiple industries including construction, government, cosmetology, life science, workforce development, and education. Additional offerings include test development and administration services, along with access to a network of physical testing sites.

Differentiator

Problem solved

Functional benefit

Brands

• ExamRoom.AI: Secure online proctoring system included with every online Prov exam, providing remote monitoring services allowing test-takers to take exams from any location with guided onboarding and tech support.

Products and services

• Test Delivery System Online and in-person testing platform that delivers exams to candidates through a secure portal, supporting both online proctored testing via ExamRoom.AI and in-person test centers, used on behalf of licensing and certification sponsors.
• ExamRoom.AI Online Proctoring Secure online proctoring system included with every online Prov exam, providing webcam-based identity verification, live remote proctoring, guided onboarding, and real-time technical support so candidates can take proctored exams from any location.
• Prov Scheduler Web-based scheduling system allowing candidates to locate testing centers, select appointment dates and times, and manage their exam appointments for licensing and certification exams.
• Candidate Registry Comprehensive test-taker data management system handling candidate demographics, test eligibilities, scheduling parameters, delivery guidelines, item banks, scores, and reporting for licensing and certification sponsors.
• Test Development Professional services for creating examination content, including test questions, item banks, and exam forms, tailored to client requirements for licensing and certification programs.
• Test Administration End-to-end examination management services including delivery, proctoring, scoring, and results reporting for licensing and certification programs, offered on behalf of state licensing boards and certification sponsors.
• Physical Test Center Network (Our Testing Sites) Network of hundreds of physical test sites across the United States for in-person examination delivery, including specialized facilities with state-of-the-art equipment for practical examinations such as cosmetology.
• Prov Bookstore Online retail store offering approved reference materials, study guides, and digital practice exams ($25-$39 each, plus free ground shipping on practice exam orders) for various licensing and certification examinations.
• Examroom 360 Mobile App Mobile application that turns a phone into a webcam for 360-degree monitoring of test candidates, required for NARM professional midwife examinations and used to extend ExamRoom.AI monitoring coverage.

Quantifiable outcome

• Secure online testing from any location through ExamRoom.AI proctoring
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pearson VUE: Pearson's professional testing division operates one of the largest global test-center networks and delivers high-stakes certification and licensure exams online and in-person — directly overlapping Prov's core service to licensing boards.
• Prometric: Global leader in test development, delivery, and proctoring for licensure, certification, and academic exams; competes head-to-head with Prov for state and professional licensing board contracts.
• Scantron: Long-established assessment solutions provider offering test development, scoring, and online proctoring — overlapping Prov's full-stack credentialing services.

Direct peers

• Kryterion (Webassessor): Online proctoring and credentialing delivery platform for certification sponsors; competes for the same technology-enabled testing sponsor relationships as Prov.
• Examity: Online proctoring platform offering live and AI-enabled remote monitoring for certification and academic exams — overlapping Prov's ExamRoom.AI offering.
• PSI Services: PSI delivers licensure and certification exam services across multiple verticals (construction trades, healthcare, IT) with a hybrid online-and-test-center model — closely comparable to Prov's go-to-market.
• Meazure Learning (formerly ProctorU): Online proctoring and remote test delivery provider serving higher education and credentialing markets; directly comparable to Prov's ExamRoom.AI service line.

Emerging players

• Questionmark: Assessment platform providing test authoring, delivery, and analytics for certification programs; comparable to Prov's test development and administration services for smaller and mid-sized sponsors.
• Yardstick (TalentLMS): Provides assessment and exam-authoring tools for training and certification use cases; comparable to Prov's bookstore and practice exam offering as adjacent prep/assessment infrastructure.

Others

• Caveon Test Security: Test security and integrity services firm serving high-stakes testing programs; comparable as an ecosystem participant focused on proctoring integrity, a core element of Prov's ExamRoom.AI value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prov-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Head To Pro Inc.