The Good Work Foundation

What The Good Work Foundation does

The Good Work Foundation (GWF) is a South African non-profit organisation founded in 2005 by Kate Groch, delivering free digital education, bridging programmes, and vocational training to rural and marginalised communities in Mpumalanga and the Free State. It operates six physical Digital Learning Campuses (Hazyview, Huntington, Justicia, Lillydale, Dumphries, Philippolis) using a hub-and-satellite model that reaches over 5,000 primary school children annually through 29+ rural primary schools, and trains more than 500 youth per year through its Bridging Year Academy and four career academies (IT, Conservation, Hospitality, Facilitator) certified by MICT SETA and Cathsseta. GWF reports a 71% graduate placement rate into employment with tourism, conservation, and ICT employers, and operates VillageUp, an in-house business process outsourcing social enterprise employing 24 graduates with profits reinvested into programmes.

The foundation's technology stack combines tablets, coding tools (Scratch 3.0, Dash and Dot robots), VR-based virtual safaris, and the third-party EON-XR immersive platform with AI roleplay for staff upskilling and AI-avatar-driven job interview simulations for learners. Its proprietary "Ecosystem of Learning and Working" is a continuous pipeline that cycles learners from primary school digital exposure through bridging year and career academies into direct employment at partner game reserves (Sabi Sabi, Singita, Londolozi, Inyati, Leopard Hills) or VillageUp. Supporting programmes include a Teacher Support Programme across 42 public schools and YES Internship placements coordinated with Investec and Wild Impact.

GWF is funded entirely through donations and charitable contributions (ZAR via South African EFT with Section 18A certificates, USD via the GWF USA Foundation 501(c)(3), and GBP/EUR via GWF UK), corporate partnerships (Absa, Investec, Konica Minolta, Mazda Foundation, HCI Foundation, and others), and social enterprise revenue. All programmes are free for learners. Recent landmark moves include the December 2025 MOU with South African National Parks to scale the model nationally, a R10 million centenary gift from founding partner Londolozi in 2026, and an R2.5 million London fundraiser by Steadfast Africa in June 2026.

Name

The Good Work Foundation

Legal name

Good Work Foundation NPC

Website

https://www.goodworkfoundation.org

Company type

Private

Operating status

Operating

Short description

South African non-profit delivering free digital education, bridging programmes, and certified vocational training (IT, conservation, hospitality) to rural communities via six campuses and 42 partner schools, placing graduates in tourism and conservation employment.

Ownership category

akta.pro rank

Product category

Adult Education and Vocational Training

NAICS

Educational Services (611), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workforce Readiness, Career Pathways & Youth Employment Nonprofits (BPAGADAF)

akta.pro secondary industries

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Technical & Digital Skills Training (BPACANAB), Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)

Keywords

• Digital education
• Vocational training programmes
• Bridging year academy
• Rural skills development
• Conservation and hospitality training

Headquarters

HQ city

Hazyview

HQ country

South Africa

HQ region

Africa

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: GWF operates as a non-profit (NPC, PBO 930 035 593, NPO 140-364-NPO) funded primarily through donations. South African donors can contribute via EFT (ABSA account) and receive Section 18A certificates. US donors can wire transfer or send checks to GWF US Foundation (501(c)(3), EIN: 81-5055072). UK/EU fundraising is handled through GWF UK trustees.
2. Social Enterprise (VillageUp BPO): VillageUp is GWF's own business process outsourcing (BPO) social enterprise offering business process outsourcing services. Profits from this operation are injected back into GWF's educational programmes. 24 GWF graduates are employed by VillageUp.
3. Programme Sponsorship and Corporate Partnerships: Corporate partners (Absa, Konica Minolta, Investec, Mazda Foundation, etc.) sponsor specific academies and programmes, providing both financial support and in-kind resources such as technology, equipment, and expertise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Good Work Foundation operates a free, multi-tiered digital education and vocational training ecosystem for rural South African communities. It delivers the Open Learning Academy for primary school children (Grades 3–7), the Bridging Year Academy for school-leavers, and four Career Academies (IT, Conservation, Hospitality, Facilitator) providing SETA-certified vocational training, all routed through six digital learning campuses and a partner school network to place graduates into employment.

Product overview

Good Work Foundation operates a multi-tiered educational ecosystem consisting of three core programme tiers: the Open Learning Academy providing digital education for primary school children (Grade 3-7), the Bridging Year Academy bridging the gap between high school and employment/tertiary education, and four Career Academies (IT, Conservation, Hospitality, and Facilitator) providing vocational training for employment. Supporting programmes include the Teacher Support Programme, Dynamic Teachers Forum, and Y.E.S. Internships. The foundation also utilises immersive technology (EON-XR) for internal staff training. All programmes are delivered through six digital learning campuses across rural Mpumalanga and the Free State.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Learning Academy Provides wonder-filled digital and blended learning activities to rural primary school children from Grade 3 to Grade 7, covering English, Maths, digital literacy, conservation, creative arts, coding and robotics, responsible citizenship, and life skills. Reaches over 5,000 rural children per year through 29+ partner primary schools.
• Bridging Year Academy A year-long programme enabling school-leavers and young adults to bridge the gap between high school and the workplace or tertiary education, offering modules including ICDL, Ready to Work, Employability, Career Interest Profiling, and English for Work. Serves over 500 rural youth annually.
• IT Academy Provides MICT SETA-certified year-long training where students qualify as IT support engineers through CompTia N+, S+, and A+ courses.
• Conservation Academy Cathsseta-certified programme preparing students for careers in wildlife conservation and field guiding, including Field Guides Association of Southern Africa (FGASA) learnership, with field trips, virtual safaris via VR headsets, and hands-on conservation training.
• Hospitality Academy Cathsseta-certified programme preparing graduates for employment in the hospitality and tourism industry, with placements at partner establishments including Sabi Sabi, Singita, Inyati, Leopard Hills, and Seasons in Africa.
• Facilitator Academy Trains graduates to become facilitators of GWF's programmes or work in any education environment.
• Teacher Support Programme Works alongside teachers in 42 partner public schools across Mpumalanga and Free State to build essential digital skills and integrate technology into classrooms through practical workshops and real-time classroom engagement. Over 50 workshops delivered in 2025.
• Dynamic Teachers Forum A growing network of young teachers from partner schools and GWF graduates beginning teaching roles, providing connection, shared learning, and continued support.
• Y.E.S. Internships Youth Employment Service 12-month employment contracts providing real work experience for graduates, with placements across GWF campuses and partner organisations in tourism and ICT sectors. Investec provided 26 placements in 2025; 65 GWF graduates began placements in April 2026.
• VillageUp BPO Social Enterprise GWF's own business process outsourcing (BPO) social enterprise offering remote work opportunities to graduates. 24 GWF graduates are employed by VillageUp, and profits are reinvested into GWF's educational programmes.

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

21 partnerships are on record, tiered core, major and minor.

• University of Johannesburg (UJ)coreStrategic or Co-development Partner · 17 February 2026GWF and UJ signed a research partnership agreement aimed at improving outcomes for rural youth. As the first project of this partnership, 12 UJ Industrial Psychology master's students conducted consulting projects across four GWF satellite campuses to identify skills needed for GWF staff advancement and develop recommendations for staff upskilling programmes.
• South African National Parks (SANParks)coreStrategic or Co-development Partner · 9 December 2025SANParks and GWF signed a landmark Memorandum of Understanding to expand GWF's education and skills training model to rural and township communities surrounding national parks across South Africa. The partnership will establish digital learning campuses adjacent to key national parks (starting with Greater Kruger, then Addo Elephant, Golden Gate Highlands, Augrabies Falls, and Namaqua). GWF's Hazyview campus will serve as a gateway hub to the Kruger National Park. The partnership aligns with SANParks' Vision 2040 to transform communities from observers to co-guardians of protected areas.
• Wild ImpactcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Wild Impact provides placement coordination services for GWF's graduating youth, connecting them with employers including Seasons in Africa, Kruger Shalati Luxury Lodge, Hanya House, Graskop Gorge Lift Co, and Skukuza Safari Lodge.
• Konica Minolta South AfricacoreStrategic or Co-development Partner · 1 January 2012Konica Minolta South Africa has partnered with GWF for over a decade, starting with a mobile library project in 2012. The partnership expanded to support the Conservation Academy and IT Academy, helping rural Mpumalanga people participate in the wildlife economy and ICT sector. Konica Minolta provides technology solutions, funding, and team engagement visits to GWF campuses.
• Mpumalanga Department of EducationcoreOthersGWF operates in formal partnership with the Mpumalanga Department of Education, integrating its programmes with the government school network across 29+ rural primary schools.
• Rhino AfricamajorStrategic or Co-development PartnerRhino Africa is a luxury travel company that has partnered with GWF to demonstrate how luxury travel can leave a lasting impact on rural communities through education and conservation support.
• LondolozicoreStrategic or Co-development PartnerLondolozi Game Reserve is GWF's founding partner. The Varty family (Dave, Shan, Boyd, Bronwyn) co-founded GWF with Kate Groch and have walked alongside GWF since its 'banana shed' days. Londolozi donated R10 million as its centenary gift to GWF in 2026. Dave Varty serves on GWF's board of directors. The partnership spans conservation, education, and community development.
• Sabi SabicoreStrategic or Co-development PartnerSabi Sabi Private Game Reserve hosts GWF Hospitality Academy graduates for paid internships and employment. The Sabi Sabi Foundation actively supports GWF's learnership programme, providing workplace skills training in a five-star lodge environment.
• SingitacoreStrategic or Co-development PartnerSingita, a luxury safari lodge group, provides employment and training opportunities for GWF hospitality and conservation graduates in Mpumalanga.
• Inyati Private Game ReservemajorStrategic or Co-development PartnerInyati Private Game Reserve is a partner tourism establishment near GWF campuses providing employment and internship opportunities for GWF graduates.
• Leopard Hills Private Game LodgemajorStrategic or Co-development PartnerLeopard Hills Private Game Lodge partners with GWF to provide employment and training opportunities for hospitality academy graduates.
• Macrobert AttorneysminorOthersMacrobert Attorneys provides legal and advisory support services to GWF.
• AirlinkminorGTM or Marketing PartnerAirlink supports GWF's operations through promotional or transportation-related partnerships that facilitate GWF's reach in rural areas.
• AmplifyminorGTM or Marketing PartnerAmplify is a partner supporting GWF's marketing and amplification efforts.
• Lillydale Literacy ProjectminorStrategic or Co-development PartnerLillydale Literacy Project is a community partner supporting literacy and educational initiatives at GWF's Lillydale campus.
• Heartlines (Father's Matter Programme)minorStrategic or Co-development PartnerHeartlines is a South African values and relationships organisation whose Father's Matter programme provides workshops on fatherhood and positive masculinity. GWF's Men's Forum participates in these sessions.
• Keller EducationminorStrategic or Co-development PartnerKeller Education partnered with GWF to co-host the first Dynamic Teachers Workshop at Hazyview Digital Learning Campus in March, aimed at supporting young teachers from partner schools.
• Fibre CircleminorStrategic or Co-development PartnerFibre Circle is a producer responsibility organisation for the paper and packaging industry that partnered with GWF to launch a recycling project across all six campuses. The partnership includes environmental education, waste separation bins, and revenue-sharing through rebates for cleaning and gardening staff.
• Tracker Academy (Peace Parks Foundation)coreStrategic or Co-development PartnerTracker Academy, part of the Peace Parks Foundation, partners with GWF and SANParks on the Rhino Renaissance Campaign, deploying 90 specially trained rhino monitors annually in the Kruger National Park. Many monitors will be drawn from local villages where GWF operates.
• Steadfast AfricamajorGTM or Marketing PartnerSteadfast Africa is a luxury travel company that hosts annual fundraising garden parties in London, raising funds for GWF. The 2026 event raised R2.5 million for GWF and the Kolisi Foundation.
• Safari SarasotamajorGTM or Marketing PartnerSafari Sarasota is a biennial fundraising event held in Sarasota, Florida, supporting GWF's digital education initiatives in rural South Africa. The event brings together supporters from across the US to raise awareness and funds.

Scale indicators22 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Harambee Youth Employment Accelerator: South African non-profit tackling youth unemployment through skills assessment, training, and placement into entry-level jobs, with a focus on first-time work seekers. Directly comparable target population (rural and township youth) and skills-to-employment model, though focused on demand-side matching rather than in-house training delivery.
• IkamvaYouth: South African non-profit providing tutoring, mentoring, and career guidance to high-school learners from under-resourced communities to enable access to tertiary education and employment. Directly comparable in mission (rural/township youth education-to-employment pathways) and operating model (hub-based learning centres, volunteer-driven).
• Generation (by McKinsey Social Initiative): Global non-profit providing short, intensive vocational training programmes in IT, customer service, and healthcare with a focus on employment placement for unemployed youth. Comparable in vocational-skills-to-employment pipeline, certification focus, and outcome-based funding; differs in being demand-led and employer-funded rather than rural-community-led.
• African Leadership Academy: Pan-African pre-university institution developing next-generation African leaders through a two-year curriculum, university placement support, and alumni network. Comparable in mission to develop African youth for tertiary education and impact careers, with overlap on bridging-year-style programming and certified training pathways.
• Click Foundation: South African non-profit delivering English literacy and digital learning programmes in under-resourced primary schools, including computer-based reading interventions. Directly comparable in digital education for rural primary school learners, hub-and-school delivery model, and partnership with the Department of Basic Education.
• ShaperNation / Livity Africa: South African social enterprise working with brands, government, and NGOs to develop skills, employability programmes, and youth opportunities in marginalised communities. Comparable in delivering digital skills, life skills, and employability training programmes to South African youth, often through partner school networks.

Regional players

• Nal'ibali: South African literacy-focused non-profit that builds reading culture through children's stories, reading-for-enjoyment campaigns, and educator support. Comparable in targeting rural primary school learners and partnering with the Department of Basic Education, though focused on literacy rather than digital and vocational training.
• African Wildlife Economy Institute: South Africa-focused initiative supporting the wildlife economy through skills development, jobs, and enterprise support in communities adjacent to conservation areas. Directly comparable in targeting rural communities around national parks for conservation economy careers, a core segment of GWF's Conservation Academy.

Broad incumbents

• Coursera for Nonprofit / Khan Academy: Large-scale global online learning platforms offering free or low-cost digital learning, certifications, and workforce training, with specific programmes for nonprofits and underserved learners. Comparable in delivering free digital education and certified training to learners globally, though lacks GWF's on-the-ground rural campus and employer placement model.
• UNICEF South Africa (Education Programme): Global multilateral operating a country-level education programme in South Africa focused on quality learning, digital skills, and inclusion for marginalised children. Comparable in serving rural primary school learners and supporting government education systems, though with a broader mandate across health, protection, and policy advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodworkfoundation
• LinkedInlinkedin.com/company/good-work-foundation
• Instagraminstagram.com/goodworkfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Good Work Foundation