What Keller Education does

Keller Education (legal entity: Keller House (Pty) Ltd) is a South African private company founded in 2020 and headquartered in Cape Town, with seven employees. The company provides neuroscience-backed professional development for K-12 schools across Southern Africa, built on its proprietary Mind-Brain Education Science (MBE) methodology. Its core offering is the Teacher Mastery Programme — a year-long, multi-module subscription delivered via the FUEL Aranzi learning management system (learn.keller.education) covering classroom management, social-emotional learning, grit development, behaviour, curiosity-driven learning, ECD, and impact consolidation, with SACE-accredited CPTD points on completion. The methodology emphasizes developing student executive functions (Inhibitory Control, Cognitive Flexibility, Working Memory) and psychologically safe learning environments, and has been externally validated by Education Alliance Finland with an 82% Pedagogical Quality score (Excellent category).

Revenue is generated through multiple streams: customized multi-year school subscription packages (the primary engine), add-on workshops (teacher, parent, leadership), self-paced short courses including LEAD (R950) and AI Accelerator (R1,200), live Teacher Kickstart events (R245/ticket), in-school Mini-Conferences, and a small physical-product e-commerce shop (books, brain-character soft toys, posters, Keller Connection Cards, the Brain Glove teaching tool). The go-to-market blends enterprise field sales to schools, event-driven acquisition (workshops, mini-conferences, webinars), and direct-to-consumer e-commerce. Named customers include Curro Hillcrest, Mondeor Eco School (flagship), Westville Girls' High, Kommetjie Primary, and the Good Work Foundation; partner schools and adjacent organizations extend into Zimbabwe (EAGLE Learning) and the Netherlands (Onderwijs Maak Je Samen). The company is founder-led by Gavin Keller (37 years of teaching and school leadership, author of 'Zip the Crocodile') and Brad Keller, is privately held, and has not disclosed any external funding to date.

Name

Keller Education

Legal name

Keller House (Pty) Ltd

Website

https://keller.education

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Keller Education is a Cape Town-based, founder-led provider of neuroscience-backed K-12 teacher professional development in Southern Africa, delivering year-long Teacher Mastery Programmes, workshops, and short courses to 200+ partner schools.

Ownership category

akta.pro rank

Product category

Teacher Professional Development Services

NAICS

All Other Schools and Instruction (61169), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

akta.pro secondary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• Teacher professional development
• Neuroscience-based training
• School leadership coaching
• Mind-brain education
• Educational workshop services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Teacher Mastery Programme: Year-long professional development programmes for schools with customized curriculum, regular assessments, peer collaboration, and expert mentorship. Includes SACE Accredited CPTD Points upon completion.
2. Workshops: In-person or online dynamic sessions for impactful learning experiences. Available in various formats (60min, 90min, 3hrs, 6hrs) and topics for teachers, leadership, and parents.
3. Self-Paced Courses / Short Courses: Flexible on-demand modules designed to fit busy schedules. Short courses include LEAD (R950) and AI Accelerator (R1,200) running 3-month periods.
4. Teacher Kickstart Events: Interactive 60-minute webinars on set dates across the year. Current pricing at R245 per session.
5. Educational Products: Sale of educational resources including books (Zip the Crocodile R255), brain character soft toys (R175), poster sets (R110), sticker packs (R90), and The Brain Glove (R255).
6. Mini-Conferences: Bring the conference to your school option with keynote speakers, breakout rooms, playful activities, and workshop sessions delivered by teams of up to 4 Keller team members.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Keller Education provides year-long professional development programmes for teachers and schools grounded in Mind-Brain Education Science (MBE) and educational neuroscience. Its flagship Teacher Mastery Programme offers eight topic modules (e.g., Classroom Management, Social Emotional Learning, Growing Gritty Minds) supported by workshops, self-paced short courses, in-school mini-conferences, and a suite of physical classroom resources (books, posters, soft toys, cards). Offerings are sold via customized proposals to schools, supplemented by an e-commerce shop and individual event tickets.

Product overview

Keller Education provides a multi-product professional development ecosystem for educators, anchored by the Teacher Mastery Programme—a year-long initiative offering 8 topic modules (Classroom Management That Works, Social Emotional Learning, Growing Gritty Minds, The Behaviour Code, Curious Classrooms, ECD Building Brains Bodies & Belonging, Impact Consolidate & Elevate, and It's All About the Teacher). The core programme is delivered via the FUEL Aranzi LMS and includes add-on workshops (Teacher, Parent, Leadership), Self-Paced Short Courses (including LEAD and AI Accelerator), and Teacher Kickstart events. Physical products include educational resources (Keller Connection Cards, Brain and Innovation Poster Sets, Brain Character Soft Toys, The Brain Glove) and publications (Zip the Crocodile book). Mini Conferences offer in-school event experiences. All offerings are grounded in neuroscience-backed Mind Brain Education Science methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Teacher Mastery Programme Year-long flagship professional development programme for schools, offering eight topic modules (Classroom Management That Works, Social Emotional Learning, Growing Gritty Minds, The Behaviour Code, Curious Classrooms, ECD Building Brains Bodies & Belonging, Impact Consolidate & Elevate, and It's All About the Teacher). Delivered through customized curriculum, regular assessments, peer collaboration, expert mentorship, bite-sized videos, guides, tools, live webinars and classroom resources, with 30 SACE Accredited CPTD Points upon completion. Targeted at K-12 schools seeking to transform teaching quality and school culture.
• Teacher Workshops Dynamic in-person or online workshop sessions for teachers delivered in 60-minute, 90-minute, 3-hour, or 6-hour formats. Interactive sessions include practical strategies, real-world applications, and immediate feedback. Sold as add-ons to Teacher Mastery Programme partner schools.
• Leadership Workshops Leadership coaching for school principals, SMT members, and prefects covering Conflict Management, Team Leadership, Vital Lessons in Leadership, Care to Dare, Recognition for Performance, and Cloud 9 Leadership qualities. Available in-person or online.
• Parent Workshops 75-minute live webinars or in-person events providing parents with insight, guidance and practical ideas for navigating parenthood and supporting child development at home.
• Mini Conferences (Bring the Conference to Your School) In-school event experience bringing the conference to schools with keynote speakers, breakout rooms, playful activities, and workshop sessions, delivered by teams of up to 4 Keller team members. Targeted at schools as an alternative to off-site conferences.
• Teacher Kickstart Events Interactive 60-minute webinars on set dates throughout the year, designed to build a solid foundation in essential teaching skills. Current offerings include 'Curiosity Sparks Learning' (scheduled 16 September 2026) exploring the neuroscience of curiosity and lesson hook design. Priced at R245 per ticket and includes practical resources, tools, and temporary access to the event recording.
• Self-Paced Short Courses Flexible on-demand online modules with 24/7 access, progress tracking, mobile-friendly format, and Certificate of Completion. Designed for individual teachers seeking SACE-recognised professional development on their own schedule.
• LEAD Short Course 3-month accredited self-paced short course running 03 August to 30 October 2026, priced at R950. Targeted at individual teachers and educators seeking practical leadership and professional development.
• AI Accelerator Short Course 3-month accredited self-paced short course on AI applications in education, running 03 August to 30 October 2026, priced at R1,200. Targeted at individual teachers and educators seeking to integrate AI in their teaching practice.
• Zip the Crocodile (Book) A5 softcover book (176 pages, full colour) written by founder Gavin Keller, simplifying Mind, Brain and Education science for parents and teachers. Priced at R255.
• Keller Connection Cards Conversation cards designed to facilitate dialogue and connection in classroom settings. Priced at R295 per pack.
• Brain Poster Set Educational posters featuring brain characters for classroom display. Priced at R110 per set and available in English and Afrikaans.
• Innovation Poster Set Innovation-themed educational posters for classroom display. Priced at R110 per set.
• Brain Character Soft Toys
• The Brain Glove

Quantifiable outcome

• 20,000+ learners reached through partner schools
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Onderwijs Maak Je SamencoreStrategic or Co-development PartnerLongstanding relationship with this distinguished educational organisation in the Netherlands. Dutch school principals visit South Africa as part of educational tours, sharing ideas and practices with Keller Education and partner schools.
• Mondeor Eco SchoolflagshipStrategic or Co-development PartnerFlagship partner school awarded the Keller Education Flagship School Award for exceptional commitment to education and the Keller Methodology. Partnership of 3+ years with remarkable behavioral shifts in learners and improved school culture.
• New York-based AI CompanycoreTechnology or IntegrationCollaboration to bring AI innovations to the Keller Education platform. Game-changing development that will enhance the experience for Partner Schools, setting a new benchmark in education.
• Education Alliance Finland (EAF)coreStrategic or Co-development PartnerUnderwent comprehensive pedagogical evaluation by EAF researchers in collaboration with University of Helsinki. Received Excellent rating (82%) in Pedagogical Quality, confirming strength of programmes in promoting psychologically safe environments and developing critical thinking.
• Curro HillcrestcoreChannel Partner/ Reseller/ DistributorPartner school receiving professional development training from Keller Education. Jordan Bailey from Curro Hillcrest provides testimonials praising Keller's impact on reshaping education landscape.
• Good Work FoundationminorStrategic or Co-development PartnerHazyview Digital Learning Campus where EduHero Bheki Mashaba serves as head of Facilitator Academy and uses Keller methodology in teaching rural communities.
• EAGLE LearningminorChannel Partner/ Reseller/ DistributorZimbabwe-based educational organization led by Bridget Moyo (COO) that uses Keller's tools and philosophies in their educational programmes for disadvantaged learners.
• 21clconf (Hong Kong Conference)minorGTM or Marketing PartnerAttending leading conferences in Hong Kong and Singapore to bring global insights to partners. Ensuring Keller Education partners are first to benefit from cutting-edge global education research.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Mursion: Mursion provides AI- and simulation-driven teacher PD and interpersonal skills training for educators and school leaders. It is an emerging peer in the K-12 teacher PD space that intersects with Keller's social-emotional learning and behaviour management focus, with a differentiated AI/simulation technology angle.
• EdTechTeacher: EdTechTeacher delivers K-12 teacher professional development, coaching, and workshops focused on integrating technology into instruction. It is comparable as a specialised PD provider with workshop and customised programme delivery, but its focus is more technology-integration than neuroscience/social-emotional learning.
• FoondaMate: FoondaMate is an African edtech startup using AI to deliver accessible learning and tutoring to students across Sub-Saharan Africa. While Keller focuses on teacher PD and FoondaMate focuses on student learning, both are emerging African education players serving similar K-12 communities.

Direct peers

• BetterLesson: BetterLesson provides K-12 teacher coaching, professional development, and instructional leadership programmes via a mix of workshops and virtual coaching. It is the closest direct peer in mission (year-long, customised teacher PD) and customer base (US schools and districts), with a similar high-touch consulting model.
• TeachBoost: TeachBoost provides educator observation, evaluation, and professional development management software for K-12 schools. It is a direct peer in K-12 teacher PD infrastructure, with overlapping workflows (professional development tracking, instructional leadership) and a similar SaaS-style delivery model.
• Edthena: Edthena provides a video-based teacher coaching and PD platform used by schools and teacher preparation programmes. It is a direct peer in the K-12 teacher professional development space, with a similar emphasis on reflection, instructional improvement, and asynchronous remote learning.
• Insight Education Group: Insight Education Group offers K-12 professional development, coaching, and instructional leadership services to schools and districts. It is a direct peer in K-12 teacher PD services, with comparable workshop-based delivery and a focus on measurable classroom outcomes through evidence-based instructional strategies.

Regional players

• uLesson: uLesson is an African edtech company providing video-based learning content and educational services across Nigeria and other African markets. It is a regional peer given Keller's African footprint, but operates a direct-to-consumer student-facing model rather than school-PD subscription.

Broad incumbents

• Common Sense Education: Common Sense Education (from Common Sense Media) provides K-12 digital citizenship, SEL, and edtech PD curricula and resources to schools. It is a broad incumbent with overlapping teacher PD content (especially SEL), but operates at much larger scale and free/low-cost distribution compared to Keller's premium subscription model.
• Carnegie Learning: Carnegie Learning provides K-12 math and literacy instructional products and adaptive learning software, plus teacher professional development. It is a broad incumbent that overlaps with Keller in PD services, but its core offering is curriculum-rooted rather than neuroscience-rooted classroom management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kellereducation?si=FySKYxmuP3dSyRtn
• Facebookfacebook.com/kellerthinking
• LinkedInlinkedin.com/company/kellerthinking
• Instagraminstagram.com/kellerthinking

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Education