Teknisk Bureau As

What Teknisk Bureau As does

Teknisk Bureau AS is a privately held Norwegian automotive dealership group headquartered in Tromsø, founded in 1929 and operating as one of the oldest and largest car dealers in Northern Norway. The company sells new and used vehicles across 13 authorized brands (Mercedes-Benz, Kia, Peugeot, Opel, Citroën, Fiat Professional, Fuso, Setra, Subaru, Suzuki, Isuzu, Smart, Nissan) through six dealership locations in Tromsø, Harstad, Finnsnes, Narvik, Sortland, and Leknes. In 2024 the group reported revenue in excess of 1 billion NOK on sales of 1,550 new and used vehicles, with approximately 200 employees across all sites.

The business model is vertically integrated automotive retail: revenue streams include one-time new and used vehicle sales, recurring workshop and authorized service (including Mercedes-Benz Service 5+ for older vehicles), parts and accessories sales, body and paint repair services (via in-house operations at Sortland and ownership stakes in Bilbyen Skadesenter with locations in Tromsø, Finnsnes, Alta, and Vadsø), and the proprietary Drop Off ceramic paint protection coating. A separate MECA service partnership at Narvik extends the workshop into independent aftermarket service. The company is led by Adm. Direktør Anita Jacobsen and operates a corporate structure comprising the parent AS, wholly owned operating subsidiaries (e.g., Teknisk Bureau Sortland AS), minority-held adjacent operating subsidiaries (Bilbyen Skadesenter), and group-level real estate holding companies.

Go-to-market is exclusively direct via physical dealership presence — no e-commerce or marketplace distribution for vehicles — supplemented by location-specific Facebook pages, a corporate website, and event-driven marketing including grand openings, dealer events, and customer education seminars in partnership with organizations such as SpareBank 1 Nord-Norge. Customers are split between individual consumers (personal vehicle ownership, family and commuter transport) and business/commercial operators (fleet vans, light trucks, buses, tourism minibuses). The 2025 dual recognition as Årets forhandler Mercedes-Benz servicemarked and Årets Forhandler Mercedes-Benz Nyttekjøretøy underscores the group's standing within Mercedes-Benz Norge's authorized network.

Name

Teknisk Bureau As

Legal name

Teknisk Bureau AS

Website

https://tbureau.no

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

Teknisk Bureau AS is a privately held Northern Norwegian automotive dealership group, founded 1929, operating six locations and authorized for 13 brands including Mercedes-Benz and Kia. It serves individual consumers and commercial fleet operators with new/used vehicle sales, authorized service, parts, body/paint, and ceramic coating, generating over 1 billion NOK in 2024 revenue with approximately 200 employees.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Used Car Dealers (44112), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive dealership
• Vehicle sales
• Workshop services
• Parts distribution
• Body repair

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new passenger cars and commercial vehicles through authorized dealer arrangements with multiple brands including Mercedes-Benz, Kia, Peugeot, Opel, Citroën, Fiat Professional, Fuso, Setra, Subaru, Suzuki, and Isuzu. One-time transaction revenue.
2. Used Vehicle Sales: Sales of pre-owned vehicles including a dedicated used car department at Tromsø location. One-time transaction revenue with potential trade-in dynamics.
3. Workshop and Service: Authorized brand-specific service maintenance, repairs, and diagnostic services for vehicles. Includes Mercedes-Benz Service 5+ for vehicles 5 years and older. Revenue from service labor and parts.
4. Parts and Accessories: Sales of original parts and accessories for all represented brands. One-time transaction revenue from replacement parts and add-on accessories.
5. Body and Paint Services: Body repair and paint services with modern facilities. Includes own damage department at Sortland and ownership stakes in Bilbyen Skadesenter with locations in Tromsø, Finnsnes, Alta, and Vadsø.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Teknisk Bureau AS operates an authorized multi-brand automotive retail and aftersales business across Northern Norway, selling new and used passenger cars, vans, trucks and buses through six dealership locations representing 11 international brands (Mercedes-Benz, Kia, Peugeot, Opel, Citroën, Fiat Professional, Fuso, Setra, Subaru, Suzuki, Isuzu). The group additionally provides authorized workshop and maintenance services, genuine parts and accessories, body and paint repair through its own damage department and a stake in Bilbyen Skadesenter, and a proprietary ceramic paint protection service (Drop Off).

Product overview

Teknisk Bureau As is a comprehensive automotive dealer offering a full spectrum of vehicle sales and service solutions across Northern Norway. The company operates as a unified platform combining multiple complementary offerings: new and used vehicle sales across 13 automotive brands (Mercedes-Benz, Kia, Peugeot, Opel, Citroën, Fiat Professional, Fuso, Setra, Subaru, Suzuki, Isuzu, Smart, Nissan), authorized workshop and maintenance services, parts and accessories supply, body and paint services with in-house damage assessment, and specialized offerings such as the Drop off ceramic paint protection treatment and Mercedes-Benz Service 5 år+ for older vehicles. The portfolio is distributed across six dealership locations (Tromsø, Finnsnes, Harstad, Narvik, Sortland, Leknes), each providing sales, workshop, parts, and test-drive capabilities, with Sortland housing the dedicated body and paint department. In 2024, the company achieved revenue exceeding 1 billion NOK while selling 1,550 new and used vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Used Vehicle Sales
• Workshop and Maintenance Services
• Parts and Accessories
• Body and Paint Services
• Drop Off Keramisk Lakkbehandling (Ceramic Paint Protection) Proprietary ceramic paint protection coating without silicone, Teflon or wax, lasting up to 5 years with annual wash inspection to maintain warranty. Protects against degreasing agents, road salt, acid rain, UV rays, sunlight, frost and bird droppings. Priced at NOK 8,900 for passenger cars and NOK 9,900 for vans (including VAT), with re-treatment at NOK 1,990.
• Mercedes-Benz Service 5 år+ Tailored service program for Mercedes-Benz vehicles aged 5 years or older, performed by brand-authorized workshops using only original parts, with brand-specialized expertise, full service history documentation, and early detection of wear and known issues.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• SpareBank 1 Nord-NorgeminorGTM or Marketing Partner · 11 June 2026Consumer economics expert Linda Tofteng Eliassen from SpareBank 1 Nord-Norge conducted a pension planning seminar at Teknisk Bureau Tromsø during the grand opening event, providing educational content to potential customers.
• Bilbyen SkadesentercoreStrategic or Co-development Partner · 21 January 2024Strategic partnership through ownership stakes in Bilbyen Skadesenter, which operates damage centers in Tromsø, Finnsnes, Alta, and Vadsø. Provides body and paint services for vehicles.
• MECA NorgecoreChannel Partner/ Reseller/ DistributorMECA service partnership at Teknisk Bureau Narvik location, providing specialized automotive service and repair services. Grand opening of MECA department held at Narvik.
• Randstad NorgeminorOthersExternal recruitment partner for hiring senior sales and marketing positions. Used for executive recruitment (Sales and Marketing Manager Tromsø position).

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bilia AB: Sweden's largest automotive retailer with multi-brand passenger car franchises and full service/body shop operations, comparable multi-OEM authorized dealer model with regional consolidation across the Nordic market.
• Mekonomen: Nordic automotive aftermarket service and parts retailer, comparable on the workshop, parts distribution, and recurring service revenue side of Teknisk Bureau's business even if it lacks new-vehicle sales.
• Hedin Mobility Group: Major Nordic multi-brand automotive retailer with extensive dealer network and integrated service operations, comparable consolidated regional dealer model with multi-OEM authorizations.
• KGK: Norwegian automotive dealer group with multiple brand authorizations and service operations across several locations, comparable mid-sized multi-brand authorized dealer.
• Møller Bil: Norway's largest automotive dealer group, multi-brand portfolio with sales, service, parts, and body/paint operations across multiple Norwegian cities — directly comparable multi-brand authorized dealer model.
• Bertel O. Steen: Major Norwegian automotive dealer group historically anchored by Mercedes-Benz and other premium franchises, with sales/service/parts operations comparable to Teknisk Bureau's premium-led model.
• Birger N. Haug: Norwegian Mercedes-Benz authorized dealer group with multiple locations and full workshop/services capability, directly comparable single-OEM-led authorized dealer with adjacent brand portfolio.
• Frydenbø Bil: Norwegian regional automotive dealer group with multi-brand sales and authorized service, comparable regional dealer model with diversified brand representation.
• RøhneSelmer: Norwegian multi-brand automotive dealer with Mercedes-Benz and additional brand authorizations across multiple locations, comparable regional multi-brand dealer with service and parts operations.

Broad incumbents

• Volkswagen Group Retail Norway: Broader multi-brand retail organization owned by major OEM groups operating across Norway; comparable as an authorized multi-brand dealer platform but with deeper OEM parent backing than Teknisk Bureau's independent structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TBTromso
• LinkedInlinkedin.com/company/teknisk-bureau-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teknisk Bureau As