Birger N. Haug
Birger N. Haug is a family-owned Norwegian car dealership group founded in 1947, operating seven retail and workshop locations across Oslo and Viken. It sells new vehicles across Nissan, Hyundai, MG, Subaru, and BYD franchises alongside used cars, workshops, EV home charging, financing, and rental services to consumer and fleet customers.
- Company typePrivate
- Founded1947
- HeadquartersOslo, Norway
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Birger N. Haug does
Birger N. Haug is a privately held, family-owned Norwegian automotive retail group headquartered in Bærum (Rud), founded in 1947 by Birger Norman Haug with the acquisition of a small workshop on Bislett in Oslo. The group operates seven dealership and workshop locations across Oslo and Viken (Oslo, Asker, Bærum, Lillestrøm, Gardermoen, Drammen, Follo/Ski, plus the Røyken preparation center) and franchises new-vehicle sales for Nissan, Hyundai, MG, Subaru, and BYD (added in 2022), with the Haraldrudveien 9 site being the Nordic region's largest Nissan/Subaru dealership.
The business operates an integrated automotive platform spanning the full ownership lifecycle. New-vehicle sales are supported by an in-house preparation facility at Røyken that reconditions vehicles before dealer distribution. Used vehicles are sold through a two-tier platform: Bruktbil PLUSS (quality-assured, near-new, minimum one-year warranty) and Bruktbil Outlet (lower-priced, sold as-is). Seven workshops deliver scheduled service, EU inspection, paint and bodywork, glass repair, and tire fitting, with online booking via booking.bnh.no. Adjacent services include the wholly owned car rental subsidiary Birger N. Haug Bilutleie AS (500+ vehicles), home EV charging equipment sales and installation through partnership with Ladeeksperten (Wallbox, Zaptec, Defa, Easee units at NOK 14,990-17,990 installed), and affiliate placement for financing (DNB Finans, Drivalia, Santander Consumer Bank) and insurance (If, Gjensidige, Tryg, Enter).
Revenue is generated through one-time vehicle sales (new and used), transactional workshop fees, usage-based rental, hardware sales for EV chargers, and commissions from financing and insurance partners. Customer mix is predominantly individual Norwegian car buyers served through a sales-led retail motion across physical showrooms, complemented by Norway's first online car store (launched 2017) and a dedicated corporate fleet channel managed through the KAM Bedrift function. The group reports approximately 3 billion NOK in annual turnover, ~369-400 employees across 42 nationalities, and is Miljøfyrtårn and ISO certified.
Birger N. Haug firmographics
Firmographics- Name
- Birger N. Haug
- Legal name
- Birger N. Haug AS
- Website
- https://bnh.no
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Birger N. Haug is a family-owned Norwegian car dealership group founded in 1947, operating seven retail and workshop locations across Oslo and Viken. It sells new vehicles across Nissan, Hyundai, MG, Subaru, and BYD franchises alongside used cars, workshops, EV home charging, financing, and rental services to consumer and fleet customers.
- Ownership category
- akta.pro rank
Where Birger N. Haug is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices8 records
Markets served
Birger N. Haug business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New car sales: Sales of new vehicles from Nissan, Hyundai, MG, and Subaru brands through 7 dealership locations
- Used car sales: Sales of used vehicles through Pluss (quality assured) and Outlet (budget) concepts. Includes trade-in services.
- Workshop and service: Vehicle service, EU inspections, repairs, damage work, and maintenance services
- Car rental: Car rental services through Birger N. Haug Bilutleie AS with over 500 rental vehicles
- EV charging equipment and installation: Sale and installation of home EV chargers (Wallbox, Defa, Zaptec, Easee) through partnership with Ladeeksperten
- Financing services: Commission from financing partnerships with DNB Finans, Drivalia, and Santander Consumer Bank
- Insurance services: Partnership commissions from insurance providers (If, Gjensidige, Tryg, Enter)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Nissan ARIYA NISMO - high performance electric SUV |
| One time/ perpetual license | Pay-as-you-go | Hyundai INSTER - compact electric SUV |
| One time/ perpetual license | Pay-as-you-go | MG Cyberster - electric sports car |
| One time/ perpetual license | Pay-as-you-go | MG4 Electric - compact electric hatchback |
| One time/ perpetual license | Pay-as-you-go | Nissan Interstar - electric van |
| Unit Pricing | Pay-as-you-go | Wallbox Pulsar Max home charger |
| Unit Pricing | Pay-as-you-go | Defa Power home charger |
| Unit Pricing | Pay-as-you-go | Zaptec Go home charger |
| Unit Pricing | Pay-as-you-go | Easee Charge Up home charger |
| One time/ perpetual license | Pay-as-you-go | Hyundai IONIQ 5 - family electric SUV |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Birger N. Haug product offering
Product offeringCore offering
Birger N. Haug is a family-owned multi-brand car dealership that retails new vehicles (Nissan, Hyundai, MG, Subaru, BYD) and used cars across seven locations in Oslo and Viken, supported by in-house workshop services, a 500+ vehicle car rental subsidiary, home EV charger sales and installation, and financing/insurance placement. It targets both private consumers and small business fleet customers in Norway's Oslo region with a particular emphasis on electric vehicles.
Product overview
Birger N. Haug is a car dealership offering a comprehensive automotive ecosystem centered on new and used electric and conventional vehicles. The core product is new car sales across four franchises: Nissan, Hyundai, MG, and Subaru (plus BYD from 2022), supported by a two-tier used-car operation (Bruktbil PLUSS with warranty and Bruktbil Outlet sold as-is). The business extends the vehicle lifecycle with a seven-location workshop network offering service, EU inspections, accident repair, and paint/bodywork. Adjacent services include a car rental subsidiary (Birger N. Haug Bilutleie AS with 500+ vehicles), home EV charging equipment sales and installation (Wallbox, Zaptec, Defa, Easee), and financing/insurance placement through DNB Finans, Drivalia, Santander, If, Gjensidige, Tryg, and Enter.
Differentiator
Problem solved
Functional benefit
Products and services
- New car sales
Quantifiable outcome
- 14,000+ Nissan LEAF sold since 2010, making Birger N. Haug the world's most selling EV dealer multiple times
- +4 more outcomes
Companies that use Birger N. Haug
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Birger N. Haug technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Birger N. Haug partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered supporting and core.
- Røde Kors (Red Cross)supportingReceived NOK 100,000 donation for humanitarian aid to Ukraine, demonstrating corporate social responsibility
- Nissan Motor NorwaycoreAuthorised dealer for Nissan vehicles. Norway's largest Nissan dealer with the Nordic region's largest Nissan/Subaru dealership at Haraldrudveien 9 Oslo
- Hyundai Motor Norway NUFcoreAuthorised dealer for Hyundai vehicles since 2017, now with 4 stores selling the brand
- MG Motor NorwaycoreAuthorised dealer for MG vehicles including popular models like MG4 and MG Cyberster
- Subaru NorgecoreAuthorised dealer for Subaru vehicles. Norway's largest Subaru dealer
- If SkadeforsikringsupportingInsurance partner offering vehicle insurance through the dealership
- Gjensidige ForsikringsupportingInsurance partner offering vehicle insurance through the dealership
- Tryg ForsikringsupportingInsurance partner offering vehicle insurance through the dealership
- Enter ForsikringsupportingInsurance partner offering vehicle insurance through the dealership
- LadeekspertencorePartner for home EV charger installation. Authorised electrical installer providing fixed-price installation services including 48-hour guarantee for the first 5 years
- WallboxcoreHome EV charger brand offered through Birger N. Haug including Pulsar Max model with smart charging features
- DefacoreNorwegian home EV charger brand offered through Birger N. Haug including Defa Power, a test-winning product
- ZapteccoreNorwegian home EV charger brand offered through Birger N. Haug. Zaptec Go was awarded Best in NAF test 2022
- EaseecoreHome EV charger brand offered through Birger N. Haug including Easee Charge Up with integrated 4G and load balancing
Scale indicators9 records
Recent moves18 records
Expansion highlights6 records
Birger N. Haug competitors and assessment
Company assessmentEmerging players
- Auto1 Group: Pan-European online used-car platform with operations in Norway. Competes with BNH's used-car business through digital sourcing, inspection, and direct-to-consumer sale of pre-owned vehicles.
- CarNext: Volkswagen Group's digital used-car retail platform with growing Norwegian presence. Competitor to BNH's Bruktbil PLUSS and Outlet concepts; an emerging digital-native player in the same used-car retail category.
Direct peers
- Bilia: Largest Nordic automotive dealer group with multi-brand retail, service, and car rental operations. Highly comparable to BNH's diversified dealership-rental-service model across the Scandinavian market.
- Bavaria (BMW/Mini dealer, Norway): Leading Norwegian BMW and Mini retailer with showrooms and workshops, full-service new and used car sales, financing, and integrated service operations — directly comparable to BNH's premium-leaning multi-brand retail model.
- Møller Mobility Group (Møller Bil): Norway's largest multi-brand automotive retailer (Volkswagen, Audi, Skoda, SEAT, Cupra). Directly comparable to Birger N. Haug as a full-service dealer group offering new and used cars, workshops, financing, and fleet services across Norway.
- RøhneSelmer: Established Norwegian automotive dealer group, Volvo and Polestar partner, with multi-site retail and service operations in the Oslo region. Direct competitor in the same catchment as BNH with comparable one-stop-shop offerings.
Regional players
- AutoSør / Auto-Huset: Regional Norwegian car retailer with multi-brand new and used car sales plus workshop services. Comparable as a mid-sized multi-brand dealership operating in the same Norwegian market.
Others
- Finn.no (Schibsted) – Bil section: Norway's dominant general/marketplace site where the vast majority of new and used cars are listed. Functions as a key indirect channel/competitor shaping the economics of BNH's used-car and online sales operations.
- Hertz Norway: Major car rental operator in Norway directly competing with BNH's 500+ vehicle Bilutleie subsidiary in the short- and long-term rental segment adjacent to the core retail business.
Broad incumbents
- Hedin Mobility Group: Large Nordic multi-brand mobility and dealership platform spanning vehicle retail, distribution, and aftersales. A broad incumbent whose wide portfolio competes with BNH's sales-and-service model across Northern Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Birger N. Haug social profiles
Digital presenceBirger N. Haug compliance and trust
Trust signalCompliance2 records
Birger N. Haug financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birger N. Haug leadership team
Management profileNumber of profiles
Profiles15 records
Birger N. Haug subsidiaries and ownership
Company hierarchySubsidiaries1 record
Birger N. Haug funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birger N. Haug M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birger N. Haug
What does Birger N. Haug do?
Birger N. Haug is a family-owned multi-brand car dealership that retails new vehicles (Nissan, Hyundai, MG, Subaru, BYD) and used cars across seven locations in Oslo and Viken, supported by in-house workshop services, a 500+ vehicle car rental subsidiary, home EV charger sales and installation, and financing/insurance placement. It targets both private consumers and small business fleet customers in Norway's Oslo region with a particular emphasis on electric vehicles.
Is Birger N. Haug a public or private company?
Birger N. Haug is a private company. It is classified as family owned and is currently operating.
When was Birger N. Haug founded?
Birger N. Haug was founded in 1947. It employs 251 to 500 people.
Where is Birger N. Haug based?
Birger N. Haug is headquartered in Oslo, Norway, in the Europe region.
How does Birger N. Haug make money?
Seven revenue lines are on record. New car sales are the primary driver. The others are used car sales, workshop and service, car rental, EV charging equipment and installation, financing services and insurance services.
Who are Birger N. Haug's main competitors?
Emerging players on record are Auto1 Group and CarNext. Direct peers are Bilia, Bavaria (BMW/Mini dealer, Norway), Møller Mobility Group (Møller Bil) and RøhneSelmer. AutoSør / Auto-Huset is listed as a regional player. Others are Finn.no (Schibsted) – Bil section and Hertz Norway. Hedin Mobility Group is listed as a broad incumbent.
Does Birger N. Haug have an API?
No public API is recorded for Birger N. Haug.