The Makery Ug (haftungsbeschrankt)

What The Makery Ug (haftungsbeschrankt) does

The Makery UG (haftungsbeschränkt) is a Berlin-headquartered online marketplace that aggregates creative workshops and DIY craft boxes from a curated network of nearly 200 independent local creatives, offering consumers access to more than 700 experience listings across categories including cooking, natural cosmetics, candle-making, macramé, jewellery, papermaking, and visual arts. The platform covers 12+ German cities for in-person workshops, supports live online workshops, and ships DIY-Sets domestically within Germany. The technology stack is a conventional web-based marketplace using Stripe and PayPal for payment processing, Cloudflare for CDN/security, and MailChimp for newsletter automation, with marketing driven through Instagram, Facebook, Pinterest, and SEO; no proprietary AI/ML capabilities or public APIs are documented.

The Makery generates revenue primarily as a commercial agent (Handelsvertreter) on behalf of workshop providers and DIY-box sellers, retaining a commission on each ticket or kit sale rather than employing a subscription model. Individual workshop tickets are priced per provider and range from approximately €25 to €250, DIY-Sets from €22 to €65 (all-inclusive of VAT and domestic shipping), and gift vouchers — valid for three years and redeemable across the full catalog — function as both a gifting product and a low-cost customer-acquisition/referral mechanism. Group and corporate event bookings (bachelorette parties, birthdays, team-building) are handled through a separate B2B portal, themakery-agency.de, with dedicated coordinators. The customer base is structurally dispersed across individual B2C consumers, group event organisers, and ~200 creative providers on the supply side, with no enterprise customer concentration disclosed and no external funding raised since the 2017 founding by Jasper Kolb and co-founder Maija.

Name

The Makery Ug (haftungsbeschrankt)

Legal name

The Makery UG (Haftungsbeschränkt)

Website

https://themakery.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Makery UG operates a Berlin-based online marketplace connecting consumers with nearly 200 independent creatives offering 700+ workshops, DIY craft boxes, and gift vouchers across 12+ German cities, with corporate events handled through a separate agency site.

Ownership category

akta.pro rank

Product category

Creative Workshops Marketplace

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Independent Artists, Writers, and Performers (7115)

akta.pro primary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

akta.pro secondary industries

DIY Craft Kits & Project Kits Retail (CRALACAH), Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Creative workshops
• DIY craft kits
• Experience marketplace
• Gift vouchers
• Team building events

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Workshop ticket sales (service fee / commission): The Makery acts as a commercial agent (Handelsvertreter) on behalf of workshop providers, facilitating ticket sales and collecting payments. It retains a service fee (Provision) for this intermediary role. Payments are collected into a third-party account and passed on to the provider minus the commission.
2. DIY Box sales (service fee / commission): Similar to workshops, The Makery facilitates the sale of DIY boxes from third-party providers, acting as the commercial agent and retaining a service fee. DIY box prices include shipping costs for domestic deliveries.
3. Gift voucher sales: The Makery sells gift vouchers (Gutscheine) valid for 3 years for any workshop or DIY set. Vouchers can be purchased as specific workshop vouchers or as value vouchers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

The Makery operates an online marketplace (themakery.de) that aggregates and sells creative workshops, DIY craft sets, and gift vouchers on behalf of nearly 200 independent local creatives across Germany. Workshops are offered in-person in 12+ German cities and as live online sessions; DIY craft boxes are shipped domestically. The company acts as a commercial agent (Handelsvertreter) and earns a commission/service fee on each transaction.

Product overview

The Makery is a web-based marketplace platform connecting users with local creative professionals for hands-on experiences. The core offering consists of in-person Workshops (available in multiple German cities), Online Workshops (remote participation), and DIY-Sets (materials shipped for home crafting). Additional services include Gift Vouchers (valid 3 years), Group Events (private celebrations), and Corporate Events (team building). The platform acts as an intermediary, handling ticket sales and payment processing while workshops are delivered by independent local providers. The portfolio spans creative categories including cooking, natural cosmetics, candles, macrame, sewing, jewelry making, art, paper craft, and plant arrangement. The platform offers more than 700 workshops and DIY sets through approximately 200 independent creative partners.

Differentiator

Problem solved

Functional benefit

Products and services

• In-person Workshops Hands-on creative workshops taught by independent local artisans and experts in German cities including Berlin, Hamburg, Leipzig, Munich, Stuttgart, Cologne, Ruhrgebiet, Hannover, Münster, Frankfurt, and Düsseldorf. Categories include cooking, natural cosmetics, candles, macramé, sewing, jewellery, DJing, papermaking, and art. Prices range approximately €25 to €250 per workshop.
• DIY-Sets Do-it-yourself craft kits shipped domestically within Germany containing all materials and instructions for at-home creative projects. Examples include Dip Dye Candles (€26), Mood Candles (€40), One Korea cooking box (€43), Needle Painting Embroidery Barn Owl (€35), and Korea Game (€22). Prices include free domestic shipping.
• Online Workshops Live virtual workshops delivered remotely via video, allowing participants to join from anywhere. Includes craft tutorials, cooking classes, and creative skill-building sessions.
• Gutscheine (Gift Vouchers) Gift certificates valid for 3 years from date of issue, redeemable for any of the 700+ workshops or DIY sets on the platform. Available as workshop-specific vouchers or open-value vouchers with custom amounts. Printable or delivered as a gift card by post.
• Gruppenevents (Group Events) Customized group bookings for private events including bachelorette parties, birthday celebrations, and friend gatherings. Includes coordination with workshop providers and arrangement of materials through a dedicated private-events team (Leoni and Gloria).
• Firmenevents (Corporate Events) Team building and corporate event packages organized through a separate agency portal (themakery-agency.de). Customized creative experiences for company teams and employee wellbeing programs, handled by dedicated agency staff.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mydays: Mydays is a major German experience-gift marketplace offering workshops, events, and short breaks redeemable through vouchers. It directly overlaps with The Makery on creative workshops, DIY-style experiences, and gift-voucher sales channels.
• Jochen Schweizer: Jochen Schweizer is one of Germany's largest experience-gift marketplaces, offering creative and adventure experiences redeemable via vouchers. Comparable to The Makery in that it operates a German experience marketplace with a gift-voucher (Gutschein) revenue mechanic.
• ClassBento: ClassBento is a marketplace connecting consumers with local creative workshop hosts across categories like craft, cooking, and art. It is directly comparable to The Makery as a curated creative-workshop booking platform with a provider-network model.
• Creativebug: Creativebug is an online craft and DIY class platform offering video tutorials and kits across textiles, art, and crafts. Comparable to The Makery's online-workshop and DIY-set offerings for hobbyist creators at home.

Broad incumbents

• Eventbrite: Eventbrite is a large events marketplace that hosts creative workshops and DIY classes alongside broader event categories. It overlaps with The Makery's ticketing and discovery model but at much larger scale and across many verticals.
• Airbnb Experiences: Airbnb Experiences is a global online experiences marketplace that includes creative workshops and DIY classes. It competes for the same end-customer wallet as The Makery but operates at vastly greater scale, brand, and geographic reach.
• GetYourGuide: GetYourGuide is a global tours, attractions, and experiences marketplace that has expanded into workshops and creative classes. It overlaps with The Makery's offerings category but at much larger scale and with broader travel and leisure positioning.
• Skillshare: Skillshare is an online learning community with thousands of creative classes in crafts, art, and design. It overlaps with The Makery's online-workshop category as a global creative-learning destination.
• Etsy: Etsy is a global marketplace for handmade craft supplies, kits, and creative goods. It is comparable to The Makery's DIY-set retail line as a broad destination for craft materials and project kits purchased by hobbyists.
• Fever: Fever is a global experiences and events marketplace featuring creative workshops, classes, and leisure activities. It competes with The Makery for urban consumers seeking creative leisure experiences, particularly across European cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/themakery.de
• Instagraminstagram.com/themakery.de
• Pinterestpinterest.de/themakery_de
• LinkedInlinkedin.com/company/themakery-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Makery Ug (haftungsbeschrankt)