The Bar People Limited
The Bar People Limited is a London-based mobile bar hire and event services company serving UK corporate events, weddings, festivals, and private celebrations through modular pop-up bars, all-inclusive packages, and a 100+ person event staffing pool.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Bar People Limited does
The Bar People Limited is a London-headquartered, privately held mobile bar hire and event services company incorporated in England and Wales (Company Number 12161824), operating across the United Kingdom. The company provides modular pop-up bar setups in 5FT, 10FT, 15FT, 35FT, and 40FT island configurations that are customisable by size, colour, and theme, and supports them with a pool of over 100 in-house and part-time mixologists, bartenders, and event staff. Its service portfolio spans four commercial models—Dry Hire (customer-supplied beverages, £695–£2,395), Cash Bar (pay-per-drink from guests, £495–£1,495), All-Inclusive per-head packages (£2,995–£6,995), and standalone Staff Hire, Glass Hire, and full Event Management—delivered through a direct-to-customer GTM with dedicated corporate and private events leads and a 17hats-integrated online quote engine. Named customers include Salesforce, Hewlett Packard, Superdrug, Blacks, Praxis, and Capsule Comms, with revenue generated one-time per event, primarily across weddings, corporate functions, festivals, garden parties, birthdays, and charity galas.
The Bar People monetises per event through packaged pricing tied to guest count and duration (4–5 hours typical), with additional revenue from optional glass hire (per-glass pricing from £0.50 to £0.80) and full event planning services. Distribution is wholly direct via the company website, Instagram, email, and bespoke consultations led by event managers Jake Lee (corporate) and Kim Knight (private events and weddings). The technology stack is operational and physical rather than software-defined: reusable bar units, fridges, glassware, ice, and human staffing. Eco-friendly options (biodegradable straws, locally sourced ingredients) and modular configurability serve as the primary product differentiators, supplemented by a decade of operating history and a named enterprise client base as social proof.
The Bar People Limited firmographics
Firmographics- Name
- The Bar People Limited
- Legal name
- The Bar People Limited
- Website
- https://thebarpeople.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Bar People Limited is a London-based mobile bar hire and event services company serving UK corporate events, weddings, festivals, and private celebrations through modular pop-up bars, all-inclusive packages, and a 100+ person event staffing pool.
- Ownership category
- akta.pro rank
The Bar People Limited industry classification
Industry- Product category
- Mobile Bar Hire Services
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where The Bar People Limited is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Bar People Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Dry Hire Services: Mobile bar equipment rental where clients supply their own beverages. Packages include bar setup, professional bartending staff, glassware, ice, and equipment. Customer provides beverages. Revenue is one-time per event based on guest count and duration.
- Cash Bar Services: Pay-per-drink model where guests purchase beverages directly. Company provides complete bar setup, professional staff, and all beverages. Revenue generated through drink sales with minimum sales requirements. Host may cover shortfall if sales don't meet agreed minimum.
- All-Inclusive Bar Packages: Fully catered experience at per-person rate covering unlimited drinks, professional staff, glassware, ice, setup, and takedown. Packages tailored by guest count (50, 100, 250 guests) with 4-5 hour durations. Revenue is per-head with one inclusive price.
- Event Management Services: Full-service event planning and coordination including venue selection, vendor management, timeline creation, on-site coordination, and personalised service. Comprehensive planning from concept to execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 50 Guests | 4 Hrs | Dry Hire - £695/ex VAT |
| One time/ perpetual license | Pay-as-you-go | 100 Guests | 4 Hrs | Dry Hire - £1395/ex VAT |
| One time/ perpetual license | Pay-as-you-go | 250 Guests | 5 Hrs | Dry Hire - £2395/ex VAT |
| Transaction based/ take rate | Pay-as-you-go | 50 Guests | Unlimited hrs | Cash Bar - £495/ex VAT |
| Transaction based/ take rate | Pay-as-you-go | 100 Guests | Unlimited hrs | Cash Bar - £895/ex VAT |
| Transaction based/ take rate | Pay-as-you-go | 250 Guests | Unlimited hrs | Cash Bar - £1495/ex VAT |
| Subscription | Pay-as-you-go | 50 Guests | 4 Hrs | All Inclusive - Price on consultation |
| Subscription | Pay-as-you-go | 100 Guests | 4 Hrs | All Inclusive - £2995/ex VAT |
| Subscription | Pay-as-you-go | 250 Guests | 5 Hrs | All Inclusive - £6995/ex VAT |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Bar People Limited product offering
Product offeringCore offering
The Bar People Limited supplies mobile bar units, professional bartending staff, and full beverage service for corporate and private events across the United Kingdom. Offerings are delivered through three principal packages — Dry Hire (equipment and staff with client-supplied drinks), Cash Bar (pay-per-drink service run by the company), and All-Inclusive (per-guest unlimited drinks with full setup and service) — supplemented by standalone Staff Hire, Glass Hire, and Event Management services. The company also provides modular Pop-Up Bars in 5FT to 40FT island configurations that are customisable in size, colour, and theme.
Product overview
The Bar People Limited operates as a London-based mobile bar service provider offering four core service packages: All Inclusive Bar Hire (full-service with drinks, staff, and equipment included), Dry Hire (bar equipment and staff only, customer supplies beverages), Cash Bar Hire (pay-per-drink model), and Event Management. The company also provides standalone Staff Hire and Glass Hire add-on services. Core offerings include modular Pop-Up Bars in five sizes (5FT to 40FT Island) starting from £295. The service portfolio spans multiple event types—weddings, corporate events, birthday parties, garden parties, festivals, charity events, and more—each with tailored bar configurations. The company maintains a team of over 100 event professionals and has served clients including Salesforce, Hewlett Packard, Superdrug, and Blacks.
Differentiator
Problem solved
Functional benefit
Products and services
- All Inclusive Bar Hire Full-service bar hire covering drinks, professional staff, glassware, ice, equipment, setup, and takedown at a per-guest rate. Customers provide the guests; The Bar People delivers complete bar service for corporate functions, weddings, and private events.
- Dry Hire Bar equipment rental and staffing package in which the client supplies their own beverages. Includes a mobile bar unit, professional bartending staff, glassware, ice, and equipment, with packaged rates for 50, 100, and 250 guests.
- Cash Bar Hire Pay-per-drink bar service where guests purchase their own drinks. The Bar People provides the bar, professional staff, and beverages, with packages for 50, 100, and 250 guests and minimum sales thresholds.
- Staff Hire Standalone supply of professional bartending and event staff — including skilled mixologists and trained bar personnel — for events run by external organisers who already have their own bar setup or venue.
- Event Management Full event planning and coordination service covering venue selection, vendor management, timeline creation, and on-site coordination from concept to execution, led by dedicated event managers.
- Pop-Up Bars Modular mobile bar setups available in 5FT, 10FT, 15FT, 35FT and 40FT Island configurations, fully customisable in size, colour, and theme for indoor and outdoor venues, starting from £295.
- Glass Hire Hassle-free glassware rental with delivery of polished, wrapped glasses directly to the event location and collection after the event. Available glass types include 12oz (£0.60), Margarita (£0.80), Flute, Wine, Gin Bowl, Martini (£0.75), Shot (£0.50), ½ Pint, Pint, and Whisky (£0.65).
Companies that use The Bar People Limited
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles3 records
The Bar People Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Bar People Limited partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Bar People Limited competitors and assessment
Company assessmentDirect peers
- Bottle & Co: UK mobile bar and cocktail service provider offering bar hire, mixology services, and event staffing for private and corporate events. Directly comparable in service mix, target customers, and event verticals.
- The Mobile Bar Company: UK-based mobile bar service offering modular bar units, bartender hire, and event bar packages for weddings and corporate functions. Operates in the same niche with similar nationwide delivery and tiered package structure.
- Mixology Group: UK-based mobile bar hire and cocktail event services company offering similar mixologist staffing, bar setups, and corporate/private event packages. Direct competitor with overlapping product portfolio and customer segments across weddings and corporate events.
- Goose & Berry: UK event catering and bar services company offering mobile bars, cocktail packages, and full event catering for weddings and corporate events. Comparable in product breadth, event vertical focus, and bespoke service model.
- The Drinks Lab: UK cocktail and mobile bar services company offering mixologist hire, cocktail masterclasses, and event bar packages for corporate and private clients. Comparable in cocktail-led proposition and target customer mix.
- Two Fingers Bar Hire: UK mobile bar hire specialist providing bar setups, bartender staffing, and drink packages for weddings and private events. Direct competitor in the modular mobile bar hire niche with overlapping service tiers.
- Flair Event Bars: UK mobile bar hire company providing modular pop-up bars, mixologist staffing, and all-inclusive drink packages for weddings, corporate events, and private parties. Closely comparable in product offering, geographic focus, and event verticals.
Emerging players
- Eventologists: UK event services company offering bar hire alongside broader event production, styling, and coordination services. Partial overlap on bar services but broader event-management focus differentiates the proposition.
- Carnival UK Event Hire: UK event equipment and bar hire provider offering mobile bars, furniture, and event infrastructure for corporate and private events. Adjacent competition on bar equipment with broader event rental portfolio.
Others
- Eventful Hire: UK event equipment and staffing hire platform aggregating bar, furniture, and event supplies. Adjacent rather than directly competitive, but indicative of the fragmented marketplace where The Bar People competes for customer attention.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Bar People Limited social profiles
Digital presenceThe Bar People Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bar People Limited leadership team
Management profileNumber of profiles
Profiles2 records
The Bar People Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bar People Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bar People Limited
What does The Bar People Limited do?
The Bar People Limited supplies mobile bar units, professional bartending staff, and full beverage service for corporate and private events across the United Kingdom. Offerings are delivered through three principal packages — Dry Hire (equipment and staff with client-supplied drinks), Cash Bar (pay-per-drink service run by the company), and All-Inclusive (per-guest unlimited drinks with full setup and service) — supplemented by standalone Staff Hire, Glass Hire, and Event Management services. The company also provides modular Pop-Up Bars in 5FT to 40FT island configurations that are customisable in size, colour, and theme.
Is The Bar People Limited a public or private company?
The Bar People Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bar People Limited founded?
The Bar People Limited was founded in 2014. It employs 1 to 10 people.
Where is The Bar People Limited based?
The Bar People Limited is headquartered in London, United Kingdom, in the Europe region.
How does The Bar People Limited make money?
Four revenue lines are on record. Dry Hire Services are the primary driver. The others are cash Bar Services, all-Inclusive Bar Packages and event Management Services.
Who are The Bar People Limited's main competitors?
Direct peers on record are Bottle & Co, The Mobile Bar Company, Mixology Group, Goose & Berry, The Drinks Lab, Two Fingers Bar Hire and Flair Event Bars. Emerging players are Eventologists and Carnival UK Event Hire. Eventful Hire is listed as an others.
Does The Bar People Limited have an API?
No public API is recorded for The Bar People Limited.
What industry is The Bar People Limited in?
The Bar People Limited's product category is Mobile Bar Hire Services. Its primary akta.pro industry code is HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending). Its NAICS code is 722410 and its SIC code is 5810.