Drinks Lab
Drinks Lab is a Los Angeles-based privately held beverage and lifestyle brand, founded in 2017, that develops modern drink concepts and products for consumer markets. It operates with a small team of 11-50 employees.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Drinks Lab does
Drinks Lab is a privately held, for-profit beverage and lifestyle brand that develops modern drink concepts and products. Founded in 2017, the company is headquartered in Los Angeles, California, and operates with a small team of 11-50 employees. Its positioning as a lifestyle brand indicates an orientation toward consumer-facing marketing and brand-driven product development rather than technology infrastructure.
The company's product surface, distribution model, pricing mechanics, and customer segments are not documented in the available source data; the company's website reportedly presents only a verification or waiting page to non-verified visitors, which limits primary-source visibility. There is no disclosed information on product portfolio, formulation IP, manufacturing approach, retail or DTC channels, or partnership arrangements, leaving the operating model substantially opaque.
Available external signals include only a single source identifier confirming no public API or developer-facing platform exists, which is consistent with a consumer packaged goods orientation rather than a software or data business. No funding rounds, ownership details, revenue figures, or management team information have been disclosed in the aggregated sources, so the company's capital base, growth trajectory, and commercial scale cannot be triangulated from the supplied data.
Drinks Lab firmographics
Firmographics- Name
- Drinks Lab
- Website
- https://thedrinklabs.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 11–50 employees
- Short description
- Drinks Lab is a Los Angeles-based privately held beverage and lifestyle brand, founded in 2017, that develops modern drink concepts and products for consumer markets. It operates with a small team of 11-50 employees.
- Ownership category
- akta.pro rank
Drinks Lab industry classification
Industry- Product category
- Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where Drinks Lab is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Drinks Lab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales
Drinks Lab product offering
Product offeringCore offering
Drinks Lab is a beverage and lifestyle brand that develops modern drink concepts and products. The company creates and markets new beverage offerings within the consumer drinks category, operating from Los Angeles, United States.
Product overview
Unable to determine from source data. The source page displays only a verification/wait message without any substantive information about the company's products or services.
Differentiator
Problem solved
Functional benefit
Companies that use Drinks Lab
Customer profileIdeal customer profiles1 record
Drinks Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Drinks Lab partnerships and signals
Strategic signalRecent moves1 record
Drinks Lab competitors and assessment
Company assessmentEmerging players
- Sunwink: Sunwink is a smaller functional beverage brand offering superfood-powered sparkling drinks. Comparable as an emerging modern functional beverage brand competing for the same health-conscious consumer.
- Töst Beverages: Töst is a modern non-alcoholic sparkling beverage brand positioned in the lifestyle/premium segment. Comparable to Drinks Lab as a smaller modern beverage brand targeting lifestyle-oriented consumers.
Direct peers
- Health-Ade Kombucha: Health-Ade is a leading functional kombucha brand positioned around gut health and lifestyle branding. Comparable to Drinks Lab as a modern functional beverage CPG brand.
- De Soi: De Soi is a non-alcoholic aperitif brand with functional ingredients, marketed as a modern lifestyle beverage. Directly comparable on the functional/lifestyle beverage thesis.
- Olipop: Olipop is a modern functional beverage brand developing better-for-you sodas with prebiotics and botanicals. Comparable to Drinks Lab on the "modern drink concepts as lifestyle brand" positioning in the functional soft drink category.
- Recess: Recess is a lifestyle beverage brand offering functional sparkling waters with adaptogens and hemp. Comparable to Drinks Lab on the modern lifestyle beverage positioning and functional ingredients angle.
- Poppi: Poppi is a functional soda brand combining apple cider vinegar with modern flavors, sold as a lifestyle CPG product. Highly comparable to Drinks Lab's positioning as a modern, wellness-oriented beverage brand.
- Kin Euphorics: Kin Euphorics is a non-alcoholic functional beverage brand positioned as a modern lifestyle alternative to alcohol. Comparable to Drinks Lab on the lifestyle-branded functional beverage positioning.
Broad incumbents
- Athletic Brewing Company: Athletic Brewing is the largest non-alcoholic craft beer brand, demonstrating how a modern lifestyle beverage brand can scale into a category leader. Broader incumbent in the modern beverage lifestyle space.
- Califia Farms: Califia Farms is a Los Angeles-based plant-based beverage brand (oat milk, creamers, cold brew) with strong lifestyle branding. Comparable as a LA-rooted modern beverage CPG brand.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights3 records
Customer concentration
Drinks Lab social profiles
Digital presenceDrinks Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drinks Lab leadership team
Management profileNumber of profiles
Drinks Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drinks Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drinks Lab
What does Drinks Lab do?
Drinks Lab is a beverage and lifestyle brand that develops modern drink concepts and products. The company creates and markets new beverage offerings within the consumer drinks category, operating from Los Angeles, United States.
When was Drinks Lab founded?
Drinks Lab was founded in 2017. It employs 11 to 50 people.
Where is Drinks Lab based?
Drinks Lab is headquartered in Los Angeles, United States, in the North America region.
Who are Drinks Lab's main competitors?
Emerging players on record are Sunwink and Töst Beverages. Direct peers are Health-Ade Kombucha, De Soi, Olipop, Recess, Poppi and Kin Euphorics. Broad incumbents are Athletic Brewing Company and Califia Farms.
Does Drinks Lab have an API?
No public API is recorded for Drinks Lab.
What industry is Drinks Lab in?
Drinks Lab's product category is Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 3121 and its SIC code is 2080.