Take Aim Gun Range, Inc.

What Take Aim Gun Range, Inc. does

Take Aim Gun Range, Inc. is a privately held, family-run indoor shooting range and firearm retail business headquartered in Sarasota, Florida. Founded in 1999, the company operates a single climate-controlled facility at 1865 61st Street with 13 lanes at 25 yards (10 pistol lanes and 3 rifle lanes), air filtration, and a connected retail showroom. The core product set spans the indoor gun range, firearm and accessory retail (in-store plus online via TheShootingStore.com warehouses in North Carolina and Louisiana), a changing inventory of handgun and rifle rentals, full-automatic machine gun experiences, and a structured training program covering Florida concealed carry licensing, G License requalification for armed security guards, private lessons, and women-focused courses such as Women With Weapons.

The business makes money through a mix of usage-based, subscription, and hardware sales streams. Range access requires a $12 annual basic membership, with per-session lane fees of $16 for one person or $21 for two, and $10.50 per person for groups up to four. Gun rentals are $15 for the first firearm plus ammunition, with discounts for additional guns. Concealed carry and G License classes are priced at $70 per session, private lessons at $70 per hour, and machine gun rentals at $30-$35 per session including instructor time. Firearms, accessories, targets ($1.00-$1.25), and eye/ear protection ($1.50) generate additional transaction revenue, and the company runs recurring community events (Monday Night Action Shoot, USPSA Club Shoots, Ladies Shoot Free Thursdays) to drive repeat foot traffic.

The go-to-market is direct-to-consumer, anchored by a physical storefront in Sarasota with secondary e-commerce reach through two out-of-state warehouses. Marketing leans on educational blog content (concealed carry preparation, first-time range guides, firearm selection), social channels (Facebook, Twitter, Pinterest, LinkedIn), and Yelp/Facebook reviews. The company serves a diversified customer base spanning recreational shooters, first-time firearm owners, concealed carry applicants, competitive shooters, women, security professionals, and active/retired law enforcement, military, and first responders (the latter receiving half-price range access).

Name

Take Aim Gun Range, Inc.

Legal name

Take Aim Gun Range, Inc.

Website

https://takeaimgunrange.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Take Aim Gun Range operates a climate-controlled indoor shooting range, firearm retail shop, rentals, and training classes out of a single Sarasota, Florida location, serving recreational shooters, concealed carry applicants, and competitive and women shooters across the Gulf Coast.

Ownership category

akta.pro rank

Product category

Indoor Shooting Range and Firearm Services

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Indoor shooting range
• Firearm retail
• Gun rentals
• Firearms training
• Concealed carry classes

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Range Lane Rental: Shooting lane rentals at $16-$21 per session depending on number of shooters, valid all day
2. Annual Memberships: $12 per year basic membership required for range access
3. Gun Rentals: Firearm rentals at $15 per weapon plus ammo; $15 first gun, $7 for additional guns
4. Firearm Sales: Retail firearms and accessories sales in-store and online through warehouses in NC and LA
5. Training Classes: Concealed weapon/firearm license classes at $70, private lessons at $70/hour, firearm safety training
6. Machine Gun Rentals: Full automatic machine gun rental experiences at $30-$35 per session with certified instructor
7. Targets and Accessories: Targets priced $1.00-$1.25; eye and ear protection rental at $1.50 each; snacks and refreshments

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Take Aim Gun Range operates a climate-controlled indoor shooting facility in Sarasota, Florida with 13 lanes (10 pistol, 3 rifle) at 25 yards. The company sells firearms and accessories through an in-store gun shop and online warehouses, rents firearms including machine guns, and delivers NRA/FDLE-certified training including concealed carry licensing, private lessons, and women-focused courses.

Product overview

Take Aim Gun Range offers a unified suite of firearms-related products and services centered around its climate-controlled 13-lane indoor gun range in Sarasota, Florida. The core offering combines the indoor shooting range with three interconnected services: Gun Rentals (for trying firearms before purchase), the Gun Shop (firearms and accessories retail with online warehouse options), and Firearm Safety & Skill Training (concealed carry classes, private lessons, and specialized courses like Women With Weapons). Additional offerings include Machine Gun Rentals for full-auto experience, event-based activities (Monday Night Action Shoot, Ladies Shoot Free), and a Basic Membership program required for range access. The business operates as a single-location retail and training facility with online e-commerce integration through TheShootingStore.com warehouses.

Differentiator

Problem solved

Functional benefit

Brands

• The Shooting Store: Online warehouse shopping platform available through the gun shop for purchasing firearms and accessories from warehouse locations in North Carolina and Louisiana

Products and services

• Indoor Gun Range Access

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Palm Beach Shooting Center: Florida indoor shooting range and gun retailer offering rentals, training classes, and concealed carry instruction. Comparable operating model concentrated in the same Florida market.
• Top Gun Range: Florida-based indoor shooting range and firearms retailer in Miami offering lane rentals, training, and retail — directly comparable service mix to Take Aim with overlapping Florida geography.
• Bullseye Shooting Range: Indoor shooting range and firearms retailer with locations in Florida offering lane rentals, training, and retail — directly comparable service mix and customer segments.
• Florida Gun Center: South Florida firearms retailer and indoor range offering training and concealed carry certification — comparable retail + range + training model within the same regulatory and demographic context as Take Aim.

Broad incumbents

• Dick's Sporting Goods: Large sporting goods retailer with a firearms department in most locations. Overlaps with Take Aim's retail side as a competitor for firearms/accessories but does not operate training or range services.
• Bass Pro Shops: National outdoor recreation retailer with extensive firearms, ammunition, and accessories departments plus in-store shooting range partnerships. Competes with Take Aim on the gun shop side at a vastly larger scale.
• Academy Sports + Outdoors: Multi-state sporting goods retailer carrying firearms, ammunition, and accessories across hundreds of stores. Overlaps with Take Aim on retail but does not operate indoor ranges.

Direct peers

• Range USA: Multi-state indoor shooting range chain combining range access, firearms retail, rentals, and training classes under one roof. Operates at a significantly larger scale than Take Aim but with an identical product mix.
• Shoot Straight: Florida-headquartered indoor shooting range and firearms retail chain offering lane rentals, gun sales, training, and concealed carry classes across multiple locations — the closest direct comparable to Take Aim's multi-service model in the same state.

Others

• NRA (National Rifle Association): National firearms training and certification body whose NRA-certified instructor credentials underpin Take Aim's training offerings. An ecosystem enabler rather than a direct competitor, but adjacent to the training revenue line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?text=Home&url=https%3A%2F%2Ftakeaimgunrange.com%2F
• Facebookfacebook.com/TakeAimGunRange
• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Ftakeaimgunrange.com%2F
• LinkedInlinkedin.com/company/take-aim-gun-range-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Take Aim Gun Range, Inc.