Sveriges Veteranförbund (SVF)

Name

Sveriges Veteranförbund (SVF)

Legal name

Sveriges Veteranförbund (SVF)

Website

https://sverigesveteranforbund.se

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Veterans Affairs Member Services

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Volunteer Safety, Safeguarding & Risk Management Services (EDAIAGAN)

Keywords

• Veteran peer support
• Veteran advocacy services
• Commemorative ceremonies
• Veteran membership organization
• Charitable fundraising campaigns

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Membership fees: Revenue generated through membership subscriptions (both ordinary members who are veterans and support/stödmedlemmar who are non-veteran supporters). Members receive the quarterly magazine Svensk Veteran, access to all association activities, and regular updates from their local association.
2. Gula Bandet (Yellow Ribbon) fundraising: The Gula Bandet campaign raises voluntary donations from individuals, companies, and campaigns to provide peer support and financial assistance to veterans and their families. The Yellow Ribbon symbol is worn to show support and donations are collected via the website and at events.
3. Merchandise sales (FN products, Nobel medals): SVF sells FN-related merchandise (basker/beret, emblem, scarf, cap) through Bodens Soldathem and Eksjö Soldathem. The organization also holds exclusive rights to sell the Nobel Medal in silver commemorating the 1988 Nobel Peace Prize awarded to UN peacekeeping forces, available in large (599 kr) and small (339 kr) sizes, with FN diploma and buckle included.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sveriges Veteranförbund (SVF) is a non-profit membership organization that supports Swedish military and civilian overseas veterans through peer support (kamratstöd), local association activities, commemorative ceremonies, advocacy, and the Gula Bandet (Yellow Ribbon) fundraising campaign. It distributes a quarterly member magazine (Svensk Veteran), produces educational documentary content, and sells commemorative merchandise including the Nobel Peace Prize medal in silver and FN-themed products through partner Soldathem outlets. Its reach is domestic (Sweden-only) and is structured around 26+ local associations and 50+ meeting places nationwide.

Product overview

Sveriges Veteranförbund (SVF) is a membership organization for Swedish military and civilian overseas veterans, not a technology product company. The organization operates a membership platform with approximately 27 local associations and various interest sections. Core offerings include peer support (kamratstöd), the Gula Bandet (Yellow Ribbon) fundraising campaign for veteran assistance, the member magazine Svensk Veteran (published four times annually), educational content through the YouTube series 'I rikets tjänst', medal sales including the Nobel Peace Prize medal for UN veterans, FN (UN) merchandise, and the Honor Guard (Hedersvakt) ceremonial service.

Differentiator

Problem solved

Functional benefit

Brands

• Gula Bandet: The Yellow Ribbon campaign — a fundraising initiative selling yellow ribbons to provide peer support and financial assistance to Swedish overseas veterans.

Products and services

• Gula Bandet (Yellow Ribbon)
• Svensk Veteran (Member Magazine)
• I rikets tjänst (YouTube Series)
• Medaljen Nobels fredspris (Nobel Peace Prize Medal)
• FN-produkter (UN Products) UN-themed merchandise including baskers (berets), emblems, scarves, and caps, sold through authorized retail partners Bodens Soldathem and Eksjö Soldathem in Sweden.
• Hedersvakt (Honor Guard) A voluntary ceremonial honor guard service provided by SVF members at veteran funerals, ceremonies, and commemorative events; travel costs for the Honorary Guard are financed by the Swedish Armed Forces (Försvarsmakten).
• Kamratstöd (Peer Support Service) A peer support service delivered by trained peer supporters that connects Swedish overseas veterans with resources, mutual assistance, and emotional support before, during, and after international deployments, with the lead managed by P-G Dolk at the SVF kansli.
• SVF Membership Recurring membership in Sveriges Veteranförbund, available to Swedish overseas veterans and to stödmedlemmar (support members) who are non-veteran backers. Members choose a local association at enrollment, receive the quarterly Svensk Veteran magazine, access association activities, and obtain regular updates. Self-serve enrollment via veteranforbundet-groups.membersite.se.

Quantifiable outcome

• Approximately 70,000 Swedish veterans served since 1946 are represented by SVF
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, minor and moderate.

• H.K.H. Prins Carl Philip (Förbundets höge beskyddare)coreOthers · 1 January 2011Prince Carl Philip has served as SVF's High Protector since 2011 (approved by H.M. The King on 30 December 2011, extended in 2017). His involvement lends significant royal prestige to the organization and its mission of honoring Swedish veterans.
• Försvarsmakten (Swedish Armed Forces)coreStrategic or Co-development PartnerFörsvarsmakten collaborates with SVF to organize Veterandagen (May 29), funds travel costs for the Hedersvakt (Honorary Guard) at veteran funerals, and jointly operates through the Veterancentrum. Försvarsmakten invites veterans to ceremonies and coordinates the state ceremony.
• Försvarsmaktens VeterancentrumcoreStrategic or Co-development PartnerVeterancentrum is the Swedish Armed Forces' dedicated unit for veteran policy and support, led by Eric Winquist. It works closely with SVF on Veterandagen planning, veteran outreach, and coordination with the 10 government agencies that send personnel on international missions.
• Bodens SoldathemminorChannel Partner/ Reseller/ DistributorBodens Soldathem is an authorized retail outlet for SVF's FN merchandise (basker/berets, emblems, scarves, caps). Located in Boden, open Mon–Fri 8–21, Sat–Sun 10–22. Contact: [email protected], 0921-348 600.
• Eksjö SoldathemminorChannel Partner/ Reseller/ DistributorEksjö Soldathem is an authorized retail outlet for SVF's FN merchandise. Located in Eksjö, open Mon–Thu 8–21, Fri 8–13. Contact: [email protected], 0381-142 82.
• InvidzonenminorOthersInvidzonen is listed as a partner organization, providing mutual support to the veteran community. Nature of partnership not further detailed on the SVF website.
• IdrottsveteranernaminorOthersIdrottsveteranerna is listed as a partner organization — a separate veterans' sports association. Nature of partnership not further detailed.
• RekylmoderateGTM or Marketing PartnerRekyl was recognized as Årets Veteran 2021 and is a corporate partner that supports veterans and the defenders of Swedish peace and democracy. The company is cited as a model for corporate engagement in veteran causes and collaborates with SVF.
• Soldathem (general network)minorChannel Partner/ Reseller/ DistributorThe network of Swedish Soldathem (soldier homes) in garrison towns serves as outlets for FN merchandise and as local support hubs for veterans. Key locations include Boden and Eksjö for merchandise sales.
• Folk och FörsvarminorOthersFolk och Försvar is listed as a partner organization on SVF's website, indicating collaboration in the defense and security policy discourse sphere.
• OutmealsminorGTM or Marketing PartnerOutmeals is a company from Varberg that provides meals for soldiers worldwide and supports the Gula Bandet initiative — described as 'A chance to give back.' It was featured in SVF's magazine.
• MilitumminorOthersMilitum is listed as a partner organization. Nature of collaboration not detailed on SVF's site.
• FN-föreningen (FN.se)minorOthersFN-föreningen (Swedish UN Association) is listed as a partner, indicating collaboration on UN-related veteran and peace operations issues.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Others

• Soldaterhjem (Norwegian Armed Forces Welfare Service): Norwegian network of Soldathem (soldier homes) similar to SVF's Bodens and Eksjö Soldathem partners. Provides welfare, fellowship, and merchandise/reunion infrastructure for Norwegian military personnel and veterans.
• FN-föreningen (Swedish UN Association): Swedish UN Association, a listed partner of SVF with overlapping interest in UN peacekeeping and Sweden's role in international missions. Not a veteran peer per se, but a closely allied ecosystem organization for UN-related veteran commemoration and policy.

Emerging players

• Team Rubicon: Veteran-led humanitarian organization that mobilizes veterans for disaster response and community service. Comparable in mobilizing the veteran community for mission-driven service, though operating in humanitarian rather than commemorative territory.
• Help for Heroes: UK charity supporting wounded UK military personnel and veterans through recovery, rehabilitation, and community reintegration. Overlaps with SVF's Kamratstöd function and shares a community/reunion-driven model.
• Wounded Warrior Project: US-based nonprofit focused on wounded post-9/11 veterans, providing peer support, mental health programs, and advocacy. Comparable mission (peer support, advocacy, recognition) but with a tighter wounded-veteran niche and US funding scale.

Direct peers

• Danmarks Veteraner: Danish national veterans' association offering peer support and advocacy for Danish overseas veterans. Closest geographic peer with comparable mission, membership structure, and Royal Danish–affiliated defense cooperation.
• Suomen Veteraaniliitto (Finnish Veterans' Federation): Finnish national veterans' association representing war and overseas-service veterans. Comparable Nordic peer with similar commemorative, peer support, and member-driven federation structure.
• Norges Veteranforbund (NVF): Norwegian national veterans' umbrella organization providing peer support, recognition, and advocacy for Norwegian overseas veterans. Direct Nordic analog with a similar member-based, association-driven model and government ties to the Norwegian Armed Forces.

Regional players

• Australian Veterans' Association: Australia-based national veterans' advocacy and support organization. Comparable mission (advocacy, peer support, recognition) but geographically distant and serving a much larger veteran population.

Broad incumbents

• The Royal British Legion: The UK's largest armed forces charity, providing lifelong support to veterans and their families. A broader incumbent in the veterans' space with overlapping peer support, advocacy, commemorative, and fundraising functions at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/veteranforbund
• YouTubeyoutube.com/channel/UCGGPkXht88Z0C_rMN9ztCrA
• Facebookfacebook.com/SverigesVeteranforbund
• LinkedInlinkedin.com/company/sveriges-veteranf-rbund-svf-fredsbaskrarna
• Instagraminstagram.com/sveriges_veteranforbund_svf

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sveriges Veteranförbund (SVF)