Synthetic Turf International Of Florida

What Synthetic Turf International Of Florida does

Synthetic Turf International of Florida (STI Florida) is a privately held designer, supplier, and installer of synthetic turf systems headquartered in Jupiter, Florida. Founded in 1995, the company operates a single Florida office/showroom and serves residential, commercial, golf, sports, pet, and playground markets across the state, while operating within a broader Synthetic Turf International brand that maintains distribution partners in the US, Canada, Germany, France, England, Spain, and South Africa.

STI Florida's technology centers on proprietary yarn systems, backing technology, and safety-rated infill. Core product families include SoftLawn® (residential, pet, and playground landscape turf in polyethylene and polypropylene blends), EZ Tee® (polypropylene/nylon tee lines and hitting mats), the NP Series (NP45/NP50®/NP55® nylon putting surfaces), and SilverBack™ polyurethane/polypropylene backing. The firm markets the 'heaviest turf on the market' at 120 oz. per square yard and offers playground surfaces with ASTM/IPEMA certification, ADA/ABA compliance, and fall-zone ratings up to 12 feet. Celebrity and professional endorsements span David Leadbetter, Jim McLean, Ernie Els, Brett Favre, Brett Hull, and several PGA/LPGA tour players, with named institutional customers including Princeton, Georgetown, Penn State, University of Michigan, West Point, Miami Dolphins, and PGA Tour Superstore.

Revenue is generated through direct-to-consumer field sales (free in-home consultations, free samples, phone outreach) and inside sales, with installation priced per project on a quote basis. A 12-month STI customer financing program is offered alongside the product and installation services. Distribution is wholly direct within Florida, with international reach executed through the parent-brand distribution partner network rather than owned foreign entities.

Name

Synthetic Turf International Of Florida

Legal name

Synthetic Turf International

Website

https://stiturf.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Synthetic Turf International of Florida, founded in 1995 and headquartered in Jupiter, designs, supplies, and installs proprietary synthetic turf systems for residential, commercial, golf, sports, pet, and playground customers across Florida.

Ownership category

akta.pro rank

Product category

Synthetic Turf Manufacturing and Installation

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

Keywords

• Synthetic turf installation
• Artificial grass manufacturing
• Golf putting greens
• Landscape turf systems
• Playground safety surfacing

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Synthetic Turf Product Sales: STI sells proprietary synthetic turf products (SoftLawn®, EZ Tee®, NP series, etc.) directly to residential and commercial customers. Products are sold with various specifications (face weights from 56oz to 127oz per square yard, pile heights from 1/4" to 2"). The company performs custom design and professional installation. Revenue is generated through one-time product sales and installation fees. They also sell portable putting greens and DIY products.
2. Installation Services: STI provides professional custom design and installation services for residential and commercial artificial grass applications. Installation includes projects for putting greens, sports fields, playgrounds, pet turf, and commercial landscapes. They ship free product samples to prospects.
3. 12-Month Financing Program: STI offers a 12-month financing program (STI Customer Finance Flyer) for customers, indicating a payment plan option to make purchases more accessible.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

STI Florida manufactures, sells, and installs proprietary artificial turf systems for residential lawns, commercial landscapes, golf (putting greens, tee lines, bunkers), pet areas, playgrounds, and multi-sport athletic fields. Core product families—SoftLawn®, EZ Tee®, the NP nylon putting series, and Sports Turf lines—are made in America from polyethylene, polypropylene, and nylon yarn systems with SilverBack™ polyurethane backing. Customers receive custom design, professional installation, free in-home consultations, free product samples, and an optional 12-month financing program across the Florida service territory.

Product overview

Synthetic Turf International Of Florida is a synthetic turf manufacturer and installer offering a comprehensive portfolio of products across multiple application categories. The product lines include: EZ Tee golf products (EZ Tee Poly, NP50, NP55, NP45, EZ Tee Hybrid Plus) for putting greens, tee lines, and driving ranges; SoftLawn landscape products (Plush Pro, Diamond Fescue, Elite, Fine Fescue, Premium, Perennial Rye, Blue Grass Blend, Select Fescue, Annual Rye, Garden Rye, Fresh Zoysia, Golden Fescue, Island Pro, Plush Zoysia, Meadow Lush, Tall Zoysia, Spring Wave, Spring Fescue, Autumn Fescue, Ultra Luxury, Paspalum Pro, Bermuda Blend, Fresh Cut Pro, EZ Play, Kennel Cut) for lawns, landscaping, playgrounds, and pet areas; sports products (Pro Ball Turf, Trainers Choice, Sports Turf 250XP); specialty products (Bunker Turf, STI Tour Shot, STI Pro Putt, STI Fast Putt, True Roll PE, STI Bent Grass); and SoftLawn Pet Turf for residential and commercial pet facilities. These products are distributed under the STI brand and sold exclusively through Synthetic Turf International. The company also offers custom design and installation services for residential and commercial applications.

Differentiator

Problem solved

Functional benefit

Brands

• SoftLawn: Synthetic turf product line for lawns, landscapes, playgrounds, and pet areas. Requires no irrigation and replaces most indigenous grasses. Includes products like SoftLawn Plush Pro, SoftLawn Premium, and various grass blends.
• EZ Tee
• NP Series

Products and services

• SoftLawn® Landscape and Lawn Turf SoftLawn® is STI's flagship polyethylene landscape turf line for residential and commercial lawns, offering no-irrigation, virtually maintenance-free synthetic grass with porous backing in multiple color blends and pile heights from 1" to 2" and face weights from roughly 56 oz to 127 oz per square yard. It is sold directly to homeowners, landscape contractors, and commercial property operators and is recommended for front and backyard lawn replacements, landscape accents, and high-traffic common areas.
• EZ Tee® Golf Tee Line and Hitting Mat Turf EZ Tee® products are synthetic tee-line and hitting-mat surfaces engineered to hold a real golf tee and accept shots from wedge to driver, designed for heavy-traffic driving-range tee lines, golf academy hitting bays, and short-game facilities. Used by top golf courses worldwide and supplied to academies such as David Leadbetter's and customers including Caves Valley, Robert Trent Jones, and Ballen Isles.
• NP Series Putting Surfaces (NP50®, NP55®, NP45) The NP Series is STI's premium line of nylon putting surfaces designed for residential and commercial putting greens, teaching academies, and short-game facilities, with putt speeds available in 8–10 and 9–11 ranges. NP50® is endorsed and used by David Leadbetter worldwide; NP55® adds a two-color yarn construction for a more natural look and realistic green speeds; NP45® targets athletic and specialty-sports applications.
• Sports Turf Systems (Synthetic Pro Ball Turf, Sports Turf 250XP, Trainers Choice) The STI Sports Turf line covers football, soccer, baseball, lacrosse, tennis, bocce, croquet, field hockey, arena football stadiums, batting cages, stance mats, on-deck circles, and multi-purpose athletic facilities, delivering durable, infill-light surfaces suitable for indoor and outdoor installations.
• SoftLawn® Playground Surfacing SoftLawn Playground is a certified synthetic playground surface for commercial and residential play areas, indoor and outdoor playgrounds, tot lots, day care centers, and schoolyards with fall zones up to 12 feet, designed to eliminate harsh chemicals, hidden objects, and muddy conditions while reducing heat stress and meeting ADA/ABA accessibility requirements.
• SoftLawn® Pet Turf SoftLawn Pet Turf is durable, easy-to-clean synthetic turf for residential backyards and side yards, indoor pet spaces, outdoor patios, poolside areas, boats, rooftops, kennels, doggy daycares, and veterinary facilities, designed to resist odors, stains, and paw abrasion while providing joint support for aging pets.
• Bunker Turf Bunker Turf is a premium synthetic surface designed to replicate the look and feel of natural sand bunkers at golf courses and country clubs, utilizing SilverBack™ polyurethane backing for drainage and durability.
• Specialty Putting Surfaces (STI Fast Putt, STI Pro Putt, True Roll PE, STI Bent Grass, SoftLawn STI Tour Shot) STI's specialty putting surfaces address different residential and commercial putting green use cases, from entry-level indoor installations glued to concrete, through portable and undulated outdoor greens, to premium chip-and-run practice surfaces for elite short-game practice.
• Custom Design and Professional Installation Services STI delivers full-service custom design and professional installation of artificial turf systems for residential homes, commercial properties, putting greens, sports fields, playgrounds, and pet areas across Florida, beginning with free on-site consultations and samples and ending with turnkey project execution. The service bundle is sold with every turf purchase rather than as a stand-alone offering.

Quantifiable outcome

• Nearly 100,000 gallons of water saved per year (based on average 1,800 sq ft lawn)
• +5 more outcomes

Named customers31 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• The First Tee of the Treasure CoastcoreStrategic or Co-development Partner · 1 January 2015STI Florida partnered with Andrew Hunt (president and trustee) to create a nine-hole synthetic putting and chipping course at East 10th Street Community Center in Stuart, FL. Broke ground April 13, 2015; opened July 14. STI Florida serves as the exclusive turf provider for this youth development organization that has shaped over 6 million young people since 1997, teaching nine core values through golf.
• David Leadbetter / Leadbetter Golf AcademycoreStrategic or Co-development Partner · 1 January 1997Longstanding relationship with world-renowned golf teaching professional David Leadbetter. NP50® and SoftLawn® products are used at all Leadbetter teaching facilities worldwide. David Leadbetter provides testimonials: 'STI delivers a putting surface that resembles a high quality grass green. The difference is that their surface remains the same the entire year, irrespective of weather.' The company also partners with IMG Leadbetter Junior Academy in Bradenton, FL and sponsors Leadbetter-related events.
• PGA Tour SuperstoremajorStrategic or Co-development PartnerSTI is the Official Turf Supplier for PGA Tour Superstore, providing synthetic turf products for their retail golf and training environments.
• IMG Leadbetter Junior Academy (Bradenton, FL)majorStrategic or Co-development PartnerSTI provides turf products for the IMG Leadbetter Junior Academy in Bradenton, Florida, supporting junior golf development at this elite training facility.
• Global Distribution Partner NetworkmajorChannel Partner/ Reseller/ DistributorSTI maintains a comprehensive network of distributing partners throughout the United States, Canada, Germany, France, England, Spain, and South Africa. This network enables global reach beyond the Florida operations, with the ability to install synthetic surfaces anywhere in the world.
• Els for Autism FoundationminorStrategic or Co-development PartnerSTI Florida supported the Els for Autism fundraiser at Old Palm Golf Course (April 2018), providing modular putting greens for silent auction and hosting a closest-to-the-pin putting contest. STI has a personal relationship with Ernie Els, professional golfer and founder of the Els for Autism Foundation.
• Boys & Girls Clubs of AmericaminorStrategic or Co-development PartnerNational nonprofit organization serving as a satisfied STI customer, indicating partnership for synthetic turf installations at Boys & Girls Club facilities.
• Jim McLean (World-Renowned Golf Instructor)majorStrategic or Co-development PartnerWorld-renowned golf instructor and satisfied STI customer. Jim McLean is recognized as one of golf's top teachers, operating facilities using STI turf products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ACT Global Sports: ACT Global Sports is a synthetic turf manufacturer specializing in sports field surfaces with international installations. Comparable to STI in the sports and athletic facility vertical with overlapping FIFA/World Rugby-certified products and proprietary yarn technologies.
• AstroTurf: AstroTurf is one of the most recognized synthetic turf brands globally, manufacturing athletic surfaces, landscaping products, and playground systems. Directly comparable to STI in product categories served, though AstroTurf is primarily a manufacturer with broader sports and institutional focus.
• FieldTurf: FieldTurf is a major synthetic turf manufacturer specializing in sports fields and athletic facilities, also serving landscape and commercial markets. Comparable to STI in sports turf technology and product breadth, though FieldTurf is significantly larger with global sports venue installations.
• TigerTurf: TigerTurf is a synthetic turf manufacturer with operations in the US, UK, Australia, and New Zealand serving landscape, sports, and playground markets. Comparable to STI in product categories and international distribution model, with overlapping IPEMA-certified playground offerings.
• Global Syn-Turf: Global Syn-Turf is a synthetic turf manufacturer and supplier of artificial grass for residential, commercial, and pet applications. Comparable to STI as a manufacturer offering similar polyethylene/nylon yarn products with nationwide distribution via installers and dealers.
• SYNLawn: SYNLawn is a leading manufacturer and installer of artificial grass for residential, commercial, golf, pet, and playground applications with a national dealer/installer network. Directly competes with STI across all six of STI's application verticals and offers a comparable product portfolio of proprietary turf lines.
• Shaw Sports Turf: Shaw Sports Turf is a subsidiary of Shaw Industries manufacturing synthetic turf for sports fields and landscape applications. Comparable to STI as a synthetic turf manufacturer serving similar customer segments, though backed by a much larger parent (Berkshire Hathaway).
• ForeverLawn: ForeverLawn is a synthetic turf manufacturer and dealer with specialty product lines including Playground Grass, K9Grass (pet turf), and GolfGreens. Directly comparable to STI's vertical-specific product strategy, with a franchise-based distribution model competing in the same markets.
• Sprinturf: Sprinturf is a US-based synthetic turf manufacturer and installer serving sports fields, residential, and commercial markets. Directly competes with STI in landscape and sports turf products with a similar business model of manufacturing plus installation services.

Broad incumbents

• SportGroup: SportGroup is a Belgian-headquartered global manufacturer of synthetic sports surfaces, athletic tracks, and playground systems. Comparable to STI as a broad synthetic turf manufacturer with international distribution, but significantly larger with broader product portfolio including tracks and indoor sports flooring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=GpQeHzh_oxc
• LinkedInlinkedin.com/company/sti-of-florida

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synthetic Turf International Of Florida