Sticky Jewelry Inc

What Sticky Jewelry Inc does

Sticky Jewelry Inc, doing business as StickyJ Medical ID, is a privately held, family-owned e-commerce retailer founded in 2000 by CEO Lori Torman and headquartered in Seminole, Florida. The company specializes in customizable medical alert jewelry and emergency identification accessories, producing over 100 styles of bracelets and necklaces for men, women, and children in stainless steel, sterling silver, gold, leather, silicone, fabric, and beaded formats. Its underlying technology stack is deliberately low-tech: products are individually finished using either traditional diamond-tipped stylus etching (colorless inscription, $10.95/side on sterling and gold) or laser engraving (black inscription, $6.95/side on stainless steel) by an in-house team of master engravers, with orders shipping within three business days; an optional $4.95 QR code engraving links to a secure online database for digital storage of DNR or POLST advance directives that emergency responders can retrieve via smartphone scan. The firm also offers engraved aluminum wallet cards, medical ID keychains, child-if-lost safety bracelets, condition-specific pre-engraved bracelets (diabetes, allergies, Alzheimer's, autism, asthma, epilepsy, lymphedema), Apple Watch-compatible ID tags, and the first Microsoft-licensed Minecraft Medical ID bracelet line launched in Q1 2023.

StickyJ's revenue model is built on one-time hardware sales augmented by per-order add-on services. Revenue streams include medical ID hardware (product price points spanning approximately $9.99 to $242.77), custom engraving services ($6.95–$10.95 per side), one-time QR code digital storage ($4.95), and digital gift certificates. Pricing is pay-as-you-go with free standard U.S. shipping over $50 and HSA/FSA payment accepted. Go-to-market is direct-to-consumer via the owned stickyj.com storefront (primary channel, multi-currency checkout in USD/CAD/GBP/AUD) with a supplementary Amazon marketplace presence, particularly for the Minecraft line. Customer segments are horizontal across chronic medical conditions: individuals with diabetes, epilepsy, severe allergies, asthma, autism, adrenal insufficiency, Alzheimer's/dementia, lymphedema, and DNR/POLST holders; parents of children with medical needs seeking durable, kid-friendly designs; and elderly consumers and caregivers needing safety-clasp options for dementia patients.

The company has accumulated 1M+ lifetime customers across 22+ years of operation and maintains 11,196+ certified reviews averaging 4.6 stars on the Yotpo platform. Geographic reach is state-by-state compliant for DNR/POLST across all 50 U.S. states, with international shipping to Canada, the United Kingdom, and 11 European countries. Leadership consists solely of founder/CEO Lori Torman and VP of Sales Barry Torman; there is no institutional capital, no disclosed headcount, no subsidiaries, and no public financials.

Name

Sticky Jewelry Inc

Legal name

Sticky Jewelry, Inc.

Website

https://stickyj.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Sticky Jewelry Inc (StickyJ Medical ID) is a family-owned Florida e-commerce retailer selling customizable medical alert bracelets, necklaces, and accessories with custom engraving and optional QR code DNR/POLST storage, serving individuals with chronic medical conditions, parents of children with medical needs, and elderly consumers across the US, Canada, UK, and Europe.

Ownership category

akta.pro rank

Product category

Medical Alert Jewelry

NAICS

Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Medical alert jewelry
• Medical id bracelets
• Dnr polst bracelets
• Custom engraved jewelry
• Emergency identification accessories

Headquarters

HQ city

Seminole

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Medical ID Hardware Products: One-time purchase of medical alert bracelets and necklaces made from stainless steel, sterling silver, gold, leather, silicone, and fabric. Products include men's, women's, and children's styles with various designs and materials.
2. Custom Engraving Services: Add-on engraving service for products. $6.95 per side for laser engraving, $10.95 per side for traditional etched style on sterling and gold items. Ships within 3 business days.
3. QR Code Digital Storage: One-time $4.95 fee for QR code engraving that links to secure online database storing digital DNR/POLST documents accessible by emergency responders.
4. Gift Certificates: Digital gift certificates sold in any amount with optional themed designs (Birthday, Boy, General, Girl).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

StickyJ Medical ID designs, sources, and sells customizable medical alert jewelry — bracelets, necklaces, pendants, wallet cards, and keychains — for adults and children with chronic medical conditions, allergies, and DNR/POLST advance directives. Each piece is custom engraved in-house at the Seminole, Florida facility using traditional etching or laser engraving, with an optional QR code that links to a secure online database storing digital copies of advance directives. The company produces over 100 styles and ships within 3 business days.

Product overview

StickyJ Medical ID is a family-owned e-commerce retailer specializing in medical alert jewelry. The product portfolio includes over 100 different styles of medical alert bracelets and necklaces for men, women, and children, along with condition-specific bracelets for diabetes, allergies, Alzheimer's, autism, asthma, and epilepsy. Core products span multiple categories: Medical Alert Bracelets (silicone, stainless steel, leather, gold, silver, beaded, stretch, sports IDs), Medical Alert Necklaces (dog tags, chains), DNR/POLST Bracelets and Pendants (state-compliant with QR code option), and Kid's Medical bracelets. Notable licensed products include Minecraft-themed medical ID bracelets (first licensed by Microsoft) featuring interchangeable silicone straps with surgical stainless steel ID tags. Add-on services include custom laser and traditional engraving ($6.95-$10.95 per side), QR code digital document storage for advance directives ($4.95), and Apple Watch medical ID tags. The company operates as a direct-to-consumer e-commerce platform with no public API.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Alert Bracelets

Quantifiable outcome

• Orders ship within 3 business days from order date
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Microsoft CorporationcoreOEM/ Whitelabel/ Licensing Partner · 7 February 2023Licensing agreement with Microsoft to produce Medical ID bracelets decorated with Minecraft characters (Steve, Alex, Endermen, skeletons, zombies, farm animals, frogs, pandas). First Minecraft Medical ID bracelets licensed by Microsoft. Bracelets feature adjustable watch-style silicone bands with interchangeable designs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• N-Style ID: Medical ID jewelry retailer specializing in fashionable, interchangeable medical bracelets and necklaces for teens, women, and men. Competes in the same customizable DTC medical ID space with similar materials.
• Hope Paige: Medical ID jewelry brand emphasizing stylish designs for women and children, with condition-specific bracelets. Direct competitor in fashion-forward medical IDs and pediatric segments where StickyJ also competes.
• MedicAlert Foundation: Non-profit pioneer of medical ID bracelets with a 24/7 emergency response service tied to engraved IDs. Competes on trust and a service-based model rather than fashion, but addresses the same end-customer and condition set.
• Road ID: Premium medical/emergency ID bracelets and necklaces marketed primarily to athletes, runners, and active lifestyle consumers. Comparable in materials (stainless, silicone, leather), engraving service, and DTC e-commerce model.
• Lauren's Hope: Medical ID jewelry specialist focused on fashionable, customizable bracelets and necklaces for women and children. Direct DTC competitor with similar product breadth, engraving options, and condition-specific SKU strategy.
• American Medical ID: One of the largest U.S. medical alert jewelry retailers, offering customizable bracelets and necklaces for chronic conditions. Closest direct competitor to StickyJ in product, target customer (medical ID wearers), and DTC distribution model.

Others

• Etsy: Online marketplace hosting many independent medical ID and custom-engraved jewelry sellers. Not a direct product competitor but represents the fragmented long-tail of customizable engraved jewelry that competes for the same end consumer.

Emerging players

• Universal Medical Data: Digital health records and medical ID platform with a focus on cloud-stored emergency medical information. Comparable to StickyJ's QR-enabled DNR/POLST product and represents the digital/data-side competitor in the same end market.

Broad incumbents

• Fitbit (Google): Wearables platform with health metrics, emergency features, and heart-rate monitoring. Broad incumbent in personal health devices that increasingly overlaps with the medical identification function of medical ID jewelry.
• Apple: Apple Watch includes native Medical ID with emergency information accessible from the lock screen — a free, always-worn substitute for medical ID jewelry. Represents the largest competitive threat to the standalone medical ID category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/StickyJMedical
• Facebookfacebook.com/stickyjewelry
• Instagraminstagram.com/stickyjmedicalid
• Pinterestpinterest.com/stickyjewelry/_created
• LinkedInlinkedin.com/company/sticky-jewelry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticky Jewelry Inc