SIMPLY FOOD OFFICIAL

What SIMPLY FOOD OFFICIAL does

Simply Food is a family-operated Asian food importer and exporter established in 1960 and run through its legal entity TTM International, Inc., headquartered in Anaheim, California. The company imports Vietnamese pantry products — dried and fresh rice noodles, rice papers, instant noodle bowls, and congee — and exports U.S.-origin oats to international manufacturers, operating bidirectional trade flows under the slogan "Quality is our Brand and Responsibility." Manufacturing is outsourced to Vietnam-based facilities that hold HACCP, ISO, Halal, and Kosher certifications, enabling broad religious- and quality-segment access.

The core product portfolio spans three categories: (1) instant noodle bowls and soups in multiple flavors (Tom Yum, Crab, Beef Stew, Hue Style, Pho, congee varieties) sold in 9-packs; (2) dried noodles (pho, Hue Style, fresh rice vermicelli, fine rice vermicelli sheets, crab rice noodle, arrowroot glass vermicelli, wheat noodles) at 500g–1kg pack sizes; and (3) rice papers (circle and square) in five sizes from 16cm to 31cm. Underlying production relies on traditional processes — dough mixing with turmeric extract, conveyor-based lamination and cutting, high-pressure steaming, frying for moisture reduction, and filtered-air cooling — rather than proprietary technology platforms.

Revenue is generated through three channels: a Shopify-hosted DTC storefront at simply-food.com with unit pricing of $11.99–$26.99 per pack and a buy-3-box discount; a wholesale B2B channel supplying manufacturing companies with ingredient inputs (rice products and oats) under multi-year contracts; and a B2B restaurant supply channel serving Vietnamese restaurants in Orange County, CA and Las Vegas, NV. Pricing on wholesale is opaque and routed through [email protected]. The company has no mobile app, no API, and no disclosed funding; growth levers rely on content marketing (recipes blog), influencer collaborations (District One, Van Son, PhaSauce, Yummy Uncle), earned media (USA Today, FOX, CNBC, CBS), and SEO.

Name

SIMPLY FOOD OFFICIAL

Legal name

TTM International, Inc

Website

https://simply-food.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Food (legal entity TTM International, Inc.) imports Vietnamese pantry products — noodles, rice papers, and instant noodle bowls — into the U.S. via Shopify DTC, while exporting U.S. oats to global manufacturers and supplying restaurants, operating since 1960.

Ownership category

akta.pro rank

Product category

Asian Food Products

NAICS

Food Manufacturing (311), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Southeast Asian Grocery Stores (CRAHAFAF)

akta.pro secondary industries

International & Ethnic Packaged Foods (CRADAAAG), International Specialty Ingredients & Import Markets (CRAHAFAL), Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

Keywords

• Asian food import export
• Vietnamese noodles
• Rice paper wrappers
• Instant noodle bowls
• Asian pantry products

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of packaged food products (noodles, rice paper, instant noodle bowls, congee) to individual consumers via Simply-Food.com storefront. Products sold in fixed-size retail packs (e.g., 9-bowl boxes, 500g-1kg bags) at stated prices. Bulk discount (buy 3 boxes) and free shipping threshold ($55) drive purchase volume.
2. B2B Wholesale Ingredient Supply: Supply of premium ingredients (rice paper, rice noodles, vermicelli, oats) to manufacturing companies for use as inputs in their products. Manufacturing companies source Simply Food's ingredients to create breakfast cereals, energy bars, and other food products. Also exports oats from the USA.
3. B2B Restaurant Supply: Supply of restaurant-quality noodle and rice paper products to Vietnamese restaurants and foodservice operators. Products used in restaurants in Orange County, California and Las Vegas, NV (District One Restaurant).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Simply Food imports Vietnamese and Asian pantry products — including instant noodle bowls, dried rice and glass vermicelli noodles, pho and Hue style noodles, spring roll rice papers, and congee bowls — for sale to U.S. consumers through its own e-commerce storefront and to restaurants and food manufacturers via a wholesale channel. The company also exports premium U.S.-origin ingredients (oats) to international manufacturing companies.

Product overview

Simply Food is a food import/export company established in 1960, specializing in Asian pantry products with a portfolio of noodle and rice paper offerings. The core product lines include: (1) Instant Noodle Bowls/Soups - glass vermicelli and rice noodle instant soups in various flavors (Tom Yum, Crab, Chicken, Beef Stew, Mushroom, Pork/Bamboo, Hue Style, Pho, Fish, Congee varieties) sold in packs of 9; (2) Dried Noodles - Pho noodles (Premium Pho Style 1kg, Premium Pho 500g), Hue Style Noodles, Fresh Rice Vermicelli, Fine Rice Vermicelli Sheets (Banh Hoi), Premium Dried Rice Noodle Sheets, Crab Rice Noodles, Arrowroot Glass Vermicelli, and Wheat Noodles; (3) Rice Papers - Circle-shaped Spring Roll Rice Paper in 5 sizes (16cm-31cm), Square Rice Paper, and Spring Fry Roll Rice Paper. Products are sourced from Vietnam and the USA, with manufacturing facilities certified to HACCP, ISO, Halal, and Kosher standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Tom Yum Vermicelli Glass Instant Noodle Bowl (Pack of 9) Thai-styled instant glass noodle soup with Tom Yum flavored broth, prepared in 3 minutes with hot water. Gluten-Free, Non-GMO, No Cholesterol. Pack of 9 bowls. For individual consumers and foodservice operators.
• Pork and Bamboo Shoot Rice Vermicelli Instant Noodle Bowl (Pack of 9) Instant rice vermicelli noodle bowl with pork and bamboo shoot flavored broth, prepared in 3 minutes with hot water. Pack of 9.
• Beef Flavored Instant Pho Noodle Bowl (Pack of 9) Instant pho noodle bowl with beef flavored broth, prepared with hot water. Pack of 9 bowls.
• Beef Stew Vermicelli Glass Instant Noodle Bowl (Pack of 9) Glass vermicelli instant noodle bowl with beef stew flavored broth. Pack of 9.
• Chicken and Bamboo Shoot Vermicelli Glass Instant Noodle Bowl Glass vermicelli instant noodle bowl with chicken and bamboo shoot flavored broth. Available in Bowl (9/box) or Bag (15/box) options. Gluten-Free, Non-GMO, No Cholesterol, Vegetarian.
• Crab Vermicelli Glass Instant Noodle Bowl Glass vermicelli instant noodle bowl with crab flavored broth. #1 Best Seller. Available in Bowl or Bag options. Gluten-Free, Non-GMO, No Cholesterol, Vegetarian.
• Mushroom Vermicelli Glass Instant Noodle Bowl Vegetarian glass vermicelli instant noodle bowl with mushroom infused broth. Gluten-Free, Non-GMO, No Cholesterol.
• Hue Style Instant Rice Noodle Soup (Pack of 9) Instant rice noodle soup with Hue-style flavored broth. Pack of 9.
• Crab and Prawn Rice Noodle Soup (Pack of 9) Instant rice noodle soup with crab and prawn flavored broth. Non-GMO, No Cholesterol, No TransFat. Pack of 9.
• Phnom Penh Rice Noodle Soup (Pack of 9) Instant rice noodle soup with Phnom Penh-style flavored broth. Pack of 9.
• Tom Yum Flavored Instant Pho Noodle Bowl (Pack of 9) Instant pho noodle bowl with Tom Yum flavored broth. Pack of 9.
• Saigon Fish Instant Rice Noodle Soup Instant rice noodle soup with Saigon fish flavored broth. Pack of 9.
• Premium Chicken Congee Bowl Instant chicken congee bowl. Pack of 9.
• Premium Shrimp Congee Bowl Instant shrimp congee bowl. Pack of 9.
• Premium Fish Congee Bowl Instant fish congee bowl. Pack of 9.
• Premium Hue Style Noodles Thick, round-shaped Vietnamese rice noodles commonly used for Bun Bo Hue. Gluten-Free, 100% Natural, Non-GMO. Net weight 1kg. Used in Vietnamese restaurants in Orange County, California.
• Premium Pho Style Noodle (1kg) Rice stick pho noodles for Vietnamese Pho, Pad Thai, Pho Ap Chao. Individually portioned into small circular bundles. Gluten-Free, 100% Natural, Non-GMO. Net weight 1kg.
• Premium Pho Noodle Pho rice stick noodles for use in soups, stir fry, or fried dishes. Gluten-Free. Net weight 500g.
• Premium Fresh Rice Vermicelli Noodles (Bun Tuoi) Fresh rice vermicelli noodles for Vietnamese Bun Rieu, Bun Cha Gio, Bun Thit Nuong. Soft and chewy texture. Gluten-Free, Non-GMO, 100% Natural. Net weight 500g.
• Premium Fine Rice Vermicelli (Banh Hoi) Woven fine rice vermicelli noodle sheets. Textured pattern for stacking proteins. Non-GMO, Vegetarian, Vegan, Gluten-Free. Soak in boiling water for 2 minutes. Net weight 500g.
• Premium Dried Rice Noodle Sheets Dried rice noodle sheets for various Vietnamese dishes.
• Premium Crab Rice Noodle Rice noodles with crab flavoring for soups and other dishes.
• Premium Arrowroot Glass Vermicelli Noodles (500g) Glass vermicelli noodles made from arrowroot. Net weight 500g.
• Wheat Noodles in Circle Shape Wheat-based noodles in circular shape. Starting price $12.
• Premium Spring Roll Rice Paper (Circle) - 5 Sizes Vietnamese fresh spring roll rice paper wrappers made from premium rice flour, tapioca flour, salt, and water. Available in 5 sizes (16cm, 22cm, 25cm, 28cm, 31cm). Gluten-Free, 100% Natural, Non-GMO. Net weight 500g.
• Premium Rice Paper Square Square-shaped Vietnamese rice paper wrappers for fresh spring rolls. Made from rice flour, tapioca flour, salt and water. Gluten-Free, 100% Natural, Non-GMO.
• Premium Spring Fry Roll Rice Paper Rice paper designed for frying spring rolls. Egg Roll Rice Paper (Banh Trang Cha Gio).
• Wholesale B2B Ingredient Supply Supply of premium ingredients (rice paper, rice noodles, vermicelli, oats) to manufacturing companies for use as inputs in their products (breakfast cereals, energy bars, etc.) and to restaurants and foodservice operators. Includes export of U.S.-origin oats. Inquiries via [email protected].

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• District One Restaurant and BarcoreStrategic or Co-development PartnerCollaboration with District One Restaurant and Bar in Las Vegas Chinatown (Chef Khai Vu) featuring Southeast Asian fusion cuisine. Includes co-branded recipe content, dish photography, and product showcases using Simply Food noodles. Chef Khai Vu has 20+ years in hospitality and owns multiple Vietnamese restaurants. The partnership highlights Simply Food products in signature dishes like Lobster Pho and Vietnamese Pork and Shrimp Sausage with Rice Noodle Sheets.
• NXB (Nha Xuat Ban / Nem Xuyen Bang)minorChannel Partner/ Reseller/ DistributorNXB (specifically referenced as 'Nem Xuyen Bang' at nemxuyenbang.com) provides Pork and Shrimp Sausage products used in Simply Food's Vietnamese Pork and Shrimp Sausage recipe collaboration with District One. NXB appears as a supplier/vendor partner integrated into recipe content.
• Van Son ('Cooking on the Road with Van Son')minorGTM or Marketing PartnerCollaboration with content creator/influencer Van Son for 'Cooking on the Road with Van Son' — a recipe and culinary content partnership showcasing Simply Food products in travel-style cooking content.
• PhaSauce with HollyminorGTM or Marketing PartnerCollaboration with content creator Holly for 'PhaSauce' — a recipe/cooking content partnership featuring Simply Food products in sauces and meal preparation content.
• Yummy UncleminorGTM or Marketing PartnerCollaboration with Yummy Uncle (food creator/influencer) paired with NXB product integration — a recipe content partnership showcasing Vietnamese dishes using NXB sausages with Simply Food rice noodle products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BIBIGO (CJ CheilJedang): Korean-American brand of dumplings, noodles, and Asian pantry items owned by a global food conglomerate (CJ). Comparable product category (Asian noodles, rice products) and broader grocery presence, but with much larger scale, parent-company R&D, and Korean-centric positioning rather than Vietnamese.
• Pacific Foods: Larger Campbell Soup-owned brand of broths, soups, and Asian-inspired ready meals. Comparable in clean-label positioning and foodservice/retail dual distribution, but broader category portfolio rather than a Vietnamese noodle specialist.

Direct peers

• Lotus Foods: U.S.-based specialty rice and rice noodle brand focused on heirloom and organic Asian varieties. Directly comparable as a clean-label, specialty Asian pantry brand sold through D2C, retail, and foodservice channels targeting health-conscious consumers seeking authentic Asian staples.
• Annie Chun's: Leading North American packaged Asian noodle, rice, and sauce brand sold in mainstream grocery. Comparable product category (Asian noodles, rice products), distribution model (retail + foodservice), and target consumer (home cooks seeking convenient Asian meals).
• Star Anise Foods: Vietnamese-American specialty brand of traditional prepared foods, sauces, and pantry items. Direct Vietnamese ethnic comparable operating in the same cuisine category with both retail and foodservice channels.
• Thai Kitchen: Major U.S. brand of Thai-inspired instant noodles, rice noodles, and cooking sauces. Directly comparable as an ethnic Asian pantry brand selling gluten-free rice noodles, instant noodle bowls, and meal solutions through grocery and online retail.
• Mike's Mighty Good: U.S.-based craft instant ramen brand with non-fried, clean-label noodles. Comparable as a higher-end, better-for-you instant noodle brand selling through D2C and grocery, appealing to consumers seeking authentic Asian noodles without the MSG/artificial additives of legacy instant ramen.
• Koyo Natural Foods: U.S.-based Asian noodle brand offering organic, clean-label instant ramen, soba, udon, and rice noodles. Comparable product mix (instant Asian noodles, rice noodles, multi-format SKUs), D2C + grocery distribution, and clean-label value proposition.
• Hakubaku: Japanese heritage brand of premium noodles (ramen, soba, udon) and rice products with strong North American distribution. Comparable as an authentic ethnic Asian noodle brand selling premium, clean-label SKUs through grocery and online channels.

Emerging players

• Wow Bao: U.S.-based Asian steamed bun and noodle CPG brand with venture backing. Comparable as a venture-backed Asian CPG challenger bringing authentic Asian pantry items into mainstream grocery, but with much larger marketing budget and broader product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdummy
• Facebookfacebook.com/simplyfoodbrand
• LinkedInlinkedin.com/company/simply-food-official
• Instagraminstagram.com/simplyfood

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMPLY FOOD OFFICIAL