What Sid The Cat does

Sid The Cat is an independent concert promotion company founded in January 2015 by a founder known as Sid, operating across Los Angeles and Southern California under the event banner Sid The Cat Presents. The company books and produces live music shows at venues ranging from small rooms to larger spaces, working with both emerging artists and established acts including Phoebe Bridgers, Boygenius, Bright Eyes, Big Thief, Death Cab For Cutie, Mac DeMarco, Fiona Apple, Ty Segall, Wet Leg, and Osees. Its first show was NO WIN on May 22, 2015, and over the past decade it has built a catalog of more than 600 promoted shows, documented through a collectible trading card series and a custom matchbook distribution operation that has become one of the largest in Los Angeles. The company operates as a small founder-led team (1-10 employees) with co-founders Kyle Wilkerson and Brandon Gonzalez involved since the start.

The business generates revenue through multiple streams: ticket sales (online and at the door), branded merchandise (apparel, posters, trading cards, matchbooks, magazines, accessories, even an "I Love LA" Eaton Fire relief poster and a plush "Sid The Cat Stuffy"), the Crony Club annual membership ($295-$550 across three tiers), and venue donations/naming rights ($5,000 to $100,000) tied to a GoFundMe campaign supporting the new venue. In 2025, the company opened the Sid The Cat Auditorium in South Pasadena, CA, a dedicated venue with a state-of-the-art sound system, marking its transition from a touring promoter to a permanent-venue operator. Marketing is conducted through an email newsletter, Instagram, Facebook, Twitter, and the company website, with ticketing handled through DICE and the company’s own online channels. The company is bootstrapped, founder-owned, and has no disclosed institutional investors, parent company, or external funding.

Name

Sid The Cat

Legal name

Sid The Cat

Website

https://sidthecat.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sid The Cat is an independent concert promotion company founded in 2015 that books and produces live music shows across Southern California venues, operates the Crony Club membership, and runs its own dedicated venue, Sid The Cat Auditorium, in South Pasadena, CA. It serves indie music fans in the Los Angeles area through ticketing, merchandise, and a subscription program.

Ownership category

akta.pro rank

Headquarters

HQ city

South Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from concert and show tickets sold online through their website and at the door during events.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, hats, posters, magazines, trading cards, matchbooks, and accessories through their e-commerce shop.
3. Crony Club Membership: Annual subscription-based membership offering monthly show tickets, exclusive perks, and access to Sid The Cat Auditorium and shows across Southern California.
4. Venue Donations and Naming Rights: Fundraising through GoFundMe and naming opportunities for seats/barstools at the new Sid The Cat Auditorium venue, ranging from $5,000 to $100,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sid The Cat is an independent concert promotion company that books, produces, and promotes live music shows across Southern California venues under the "Sid The Cat Presents" banner, featuring both emerging and established artists. The company operates its own dedicated music venue, Sid The Cat Auditorium in South Pasadena, CA, and sells related merchandise, a subscription membership program (Crony Club), collectibles (matchbooks, trading cards), and a music magazine (Sid Zine) directly to music fans.

Product overview

Sid The Cat is an independent concert promotion company based in Los Angeles and Southern California. The company operates as a platform offering live music event production through Sid The Cat Presents, with its own dedicated venue (Sid The Cat Auditorium in South Pasadena). The product portfolio includes a membership program (Crony Club), collectible merchandise (matchbooks, trading cards, show posters), publications (Sid The Cat Magazine), and apparel/accessories. The company serves music fans across Southern California, offering shows ranging from intimate venues to larger events.

Differentiator

Problem solved

Functional benefit

Products and services

• Sid The Cat Presents Concert promotion service that books and produces live music shows across Southern California venues, featuring both emerging and established independent and alternative artists. Operates throughout Los Angeles and Southern California in various venue sizes, from small rooms to larger spaces.
• Sid The Cat Auditorium A dedicated music venue in South Pasadena, CA, equipped with a state-of-the-art sound system, serving as the home base for Sid The Cat events and suitable for performers and patrons of all ages.
• Crony Club Membership Annual subscription-based membership program offering monthly show tickets and exclusive perks. Three tiers: Ultimate ($550/year) provides 2 tickets/month to 2 shows at any venue; Auditorium ($325/year) provides 2 tickets/month to 1 show at the Auditorium only; Rambler ($295/year) provides 2 tickets/month to 1 show at non-Auditorium Sid The Cat Presents shows across Southern California.
• Sid The Cat Magazine (Sid Zine) Rock n' roll publication documenting the local music scene from the perspective of talented comics, illustrators, and writers. Multiple issues available for purchase at $15.99 each.
• Matchbooks Custom matchbooks designed for promoting upcoming shows, priced at $5 each. Available for order online or at shows, with fulfillment taking up to 4 weeks.
• STC Show Trading Cards Collectible trading cards created to promote upcoming shows, priced at $3 each. Available for purchase at shows or through the online shop in limited quantities; originally distributed free with show tickets.
• Show Posters Limited edition show posters designed by various artists for specific concerts, with prices up to $45 each.
• Apparel and Accessories Branded apparel and accessories including t-shirts ($14–$45), trucker hats ($14–$20), bandanas ($5–$12), socks ($15), bumper stickers ($5), zipper totes ($24), baby onesies (from $16), and beanies.
• "I Love LA" Eaton Fire Relief Poster Limited edition relief poster from the February 8, 2025 Eaton Fire Relief concert. Proceeds donated to Sweet Relief's Altadena/Eaton fund.
• "Sid's Scent" Incense Sticks Woodsy aroma incense sticks marketed as a calm accessory for concert lovers.
• Sid The Cat Stuffy 8-inch stuffed cat toy reminding fans that supporting independent music and showing up matters.

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Echo: Independent Los Angeles music venue (and sister to the Echoplex) hosting primarily indie and emerging artists. Direct comparable as a small SoCal venue/promoter with a DIY ethos.
• Goldenvoice: Los Angeles/Southern California-based independent-leaning concert promoter that books indie and emerging artists across multiple venues. Operates in the same geographic market with a comparable curation-driven model, making it the closest direct peer to Sid The Cat.
• Brooklyn Bowl: Independent music venue and bowling alley that hosts curated indie and jam-band lineups. Comparable as an independent venue operator combining live music with ancillary revenue streams.
• Spaceland Presents: Independent Los Angeles concert promoter and venue operator (echoing the Spaceland/Echo/Echoplex lineage) that books indie artists in intimate SoCal rooms. Closely matches Sid The Cat's DIY, artist-relationship-driven approach in the same city.
• First Avenue: Iconic independent music venue and promoter in Minneapolis known for artist development and curated programming. Comparable as a mission-driven independent venue/promoter with strong brand identity outside the major promoter system.
• The Troubadour: Iconic small-capacity independent music venue in West Hollywood that books emerging and established indie artists. Comparable as a SoCal venue operator with a curated booking philosophy similar to Sid The Cat's.
• Bowery Presents: Independent concert promoter and venue operator running multiple small-to-mid venues (e.g., Bowery Ballroom, Music Hall of Williamsburg). Direct comparable as an indie promoter with venue ownership and curation-led booking.
• The Roxy: Long-running small-capacity music venue on Sunset Strip in Los Angeles known for curated indie and emerging bookings. Comparable as an LA venue operator with deep artist relationships.

Others

• DICE: Mobile-first ticketing and event-discovery platform that Sid The Cat explicitly uses for third-party ticket sales. Adjacent ecosystem participant rather than a competing promoter.

Broad incumbents

• AEG Presents: One of the world's largest concert promoters, operating major venues and tours globally. Not a direct competitor at the intimate-show level, but the dominant broader incumbent in the same live-music promotion category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sidthecat
• Facebookfacebook.com/sidthecatpresents
• LinkedInlinkedin.com/company/sidthecat

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sid The Cat