Martine Roussel Voyages

What Martine Roussel Voyages does

Martine Roussel Voyages is a French independent travel agency founded in 1991 and headquartered in Troyes, organized as a SAS (Société par actions simplifiée) with €40,000 of share capital. The agency operates under a HAVAS Voyages franchise ("Franchise de moyen HAVAS") and is affiliated with the APM (Association des Agents de Voyages Indépendants) network, providing operational reach across France (including Paris) and into Luxembourg, Switzerland, and Belgium. The company is founder-led by Martine Roussel and employs between 11 and 50 staff.

The service portfolio spans bespoke/custom travel planning, organized circuits, stays, cruises, self-drive tours, sports and adventure itineraries, business travel, group trips, weekend breaks, themed tours of the Champagne region, gift lists, airport shuttle bookings, travel insurance via Assurever, and a "travel portfolio" offering. Underlying technology is light and outsourced: the online booking experience is delivered through the Worldia B2C platform, with additional operational tooling from SpeedMedia Services, and there is no proprietary platform, model, or research disclosed. Revenue is generated via commissions on travel sales, fees for custom planning, and referral commissions on insurance products.

Customers are predominantly individual travelers, complemented by corporate accounts, associations, and special-occasion groups. Competitive positioning rests on the firm's 30+ year operating history, locally rooted advisory talent, and reference-partner status with major cruise operators MSC Croisiéres and PONANT. Recognition includes the Trophée Performance and Trophée Madame France awards, supporting brand credibility in the Grand Est regional market. Operational scale remains modest with no revenue disclosure and a small balance-sheet footprint (€40,000 capital), positioning the agency as a focused regional franchise operator rather than a national consolidator.

Name

Martine Roussel Voyages

Legal name

Martine Roussel Voyages

Website

https://martine-roussel-voyages.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Martine Roussel Voyages is a French independent travel agency founded in 1991 and based in Troyes, operating as a HAVAS Voyages franchise and serving individual, corporate, and group travelers across France, Luxembourg, Switzerland, and Belgium.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (4872)

SIC

Transportation Services (4700)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industries

Luxury & Expedition Cruise Specialists (THAKAKAE), Polar & Remote-Destination Expedition Tour Operators (THAKADAM), Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)

Keywords

• Travel agency services
• Tailor-made travel
• Guided tour packages
• Cruise booking services
• Corporate travel management

Headquarters

HQ city

Troyes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Package Sales: Commission-based revenue from selling travel packages including circuits, stays, cruises, autotours, and weekend getaways through partnerships with tour operators and cruise lines
2. Custom Travel Planning: Service fees for bespoke travel planning and quote generation for tailor-made trips
3. Travel Insurance: Sales of travel insurance products including cancellation coverage, repatriation assistance, and baggage protection through partner insurers

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Martine Roussel Voyages is a traditional travel agency that designs, sells, and books personalized and packaged travel including custom itineraries, guided and self-drive circuit tours, resort stays, maritime and river cruises, sports and adventure trips, corporate travel events, group travel, weekend breaks, and Champagne region tours. The agency operates a physical storefront in Troyes and complements its advisory service with a white-label online booking platform powered by Groupe Worldia, while also reselling partner travel insurance and offering airport shuttle transfers.

Product overview

Martine Roussel Voyages is a travel agency specializing in custom and packaged travel services. The company operates primarily as a travel advisory service with human agents offering personalized trip planning across multiple product categories: sur-mesure custom travel planning, guided and self-drive circuit tours, resort stays, cruise packages (maritime and river), adventure travel, corporate/business travel organization, group travel, weekend getaways, Champagne region tours, and gift registries. A subsidiary white-label B2C booking platform powered by Groupe Worldia provides online access to 25,000 hotels and 6,000 activities. Additional services include airport shuttle transportation, travel documentation portfolios, and partner travel insurance products.

Differentiator

Problem solved

Functional benefit

Products and services

• Voyages Sur-Mesure (Custom Travel) Personalized tailor-made travel planning service that creates custom itineraries, individual circuit tours, private cruises, family or friends stays, and weekend getaways based on each client's preferences for destination, activities, and travel style. Designed for travelers seeking bespoke trips rather than off-the-shelf packages.
• Circuits (Group Tours) Guided and self-guided tour packages to destinations worldwide including Tanzania, Jordan, USA West Coast, Laos, Iceland, Norway, Finland, Cuba, South Africa, Thailand, Japan, and Bali, ranging from cultural exploration to adventure-focused itineraries.
• Séjours (Stays & Resort Vacations) Resort and club stay packages in destinations such as Croatia, Greece, Egypt, Seychelles, Dominican Republic, Mexico, Dubai, Guadeloupe, and Reunion, featuring accommodations at partner hotels and clubs.
• Autotours en Liberté (Self-Drive Tours) Independent self-drive tour packages allowing travelers to explore destinations at their own pace, available for the Americas, Scotland, Croatia, Reunion, Iceland, Cuba, Costa Rica, and South Africa.
• Croisières (Cruises) Maritime and river cruise packages across Central America, North America, South America, Asia, Grand Nord, Mediterranean, Middle East, and the Indian Ocean, offered in partnership with MSC Croisières and PONANT for luxury expedition cruises.
• Sport & Aventure (Sports & Adventure Travel) Adventure and sports-focused travel packages including diving trips to Mexico, hiking in Gran Canaria, Tanzania Masai games tours, Cape Verde treks, winter adventures in Iceland, and Canadian husky experiences.
• Voyages d'Entreprise (Business Travel) Corporate travel services including seminar organization, congress planning, business events, study trips, and team-building retreats in France and internationally, covering transportation, accommodation, and ancillary services.
• Voyages de Groupe (Group Travel) Custom group travel packages for enterprises, associations, friend groups, and families, including guided tours with local experts and cultural, adventure, or leisure-focused itineraries.
• Weekends (Short Breaks) Weekend and short-stay packages to destinations including Italy, Madeira, Sicily, Croatia, Finland, Spain, and domestic French locations.
• Visiter la Champagne (Champagne Region Tours) Specialized tours focusing on the Champagne region, Troyes, and surrounding areas, including romantic weekends, cultural visits, gourmet experiences, champagne tastings, and factory outlet shopping excursions.
• Listes Cadeaux (Gift Lists) Online travel gift registry service for honeymoons, weddings, birthdays, retirements, bachelor/bachelorette parties, and other special occasions, allowing beneficiaries to receive financial contributions toward dream vacations.
• Navette Domicile / Aéroport (Airport Shuttle) Premium door-to-airport transportation service with comfortable vehicles and professional chauffeurs, including airport assistance with ticket delivery at CDG and Orly terminals.
• Assurances Voyages (Travel Insurance) Travel insurance offerings including trip cancellation coverage, medical assistance and repatriation, baggage protection, and secondary departure guarantees, provided through partner Assurever.
• Worldia Powered B2C Booking Platform White-label online booking portal (voyagesalacarte.martine-roussel-voyages.com) powered by Groupe Worldia, offering 25,000 curated hotels, 6,000 activities, and 1,500 itinerary templates for self-service travel planning.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Groupe WorldiacoreTechnology or IntegrationTechnology platform partner powering the B2C online booking website (voyagesalacarte.martine-roussel-voyages.com) with access to 25,000 hotels, 6,000 activities, and 1,500 itinerary templates
• MSC CroisièrescoreChannel Partner/ Reseller/ DistributorFeatured cruise partner offering maritime cruises across Mediterranean, Caribbean, Emirates and worldwide destinations. Agency reference status with MSC
• PONANTcoreChannel Partner/ Reseller/ DistributorReference agency partner for luxury expedition cruises
• APM (Association des Professionnels de la Mobilité)minorGTM or Marketing PartnerIndustry network membership providing credibility and professional association
• AssurevercoreChannel Partner/ Reseller/ DistributorTravel insurance partner providing cancellation, repatriation assistance, and baggage coverage products

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Lastminute.com: Lastminute.com is a European OTA offering dynamic packages, stays, and flights. Operates in the same end-customer market (French leisure travelers) but competes on price and self-service rather than bespoke advisory service. Useful as a benchmark for the digital channel against which traditional agencies must differentiate.
• Voyage Privé: Voyage Privé is a French members-only online travel club offering discounted luxury stays and experiences. Comparable in targeting French premium leisure travelers and overlapping on resorts/experiences, but operates as a digital-first club model versus Martine Roussel's advisor-led model.

Broad incumbents

• TUI France: TUI France is a major incumbent tour operator and travel retailer with a much broader portfolio (mass-market package tours, cruises via TUI Cruises, retail agencies). Overlaps with Martine Roussel on circuits, cruises, and stays but at significantly larger scale and more standardized positioning.
• Leclerc Voyages: Leclerc Voyages is a large French travel retail and distribution network leveraging the Leclerc retail brand. Comparable B2C travel agency services (stays, circuits, cruises) but with a mass-market, discount-driven positioning distinct from Martine Roussel's bespoke focus.

Direct peers

• Voyageurs du Monde: Voyageurs du Monde is a French specialist in tailor-made, custom-designed travel with high-end advisors, very closely mirroring Martine Roussel's sur-mesure positioning. Comparable customer profile (affluent French travelers seeking bespoke trips), similar advisor-driven service model.
• HAVAS Voyages: HAVAS Voyages is the franchise network of which Martine Roussel Voyages is a member ('Franchise de moyen HAVAS'). It is the most directly comparable peer, offering the same multi-product travel agency model (custom travel, circuits, cruises, business travel) through a network of locally owned French agencies.
• Fram: Fram is a long-established French tour operator offering circuits, stays, clubs, and cruises — overlapping heavily with Martine Roussel's product portfolio (circuits, séjours, croisières). Comparable B2C/B2B travel services in the French market.
• Selectour: Selectour is one of France's largest independent travel agency cooperatives with a comparable offering across leisure, bespoke, and corporate travel. As a network of independent agencies similar in structure to HAVAS, it competes head-to-head for French SME and leisure customers.

Others

• PONANT: PONANT is a luxury expedition cruise line for which Martine Roussel Voyages is a reference agency partner. It is not a competitor but a key supplier; included as it materially shapes the agency's cruise product mix and represents a meaningful revenue channel via commission.
• MSC Croisières: MSC Croisières is a major cruise operator partnering with Martine Roussel on cruise distribution. As with PONANT, it is a supplier rather than competitor, but is critical context for understanding the agency's cruise revenue stream and supplier dependencies.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/martinerousselvoyages10
• LinkedInlinkedin.com/company/martine-roussel-voyages
• Instagraminstagram.com/martinerousselvoyages

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martine Roussel Voyages