MCGILL IMMOBILIER INC.

What MCGILL IMMOBILIER INC. does

McGill Immobilier Inc. is a privately held Quebec-based real estate brokerage founded in September 2006 by Patrice Groleau and Debby Doktorczyk, specializing in the marketing and sale of new condominium projects on behalf of developers, with a secondary resale and rental transaction practice. The firm operates as a flagship franchise partner of the global luxury network Engel & Völkers, with Patrice Groleau also owning the E&V agencies in Montreal, Quebec City, and Toronto, which provides cross-border referral flow and brand association.

The company's core product is end-to-end sales and marketing representation for new condominium developments, deploying project-specific sales teams across 14+ office locations and a network of 250+ specialized advisors in Quebec and Ontario. Its methodology emphasizes pre-launch VIP registration, developer co-marketing, and dedicated broker teams tailored to each project's profile and price point (projects range from entry-level condos starting at $199,000 in Quebec City to ultra-luxury penthouses and Four Seasons Private Residences in Montreal). The underlying platform is relationship- and human-capital-driven rather than technology-driven; no proprietary software, AI systems, or data assets are disclosed, and the firm's competitive differentiation rests on broker density, developer relationships, and brand.

McGill generates revenue primarily through transaction-based commissions on new condo sales (listing-side representation of developers) and resale/rental transactions for individual clients. Pricing is project-by-project, with no publicly disclosed commission schedule; transaction volume since inception is reported at $5.5B+ across 13,500+ condos. The agency claims the #1 position in Quebec for new condo sales and ~60% market share among the top three agencies in this segment. The company has no disclosed institutional funding, no subsidiaries, and operates as a closely held firm under founder ownership.

Name

MCGILL IMMOBILIER INC.

Legal name

McGill Immobilier Inc.

Website

https://mcgillimmobilier.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

McGill Immobilier is a Quebec-based, privately held real estate brokerage specializing in the marketing and sale of new condominium developments for developers, operating 250+ advisors across 14+ offices in Quebec and Ontario under a flagship Engel & Völkers franchise partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Commissions: Commission-based revenue from sale and marketing of new condominium projects. The agency represents developers in placing their properties on the market.
2. Resale and Rental Services: Secondary revenue stream from resale and rental property transactions for individuals seeking to benefit from the agency's real estate expertise

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

McGill Immobilier is a Montreal-based real estate brokerage that markets and sells new condominium projects on behalf of real estate developers across Quebec and Ontario, deploying project-specific sales teams and an extensive broker network. It also offers resale and rental brokerage services for individual buyers and investors, leveraging its #1 position in Quebec's new condo segment and its affiliation with the global Engel & Völkers luxury brand.

Product overview

McGill Immobilier is Quebec's #1 real estate agency specializing in the sale and marketing of new condominiums. Founded in September 2006, the agency operates as a full-service real estate brokerage offering new condo sales, resale properties, and rental services. The company represents over 40 projects/phases comprising approximately 13,500 condos with a transaction volume exceeding $5.5 billion. McGill Immobilier is a franchise partner of Engel & Völkers, the global luxury real estate leader, with offices in Montreal, Quebec City, Toronto, and the Eastern Townships. The agency deploys specialized sales teams tailored to each project's unique profile in collaboration with developers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 13,500 condominiums sold representing $5.5+ billion in transaction volume
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Engel & VölkersflagshipStrategic or Co-development PartnerEngel & Völkers is the global luxury real estate giant. Patrice Groleau owns Engel & Völkers agencies in Montreal, Quebec City, and Toronto. The agency sells more than 5 other luxury agencies combined in Quebec and is #1 in the world within the group of 1,000+ real estate shops globally. McGill Immobilier operates as a distinct brand under this partnership.
• DevMcGillcoreStrategic or Co-development PartnerDevMcGill is a condo developer and partner for the Avenue32 project in Lachine. McGill Immobilier serves as the exclusive sales agent for this development.
• CarbonleocoreStrategic or Co-development PartnerDeveloper of Four Seasons Private Residences project. McGill Immobilier partnered with Engel & Völkers for the sale and marketing of these prestigious private residences at the Four Seasons Montreal.
• EladcoreStrategic or Co-development PartnerInternational real estate developer for the Nordelec Penthouse project in Montreal. McGill Immobilier serves as exclusive sales agent for this exceptional New York-flavored penthouse development.
• Groupe GermaincoreStrategic or Co-development PartnerPartner with Engel & Völkers and McGill Immobilier for the L'Unique condo project in Quebec City.
• Groupe BriviaminorStrategic or Co-development PartnerDeveloper of Stirlyng Condos project located on Peel St. in the heart of the Golden Square Mile of Montreal.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Proprio Direct: Quebec-based flat-fee and discount real estate brokerage offering lower-commission alternatives to traditional brokerages. Comparable as a competing residential service provider in Quebec, though positioned at the lower-cost end of the market.
• DuProprio: Quebec-based alternative brokerage enabling owners to sell without a traditional agent. Comparable as a residential real estate intermediary operating in the same Quebec market with a non-traditional model that pressures traditional commission economics.

Direct peers

• RE/MAX Quebec (RE/MAX Québec): One of Quebec's largest franchised real estate brokerage networks with hundreds of brokers across the province. Directly comparable to McGill Immobilier as a Quebec-focused residential brokerage competing for the same buyer and seller pool.
• Coldwell Banker (Canada): Large international real estate franchise with Canadian operations serving residential resale and new development. Comparable to McGill as a multi-office brokerage competing for Quebec and broader Canadian residential mandates.
• Sotheby's International Realty Canada: Luxury-focused international brokerage with Canadian offices serving high-end residential markets. Comparable to McGill's premium and luxury segment (Four Seasons, MAA, Nordelec) in attracting affluent buyers and developers of prestige condos.
• Century 21 Canada: National franchised real estate brokerage operating across Canada with significant Quebec agent presence. Directly comparable to McGill in providing brokerage services to residential buyers, sellers, and developers in overlapping geographies.
• Engel & Völkers (Montreal / Canada): Global luxury real estate brand whose Montreal/Quebec/Toronto agencies are owned by McGill's founder Patrice Groleau. Operates as a sister network under the same owner; comparable in luxury market positioning and international referral flow.
• Royal LePage (Quebec): Major Canadian residential brokerage with strong Quebec presence and broad service offering including new construction representation. Comparable to McGill as a competing brokerage for developers and condo buyers in the same Quebec market.
• Via Capitale: Quebec-headquartered franchised brokerage with deep provincial agent network and developer relationships. Directly comparable to McGill Immobilier in serving Quebec condo buyers, sellers, and developers.

Others

• Broccolini Real Estate Group: Major Quebec-based residential and commercial developer that frequently partners with brokerages like McGill for project marketing. Comparable as a counterparty in the new-condo ecosystem and as a potential in-house competitor if developers internalize sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/McGillimmobilier
• Facebookfacebook.com/mcgillimmobilier/?locale=fr_CA
• LinkedInlinkedin.com/company/mcgill-real-estate
• Instagraminstagram.com/mcgill_immobilier

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCGILL IMMOBILIER INC.