The Industry Trust for IP Awareness

What The Industry Trust for IP Awareness does

The Industry Trust for IP Awareness is a UK-registered nonprofit (Industry Trust for IP Awareness Ltd) that serves as the consumer education body for the British and Irish film, TV and video industry. Established in 2004 and headquartered in London, the organization is funded by membership contributions from major studios, distributors, cinema associations and retailers, and runs coordinated public-awareness campaigns designed to reduce copyright infringement and direct audiences toward legitimate content sources. Its audience spans three primary segments: general UK and Irish film and TV viewers, parents and family gatekeepers seeking guidance on online safety, and young people aged 11-19 targeted through school and youth programmes.

Name

The Industry Trust for IP Awareness

Legal name

Industry Trust For IP Awareness Ltd

Website

https://industrytrust.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Industry Trust for IP Awareness is a London-based, UK industry-funded nonprofit that runs consumer education campaigns and operates the FindAnyFilm.com legal content discovery platform to combat film and TV piracy, serving UK and Irish audiences, parents, and young people on behalf of its major studio and cinema members.

Ownership category

akta.pro rank

Product category

Consumer Education & IP Awareness

NAICS

Motion Picture and Sound Recording Industries (512), Publishing Industries (513)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

IP Compliance, Anti-Counterfeiting & Enforcement (BPAHAMAK)

akta.pro secondary industries

Copyright Services & Content Protection (BPAHAMAC), Anti-Piracy, Content Protection & Enforcement (MPADALAK), IP Protection & Anti-Piracy Operations (Copyright/Trademark takedowns) (BPAAALAL)

Keywords

• Copyright awareness campaigns
• Anti-piracy education
• Film content discovery
• Intellectual property awareness
• Consumer IP education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Industry Funding: The Industry Trust is industry-funded by its member organizations from the film, TV and video industry. The Trust does not generate commercial revenue but is funded by contributions from major studios, distributors, cinema associations, and other industry bodies to support consumer education initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Industry Trust for IP Awareness is the UK film, TV and video industry's consumer education body that runs awareness campaigns to promote legal access to film, TV and video content. It operates FindAnyFilm.com, a digital discovery platform aggregating legal content sources so consumers can find where to watch, buy, or stream films and TV legitimately. The organization delivers school curriculum resources, youth communities, parent guides, and anti-counterfeit market initiatives.

Product overview

The Industry Trust for IP Awareness operates as a consumer education organization offering a portfolio of interconnected campaigns and platforms. The core offerings include FindAnyFilm.com, a legal content discovery platform that aggregates cinema listings and purchase options across multiple formats, and Moments Worth Paying For, an umbrella campaign brand featuring cinema trailers, outdoor advertising, and exclusive cast content. Supporting these are youth-focused initiatives including ScreenThing (Facebook community), BeCreative (national competition), and Creating Movie Magic (school curriculum resource). The portfolio also includes anti-piracy initiatives like the Real Deal Charter for markets, and regional platforms such as Lovemovies.ie for Irish audiences. The organization is industry-funded by members including major studios and cinema associations.

Differentiator

Problem solved

Functional benefit

Brands

• Moments Worth Paying For: The primary consumer education advertising campaign inspiring audiences to pay for official film and TV content through cinema trailers and digital advertising.
• FindAnyFilm
• Lovemovies.ie
• ScreenThing
• Real Deal
• Media Smart

Products and services

• FindAnyFilm.com Online destination aggregating legal film and TV content sources, allowing consumers to find where to pre-book cinema tickets, pre-order discs, or stream content legitimately. Features comprehensive cinema listings, book/buy/watch functionality, and integrates APIs and book/buy tools.
• Moments Worth Paying For Consumer education advertising campaign inspiring audiences to value movie moments and watch film, TV and video via legitimate sources. Features exclusive cast messages, cinema trailers shown before major releases, and outdoor advertising placements.
• ScreenThing Facebook-based youth community with 45,000+ members engaging and inspiring young film fans aged 11-19 to respect copyright through content that highlights the craft behind filmmaking and runs the BeCreative national competition.
• Real Deal Charter Charter for the operation of safe and counterfeit-free markets spanning clothing, shoes, tobacco, electrical goods, sportswear and more. Used by 49 of 203 UK local authority trading standards services.
• Creating Movie Magic Educational resource for secondary schools designed to sit within the Design and Technology curriculum, building appreciation for the filmmaking process and people associated with it. Reached hundreds of thousands of young people UK-wide.
• Lovemovies.ie Irish adaptation of FindAnyFilm, showcasing cinema times, retailers and online services for Irish audiences, including the Moments Worth Paying For campaign messaging localised for the Irish market.
• Film the House Competition Parliamentary film competition celebrating up-and-coming amateur filmmakers, founded by MP Mike Weatherley to raise political awareness of intellectual property rights.
• BeCreative National advertising competition (powered by ScreenThing) challenging young people aged 11-19 to create inspirational original advertising campaigns about the value of UK film, TV and video industry. 76% of participants say they would be less likely to watch unofficial versions.
• Copyright Clinic Educational video series simplifying what copyright means to film fans, covering topics including trademarks, patents, collecting societies, time-shift exceptions, and copyright benefits.

Quantifiable outcome

• Those exposed to Moments Worth Paying For are up to twice as likely to pay for legal content
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• BBFCcoreStrategic or Co-development PartnerPartnership with the British Board of Film Classification for age-inappropriate piracy awareness, with FindAnyFilm.com carrying BBFC age ratings and BBFCinsight for parental guidance
• Entertainment OnecoreStrategic or Co-development PartnerMajor studio member and partner for Moments Worth Paying For campaigns including Dungeons & Dragons: Honour Among Thieves
• Warner BroscoreStrategic or Co-development PartnerStudio member providing content for Moments Worth Paying For campaigns including Barbie and Furiosa: A Mad Max Saga
• Yahoo! Movies UK and IrelandflagshipGTM or Marketing PartnerLandmark partnership embedding FindAnyFilm discovery tool alongside Yahoo film reviews, making millions of film fans just one click away from purchasing legal content
• Into Film (formerly Film Nation UK)flagshipStrategic or Co-development PartnerLandmark collaboration for Creating Movie Magic educational resource for secondary schools and youth copyright education campaigns reaching hundreds of thousands of young people UK-wide
• Childnet InternationalcoreStrategic or Co-development PartnerPartnership with Internet safety charity to provide credible, helpful advice as part of downloadable parent guides about safe online content access
• BPIcoreStrategic or Co-development PartnerPartnership with British Phonographic Industry for Spot the Difference campaign addressing copyright confusion for music in addition to film, TV and video
• DCM, Pearl & Dean, Clear Channel, Wide Eye MediacoreGTM or Marketing PartnerMedia partners providing cinema and outdoor advertising platforms for Moments Worth Paying For campaigns
• ChannelFlipminorGTM or Marketing PartnerPartnership with YouTube content network for Kick the PJ video collaboration reaching 200,000+ views to teach filmmaking to youth
• Film EducationcoreStrategic or Co-development PartnerLong-standing partnership delivering BeCreative programme in schools and youth groups providing hands-on copyright education
• Alliance for IPcoreStrategic or Co-development PartnerPartnership creating the Real Deal Charter for safe and counterfeit-free markets, now spanning clothing, shoes, tobacco, electrical goods, sportswear and more
• IndieLONDON and CineVueminorGTM or Marketing PartnerPartnerships with independent film blogs and news sites to embed FindAnyFilm access where film conversations actively take place

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IFPI: Global music-industry body coordinating anti-piracy and IP-awareness efforts across more than 60 national record-industry associations; analog of the Industry Trust but at global scale and for music rather than film/TV.
• Motion Picture Association (MPA): Global film-studio trade association that runs anti-piracy operations and policy work on behalf of the major studios; broader geography (global vs UK/Ireland) and direct enforcement mandate versus the Trust's education-led approach.

Direct peers

• British Phonographic Industry (BPI): UK trade body for recorded music that funds consumer education and enforcement against piracy (Spot the Difference with Industry Trust); same member-funded, campaign-driven, UK-jurisdiction model applied to the music industry.
• Alliance for Intellectual Property: UK coalition tackling counterfeiting and piracy across sectors; co-created the Real Deal Charter with the Industry Trust in 2009, making it a natural co-equal peer for the markets-side of the Trust's portfolio.
• Creative Content UK: UK-based cross-industry initiative funded by film, TV, music and sports rights holders to run consumer-facing anti-piracy campaigns and direct traffic to legal sources — near-identical mandate to the Industry Trust, making it the single most comparable peer.
• Federation Against Copyright Theft (FACT): UK-based organisation funded by film and TV rights holders that pursues enforcement actions and consumer education against piracy; operates in the same UK anti-piracy ecosystem with overlapping studio members.
• Get It Right From A Genuine Site: UK public-awareness initiative steering consumers toward legitimate digital content; same consumer-education, single-jurisdiction, rights-holder-funded model targeting the same piracy problem.

Others

• Into Film: UK education charity delivering film-related learning in schools; partner on Creating Movie Magic but adjacent (not anti-piracy led), so relevant as an enabling/ecosystem participant rather than a competitor.
• Anti-Counterfeiting Group (ACG): International industry body representing the anti-counterfeiting sector across goods categories; overlaps with the Trust's Real Deal Charter work but addresses product counterfeiting more broadly rather than content piracy.
• UK Intellectual Property Office (IPO): UK government body that recognises and references the Trust's Real Deal Charter as a 2013 IP-Crime-Report achievement; ecosystem/regulator relationship more than a true operating peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/IndustryTrust
• YouTubeyoutube.com/user/MomentsWorthPaying4
• Facebookfacebook.com/IndustryTrust
• LinkedInlinkedin.com/company/the-industry-trust-for-ip-awareness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Industry Trust for IP Awareness