Alliance for IP Media Solutions

What Alliance for IP Media Solutions does

The Alliance for IP Media Solutions (AIMS) is a non-profit trade organization founded in 2016 and headquartered in Bothell, Washington, that promotes open, standards-based interoperability for IP media networking across the broadcast and professional AV industries. Its technical scope centers on facilitating adoption of SMPTE ST 2110, AES67, AMWA NMOS, and — most recently — the IPMX specification, which AIMS helped develop as an open, Pro AV-oriented extension of the broadcast IP stack. The organization operates through three working groups (Technology, IPMX Pro AV, and Education) and works in coordination with peer standards bodies including SMPTE, the Video Services Forum (VSF), AMWA, the European Broadcasting Union (EBU), and the Audio Engineering Society (AES).

AIMS is not a product company; its deliverables are standards advocacy, interoperability education, and — as of February 2026 — a formal IPMX product certification program that reached 48 certified products at the ISE 2026 launch. Revenue derives primarily from membership dues (Full Alliance and Associate tiers across 60+ member companies including Imagine Communications, Lawo, Grass Valley, Sony, Panasonic, Yamaha, Matrox, and Macnica) and from event/program activity such as TechFest and interoperability demonstrations at NAB, IBC, ISE, and InfoComm. Governance is vendor-led, with Steve Reynolds (Imagine Communications) serving as Board Chair, Terry Holton (Yamaha) as Vice Chair, and Andreas Hilmer (Lawo) as CFO. The organization marked its 10th anniversary in 2026, coinciding with IPMX's transition from specification to certifiable standard.

Name

Alliance for IP Media Solutions

Legal name

Alliance for IP Media Solutions

Website

https://aimsalliance.org

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Alliance for IP Media Solutions (AIMS) is a non-profit trade organization founded in 2016 that promotes open IP media standards — including IPMX, SMPTE ST 2110, AES67, and AMWA NMOS — across the broadcast and Pro AV industries through a 60+ member ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Bothell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Dues: AIMS generates revenue through annual membership dues from member companies. Organizations join to participate in standards development, gain early access to specifications, and influence the roadmap.
2. Industry Events: AIMS organizes and hosts industry events including IP Showcase, TechFest, and IP Oktoberfest, providing education and interoperability demonstrations for the broadcast and Pro AV industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Alliance for IP Media Solutions (AIMS) is a non-profit trade organization that develops and promotes open IP media standards, principally IPMX (Internet Protocol Media Experience) and the SMPTE ST 2110 suite, for the broadcast and Pro AV industries. The organization sells annual memberships to member companies, administers an IPMX product certification program, hosts interoperability demonstrations and industry events, and maintains educational resources to accelerate adoption of standards-based IP networking.

Product overview

AIMS (Alliance for IP Media Solutions) is a non-profit trade organization, not a product company. Founded by leading companies, AIMS fosters adoption of industry standards for the broadcast and media industry as it transitions from SDI to IP. The organization does not sell commercial products; instead, it promotes open standards including IPMX (Internet Protocol Media Experience), SMPTE ST 2110, AES67, and AMWA NMOS specifications. The AIMS Vendor Solutions page (solutions.aimsalliance.org) showcases member company products compliant with the AIMS roadmap, but these are products from member vendors, not AIMS offerings. AIMS also provides educational resources including training videos, white papers, and documentation on IP media standards.

Differentiator

Problem solved

Functional benefit

Brands

• IPMX (Internet Protocol Media Experience): A set of open standards and specifications for professional media over IP, designed to extend SMPTE ST 2110-based media transport and AMWA NMOS-based control into Pro AV markets.

Products and services

• AIMS Membership Annual paid membership program for organizations to participate in AIMS standards development, gain early access to specifications, and influence the IP media roadmap. Available in Full Alliance Member and Associate Member tiers, and currently held by more than 60 companies across broadcast and Pro AV.
• IPMX Product Certification Program Formal certification program for IPMX-compliant products ensuring predictable behavior, reliable interoperability, and adherence to published IPMX test plans and specifications. Administered independently by EBU and co-managed with VSF, AMWA, and AIMS, allowing vendors to certify switches, converters, encoders, decoders, and related IP media products.

Quantifiable outcome

• 48 products certified IPMX-compliant within first certification event

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

25 partnerships are on record, tiered core and major.

• Video Services Forum (VSF)coreStrategic or Co-development Partner · 4 February 2026VSF is a key collaborative partner in developing IPMX specifications. VSF developed the TR-10 suite of Technical Recommendations for IPMX and co-hosts interoperability testing and certification events. Together with AIMS, VSF administers the IPMX Product Testing and Certification Program.
• Advanced Media Workflow Association (AMWA)coreStrategic or Co-development Partner · 4 February 2026AMWA contributes the NMOS specifications (IS-04, IS-05) to the IPMX framework and collaborates on standards development. AMWA provides specifications for device registration, discovery, and connection management that are integral to IPMX.
• European Broadcasting Union (EBU)coreStrategic or Co-development Partner · 4 February 2026EBU hosted the IPMX Product Testing and Certification Event in Geneva and provides independent administration of the certification process. EBU collaborates on standards development and deployment guidance.
• SMPTEcoreStrategic or Co-development PartnerSMPTE is the source organization for ST 2110 standards suite which forms the foundation of AIMS specifications. AIMS roadmap is built on SMPTE 2022-6, VSF TR-03/TR-04, and the SMPTE ST 2110 suite.
• Audio Engineering Society (AES)coreStrategic or Co-development PartnerAES develops AES67 audio-over-IP standard which AIMS incorporates into its specifications. AIMS participates in AES events and co-hosts the AoIP Summit at AES Show.
• PacketstormmajorTechnology or IntegrationProvided critical technical contributions and test infrastructure for IPMX interoperability and certification efforts. Contributing member demonstrating IPMX-based systems at ISE 2026.
• MeinbergmajorTechnology or IntegrationProvided timing and network expertise essential to IPMX interoperability and certification efforts. Demonstrating IPMX-based systems at ISE 2026.
• Arista NetworksmajorTechnology or IntegrationFull Alliance Member. Provided networking equipment for IPMX interoperability demonstrations at InfoComm 2022 and other events.
• MacnicamajorTechnology or IntegrationFull Alliance Member and key IPMX contributor. Andrew Starks serves as Marketing Working Group Chair. Macnica provides developer kits and IPMX products, hosts IPMX resource areas at trade shows.
• Matrox VideomajorTechnology or IntegrationFull Alliance Member. Provides ConvertIP series products and IPMX-enabled solutions. Samuel Recine serves as IPMX Pro AV Working Group Chair. Contributed to IPMX interoperability demonstrations.
• LawomajorTechnology or IntegrationFull Alliance Member. Andreas Hilmer serves as Chief Financial Officer. Provides audio processing and mixing solutions compliant with AIMS roadmap standards.
• Grass ValleymajorTechnology or IntegrationFull Alliance Member. Chuck Meyer serves on Board of Directors. Provides production switchers and infrastructure solutions.
• Imagine CommunicationsmajorTechnology or IntegrationFull Alliance Member. Steve Reynolds serves as Board Chair. John Mailhot serves as Technical Work Group Chair. Provides infrastructure and networking solutions.
• Ross VideomajorTechnology or IntegrationAssociate Member providing production switchers, routing, and IP gateway solutions. Demonstrated IPMX capabilities at InfoComm 2022.
• BarcomajorTechnology or IntegrationAssociate Member providing IPMX product demonstrations at InfoComm 2023 and other events.
• Plexus AVmajorTechnology or IntegrationAssociate Member providing IPMX transceiver products. Demonstrated IPMX interoperability at InfoComm 2023.
• Megapixel VRmajorTechnology or IntegrationAssociate Member (joined 2023). Provides LED video processing solutions with IPMX support.
• Cisco SystemsmajorTechnology or IntegrationAssociate Member. Provides networking infrastructure solutions supporting IP media transport standards.
• intoPIXmajorTechnology or IntegrationAssociate Member. Provides JPEG XS codec solutions and IPMX implementations. Demonstrated IPMX at InfoComm 2022.
• EvertzmajorTechnology or IntegrationAssociate Member. Provides comprehensive IP media solutions including master control, monitoring, and infrastructure products.
• SonymajorTechnology or IntegrationFull Alliance Member. Provides cameras, production switchers, and media infrastructure supporting AIMS standards.
• PanasonicmajorTechnology or IntegrationFull Alliance Member. Provides broadcast cameras and production equipment with IP media capabilities.
• YamahamajorTechnology or IntegrationFull Alliance Member. Terry Holton serves as Vice Chair. Provides audio mixing consoles and Dante/AES67 audio networking solutions.
• Calrec AudiomajorTechnology or IntegrationAssociate Member. Provides audio mixing consoles with AES67 and ST 2110 support.
• Telos AlliancemajorTechnology or IntegrationFull Alliance Member. Provides audio processing, intercom, and AoIP solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SDVoE Alliance: Competing standards alliance for AV-over-IP in Pro AV, digital signage, and conferencing markets. Directly comparable as another consortium promoting an interoperable IP transport roadmap for professional audiovisual use cases.
• Avnu Alliance: Industry consortium certifying AVB/TSN (Time-Sensitive Networking) products for networked audio/video. Closely comparable membership-organization model focused on interoperability certification in adjacent AV networking standards.

Emerging players

• Audinate (Dante): Provider of Dante, a competing audio-over-IP networking standard widely adopted in Pro AV. Comparable as a leading IP media transport technology that overlaps with AIMS's AES67-based audio roadmap but with a proprietary implementation.
• Vizrt Group (NDI): Owner of NDI (Network Device Interface), a competing IP-based video standard heavily used in live production and Pro AV. Comparable as a competing IP media transport protocol with its own ecosystem of products and developers.

Others

• SMPTE (Society of Motion Picture and Television Engineers): Foundational standards body that developed ST 2110, the standard on which AIMS's roadmap is built. Comparable as an adjacent standards organization; AIMS extends rather than competes with SMPTE's broadcast-focused specifications.
• Audio Engineering Society (AES): Standards organization that developed AES67, the audio-over-IP standard incorporated into AIMS specifications. Comparable as a partner standards body in AIMS's IP media roadmap.
• Advanced Media Workflow Association (AMWA): Developer of NMOS specifications (IS-04, IS-05) for device registration and connection management in IP media workflows. Comparable as a co-developer organization within AIMS's IPMX framework.
• Video Services Forum (VSF): Standards body that authored the TR-10 technical recommendations forming the core of IPMX. Comparable as a partner standards organization co-administering IPMX certification with AIMS.
• European Broadcasting Union (EBU): Alliance of public-service broadcasters that hosts the IPMX certification event and provides independent program administration. Comparable as a partner organization providing neutral certification governance.
• Consumer Technology Association (CTA): Trade association producing technology standards across consumer electronics with adjacent broadcast and AV-over-IP working groups. Comparable as a broader industry standards trade organization with overlapping member bases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aimsalliance
• YouTubeyoutube.com/playlist?list=PLgZ-0x3fHBPgAcv2dw9fG6lZyaxrWBJ9F
• LinkedInlinkedin.com/company/aims-alliance-for-ip-media-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance for IP Media Solutions